Song Weiyang also registered trademarks, not only "iced tea", but also "iced black tea", "iced green tea", "jasmine tea" and other trademarks. In the future, companies such as Master Kong, Tongyi, and Wahaha will have to say hello in advance if they want to produce iced black tea and iced green tea, and Xifeng will allow it, so they will have to change the name of the product.

But Song Weiyang really made a mistake, he registered the trademark of "iced tea" at the end of last year, and he didn't know that Sunrise had made a product at that time. Moreover, in history, the "iced tea" trademark lawsuit was very sensational, and Song Weiyang still had a vague impression, remembering that it was about 2000 that the court classified "iced tea" as a special trademark for Rising Sun.

Who knew that Sunrise was already registered now!

Song Weiyang directly copied the trademark registration documents and handed them over to major newspapers for publication, and the registration date was December 25, 1993.

Sunrise also quickly revealed its trademark registration documents, which were registered on November 27, 1993.

It's only less than a month before and after, which is really a fool - before the system of various government departments is connected, this situation often occurs, and everything depends on the registration time.

Song Weiyang's publication of the Anti-Japanese War of Industry and Commerce was to rub off on the popularity of foreign invasion, and he also specifically found Coca-Cola and Pepsi to touch porcelain. Now the rising sun has learned the same, and came to rub the heat of Xifeng, and specially took out the trademark to touch the porcelain.

The world is good for reincarnation, who is spared by the sky!

Now the national media are reporting on Song Weiyang's legendary and inspirational story, a high school student who took up the family business and dared to declare war on a large international company. He has become another youth entrepreneurial idol after Shi Yuzhu, and even within half a month, more than 30 college students took the initiative to come to take refuge, which greatly alleviated the company's lack of talents.

People seem to have seen the rise of another Jianlibao.

However, Xifeng's iced tea drinks have not yet been completely rolled out of the market, and some peers have jumped out to compete for the "iced tea" trademark, and it is likely that Xifeng's new drinks will be finished.

Regret, endless regret.

When the major media reported on it, they all used sympathetic words.

"What should I do?" Yang Xin was worried.

Song Weiyang said with a smile: "What else can I do? ”

Chen Tao said: "But Sunrise registered earlier than us. ”

Yang Xin also said: "The lawsuit will definitely not be won." ”

Song Weiyang asked, "Do you know Pepsi?"

"Of course I do. Yang Xin and Chen Tao replied at the same time.

Song Weiyang smiled and said: "At the beginning, there was only Coca-Cola in the United States. Coca-Cola sold well, so dozens of carbonated drinks such as Pepsi, Coca-Cola, Coca-Cola, and Coca-Cola appeared. Coca-Cola is angry and has been in a lawsuit for decades, do you know how the American courts decided?"

"How was it judged?" the two of them hurriedly asked.

"U.S. courts have ruled that 'cola' is the name of a beverage type, just like tea, soda, or juice. You can't just because one company produces soda and other companies can't use the name of soda, right?" Song explained.

Yang Xin's eyes lit up: "We can also file a lawsuit according to this line of thinking." ”

Song Weiyang nodded and said, "If you win, it will naturally be the best, and everyone will develop happily together." If you can't win, then drag him for several years, and it's a big deal to use names such as iced black tea and iced green tea in the future. When the time comes, let Sunrise produce iced tea, we produce iced green tea, iced black tea, and other beverage companies can't use any name!"

Song Weiyang even looked forward to losing the lawsuit, anyway, the rising sun would be finished sooner or later, and when the time came, let Master Kong and Wahaha stare dryly, and see what other bad names they could give to the tea drink.

A few days later, Xifeng issued a solemn statement, and used the lawsuit between Coca-Cola and Pepsi as an example, biting that "iced tea" belongs to the beverage category, not the beverage brand.

The media immediately followed suit, hotly discussing the attributes of the term "iced tea", so it was the turn of the court and the industrial and commercial department to have a headache, and they couldn't figure it out.

This lawsuit can't be fought at all, it's just a rip-off.

Thanks to this unsolved case, when it was widely reported by the media, "iced tea" gradually attracted the attention of the common people, and it was no longer a completely unfamiliar type of drink.

……

Fast forward to June, the weather is getting hotter and hotter, and the sales of iced tea products are soaring.

Song Qizhi and Zhang Guodong have already taken new college students and business backbones to set up sales branches in various provinces. Each branch has a manager, a treasurer, and six to ten officers, and rents a warehouse in the local area to facilitate supply.

One day, Song Qizhi suddenly complained on the phone: "Sunrise is crazy!"

"What's going on?" Song Weiyang asked.

"In order to seize the market, the rebates of agents and dealers have reached up to 40%, and even claimed that as long as the sales of a city reach 1 million, Sunrise will reward dealers with a domestic car!" Song Qizhi said.

Song Weiyang laughed and said, "How can they make money by doing this?"

"They didn't think about making money at all, and they lost as much as they sold," Song Qizhi said, "I heard that Sunrise has obtained tens of millions of loans and is preparing to set up 100 branches across the country." They used to have only more than 300 employees, but now they have expanded to more than 5,000 after the Spring Festival! At least more than 95 percent of them are local farmers, and if they don't understand anything, they dare to be sent to run sales channels and be the director of the branch. ”

Historically, Sunrise did the same, but due to lack of funds and fame in the early days, it took almost two years to achieve rapid expansion.

Song Weiyang, a traverser, flapped his butterfly wings, and his essay on the Anti-Japanese War became famous, and it also made the rising sun who came to rub the heat and touch porcelain famous. With the help of fame, Sunrise easily got a loan, and desperately threw the money out to expand, grabbing the market with Xifeng Iced Tea at a loss.

Song Qizhi continued: "Now agents and distributors everywhere are complaining that Sunrise Iced Tea is sold too cheaply. Not to mention that Xifeng iced tea is expensive, and the rebate of Sunrise is not high, and some agents are retreating. ”

Song Weiyang comforted: "It's okay, let's sit and watch the rising sun find death by ourselves." ”

"I'm afraid that before the rising sun is dead, our Xifeng Iced Tea will be squeezed to death!" Song Qizhi said.

Song Weiyang asked, "How is the southern market?"

Song Qizhi said: "According to Zhang Guodong's reaction, Sunrise cannot distribute goods in the southern market for the time being, but they are already opening branches and contacting OEM. ”

"Then it's going to last a few months, it's okay, take your time. Song Weiyang didn't panic at all.

"We're just doing nothing?" Song Qizhi asked.

Song Weiyang said: "Of course, we can't sit still. I will immediately contact the media and continue to fry the brand of Xifeng Iced Tea, and I must let consumers know that Xifeng Iced Tea is the best and most authentic, and Sunrise Iced Tea is just a garbage product!

……

The scandal was not long in coming.

An employee of the sales branch sent by Rising Sun to the Special Economic Zone actually absconded with hundreds of thousands of funds because he did not have any supervision measures. The Special Economic Zone was originally a key strategy city in the south of the rising sun, but now the direct plan is stranded, which is estimated to be enough for them to be chaotic for a while.

Song Weiyang felt speechless, his opponent was not a business elite, but a group of barbarians who didn't know anything.

But it's these barbarians who have the potential to punch the master to death!