There is always a time when a meeting comes to an end, and if it is a regular meeting, then most of the most important things are discussed first. Pen % fun % Pavilion www.biquge.info

But for a large-scale meeting like Lu Heng, which is held for several months or even half a year and covers the entire scope of the company, the most important thing is often reserved for the finale.

From this point of view, Lu Heng's attention to grapefruit technology is also obvious.

Because it is different from Qiao Mo Yuhong's factory, if Hengcheng is missing, it is completely possible to find a partner outside, and the second-hand car website, at least there is no very good website in China, and Hengcheng Group can't find anyone if it wants to cooperate.

It is precisely because of this that Lu Heng has established his own second-hand car website, which not only sells the second-hand cars hoarded by foreign dumping companies, but also encroaches on this part of the market.

In fact, since the establishment of the second-hand car website, Lu Heng has already begun to get rid of the prophetic convenience brought by rebirth.

There is always a limit to the prophet's preconception, and if time goes to the time period before he is reborn, he will not have enough information to continue his development.

Is it time for you to start to get confused?

The answer is no, Lu Heng will not let himself fall into such an embarrassment.

Even before his rebirth, second-hand car websites did not have strong positions such as Autohome, Tmall, and JD.com, which can become old men and bosses from a single market.

Therefore, Lu Heng is unpredictable about its profitability.

But he is not afraid of failure, now he is not just reborn poor and white, backed by the Hengcheng Group, which is beginning to take shape, and still holds the shares of Jingdong and Ele.me, even if the pomelo second-hand car website fails, he can afford to lose.

What's more, the probability of failure is not great.

This point, in the past five years, the phenomenon of second-hand car websites springing up like mushrooms after a rain, we know that someone has targeted this market.

Others are not stupid, since they are all entering this market, they have seen the benefits, and Lu Heng is just at the forefront of the times now.

If you can make the website of Yuzu second-hand car to the point of being an industry leader like Autohome, it will be worth it.

Xue Mingxing had already been prepared when Lu Heng asked him, or he had been mentally prepared a long time ago.

He said confidently: "In general, the website development has ended, after all, there are senior people from the Autohome side to guide, but there are still one or two difficulties to overcome, once the completion of the overcome, you can open the station at any time." ”

This is to come for support, Lu Heng asked thoughtfully, "Do you need help?"

Xue Mingxing nodded, "We need funds, a for-profit website, and it's independent, and we generally don't choose to rent other people's servers, which is not conducive to us storing user information." Not long ago, after buying a server, I fell into financial difficulties, and I couldn't solve this problem, so I had to turn to the group for help. ”

"That's no problem, how much money is needed, you come down and discuss with Zhao Jingtian Xiaoice to meet your requirements as much as possible." Are there any other difficulties, please say them together, I can solve them for you, I will do my best. ”

Xue Mingxing thought for a while and said: "This is indeed there, and I am now hesitating about the follow-up development route after the official launch of the website." There are two roads, one is to take the advertising route, with the help of Internet media and traditional TV advertising media, to hype Yuzu second-hand cars. The other is to take the upstream and downstream channel route, set up offline service teams in large quantities, and establish service outlets in the periphery of the country to provide online and offline standard services for website users. ”

His ideas were clear, and everyone present could understand them just by listening to them.

I have to say that Lu Heng chose the right person when he recruited him, and now that the website has not yet been launched, he has already thought about how to develop in the future, and he feels like he is preparing for a rainy day.

Hearing this question, Lu Heng couldn't help but hesitate, he was not an expert in the Internet, if he hastily set a development route for Xue Mingxing, it was very likely to lead to failure, which was not what he wanted to see.

So, after Xue Mingxing threw out the question, Lu Heng looked at the others.

"Among those of us, there are both old people who are engaged in the real industry, and elites who are involved in some Internet businesses, what do you think about the problem of Mingxing? Speak it all out and listen to it, and let it be a matter of all opinions!"

Everyone looked at each other, and there was a brief silence on the scene, but after Xue Mingxing said hello, it gradually became warm.

"I think it's better to take the route of deep cultivation of upstream and downstream channels!" Tang Changyuan said slowly, looked at the crowd, and saw that the eyes converged, so he explained: "If you take this route, it coincides with the second-hand car entity market established by the group at the beginning." It is possible to establish service outlets with the help of our 4S stores all over the country, which can save a lot of manpower and material resources. ”

Zhao Gen also agreed, "And this effect is very fast, and it is also conducive to trading volume." I don't know much about the Internet, but I think the development and growth of any website is inseparable from the trading volume. ”

"No, I think the advertising route is better!" Liao Fan disagreed, as the youngest executive in the room, plus he was engaged in online sales, he had a different perspective.

"Traditional enterprise development focuses on making profits, but website operation is different, and the initial stage is more about burning money and accumulating users. This is a problem! But there have been many pioneers who have shown us the way, that is, large-scale advertising, Chinese people like to follow the trend, and advertising has the ability to fan the wind, and can attract a group of basic customers for the website as soon as it is launched. ”

I have to say that the way of thinking of young people is very different from that of the older generation, some people say that it is a generation gap, and some people say that it is a different perspective on things.

At least after Liao Fan said this point, Tian Xiaoice, who was not much older than him, was on his side.

"I agree with Liao Fan, why is TV shopping so popular, why is Taobao popular with so many young people, and this shows that the development path of traditional enterprises is different from that of Internet companies. Hire big stars to endorse the Yuzu second-hand car website, place advertisements on each David TV, and then reach strategic cooperation with many search websites to attract traffic for the initial operation of the website, so as to lay a more solid foundation. Of course, the disadvantage of this is obvious, that is, it needs to spend a lot of money before you see the volume. ”

Tian Xiaoice is responsible for the financial part, and her views will naturally be accompanied by financial analysis.

Lu Heng listened to everyone's thoughts, and then asked Zhao Jing next to him.

"What do you think?"