With the release of "Transformers 2", this year's summer season has officially kicked off.

Since its release on June 24, it has swept away several small-budget movies that intend to drink soup in the early part of the summer season, and none of the movies can bring any obstacles.

After winning 160 million in the first week and 5 days, it collected another 140 million in seven days in the second week, and the total box office in 12 days of release has reached 300 million, creating the fastest box office record of 300 million in the mainland.

broke 300 million in 12 days, which is a number that no one could have imagined or dared to imagine before the release.

This is also the biggest opponent Tang An has encountered at present, even a few points greater than the threat of "Red Cliff".

After all, this is a Hollywood movie, or a special effects blockbuster, even if you do negative marketing, it won't have much effect.

But there is also a benefit, today's domestic film market is not particularly important to Hollywood, they can even get a 35% share in Southeast Asia, compared to 14% in China, and a maximum of three or four billion box office, the money in hand is not as much as in South Korea.

The creators did not come to China to promote, nor did they spend a lot of money on publicity, and there is a publicity fee of more than 10 million yuan.

Huayi can only increase publicity, in addition to the common places such as cinemas, buses, office buildings, and commercial streets, and even advertise on Kang Shuaifu's packaging.

That's right, it's the most popular food in the country.

Legend has it that Kang Shuai Fu instant noodles consume two cows every year!

In fact, it is not an advertisement, it should be mutually beneficial.

Kang Shuaifu wanted to ask Wang Xiaoming, Deng Chao, and Lu Yi to shoot an advertisement, and the advertising slogan was "Don't force me to eat noodles", which borrowed from the movie Don't force me.

It just so happened that Wang Zhongjun discussed with the other party and advertised on the instant noodle packaging, in addition to the sentence Don't force me to eat noodles, and then add the title of the Chinese partner next to it.

The two sides hit it off, and Kang Shuaifu, as the leader of the domestic instant noodle industry, printed a new package in just 20 days, and distributed it in various provinces and cities across the country.

Anyway, I did everything, and I thought of all the ways I could think of.

On the afternoon of July 8th, only a few hours before the full release of the movie, Huayi held a grand premiere ceremony in the auditorium of Beijing University.

As the highest university in the country, it is not easy to give up the auditorium for the premiere of a commercial film, which has hosted many heads of state.

The premiere was held at Peking University, and in addition to the invitations issued to the students of the school and several other well-known universities in Beijing, the fans who grabbed the premiere tickets were also looking forward to it.

At half past five in the afternoon, many fans had already started to enter from the west gate of Beijing University, and a female reporter holding a penguin microphone at the door also entered from the west gate with a photographer.

"Hello audience and friends, this is Tengxun News, now we are the top university in China, Beijing University, but also the highest goal of the national students, now we walk across the alumni bridge, come to Huabiao, and then climb the Danqi, in front of the west building of the office building of Beijing University, this is the scene of today's premiere ceremony, but also the hub of the Beijing University mobile office......

The female reporter talked endlessly about the building of Beijing University in front of the camera, and after talking for a while, she realized that she was off topic, and quickly stopped and stopped a few boys.

"Hello, I'm a reporter from Tengxun News, can I interview you with a question?"

Female reporters try to show their cute side.

Little sister!

When a few boys saw that it was a beautiful interview, their eyes immediately lit up, but they didn't readily agree, and they only faced the camera after a haircut.

"Are you all fans of director Tang An?"

"Yes. ”

"That's right. ”

A few of the boys nodded.

"It is said that this is a history of the struggle of young people in the eighties and nineties, as a young person of today, how do you think watching this movie will help you?"

Help?

Please, we're here to see the movie, not to go to class.

Several boys were full of slander in their hearts, but in the face of beautiful reporters and cameras, the answers were still very formal.

One of the boys with glasses and fresh broken hair said, "Most of Director Tang's films contain a lot of life philosophy, and I think this story about student entrepreneurship in the 80s can also give us a lot of inspiration, let us understand how young people in that era succeeded, and let us learn from ......."

The same scene happened everywhere, and now that the premiere has not even started, many media outlets are interviewing fans first.

It didn't take long for stars and industry insiders to arrive one after another and step on the red carpet, attracting the attention of all fans.

For a while, there were all kinds of cheers outside the auditorium.

At 6 o'clock in the evening, Tang An and the crew arrived late.

Leading everyone on the red carpet, greeting fans from both sides and receiving their shouts.

Even though there are a considerable number of students from Beijing University, at this time, they are just like ordinary fans, shouting the names of their favorite stars.

When I entered the interview area, the reporters who were waiting for him immediately surrounded me.

"Director Tang, the total box office of "Transformers 2" has reached 314 million in just 14 days of release, and it is hitting the 400 million mark, are you confident that you can beat "Transformers 2" to win the summer box office championship again?"

Most of them were similar questions, and Tang An also responded with a smile one by one.

"Of course... I am very confident in my work, I am very confident in the audience, and I am also confident that this film will not disappoint everyone. ”

......

There are many celebrities in the auditorium, and there are also some business tycoons, Ma Yun himself came.

At 7 o'clock in the evening, the premiere officially began, Wang Zhongjun, Tang An, Ma Yun, Wang Shi, New Oriental Troika, Wang Xiaoming, Deng Chao, Lu Yi and others went to the stage in front.

The host of the premiere is Tu Wei, who has remained unchanged for thousands of years, and this time it is still the live broadcast of the movie channel's "Premiere" column.

"Ladies and gentlemen, good evening!"

"Welcome to the world premiere of China's first reality-themed commercial blockbuster "Chinese Partner" ......"

After an opening remark, Tang An, the international convention, first talked about the original intention of making this movie.

Tang An faced the thousands of audiences in the audience and said with emotion, "This is the best era and the worst era. It's an unfair time, but it's also fair. Dick silk counterattacks, and phoenix men can become tall and handsome. The youth of each generation can sing and cry, and those who have the courage to take responsibility and dare to pay are destined to gain more, at least a fuller life. I hope that when everyone recalls their youth, they will have their own stories and wonderful ...... like in "Chinese Partners".

Several business tycoons have watched movies before, after all, they used other people's photos.

They also talked about their feelings about the movie without spoilers.

When the New Oriental Troika was asked what he thought about his experience being adapted into a movie, Yu Minghong first emphasized that the film had nothing to do with the three of them.

"In fact, when Director Tang first came to us, I said not to copy our experience, because our experience is already in the past tense and is fixed, and creation has infinite possibilities, more exciting, more thrilling......"