According to the official purchase price, the car factory can get a profit of nearly 5,000 yuan from each car, such a profit margin, even if it is placed in the future, it is absolutely too high to be higher, after all, the car factory is a state-owned enterprise, and the government must have a tilt in the price when purchasing.

"Is it necessary to reduce the price of a car by between two thousand and three thousand?" Xu Guanglu couldn't help but ask in surprise after listening to Zhou Jingming's report.

Judging from the absolute figures, two thousand to three thousand does not seem to be much, but if you look at the relative price reduction, it is equivalent to a one-tenth of the price reduction, such a price reduction is really a bit high, compared with the "5 yuan Porsche voucher" in later generations, Zhou Jingming's preferential strength is simply embarrassing for those merchants!

"That's right, Xiao Zhou, our car originally made a profit of less than 5,000 yuan, and if you reduce the price like this, it is equivalent to giving away half of our profits!" Zhao Ke also said on the side.

"Factory director, senior brother, we can't limit our vision to the small amount of money in front of us, which also involves some economic principles, let's not talk about this first, let me tell you something practical. Zhou Jingming looked at the two people, and then continued,

"At most, there are two years to go, Santana will be listed in China, when the time comes, with its brand effect, a listing will definitely be crazy robbery, then our market will be swallowed up by Santana step by step, what we have to do now is to take advantage of Santana has not yet been listed, first lay the market foundation, use our price advantage, hold a part of the market in their own hands, otherwise, waiting for us, only Santana swallowed up. ”

According to the normal historical process, after the last Shencheng car will be rolled off the assembly line in 1991, SAIC will stop the production of Shencheng car, and this brand of car will always remain in the memory of the Chinese people.

"If the price reduction is really implemented as you say, will anyone really be willing to buy it?" Xu Guanglu thought for a moment, then raised his head and looked at Zhou Jingming and asked.

"Prices go down, sales go up, that's the most basic economic principle. And the results of my research with my brother also show that price reductions are definitely helpful for increasing sales. Zhou Jingming nodded and replied very firmly.

Automobiles belong to luxury consumption in economics, and the price elasticity of luxury goods is far greater than 1!

"Okay, I'll go back and count it with a few comrades in the finance department to choose the most appropriate price reduction, and when the document on the department's independent pricing power is officially issued, we will do it according to the new price!"

"If there is anything that the factory director needs me to do, just ask me, and I know a little bit about car sales. Zhou Jingming said with a smile.

"The New Year is coming soon, there shouldn't be anything else looking for you in a short time, and after the New Year, you will definitely be busy. Xu Guanglu also responded with a smile.

As soon as Xu Guanglu said this, Zhou Jingming remembered that there were indeed a few days before the New Year.

Regarding the price reduction of the car, the preparatory work in advance has come to an end for the time being, and the real implementation, as Xu Guanglu said, will not be able to do it until the new year, and Zhou Jingming will finally have time to be busy with the gear factory.

Just rested for one night, Zhou Jingming came to Shencheng Automobile Transmission Factory the next day, and during this time he has been busy with the affairs of the car factory, and the overall localization process of the gearbox, Zhou Jingming is really not very clear.

When Qian Longcheng saw Zhou Jingming coming, it was as if he had met a savior, and he took Zhou Jingming's hand and began to complain, "My little Comrade Zhou, you can be regarded as coming, but you can worry me to death!"

Zhou Jingming smiled helplessly, "What's wrong with Director Qian, what's so upset?"

"It's not a matter of localization, I understand now, why there were few units willing to fight for this at the beginning, the future benefits of this project are great, but the key is really difficult, our two units, more than a dozen technicians have been tinkering for so long, and there is no progress in the slightest!" Qian Longcheng said a lot.

"Didn't I tell Director Qian a long time ago, localization is not as simple as you think, now I know that it is difficult!" Zhou Jingming laughed.

The localization project has just begun, and Qian Longcheng has been tortured like this, and some of them will annoy him in the future.

"Don't just laugh at me, what's wrong with your shift gear?" Qian Longcheng hurriedly asked. It's time to report on the progress of the localization project, and he hasn't done anything now, how can he explain to the leader when the time comes?

Zhou Jingming shook his head, "I'm here today for this matter." ”

"Let's stop standing, come to my office, sit down and talk slowly. ”

After the two of them came to Qian Longcheng's office, Zhou Jingming continued, "On the shift gear side, we used the existing equipment of the gear factory to produce it several times, but it did not meet the requirements. ”

"Then you mean that there is no progress in the localization of shift gears at present, because of equipment problems?" Qian Longcheng quickly grasped the focus of Zhou Jingming's speech.

"That's right. Zhou Jingming nodded, "Director Qian, the equipment on your side can fully meet the production needs, but the technical analysis does not meet the requirements, and we are the opposite, the technical analysis is in place, but the equipment is not good." ”

"So you're coming to me today to buy equipment, right?"

"Since Director Qian guessed it, then I'll just say it. Zhou Jingming paused, and then continued, "Today, I came to find Director Qian, in addition to caring about the progress of localization on your side, more importantly, I want to ask Director Qian, if there is any extra money to lend us, we plan to purchase a new machine tool." ”

Zhou Jingming came this time, in fact, to borrow money!

"Xiao Zhou, it's not that I don't help you, you are now localizing this shift gear, in fact, you are helping me, but a machine tool needs too much money, and our factory really can't take out so much money. Qian Longcheng said with a wry smile.

"Is there any other way for the factory director to raise funds?" Zhou Jingming continued to ask.

Qian Longcheng still shook his head, "The few factories I know are not very profitable, so how can they lend us money! However, isn't there a special fund for localization? Why don't you borrow money from this special fund, with your identity, it shouldn't be difficult, right?"

"I just didn't want to borrow money from the special fund, so I came to the director of the factory. Zhou Jingming said with a wry smile.

He himself is a member of the mulberry car project team, and now his gear factory has started to localize again, and then apply for a loan from the special fund, Zhou Jingming feels that it is a little unclear.

"That's a bit of a struggle. Qian Longcheng also instantly understood what Zhou Jingming meant.

：。 ：