Round 1!

1st place!

The number of likes, the number of comments, and the second place is more than three times as far!

It is a one-sided crushing situation.

This data directly made all the leaders of Kyoto TV and the Literature and Art Channel happy!

Even last year, their first round result on Kyoto TV was only fifth.

Unexpectedly, after the substitution to produce advertisements this year, he directly reached the top and taught other TV stations a good lesson.

Their previous PSAs caused a sensation, and this time they won the first place.

This feeling of beating the national satellite TV is really cool!

However, this abnormal behavior naturally attracted the attention of other TV stations.

"Kyoto TV, when did you have this talent?"

"I remember that the advertising business in their station is superb, it's Zhao Kai, right? ”

"No, Zhao Kai's style is familiar to me, and this is definitely not his handiwork. ”

"That's right, I saw his work last year, and the style and quality are completely different. ”

"Who could that be?"

Kyoto Satellite TV's advertising level has never been bad, but it's not particularly good, but this year's quality works are too demonic, which has to attract their attention, after all, this is their competitor.

After the selection ranking is determined, at the end of each entry, the information of the advertising planner and producer will be announced, which is public, which can be regarded as proof to these behind-the-scenes workers.

As a result, more media, television stations, experts, and advertising agencies are looking for the producer of this advertisement.

The results came as a surprise.

The planner of this advertisement is actually Chu Ming!

"Damn! I read that right!"

"It's Chu Ming again!"

"The foot-washing advertisement last time was planned by Chu Ming, and this time he quit smoking, is he going to do advertising work across borders?"

"It turned out to be this immoral fellow, and I said who would make this kind of advertisement! I didn't dare to smoke for three days!"

"Hahaha, it's not a slap in the face, Teacher Chu is mighty!"

"Chu Ming's head is a melon seed, I have to take it!"

"The previous advertisement can be said to be a coincidence, this time there is nothing to say, Chu Ming's ability level in advertising is also first-class!"

Netizens are watching the excitement, but those advertising experts who are well versed in advertising, and the person in charge of the advertising department, know that the level of the planner can be seen from these two advertisements.

Strong, not averagely strong!

The audience's pain points and themes are very well grasped.

The perspective is very novel, the sense of substitution is very strong, even if this advertisement is awarded abroad, it will definitely be awarded!

This level of business is really high!

However, Chu Ming is obviously a newcomer to advertising, he is a fledgling college student, and his major is not advertising, why are the two advertisements he planned and produced so of high quality?

There are already many TV stations that do not believe in evil and use their connections to inquire to confirm whether the news is true.

The result was a positive reply, this advertisement was made by Chu Ming and them.

What's even more surprising is that this advertisement was not participated in by the advertising department, but Chu Ming relied on a small team of six people and spent two days to get it.

After getting the news, it made the people in the advertising department of these TV stations exclaim.

It took a team of six people two days to come up with such an advertisement that won the first place.

And these TV stations spend a lot of time and take a long time, and the results are not as good as their advertisements.

This is a challenge to those of them who have been working in advertising for many years!

After passing the first round and entering the second round of the competition, the other seven TV stations, for a while, were in high spirits.

All the energy was put into the second round of PSA production theme.

vowed to use this second round of advertising to defeat Kyoto TV and defeat Chu Ming.

"Can't lose!"

"yes, we can't just throw in the towel!"

"The other party is a fledgling person who doesn't know anything about advertising, if we all lose, what face do we have?"

"What is the theme of the second round? Let's quickly study it, the last document only gave a general framework, only said that it was the father, and did not give specific requirements, and the regulations were announced. ”

"It's announced, it's a story type, emphasizing letting children spend more time with their parents. ”

"Family affection, great, this is the theme we are good at!"

"We've been doing this for many years, and it's what we're good at. ”

"Very good, everyone work hard, enter the second round, we are back on the same starting line, the station has said that it will tilt a lot of our resources, win the top three, crush Kyoto Satellite TV to death, and get a bonus next year!"

"If Kyoto Satellite TV wins the first place again this time, how will we show the old face of our TV station?"

Among these TV stations, the most exciting is Donghai Satellite TV.

They were the winners of last year's PSA contest.

As a result, they were overturned by Chu Ming and them in the first round, which was already very embarrassing!

If in the second round, they lose the first place again, it will be an absolute shame for them.

After all, they have publicly banned Chu Ming, and there is no difference between the two.

If Chu Ming's achievements in the future are more brilliant, doesn't it mean that their previous actions are more stupid!

As a result, the TV stations are like chickens.

Working overtime overnight, running overnight.

The advertising idea was changed and changed, deleted and deleted, and after confirming the advertising script, I continued to devote myself to filming.

In order not to be defeated by a newcomer to advertising, in order to maintain their original face and self-esteem, and for the good ranking of many public service advertising contests, the other seven TV stations have taken action.

After receiving the news again, it is said that after the guest of honor this time was a big leader, all the TV stations were even more vigilant, and the attitude was just like fighting a war.

……

Kyoto TV's side.

When Zhao Kai posted the smoking cessation advertisement to the competition platform, he solemnly apologized to Chu Ming in front of everyone in the advertising department.

I have to say that Zhao Kai has a bit of an eccentric temper, arrogant and arrogant, relying on his own ability level, so he has a bad temper with outsiders.

But people like him also admire and respect people who have the ability and level.

From that smoking cessation advertisement, Zhao Kai is also a capable person, so it can be seen that Chu Ming's advertising planning level is much higher than him.

He admired Chu Ming's talent, so he did not hesitate to apologize to Chu Ming and the others for his previous rude behavior.

As long as you can prove that your level is higher than him, and your ability is stronger than his, then he will be convinced!

Chu Ming was not the kind of person who held a grudge in the first place, and he could also see that Zhao Kai sincerely apologized, so he smiled at the grudge.

Therefore, the two sides turned enemies into friends, and between the two departments, they continued to invest in the next advertising production.

Advertising department.

The two sides are planning and discussing the theme of the second round of advertising.

"This time, it's a public service announcement of the story, and the duration is relatively long, no less than eight minutes. Zhao Kai introduced the theme of this advertisement to Chu Ming.

"The theme is father, to emphasize companionship and distance, narrative public service advertisements have never been my forte, so Chu Ming, are you familiar with this part?"

Chu Ming nodded: "I have no problem." ”

Zhao Kai also said simply: "Okay, since this is the case, then you will still preside over the planning this time, and we will fully cooperate." ”

Zhao Kai's attitude was very sincere, which made these people a little unaccustomed.

"However, now we are also under a lot of pressure, and the station said that for our competition, we are willing to tilt great resources, not only the art channel, but all channels and departments in the station can cooperate with us. Xiao Fan reminded.

"Why is it so exaggerated? In the first round, the support in the Taiwan was not so high, right?" Chu Ming wondered.

"It's not difficult to understand this, originally Taili didn't care much about the rankings, because we have improved every year, but we haven't been able to get into the top three. Zhao Kai explained, "As a result, in the first round of the competition this year, Taili has achieved gratifying results, which has made Taili see hope, plus this year is special, there will be awards from big leaders, and the public service advertisements of the first place will also be supported by radio and television resources, can Taili not be excited?"

"It's not just us, I've heard that the other seven TV stations that have been shortlisted for the second round of the competition are also very ready to fight, and the support is not less than ours, plus they are good at this kind of narrative short films, so we have no advantage. Xiao Fan said worriedly.

"I basically understand, although the time is more than 20 days, but it is not compact, let's start now, let's record. Chu Ming clenched his fists and said.

"Chu Ming, don't be too nervous, we can discuss it slowly, think slowly, the script comes first, without a good script, this public service announcement has no soul. Zhao Kai persuaded him.

"Polishing the script is also a top priority, and the advertising departments of other TV stations are also discussing the script of the story, so we also need to be cautious. ”

"Sensationalism, the key is to shoot the advertisement as sensational as possible!"

Hearing this, Chu Ming smiled slightly, took out a document, and put it on the table.

"I don't have to discuss the script, I already have the script written when I see the theme of the second round. ”。

"I dare to guarantee that as long as this big killer is filmed, it will definitely kill the audience!"

"Than sensational, they are all scum!"