"The battle between Xifeng and Rising Sun's iced tea seems to be a little difficult in the north?" Geng Zhong said.

Song Weiyang said: "There has never been a so-called battle of iced tea, it is all hyped up by the rising sun, and they are rubbing the news heat of Xifeng." If it weren't for Xifeng Iced Tea's fame, Sunrise would not have been able to refinance from the bank, let alone have the money to expand its scale. ”

Geng Zhong said: "But the rising sun has indeed risen, and it sells better than Xifeng iced tea in the big cities of the north." ”

Song Weiyang said with a smile: "We can calculate the account, the sales rebate given by Rising Sun is up to 40%, and then throw away the costs of operation, production, transportation, storage, taxation and other costs, do you think you can still make money?

"But Sunrise can occupy the market first and then make adjustments, how does Xifeng plan to deal with it?" Geng Zhong asked.

"Watch him rise up a tall building, watch him feast guests, watch him collapse his building. Song Weiyang said with a smile.

"This is a sentence from "Peach Blossom Fan", Boss Song likes ancient literature?" Geng Zhong asked.

Song Weiyang said: "It's all idle books, just take a look." ”

"Which writer or thinker do you like the most?" Geng Zhong's interview method is very out-of-the-box, asking where he wants, and then going back to summarize it.

"Taizu. Song Weiyang said.

"Taizu?" Geng Zhong was slightly surprised.

Song Weiyang nodded and said, "I have read through "Mao Xuan" several times. ”

"Awesome!" Geng Zhong said.

Song Weiyang said with a smile: "If there is really any battle of iced tea, then who wins and who loses between Xifeng and Rising Sun has actually been decided from the beginning, which can be seen from "Mao Xuan". ”

Geng Zhong held the small notebook and asked, "How do you say it?"

Song Weiyang said: "There is an important principle in Taizu's military theory, that is, it is necessary to determine the line and goal at the beginning of the war. The initial choice is correct, and the rest is only a matter of execution, and if the initial choice is wrong, no matter how powerful the tactical command is, it is only a small victory. Clausewitz, a well-known Western military theorist, also said that the mistakes made in the early days of the war will not be corrected. ”

"What mistakes do you think Sunrise made?" Geng Zhong asked.

Song Weiyang said: "First of all, their army building is ridiculously wrong. Rising Sun was originally just a supply and marketing cooperative, and it has always dealt with farmers, and most of the backbone of their company are farmers. I'm not saying that farmers are bad, now some successful entrepreneurs are also farmers, and my mother is also an authentic farmer. But when a company's senior management is mostly farmers, the company's vision, awareness, and behavior are hugely limited. Even if Sunrise can grow, will these farmers be able to keep up with the company's growth?"

Geng Zhong said: "After becoming bigger, you can introduce excellent talents. ”

Song Weiyang shook his head and said, "It's useless, the larger the scale, the more difficult it is to turn around." If Sunrise expands the introduction of talents, then how should these talents be positioned? If talents are allowed to be middle-level managers, it is still the old people who make decisions, and it has no effect. If we let talented people be executives, what will happen to the former veterans?

Historically, due to the chaos of Sunrise's internal management, it was finally decided to introduce outstanding talents, and more than 30 doctors, postdoctoral fellows and senior engineers were dug in one go. These people are all experts who have worked in large companies such as Coca-Cola in the past, and even one of them is the sales director of Coca-Cola in China.

But as a result, they immediately fell into an internal power struggle, and the elders looked at these excellent talents everywhere unpleasantly, and the excellent talents also felt that those old guys were in the way, and the company's management became more chaotic than before.

If you don't bring in outstanding talents, Sunrise may live a few more years.

Geng Zhong asked, "What else?"

Song Weiyang said: "Secondly, there is a problem with the strategic direction of Rising Sun. They are now desperate to grab the market with Xifeng, and even suicide attacks. This is completely unnecessary, tea drinks are blank in the Chinese market, and they can accommodate a few more companies for peaceful development. The rising sun wants to play the trick of injuring the enemy by injuring 800 and injuring 1,000 self-damage, and if they do this, they may make Xifeng a little uncomfortable, but they can't touch the root of Xifeng. At this time, it should be to develop itself steadily, build a good team and channels, and fight bloody, is it interesting?"

Geng Zhong asked, "What is Xifeng's choice?"

Song Weiyang said: "Xifeng doesn't regard Sunrise as an opponent at all, our enemies should be Coca-Cola and Pepsi." Now it's like the Anti-Japanese War, when the devils invaded, they should be united with the outside world, and the warlords should not kill each other. ”

"You seem to be very hostile to foreign capital?" Geng Zhong said.

Song Weiyang said: "China's reform and opening up has only been more than a decade, just like a baby, and those foreign investors are strong adults. Now that a strong man has broken into the house and strangled the babies in the cradle, can I not be hostile?"

Geng Zhong said: "But foreign investment also brings advanced experience and science and technology. ”

"Experience and technology can be learned slowly, and foreigners will not be kind enough to teach us. Song Weiyang said.

Geng Zhong asked, "How are you going to resist foreign capital?"

Song Weiyang said: "Seriously do business, seriously make products. ”

"It's that simple?" Geng Zhong said in surprise.

"Enough," Song said, "foreign investment is not terrible, foreigners don't actually understand the Chinese market, and we have a natural advantage in fighting on our own soil." ”

Geng Zhong said: "How can you explain the flooding of the Seventh Army by two cola? China's beverage market has fallen to most of the country at once. ”

Song Weiyang asked rhetorically: "If the seven major brands were all privately owned, would this be possible? Coca-Cola and Pepsi wanted to break into the Chinese market more than 10 years ago, but one Tianfu Cola beat them all over the place. ”

Geng Zhong smiled: "It's not convenient to talk about this question in detail, let's talk about yourself." I heard that you wrote the song "A Thousand Paper Cranes" yourself?"

I wrote the lyrics and hummed the basic melody. Song Weiyang said.

"Do you like music very much?" asked Geng Zhong.

Song Weiyang said: "Well, I like to sing and listen to songs. ”

Geng Zhong asked, "Which singers do you like?"

Song Weiyang said: "The Beatles, Spear Flower, Beyond, Black Panther, Lao Cui is also one." ”

"It's all rock?" said Geng Zhong with a smile.

"Young people should rock and roll. Song Weiyang said.

Geng Zhong said: "Recently, I heard from a friend that there is a song "You at the Same Table" that is very good, what do you think of campus folk songs?"

"Has 'You at the Same Table' already released a record?" asked Song Weiyang.

"Not yet, but it's already being sung in the Beijing-Tianjin area. Geng Zhong said.

Song Weiyang planned to take down the advertising copyright of this song, and said with a smile: "Campus folk songs are very good, but I don't particularly like them, rock and roll contains more things." ”

"You don't have a petty bourgeoisie?" Geng Zhong asked.

"What is petty bourgeoisie? Can you eat it?" Song Weiyang said.

Geng Zhong smiled and said, "Because you are only 18 years old and you are still a student." In my impression, at the age of eighteen, he should read poetry, talk about literature, love music, and have petty bourgeois romantic feelings. ”

Song Weiyang said: "My target is the big capitalists, so I don't think I will live a petty bourgeois life." ”

"Hahaha," Geng Zhong laughed a few times, "you are very special, different from your peers, and different from other entrepreneurs." ”

Song Weiyang said: "I can live as myself, why should I be the same as them?"

Geng Zhong wrote down words such as "young", "full of vigor" and "sharp" in a small notebook, and continued to ask: "What do you think of today's well-known entrepreneurs?"

"Who are they?" Mr. Song said.

"The richest man is among them. Geng Zhong said.

Song Weiyang said: "He is a reckless hero in the chaotic era, a product of a special era, once the Chinese market moves towards order, it should be the time for Mu to take a curtain call." ”

"Concise, clear, and thorough," Geng Zhong couldn't help but raise his evaluation of Song Weiyang again, and asked, "What about Shi Yuzhu?"

Song Weiyang said: "Marketing geniuses, business elites, are looking for death. ”

"Looking for death?" Geng Zhong said in surprise.

"What is not good? I prefer to make health products at this time. Song Weiyang said.

"Is there a problem with making health care products? There are health care products abroad. Geng Zhong asked.

Song Weiyang said: "Of course, it is possible to make health care products, but it should not be done at this time, and it is to do it with all your might." Now there is no regulation in the health care product market, and those who sell health care products are more out of line than the other, and sooner or later something will happen, and the entire health care product market will collapse at that time. If God wants to cause death, he must first make people mad. The current health care product company is crazy, and I am not afraid of offending anyone and criticizing the three strains by name. By means of going to the countryside for medical treatment, the peasants of the entire village were deceived into drinking three oral strains of oral liquid, not to mention absorbing the hard-earned money of the peasants, and also causing some peasants not to go to the doctor when they were sick. To do business, you have to have a basic conscience, it's not like that!"

"Do you really think the health care product market is going to collapse?" Geng Zhong asked.

Song Weiyang said: "Now that the whole people believe in health care products, if the news of health care products eating dead people is exposed one after another, what do you think consumers will think? They will abandon all health care products and think that all those who sell health care products are liars!"

In a few years, the health care product market will really collapse, and it will be a mess.

Shi Yuzhu made a comeback by selling platinum, and people thought that he could not succeed at that time, because China's health care product market was in the most depressed era. And Shi Yuzhu's genius lies in the fact that he abandoned the health care function of health care products and vigorously promoted the gift role of health care products, so he quickly became popular without competitors.

Geng Zhong said with a smile: "We won't talk about the three plants, Feilong, and Robust, they are all health products." Let's evaluate the Liu brothers of Hope Group. ”

"The Liu brothers are exemplary figures in China's private enterprises. Song Weiyang said.

"Why do you say that?" said Geng Zhong.

"I always believe that entrepreneurs should not only make their own fortunes, but also contribute to society," said Song Weiyang, "Hope Group specializes in the feed business, and they have helped many farmers make money and promoted the development of China's aquaculture industry." For such a company, I wish them to become bigger and stronger, stick to their conscience, and strive to make better products. ”

In fact, the Liu brothers were so scared that they peed their pants three years ago, and they even declared that they wanted to give the company to the country, and it was not until the southern tour of 92 that they finally operated with peace of mind.

Geng Zhong said again: "What about Boss Lu of Wanxiang?"

"Are we cooking spicy hot talking about heroes?" said Song Weiyang.

Geng Zhong said: "You can think so. ”

Song Weiyang said: "Boss Lu is a natural entrepreneur, shrewd, cautious, bold, dare to fight, and have a keen sense of smell. As a businessman, he has few flaws, and I should learn from him. ”

Geng Zhong said: "Where is Vanke's king stone?"

"Mr. Wang is about to be scared to death this time. Song Weiyang said.

"I almost died. Geng Zhong said.

Just a few months ago, China's first war of shareholders and boards broke out.

A securities company that owns 6% of Vanke's shares, together with shareholders who own 10% of the shares and manage 60% of the state-owned shares, also persuaded more than a dozen minority shareholders to make a sudden attack on the board of directors represented by Wang Shishi.

Wang Shishi only had two hours to react, and he was almost dead. He joined forces, divided and collapsed, and used exquisite methods, and finally seized the loopholes of the securities company, won in one fell swoop, and regained control of Vanke Group.

Song Weiyang said with a smile: "If Mr. Wang can learn this lesson, he should be able to reborn Vanke, the current Vanke is too chaotic." But in any case, Mr. Wang's operation this time can become a classic business case, and he makes me sincerely admire. ”

"What about Boss Li of Jianlibao?" Geng Zhong said.

Song Weiyang shook his head and said: "Actually, I don't want to make any evaluation of all state-owned enterprises that have not carried out shareholding reform. Because it may be sold to foreign capital one day, and the helmsman may be fired one day. Haier is so powerful now, but Wanbao a few years ago was even more powerful. It only took Mr. Deng four years to make Wanbao from a small loss-making factory with only more than 100 people to a large enterprise with a 40% share of the country's refrigerators, and was also identified by the System Reform Commission as one of the four pilot groups for the national enterprise shareholding reform. As a result, the superiors suddenly sent a senior official of the factory down, and also stuffed 24 loss-making state-owned enterprises to hand over to Wanbao Joint Venture, and now there is no shadow of Wanbao refrigerator on the market. ”

"How dare you say it. Geng Zhong smiled bitterly.

Song Weiyang said: "If there is anything you dare not say, you dare not report it anyway." ”

Geng Zhongle said: "Then let's not talk about Jianlibao, Haier, and Rongsheng, let's talk about Li Ning, his clothes have been selling well in recent years." ”

"Do you really want to finish asking them one by one?" Song Weiyang laughed.