Chapter 195: O2O Mode

Rice no net, Wang Xing's office!

Having just signed the financing agreement, Wang Xingzheng was chatting in the conference room with the heads of those venture capital institutions, while Wang Kaige and Su Wang appeared in Wang Xing's office.

"Mr. Su, Mr. Wang, please use water. ”

Li Qin walked in and poured a glass of water for Su Wang and Wang Kaige, she is the assistant to the president, and many times she plays a service role, of course, there are not many people who can let her serve.

Su Wang and Wang Kaige are actually shareholders of Kaixin.com, and she, the assistant to the president, should pour two glasses of water.

"Well, I'm quite optimistic about the prospects of online group buying, so I got a company to try. ”

In the face of Wang Kaige's inquiry, Su Wang did not hide it, and in fact, there was no need to hide it, and he believed that Wang Kaige would know more about online group buying than Wang Xing.

After all, the former is an investor, and the latter is an entrepreneur.

Entrepreneurs only need to choose a direction to start a business, but investors, especially those in the Internet venture capital industry, look at some emerging companies of the Internet every day, and I am afraid that there are also investigations on the emerging industries of the Internet.

"Online group buying has indeed been noticed by the world in the past year or two, but it is not the beginning, glutinous rice and Dianping have begun to lay out very early, and there are also group buying businesses, and some group buying small websites According to my survey, there are at least a dozen or so on the Internet. ”

There has never been anyone in this world who can be ahead of everyone else, unless that person is a reborn like Su Wang, but even if he is a reborn, if he wants to truly implement advanced ideas, he must be limited by the development of the times.

Take Su Wang as an example, in fact, he has a lot of advanced ideas in his head, takeaways, videos, mobile phone fingerprint unlocking, face unlocking, big data, cloud data......

The reason why people in this era can't think of these ideas is not because they are not smart enough, but because they are not technically ready to implement them.

But now the online group buying technology is mature, so there are naturally not a few people who can see the development prospects of online group buying.

The answer is of course not, there must have been group buying websites before Lashou.com, just because these websites didn't do it or went out of business and were ignored, while Lashou.com became bigger and had a certain influence, which was named this name.

"In fact, in the past few months, I have received no less than five of the entrepreneurs' proposals. ”

Wang Kaige looked at Su Wang, and said straight to the point: "But for these entrepreneurs' business plans, I finally decided whether it was or not, the reason is very simple, I don't think their positioning of group buying websites is very clear." ”

"In the blueprint that these entrepreneurs have drawn to me, they all mention a vision, that is, starting with group buying, and finally covering logistics, e-commerce, and even killing SF and Alibaba, the vision is very good, but it is a little unrealistic. ”

Su Wang smiled when he heard Wang Kaige's words, it was not surprising that these entrepreneurs had this kind of thought, because entrepreneurs are businessmen, and businessmen naturally pursue the maximization of profits.

Group buying, relying on the commission, how can there be more money from building logistics warehousing and selling goods in the later stage, these entrepreneurs are all newborn calves who are not afraid of tigers, and they are ambitious waiting to replace Ali and become the leader of e-commerce.

"Mr. Su, give me an explanation, what is the development direction of your group buying company, maybe we can cooperate. ”

Wang Kaige had a sincere expression on his face, to be honest, he had investigated Su Wang, and it was precisely because of the investigation that he cared so much about Su Wang.

Let's not talk about the investment of Kaixin.com, just take Fanno.com as an example, Su Wang took a fancy to the potential of Fanno.com at a glance and won 40% of the shares of Fanno.com, and now in a year's time, the value of these shares has increased dozens of times, and this vision and courage are probably not comparable even to those business tycoons.

And Wang Kaige knows very well that Su Wang has made a lot of efforts to develop so quickly, if you want to give an appropriate example, it is that before Su Wang became a shareholder, Fan No Network was like a green train, moving forward at a slow speed.

However, after Su Wang became a shareholder of Fanno.com, the development speed of Fanno.com became the speed of the bullet train, advancing at a rapid speed.

In addition, there is also a good voice program, because he is a shareholder of Fanno.com, Fanno.com has to consult with him before major investment decisions, when Fanno.com's funds are not so abundant, but he is willing to spend 10 million yuan to invest in a variety show, and he also asked Wang Xing at that time Is he so optimistic about this variety show?

As a result, Wang Xing replied to him: This show was planned by Su Wang himself.

The success of The Voice, even if he, a person who doesn't care much about variety shows, has heard it, and some peers in the circle have discussed that the copyright of the show The Voice has exceeded 2 billion by visual inspection.

The reason is very simple, as long as this kind of variety show has a reputation and popularity, it can be done for five or six seasons in a row, and each season is a terrifying income for advertising alone.

With these three things, after Wang Xing casually mentioned that Su Wang had created a group buying website last time, Wang Kaige was interested, and then asked the company's people to investigate the group buying company, and finally came to the conclusion that Su Wang's group buying company is a little different from all other group buying companies on the Internet now.

No commission, no self-operated goods, free of charge to merchants to connect to the ERP management system.

After years of investment banking work, especially Internet investment, Wang Kaige deeply understands a truth, the more any company chooses to make profits later, the greater the ambition.

Because the ultimate purpose of an enterprise is to make a profit, and the vast majority of enterprises want to be profitable in the shortest possible time, which is not only to make money, but also to keep the company alive.

And the more active the company is that does not want to make profits so quickly, it can only show one thing, that is, the founder of the company has a lot of plans.

However, Wang Kaige can understand Su Wang if he thinks about it, holding a huge stake in Kaixin.com and Fanno.com, if the company Su Wang created by himself does not have great ambitions and goals, it will be a strange thing.

It is precisely because he understands these that Wang Kaige will deliberately call Su Wang, after all, he is the head of an investment bank, and his job responsibility is to select some potential companies, then invest, and finally get returns after the company becomes big and listed.

"Mr. Wang has heard of O2O. ”

Faced with Wang Kaige's problem, Su Wang decided to confess to the other party, because if you want to make Meituan bigger, you need to burn a lot of money in the early stage, so you must need financing.

"O2O, online and offline e-commerce?"

Wang Kaige, who focuses on investing in the Internet industry, naturally understands the O2O model, and he has heard of it from many entrepreneurs, to put it bluntly, it is to use online Internet technology to promote offline products.

Nowadays, there are more and more netizens on the Internet, and the importance of Internet publicity is also reflected, and many merchants will choose to promote their products online, and then direct online traffic to offline physical stores.

In fact, this is what Meituan did in the early days, and those group buying websites and some promotional websites relied on this model to attract traffic for offline merchants to earn commission fees.

"It seems that Mr. Wang has understood the O2O model, so I don't need to tell in detail, to be honest, I am very optimistic about this model, at present, the pure e-commerce platform, Ali is already a standout, to challenge the other party's hegemony I am afraid it is difficult, at this time you can only find another way, and the O2O model is undoubtedly the best opportunity. ”

"It seems that Mr. Su has a lot of confidence in your Meituan company. ”

Wang Kaige did not specifically ask where Su Wang's information came from, after all, this involves other people's entrepreneurial ideas and business secrets, and it is not a good thing to talk about it in a shallow way.

"I am indeed confident that if necessary, I will sell the shares of Kaixin.com in exchange for funds from Meituan. ”

Su Wang did not hide it, in fact, he was a little unsure about the future positioning of Kaixin.com, which is a bit similar to Facebook in the United States, but Facebook can become popular in the United States, in fact, it is also related to American customs, and it will definitely continue to be popular in China.

To put it bluntly, if a product wants not to be abandoned by users, it must do one thing, that is, the product is just needed by users, or it meets a certain demand of users.

A social product is naturally to meet the social needs of users, but the most embarrassing thing that Kaixin.com has encountered at present is that there is Tencent's QQ blocking in front.

Although many people will use Kaixin's products, they are more just a platform to show themselves, and with the advent of the mobile era, this social demand will be slowly replaced, which is the reason for the eventual decline of Kaixinwang and Renren.

Unless, Kaixin.com also creates its own mobile social product.

But Su Wang didn't intend to remind Chen Binghao on this point, not because he was selfish, but because the current model of Kaixin.com obviously did not conform to the positioning of social products.

Pure social products, that is, chat as the demand, it is impossible for Kaixin.com to give up the personal homepage and game products, even if Su Wang can convince Chen Binghao, he can't convince those investors.

To do social, you have to do pure social, otherwise it is impossible to compete with Tencent.

Kaixin.com does not have this pedigree.

In fact, even Tencent does not have this pedigree, because Tencent's QQ is also a big tail, but Tencent's smart thing is that it has re-established a project to operate WeChat alone, so to speak, in addition to providing support for WeChat in all aspects, WeChat was a third-party software completely independent of Tencent in the early days.

Although it is a little unkind, in Su Wang's heart, Kaixinwang is really making money for him, and after the listing of Kaixinwang, he will gradually realize the shares of Kaixinwang.

Su Wang was telling the truth, but at this moment, Wang Kaige was shocked by Su Wang's answer, and he was willing to sell the shares of Kaixin.com, which was the most favored by capital, and also wanted to be this group buying company, which showed that Su Wang had high hopes for his new company.

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