In fact, the situation is not as serious as Song Qizhi said.

The competition between Xifeng and Sunrise in the iced tea business is mainly concentrated in the big cities in the north, and the smoke of gunpowder in the south is not ignited at all. The main reason is that both companies are in the initial stage of development, there are not so many products to distribute, and the market is far from saturated.

Sunrise said that it would open 100 branches, but the slogan was shouted loudly, and before July, they had only identified more than 10 foundries in the north, and only 3 branches under direct management. In the southern cities, Rising Sun only captured Shenghai and Huadu for the time being, and it was inseparable from Xifeng Iced Tea in these two cities.

During Song Weiyang's tenure as the shopkeeper, Yang Xin took charge and opened two new branches, which were also located in Shenghai and Huadu. At the same time, 12 foundries have been established across the country, and they are frantically producing iced tea drinks in three shifts every day.

But Sunrise is too barbaric, and the super high sales rebates make agents and distributors go crazy to help promote products. In order to complete their business, these agents and distributors even took the initiative to share the profits of sales rebates to retailers, causing some retailers to refuse to sell Xifeng Iced Tea.

In the Beijing-Tianjin-Hebei region, Xifeng was pressed to the ground by the rising sun and rubbed, and Song Qizhi was anxious every day.

It wasn't until the beginning of July that Sunrise suddenly announced in the newspapers that it had captured the northern market and was about to set up 20 branch factories and 6 sales companies in the south. Zhang Guodong, who is in charge of the southern region, has increased his pressure sharply, running back and forth in major cities all day long, and at the same time putting forward many promotional suggestions.

In the face of the aggressive Sunrise, Song Weiyang was not moved at all, and he even instructed Song Qizhi and Zhang Guodong on the phone: "If Sunrise wants to go crazy, let him go crazy, the more crazy he is, the faster he will die." The tea beverage market is far from reaching saturation, and two more companies selling iced tea can accommodate it, just do a good job in brand image and sales channels, and don't fight a war of attrition with the rising sun. ”

It's July, and the heat is like a furnace.

Song Weiyang is preparing for the college entrance examination with peace of mind, he is in a good state during this time, and he has a little confidence to be admitted to the undergraduate program.

At around ten o'clock in the evening, Geng Zhong and a student stood at the school gate.

Suddenly, the student pointed forward: "Reporter Geng, that's Song Weiyang!"

"Thank you!" Geng Zhong took out 100 yuan and handed it to the student.

As soon as Song Weiyang rode to the school gate, he was stopped by Geng Zhong: "Hello Boss Song, I am Geng Zhong, a reporter from "Eight Hours Away". ”

"You've been staying in Rongping and squatting on me for the past two months?" Song Weiyang was surprised.

Geng Zhong smiled: "I only squatted for a few days. I just interviewed Boss Duan of Rising Sun, and I think there are still some shortcomings, so I want to come back and give you an exclusive interview. ”

In order to avoid reporters from all walks of life, Song Weiyang lived in the school for a month, and persuaded the school to prohibit reporters from entering and disturbing, so that reporters in Hong Kong City lost patience, and other reporters also returned with regrets.

I didn't expect to be killed!

"Let's talk as we go," Song Weiyang asked, "Do you want me to give you a ride?"

"Okay. Geng Zhong stepped on the back seat of the bicycle.

Song Weiyang said: "I said in advance, I can't take pictures." ”

Geng Zhong smiled: "You seem to be afraid of revealing your image?"

"I'm almost in college, and I don't want to be watched like a monkey in school. Song Weiyang said.

Geng Zhong said: "Boss Duan of Rising Sun is just the opposite of you, he changed into several suits for me to take pictures. ”

Song Weiyang smiled: "What else did Mr. Duan say?"

Geng Zhong said: "Boss Duan said that Sunrise will occupy the Chinese tea beverage market in two years, and Xifeng is not their ultimate opponent. Their real opponents are only two, Coca-Cola and Pepsi. ”

Song Weiyang found a roadside stall, parked the car and said, "Let's interview here." Boss, come to 100 skewers of spicy hot, meat and vegetarian casual, and a few bottles of Xifeng Iced Tea!"

"You seem to know the boss very well and come here often?" Geng Zhong asked.

Song Weiyang sat on the small horse and said: "This boss is a laid-off worker of a state-owned enterprise, and it is very hard to make money. Every day after evening self-study, I have to come over to play a few strings when I have time. ”

The boss brought Xifeng iced tea and said with a smile: "The director of Xiao Song is very good, and it was his idea to engage in Malatang, and I am now making more money than staying in a state-owned enterprise." ”

Song Weiyang said: "I'm just greedy, and I can't find a place to masturbate." ”

100 skewers of spicy tang were quickly served on the table, and Geng Zhong said, "This thing is quite fresh, how much is a skewer?"

The boss said: "5 points for vegetarian skewers, 2 cents for meat skewers." ”

Geng Zhong looked at the vegetables on the bamboo skewers and said with emotion: "The profit is very high." ”

The boss smiled: "It's all a small business." ”

After the boss left, Geng Zhong said with a smile: "I didn't expect that Boss Song still understands catering, this kind of spicy tang will definitely become popular." ”

Song Weiyang said: "It's not my invention, someone is already working on it in Lecheng, but it hasn't spread for the time being." In fact, this little Malatang is not lost to iced tea drinks in the market. ”

"Boss Song is a natural businessman, and there are business opportunities everywhere. Geng Zhong praised.

Song Weiyang skewered and said: "The fast food restaurant run by Boss Qiao clamored to kill McDonald's, but in fact, he went the wrong way. ”

"What's wrong?" Geng Zhong asked.

Song Weiyang said: "He shouldn't be selling big bowls of noodles, the limitations are too great." Each region has its own noodle variety, such as jajangmiso noodles, dandan noodles, hot dry noodles, jusheng noodles, ramen noodles, and ranmen noodles...... His braised noodles have left Yu Province, and how many customers are willing to pay? It is better to open an upgraded version of Malatang, a hot pot chain restaurant!"

"He has branches in other places and can change the range of products according to local tastes," Geng said. ”

"The competition for selling noodles is too great, there are roadside stalls everywhere, do you have to go into his fast food restaurant to eat noodles?" Song Weiyang shook his head repeatedly.

"So, Boss Qiao's red sorghum fast food restaurant is definitely going to fall?" Geng Zhong asked.

Song Weiyang said: "Boss Qiao is very good at publicity, an ordinary fast food restaurant, attracting the three major news networks in the United States to take turns to stir up, will definitely be able to expand quickly." But he also went the wrong way, at this time, he should find a bank loan, or attract investors to participate in the shares. But what kind of membership system does he have, a member pays 2,000 yuan and uses the people's hard-earned money to open a branch. ”

Geng Zhong said: "But many people just buy it, I heard that some people even put the money they saved to buy color TVs into Boss Qiao's fast food restaurant." ”

"What if the news of the fast food restaurant drops down, Boss Qiao's stall is too big, there are few customers, and the capital chain is broken?" Song Weiyang asked.

Geng Zhong thought for a while and said: "Illegal fundraising, fraud, and imprisonment!"

Song Weiyang said with a smile: "Boss Duan of Rising Sun is even smarter, they are state-run and use bank loans. No matter how hard it is, only the bank is in a hurry, and it will not get to the point of going to jail. ”

Geng Zhong suddenly said excitedly: "You said that the rising sun will also fall?"

"Sunrise's expansion method is very unhealthy and goes against the laws of the market," Song said, "and the speed of their collapse depends on the degree of their death." ”

Historically, the billion-dollar Rising Empire was collapsed by millions of payments, triggering a series of chain reactions, and the bank finally found hundreds of millions of dead debts.

And today's rising sun, which is crazier and more radical than in history, is all due to the butterfly effect brought by Song Weiyang.

Geng Zhong said: "If you want to talk about the expansion speed, the three strains of oral liquid are faster, right?"

"But Sanzhu Oral Liquid is also more planned and disciplined," Song Weiyang sighed, "I have carefully studied Sanzhu's marketing network, and I have to admire Boss Wu's genius thinking." Their organizational form is actually a combination of the Western business division system and the PLA's wartime system, and the three plants divide the national market into four major theaters, each theater has a commander, and an eight-level cadre system has been formed, and all rights are firmly controlled by the headquarters. As long as the commander-in-chief gives an order, the major theaters can respond quickly. Moreover, they have also separated the military and political systems, and in addition to the commander of the theater, they have set up a separate commander-in-chief of the front, with the commander in charge of the construction of the contingent and channels, and the commander-in-chief of the front line is responsible for formulating and implementing the operational plan. Even, Sanzhu is still engaged in ideological construction, and the three antis and five antis have all come out, that is, an elite army that has been formed. On the other hand, the rising sun is just a miscellaneous army, and the faster it expands, the weaker its combat effectiveness will be. ”

Geng Zhong said with a smile: "Boss Song seems to agree very much with the three-plant model. ”

"It's just appreciation, not approval. Song Weiyang said.

"Why don't you agree?" Geng Zhong asked.

Song Weiyang said: "The sales model of Sanzhu will inevitably cause a bloated structure, and employee expenses will increase geometrically, and there will be more than 100,000 salespeople at every turn. Once an accident happens one day, the basic operating costs alone can drag down the three plants. And health care products happen to be the most accident-prone industry, and Boss Wu should pray every day that three oral liquids will not die. ”

Geng Zhong smiled and asked, "Can I publish this paragraph?"

Song Weiyang said: "You are free, anyway, I am not afraid of offending Boss Wu." ”

Geng Zhong asked again: "Do you think the three strains of oral liquid are fake?"

Song Weiyang asked rhetorically: "The propaganda idea of the three plants is 'cure the disease if there is a disease, and prevent the disease if there is no disease', do you think there is something in the world that can cure all diseases and prevent diseases?"

"Possibly. Geng Zhong said.

"If there is, then Boss Wu should compete for the Nobel Prize in Medicine. Song Weiyang said with a smile.

Geng Zhong also smiled: "Let's not talk about the three plants, let's talk about the rising sun." ”