Although the task is daunting, and it seems almost impossible.

Although everyone was speechless, the situation was urgent, and they could only obediently pick up the documents and start figuring them out.

"Tell it in the way of a classic story? No, the ad is too long. ”

"It's not good to show it in the form of a cartoon, no, it's not good ...... either"

"Data...... No, the data is even more incomprehensible. ”

Everyone pressed the pen, scratched their ears and cheeks, and was working on the draft, but they couldn't think of a good way.

Chu Ming looked at the request of this advertisement, and did not rush to write, but instantly remembered a public service advertisement that he had often seen when he was a child.

This public service advertisement should be understandable to children, and it should also have educational significance, so that children can know how to be filial to their parents.

Educational significance,Children can also understand,I really learned TV after watching this advertisement,Brought a basin of water to wash my mother's feet,Although it was not washed in the end, it was also praised by my mother.。

"It's a pity that this foot-washing idea should have already been used, otherwise it would have been tailor-made. Chu Ming looked at the document and subconsciously said a word.

But these words attracted the attention of others around him.

"Chu Ming, what did you just say? Xiao Fan looked at Chu Ming's expression and asked, "Do you have any ideas?"

"No, I just looked through this document and remembered an ad about washing my mother's feet. Chu Ming explained.

These words confused several colleagues.

"What mom washes her feet?"

"I haven't seen it, have you ever seen any advertisements for washing your feet?"

"No, is this an advertisement for a foot bath?"

Seeing these people all looking dazed, Chu Ming's heart was excited.

He took out his phone and searched for it, but sure enough, he couldn't find the public service announcement.

Chu Ming almost forgot that this world had been modified, so many works in the original world had disappeared, and several public service advertisements were naturally gone.

If the public service announcement for washing mother's feet hasn't come out yet, wouldn't it be just right to use it?

"Brother Fan, I have an idea here, I will say it, you can help me judge whether it meets the requirements or not. Chu Ming got up and said.

"Say it. Xiao Fan nodded.

"My idea is that at the beginning of the advertisement, the picture is a mother washing the feet of a five or six-year-old child, and then the mother goes to wash the feet of the grandmother, this scene is secretly seen by the child, and when the mother comes back after washing the feet and is ready to coax the child to bed, I find that the child is following the mother's example, bringing a basin of water to wash the mother's feet. ”

Finally, the picture is accompanied by a line of text and a paragraph, and parents are the best teachers for their children. ”

After Chu Ming finished talking about this general process, he asked Xiao Fan.

"What do you guys think of my idea?"

After Xiao Fan and several other colleagues listened, they first fell into deep thought, and then continued to ponder.

The more I pondered and recalled, the more I felt that the creativity of this public service announcement was too much in line with the theme.

"It's a simple story that children can understand. ”

"And the educational significance is very strong, so that children know filial piety to their parents, and also let parents know that they are role models for their children. ”

"In addition, the commercial is not long, and it is very easy to shoot, so it does not take too much time. ”

The more Xiao Fan thought about it, the more excited he became, and slapped his thigh directly.

"Chu Ming, your idea is simply amazing, this advertisement is too classic, quickly, you quickly write down the specific process of this advertisement, and after writing it, we will go to Director Zhu." ”

Chu Ming didn't have any extra gossip, without saying a word, he crackled and typed the text on the computer, and it took about ten minutes for the advertising copy to be typed out.

Xiao Fan took it and checked it, quickly took the document, and called Chu Ming over as well.

"Let's go, why don't you two go together, then hand over this copy to Director Zhu, if he has any questions, you can also explain it to him on the spot." ”

……

in the office.

There have been several waves of people who have taken the planned advertising ideas and copywriting to Director Zhu for approval, but the results cannot satisfy Zhu Zhi.

"When is it, you still use this way of piling up data to make public service advertisements, what parents have a few percent influence on their children's education, do you let six or seven-year-old children understand, I can't stand it!"

"There's also this one, the content is good, but it's too long, we're a public service announcement, not a short story. ”

"And the idea of this cartoon, I don't talk about the content, I just talk about the time, now there are less than twelve hours left, where to make this animated short?"

Zhu Zhi threw one copy after another of the advertising copy on the table, holding his forehead with a helpless expression.

"Director Zhu, we have done our best. ”

"It's too much to ask, and the creative of the advertising department is rejected, what can we do?"

PSAs are the hardest to do.

Especially a public service announcement that has something to do with children!

For so many years, there are only a few sets of methods for educating children, which have long been used by other TV stations!

Seeing that the time is getting tighter and tighter, and the deadline is tomorrow, he must shoot this public service announcement tonight.

Now that the shooting is in place, it's a pity that a good advertising idea is missing.

He also knows that this advertisement contains too many elements, it is education, it is easy to understand, and it is respect for the elderly.

It took a lot of time and resources to shoot that advertisement, which has been denied, where else can I find a better idea in such a short period of time?

At this time, Xiao Fan and Chu Ming entered the office.

"Director Zhu, I also have an advertising copy here, I think it should meet our requirements this time. Xiao Fan waved the document in his hand.

"Is it Lao Xiao, your handiwork?" asked Zhu Zhi.

"No, it's Chu Ming who came up with it, Director Zhu, if there's anything you don't understand later, you can ask him. Xiao Fan patted Chu Ming's shoulder.

Zhu Zhi showed a distrustful expression, but still took the copy.

The leaders of several other departments around were a little speechless.

Chu Ming, a magician, can he understand what public service announcements? So many experienced people present have not been able to come up with a good bench, can you have a good idea?

But at this moment, Zhu Zhi looked at the copy, there were not many words, and he could read it in a few minutes, but Zhu Zhi looked at it and did not put it down immediately, but closed his eyes and carefully reminisced about it.

The more Zhu Zhi recalls and forms a picture of this advertising idea in his mind, the more he nods.

Finally, he slapped the copy on the table and said excitedly.

"This ad is amazing! It meets the requirements in every way! We'll use it!"

This made the other leaders curious, what kind of advertising creativity is this, is there anything that surprised the director so much, they just had those dense copywriting, but they were scolded for being bloody.

"Take it and see for yourselves. Zhu Zhi also knew what these people were thinking, and passed this copy over.

Because the copy is very short, these people in charge thought about it a little and found that this advertisement is no problem in terms of education or popularity, and it is too compliant.

The eyes that everyone looked at Chu Ming were no longer so contemptuous as before, on the contrary, they became more and more terrifying.

This young man is unfathomable, the advertisements produced by their advertising department before, in terms of the effect in all aspects, are definitely not as good as Chu Ming's, and the key is that the cost and pressure of filming this advertisement are much smaller.

Low cost, high efficiency!

Originally, because he could only write poems and write, I didn't expect him to be so good at advertising creativity, and he came up with it in such a short time, and this on-the-spot adaptability is too terrible!

"You don't have any opinions, do you?"

This kind of copywriting is thrown out, and if they still say that they have opinions, they are definitely here to make trouble.

"I'm convinced of this idea!"

"Chu Ming's hand is really hidden!".

"Young man, your brain is so active. ”

Zhu Zhi did not delay time, "Notify the advertising department, and immediately rush out according to this copy overnight! Take it to the trial early tomorrow morning, if this advertisement does not pass, I don't believe that there are other advertisements that can pass!"