Zhu Zhi gave an order, how dare the people below slacken.

Some people from the marketing department hurriedly took this copy over to prepare and shoot.

"Xiao Chu, you also go to the side to guide, if there are any details, you can make some suggestions if you know better, and the shooting will get twice the result with half the effort." Zhu Zhi shouted.

Chu Ming did not refuse and went together.

This matter is understood, and the others also breathe a long sigh, as long as the matter can be resolved, they will be relieved.

Zhu Zhi stood up, getting hope from the collapse, which also made him more emotionally excited.

"Lao Xiao, Xiao Chu, you guys did a great job. ”

"It's Chu Ming's credit, I don't dare to take the credit. Xiao Fan said politely.

"I didn't expect Chu Ming, you still have such a strong talent in this area, are you interested in developing it in the advertising department?" Zhu Zhi asked with a smile.

"Director Zhu, Chu Ming is from our department, and I will count on them for the next year. Xiao Fan smiled bitterly.

"Just kidding, I don't move your people. Zhu Zhi was in a good mood, "Lao Xiao, your department has performed well this time, don't worry, I agreed to the venue, manpower, and funding application for the show you applied for after the year." ”

"Thank you, Director Zhu. Xiao Fan said happily.

"Well, if the follow-up response to this advertisement is better, I will apply to the head to give you a batch of bonuses at the end of the year, although it is not much, but it is also a heart. Zhu Zhidao.

"Then on behalf of our department, thank you Director Zhu. Xiao Fan said happily.

"Chu Ming is indeed talented. Zhu Zhi had to admire Chu Ming's talent, but Chu Ming's personality gave him a headache.

Chu Ming, a person who is willing to compromise, makes him want to use Chu Ming but dare not use it.

Chu Ming went to the advertising department and participated in the whole filming process, but he was just in the process, communicating with the director of the advertising production about some details, as well as the music problems in the later stage, and he was just a bystander to other things, quietly watching how an advertisement was filmed.

Because this advertisement is very short, there is almost nothing difficult to understand, Chu Ming is just here to learn this time.

The advertising department is very experienced in this area, and the progress of the shooting is also very fast, it almost takes more than two hours, and after the shooting, the post-editing and soundtrack dubbing, the finished product comes out.

Chu Ming took a look at it, although there was a slight way out from the original world, it was not bad, and it could be called perfect.

So after Zhu Zhi's approval, the advertisement was sent for review the next day.

This time, the approval of the advertisement was successful, and it was decided to broadcast it on TV Kyoto on the night of the submission.

……

At night.

Kyoto family.

Many young children in preschool or elementary school still have their eyes glued to TV channels after watching cartoons.

The children don't know much about advertising, they just think that this is different from ordinary advertising, there are no products and curative effects, and at the beginning of the picture, it is a little boy as old as them.

They thought it was a children's show, so they watched it with curiosity.

In the picture, it is the scene of the mother washing the feet of the child, and her mother often washes her feet, and the children feel that the child in the picture is like themselves.

Continue watching, when they saw the TV, the mother was washing the feet of the grandmother, and the mother looked tired, wiping the sweat from her forehead, and saying that it was not hard.

This made these children think of their mothers.

's own mother, is it the same as the mother on TV, so hard?

Mom is so pitiful, but she hasn't paid attention to her.

These babies are desperate to do something for their mothers, but they don't know what to do.

At this time, the scene continues, when the boy appears in the room with a basin of foot-washing water and washes his mother's feet, and the mother shows a relieved expression.

The babies were also stimulated by the scene on TV.

Yes, they can also bring water and wash mom's feet.

These children have a strong ability to imitate, and under the guidance of TV, many children say that they will do it.

……

Liu Li is an ordinary stay-at-home mother who has to take care of the housework at home and take care of a seven-year-old baby, which makes her often physically and mentally exhausted.

In the evening, she washed the last of the dishes and chopsticks, and prepared to wash her child's feet so that he could go to bed quickly.

But when she went to the room, she didn't find the shadow of her child.

"Where is this kid playing hide and seek?" Liu Li was a little tired, and playing with a lively and active child was the most physically exhausting.

She even has a slight fantasy that if she doesn't have children, she won't be able to work so hard.

"Baby, mom doesn't have the strength to play hide and seek with you, come out quickly. Liu Li shouted weakly.

At this time, a childish child's voice came from behind.

"Mom. ”

Liu Li turned around and said tiredly: "Good baby, mom is too tired today, wash her feet early and go to bed, and she has to go to school tomorrow......"

At this moment, Liu Li was stunned.

Because she saw that her seven-year-old baby, who was actually carrying a basin of water, behind her back, walked towards the room.

His immature little hands held the basin, and because of his lack of strength, he twisted crookedly, and let some water splash out.

The child held the basin and smiled at the mother.

"Mom, you've worked hard, baby helps you wash your feet. ”

For a while, Liu Li only felt that her eyes were red and her nose was sore, and the child seemed to have grown a lot overnight.

"Baby, you're ......"

"Mom, sit on the bed and the baby will wash your feet. The baby said stubbornly.

Liu Li sat on the bed, under the instructions of the baby, put her feet in the footbath, while her baby was learning from the appearance of an adult, washing her feet.

Although his hands and movements were rusty and his strength was not great, Liu Li was extremely moved.

Her own child will take the initiative to wash her feet and be filial to herself, Liu Li only thinks that it is her greatest happiness to have such an obedient child.

What tiredness and sadness came to naught at this moment, she felt that it was worth it for so long of her hard work.

"Mom, I'll tell you the story of a little duck too. The baby said halfway through washing.

"What kind of duckling story?" asked Liu Li.

"I don't know, I haven't finished watching it yet, Mom, you watch, it's broadcast again. The baby pointed to the TV and said excitedly.

Liu Li looked at the advertisement that was playing again on the TV, and suddenly understood why her child had such a move.

I learned it from TV.

"Is this a public service announcement?" looked at Liu Li's eyes and couldn't help but turn red.

Because she didn't just see her own shadow in this woman, she also remembered her mother.

At the beginning, her mother also served her like this, and went to serve her grandmother and grandmother, but she did not take the initiative to wash her mother's feet once.

In her heart, she only has gratitude and longing for her mother.

"This PSA is also so well shot, it's the first time I've seen such a touching advertisement. ”

……

It's not just Liu Li's family.

Kyoto City.

Huaxia region.

As long as you can watch the area of Kyoto TV.

Tonight, thousands of families with children watched the public service announcement, and the children all launched a foot-washing activity.

It touched a lot of dads and moms.

When most people watched this advertisement again, they were even more moved to tears by men, women and children.

I think back to my mother's love and care for me.

For a while, because of this advertisement, it sparked a lot of discussion.

"Did you watch the Kyoto Channel's public service announcement?"

"After looking at it, this public service announcement is too good. ”

"When I saw the child come out with the footwashing water, there were tears in his eyes. ”

"I'm a big man, I was actually moved to cry, where is this advertisement, this is a tear-jerking story!"

"My six-year-old baby actually took the initiative to wash my feet, I cried, she was sensible. ”

"I was in tears too! I thought of my mother. ”

"I'm the same, my mother often washed my feet and took care of me when I was a child, but unfortunately she died of terminal liver cancer last year, and my son failed to fulfill his filial piety......"

"I always thought that public service advertisements were ordinary and boring advertisements, pretending to be and coping with tasks, but I didn't expect that there would be such an advertisement, which was so warm and could touch our hearts, and the educational significance was so great!"

"This advertisement is the handiwork of a great god, this level is too high. ”。

"It seems that the name of the planner was on the advertisement at the beginning, so I went to see it. "Some netizens went looking for a recorded advertising video, and they came up with an unexpected fact.

"Am I mistaken, the planning and creativity of this advertisement are actually Chu Ming?"