on the web.

National public service advertising competition platform.

Many TV stations have uploaded their self-produced public service announcements to the platform for netizens to watch and vote for.

Because there is a public service advertising competition in the past few days, and this competition is a multi-platform cooperation.

Therefore, each entry is synchronized to major short video websites, and users of various video websites can receive the push information.

Many netizens also came to the platform and watched the uploaded advertisements, but they were not very interested.

"It seems that our domestic public service advertisements are just like that. ”

"Whether it's creativity or production, it's still not as good as abroad. ”

"These quit smoking advertisements are not good, I have seen so much, either the data tells you the harm of smoking, or just engage in some smoking shots, the bloody pictures were there a few years ago, and now they are all harmonized, and this kind of picture is good to watch once, and there is no feeling after watching it a few times, there is nothing new. ”

"It's all a cliché, who doesn't know that smoking is harmful, whether to smoke or smoke, you really can't scare us if you list the numbers. ”

"That's right, besides, smoking causes lung cancer, which is not necessarily, my uncle smoked all his life and lived to be 90 years old. ”

"I remember I saw a foreign smoking cessation advertisement, it was a man who smoked a cigarette handed by a stranger, but there was a drug in it, he fainted, and when he woke up, his butt hurt very much, and then there was a line of words, saying that smoking is harmful to health, this advertisement is obviously very good, and I laughed to death at the beginning. ”

"In the final analysis, it is still a matter of innovation, and we are too lacking in innovative thinking in China, especially in advertising!"

"The road has been exhausted, and innovation is too difficult. ”

"There are also good public service announcements in China, but there are not many, and the public service announcement that washed the feet last time is good-looking, and it seems to be produced by Kyoto TV. ”

"Speaking of Kyoto TV, do they have any new works? ”

At this time, on the website, the entries of Kyoto TV had been uploaded and were discovered by netizens who saw it.

"Hey, there really is, I just uploaded it. ”

"It's too short, it's only 30 seconds. ”

"I guess it's perfunctory, and I can't think of a good idea. ”

"I'm tired of watching these ads! ”

"Me too, I smoke cigarettes and use these quit ads as a condiment, not to mention enjoyment. ”

Many netizens smoked cigarettes and smoked smoke while opening the public service announcement of Kyoto TV.

……

Midday.

Many families in Kyoto have already had lunch.

The TV is on, ready to eat while watching commercials.

In many families, fathers smoke cigarettes and watch television.

"Well, how many times have I told you, don't smoke so quickly after eating, it smells bad!" complained to my mother.

"It's okay, I'll just point to this hobby, a cigarette after dinner, race over the living immortals!" Dad smoked a cigarette and said unconcernedly.

"Dad, don't you know that smoking is harmful?" asked my son, who is still in elementary school.

"I'm used to it, those public service announcements, all promotional materials are just exaggerated publicity, haven't I had nothing wrong with it for so many years?" said Dad.

At this time, Kyoto Satellite TV broadcast a smoking cessation advertisement.

"Yo, it's a new trick, it's a quit smoking advertisement again. "Dad is interested," I want to see if the smoking cessation advertisement is interesting. ”

TV footage.

Cigarettes appeared, and countless cigarettes piled up into a lung.

It's all dense, and it looks too real.

The music played, and with the dull sound of smoking, the lung organ made of cigarettes was also visible to the naked eye, burning rhythmically, and as the frequency of inhalation increased, the lungs also underwent this terrifying change.

Inhale.

Exhale.

Burn.

Gone.

In the final picture, that lung is completely unsightly!

"Please stop smoking and give life a new choice. ”

When the closing remarks of the picture sounded, there was silence in the living room.

Dad held a cigarette in his hand and stared blankly at the TV screen, motionless, even though he had already entered the next commercial.

The son was frightened by the picture, and went directly to touch his father's chest, "Dad, are your lungs not black in the middle of winter, don't smoke." ”

The old mother rushed over directly, took the cigarette in his hand directly, threw it into the ashtray and snuffed it out.

"If you think it's too long, keep smoking, but don't think that our mother and son will suffer with you!"

"I won't let you smoke a cigarette at home in the future! We want to live a few more years!"

……

Meal box.

When the TV in the box played this advertisement, the wine table with a harmonious atmosphere instantly became deserted.

Everyone was staring at the TV screen.

Then, there was a flurry of scolding.

"Damn, who made this smoking cessation advertisement, it's too lacking in morality!"

"Who would dare to smoke after watching this advertisement?"

"Which bastard did this, I cursed his ancestors for eighteen generations, I almost didn't catch my breath just now!"

"I have a shadow of smoking now. ”

"Don't say it's smoking, I can't stay here for a moment, hurry up and open the window to breathe." ”

"Forget it, no more smoking, let's continue eating. ”

"I had an appetite just now, but now I don't have an appetite. ”

"I'm the same, I can't eat this meal. ”

Scenes like this are happening all over the country and in Kyoto.

Under the push and broadcast of Kyoto TV and major short video websites, almost every type of group of people was frightened by this short 30-second advertisement.

Although it is very short, it is full of shocking power, and it directly shocked many old smoking guns for many years, as well as countless media and experts.

The web comments blew up!

Especially the comments under this advertising video poured into a bunch of netizens.

"Holy!"

"Oh my God!"

"Who made this advertisement, it's too scary!"

"I don't think horror movies are as scary as the impact of this ad on me!"

"It's only thirty seconds, but look at me in a cold sweat. ”

"I don't dare to smoke anymore, as soon as I smoke, I feel that my lungs are burning, and I have to quit smoking, even if I can't quit for too long, I will try to see if I can last a week. ”

"My wife directly gave a death order, no smoking at home in the future, there must be no smell of smoke!"

"Kyoto Satellite TV is too ruthless, playing this hand, we old smokers have been harmed by him!"

"Is this ad so scary? I don't think it's awesome, it's just a little disgusting. ”

"The upstairs is not an old smoker, the kind of breathing sound in the advertisement, and what are the burning lung cigarettes, the sense of substitution is particularly strong, when we smoke together, we will think of our own lungs, alas, I can't say, in short, the person who can make this advertisement is really too lacking in morality!"

"yes, it's a lack of morality! I want to smoke now but I don't dare to smoke!"

"I curse you for doing this advertisement, and you will have no little Ding Ding in the future!"

Although netizens are scolding, they still have to like it.

After all, this advertisement is much higher quality than other public service announcements.

Less time, accurate focus, and great impact.

It turns out that there can be such a good public service advertisement in China!

Selected works by Kyoto TV.

The numbers are skyrocketing.

an hour.

The number of likes exceeded 100,000!

Comments broke 5,000!

Two hours.

The number of likes exceeded 300,000!

The number of comments exceeded 30,000!

It took almost less than half a day.

The number of likes exceeded one million.

Far ahead of the 370,000 likes of the second place, ranking first among all works!

Seven days later.

The results of the first round of voting were released.

With a record-breaking 23 million votes, Kyoto TV crushed all the other TV stations and advanced to the second round without any suspense!