"Concepts are concepts, things are things, and the two can never be confused. ”

"Creating a concept requires our imagination, creativity and passion, as well as keen insight and inductive ability to summarize the laws that exist and should emerge in society. ”

"It takes patience, perseverance, diligence and a lot of time to do things, Rome was not built in a day, and it takes a lot of steps to go a thousand miles, and I won't say more......

Yao Yi stopped teaching and said, "What do you want to ask?"

Mi Meng said: "What should we do next? Now that the concept of the academic circle has exploded, many governments and developers have begun to use our concept to attract investment, and some people even shamelessly say that this is their idea. ”

"Do we want to defend our rights?"

Yao Yi shook his head: "No, we don't have that American time." And the problem you are worried about is not a problem in itself. ”

"When advertising is at its best, it's often when piracy is the most, and I wish all real estate developers in the country would introduce the concept of academic circles, as long as they explain a little, or understand the situation on the Internet, they will know that we want a home network. ”

"As founders, whoever uses this concept can't get around us. ”

"Subtlely, our influence will gradually increase, and that's a good thing. ”

Seeing that Mi Meng listened carefully, Yao Yi continued: "Since the concept has been successfully promoted, what we need to do next is to do things well one by one. ”

"Only by realizing the concept and creating the first prototype of the academic circle in the country can we complete this strategic step. ”

Mi Meng couldn't help but say: "Boss, we have spent so much time and energy, and we have a huge amount of money to build an academic circle, is it just to sell Fengqi Garden?"

"We didn't even buy two pieces of land, and now the price of the land next to Fengqi Garden has begun to rise, otherwise let's buy two pieces of land for backup?"

Seeing that the conceptual value created by Yao Yi was picked by others, Mi Meng felt uncomfortable in her heart.

Yao Yi shook his head slightly, and said indifferently: "Buying land is a developer's business, and we don't want to touch it." ”

Perhaps after a few more years of capital accumulation and transformation into a group company, Yao Yi will consider opening a real estate subsidiary as a subsidiary project.

But not now, Yao Yi's time is very precious now, the period of buying land and building a house is at least eighteen months, and Yao Yi does not have so much time to grind.

After a pause, he continued to Mi Meng: "Your question is very good, and I also know that you feel uncomfortable and feel that the company's interests have been violated. ”

"Mi Meng, I will teach you this lesson well, but not in the content of advertising and marketing, but in the way of being a person and doing things. ”

"Human life is short and rugged, and nine times out of ten, if you want to make a difference, the key is to recognize what you want. ”

Yao Yi's eyes were confused, remembering his dreamlike previous life, and he couldn't help clenching his fists.

Not everyone can live again like him, he has experienced the prosperity of the world, tasted life and death, and he is very clear about what he wants.

"We spend a lot of resources to build an academic circle, and the ultimate goal is to make Yaojia.com officially land in Tianjing. ”

"If Yaojiawang wants to revitalize the eleven provinces in Jiangbei, the only way out is to gain a firm foothold in Tianjing. ”

Yao Yi still didn't say that there are regional divisions in doing business, Jiangbei belongs to Jiangbei, and Jiangnan belongs to Jiangnan.

Yao Qi's Yao Group is so strong, but it can only operate on one acre and three points of land in Shangjing, and its influence on surrounding provinces and cities is limited.

If you want to open up a game of chess in the whole country, you must start from the economic center or political center and encroach on the surrounding areas step by step.

And Tianjing is not only the political center of the country, but also an international metropolis, the imperial capital!

Mo Yuanquan tried his best to schem his face, sharpened his head and took root in Tianjing, and the picture was similar to Yao Yi.

Since ancient times, whether it is doing business or implementing policies, it has been a whole life from the top down, and it is extremely difficult from the bottom up.

If Mo Yuanquan can directly stand firm in Tianjing, the ghost will develop branches in the country for many years.

Yao Yi's current environment is much better than that of Mo Yuanquan.

Wang Yilin affirmed his concept of academic circles, and at the same time, he has selected a site near Fengqi Park to prepare to start the construction of the third phase of Yida Plaza.

Once Yida Plaza is built, decoration material manufacturers and furniture and household appliances industries will follow.

Deputy Secretary Lei also said that after the site selection of the school is announced, he will apply to the higher authorities for policies, and at the same time make plans to adjust the hospital, administrative hall, police station and other institutions to be used in the community.

Everyone's eyes are now focused on Yao Yi.

Yao Yi had to make a choice, whether to place the site next to Fengqi Garden, from scratch, to truly build an academic circle community belonging to Yaojiawang and Yida Group.

Mi Meng finally understood what Yao Yi meant, and his boss had never considered profitability.

For Yao Yi, money is very important, but it is not a necessary condition for existence.

And, as long as he meets his expectations, he doesn't have to deliberately look for money, the money will naturally come.

She pondered for more than ten seconds and said, "Boss, you would choose the address of the school next to Fengqi Garden, right?"

Yao Yi said: "Yes." ”

Mi Meng said: "I understand, other communities are very prosperous, only Fangshan District is relatively monotonous, we have to make achievements, Fangshan District is the best choice." ”

Yao Yi said: "In the Tianjing community, Fangshan District is a newly built area, the population is the least, the development environment is also very monotonous, there is no vitality, Fengqi Garden has not been sold for several years is the best proof." ”

"However, this just shows that Fangshan District is like a blank sheet of paper, with great development value, and we only need to join hands with Yida Group to achieve a regional influence. ”

Once and for all, we officially settled in Tianjing, and at the same time launched the brand. ”

"It simply doesn't get any better way than this. ”

Mi Meng readily agreed, she fully understood Yao Yi's thoughts.

The only problem is that Yao Yi knows what she wants, but Mi Meng is still lost halfway and doesn't know what she thinks in her heart.

As if seeing through Mi Meng's thoughts, Yao Yi smiled: "As an employee and a student, you are very good, but this is not your destination." However, as an advertising planner, you still have a lot of room for improvement. ”

"Your 'bookmark' ad is very popular now, if you want, you can make Liu Jue's story into an advertisement for Yaojia.com. ”

Mi Meng nodded yes.

In the following month, time flew by, and there were several major events.

First, Mi Meng continued to produce the stories of Liu Jue, Wang Hui, and Yu Weiwen, which was well received, and even some directors in the film and television industry extended an olive branch to her.

In their jargon, the planning written by Mi Meng has a very good sense of lens, and if it is used properly, it will cause a lot of unexpected effects.

On the other hand, with Wang Yilin's official listing of the Yida Plaza project next to Fengqi Garden, Fengqi Garden also ushered in the first batch of customers.

The school team headed by Li Yukai is ready to come to Fengqiyuan for classes, so they want to buy the house in advance and free up time to decorate it slowly.

Shrewd parents also reacted that Li Yukai took the lead in buying a house, and the school was likely to be located around Fengqi Garden.

Instead of buying it in the future when the house price rises, it is better to buy a house now and Li Yukai together, if you can't get a familiar face, it will save trouble for children who want to enter the Tianjing Outer Courtyard in the future.

As for the price, parents who can afford a house in Haidian District can certainly afford a house in Fengqiyuan.

Within a month, the houses in the Fengqiyuan community were sold out, and there were even long queues on some days.

Developers smelled business opportunities and visited Fangshan District Mansion one after another, wanting to acquire land next to it to build a real estate.

Deputy Secretary Lei did his best to win more than a dozen pieces of land for the academic circle, and continuously auctioned high prices.

Even Yida Group has taken an extra piece of land for the follow-up development of Yida Plaza.

……

"Boss, except for the twenty reserved Fengqi Gardens in hand, all the others have been sold, and when the transaction is completed, the liquidity on our books will be about 3.5 billion. ”

Wang Hui's tone was excited, and he said in a low voice: "According to the second-hand transaction price agreement, we will also return Beigong Jun 150 million in cash." ”

Yao Yi said: "Got it." ”

In Shangjing, Yao Yi's sale of new properties is a small profit but quick turnover, and he uses his own profits to supplement the developer, in order to occupy the market and control the price.

Now that the concept of academic circles is hot, the price of Fengqi Garden has been rising, and Yao Yi has not deliberately controlled the house price.

This is not only the interest of Jiawang, but also the interests of Yida Group and other developers.

On the other hand, to create a high-end community with special characteristics, high prices are an important part of it.

The difference between real and fake LV is not only quality, but also price, mood and affordability.

Wang Hui continued: "Beigong Jun is very satisfied with our sale of Fengqiyuan, especially the advertising 'bookmark' planned by Mi Meng. ”

He is ready to make persistent efforts to continue to develop real estate next to Fengqi Garden, and has docked with us for an advertising contract, naming Mi Meng to make a plan for him. ”

"Boss, Beigong Yun's company is not large, and it is estimated that the quality of the new real estate is similar to that of Fengqi Garden. My advice is to let the rest of the company's advertising department do it. Mi Meng must devote herself to the construction of the concept of the academic circle, and she can't spare time. ”

Yaojia.com has created the concept of 'academic circle', which is equivalent to making free large-scale advertisements for Fangshan District, and it is not an exaggeration to say that it has caused a sensation in the real estate industry of Tianjing.

As the planner of the concept of 'academic circle', Mi Meng has been busy online and offline during this time, which sometimes indirectly involves these small advertising cases.

Yao Yi nodded, motioned for Wang Hui to let it go, and he himself sat on the Passat and came to the Academic Affairs Office of the National Defense University.

"I've been waiting for you for a long time. ”

Zhao Youyu glanced at Yao Yi, turned around to lead the way, and said as he walked: "Did you blacken Deng Xinhua? After he couldn't find you, he came to block me every day, and I was almost annoyed to death by him." ”

Yao Yi said: "Housing prices in Haikou communities are quite strong this month, and they have only dropped by 6%. However, as time goes by, the surrounding housing prices will also rebound, and we must solve Deng Xinhua before the fluctuations. ”

"How to fix it?"

"You'll know when the time comes. ”

"Okay. ”

With Yao Yi's reply, Zhao Youyu was reassured, and a smile finally appeared on his cold face, and he said: "The matter of opening a primary school branch of the National Defense University will soon be put on the agenda, and it is very likely that Director Xue will be the president." By the way, did I tell you, Director Xue's name is Xue Ruohua, and he is Professor Xue Ruoxu's younger brother. ”

"Brother?"

"Hmm. ”

"I know you want to pull the primary school branch into the 'academic circle', but Xue Ruohua and Professor Xue have similar personalities, and they like to do more practical things than hype, so you have to think clearly about your words. ”

"Thank you. ”

Yao Yi said thank you from the bottom of his heart, Zhao Youyu was willing to ask Professor Xue Ruoxu for this favor for himself, which really caught him by surprise.

Soon, Yao Yi met Director Xue Ruohua outside the library.

After introducing each other, Zhao Youyu retired, she has always disliked negotiations, and leaving early is the best choice.

Xue Ruohua looks a little similar to his brother, but he is a little fatter and looks richer, and the intellectual spirit is also hidden in his eyes, which cannot be seen from his appearance.

Xue Ruohua smiled: "Mr. Yao wants to create an 'academic circle', and my brother has already communicated with me. Since Mr. Yao has a heart, I might as well say that our school has recently been interested in opening a primary school branch. ”

The National Defense University is a semi-military school, and the number of students admitted to the university has been declining year by year in the past 10 years, with only 4,000 new students last year.

Many candidates are not up to standard in cultural courses, but their physical fitness is too poor, and they are forced to transfer to other universities if they fail the physical examination.

Today, when the standard of living is getting better and better, the physical fitness of college students has actually made great strides and regressed, and even the news of sudden death of college students running from time to time has appeared, which is really incredible.

In view of this phenomenon, the National Defense University has held a number of special meetings to discuss countermeasures.

The opinions of the school's top management are very unanimous, preferring shortage to excess, and will definitely not relax the standards in the physical examination.

In the end, the result of the discussion was that physical education should start from the child, and your other schools do not engage in physical education, and we will open a primary school branch by ourselves to cultivate talents needed by the country.

Yao Yi understood the cause and effect in advance, and said with a smile: "The air at the foot of Yanshan is fresh, which is very suitable for children to exercise, and more contact with the mountains is good for their growth." ”

"I will provide a complete school and supporting facilities, and it will not cost the school a penny, of course, I know that the National Defense University is a semi-military school, and it is well funded every year, I just want to show my attitude when I say this. ”

"I'm serious about education. ”

Thirty minutes later, Yao Yi, who was full of smiles, sent Xue Ruohua away and quickly dialed Wang Hui's phone.

"You tell Beigong Jun that we will take over his new real estate and make his new real estate the brightest star in the academic circle. ”

The premise is that he has to build a large-scale primary school in the new building with all the facilities. ”

"You tell him that if you want to be in the limelight, the opportunity has come, as long as he builds this elementary school well, the parents of the entire Tianjing will know his name of Beigong Jun in the future. ”

"He's been waiting for this opportunity for a long time. ”

Ten minutes later, Wang Hui called: "Beigong Jun said that as long as the boss can guarantee success, he will do what you want." ”

Yao Yi felt the warm sunshine outside the window, and said lightly: "Then it's decided." ”

A week later, the National University of Defense Technology announced the construction of a primary school branch, and at the same time announced that the primary school branch was located in the Fangshan District Academic Circle area.

Beigong Jun's company confirmed the news and made the design plan for the construction of the primary school public.

For a time, Beigong Jun's name appeared on the pages of several media, which was regarded as fulfilling his wish to move Tianjing.

With the addition of an ace primary school, the concept of academic circles has been confirmed again, and the topic continues to be hot.

Everyone stared at their eyes, waiting to see Yao Yi's next move, waiting for Yao Yi to bring them more surprises.

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The first day of the race was okay, the first two were really unlucky, the third was fifth, and the total points were tenth. Let's chase three after six, there are still six games in the two days after tomorrow, and I'm going to use three percent of my strength to abuse them.

。 m.