"The box office of "Transformers 2" exceeded 30 million on the first day, breaking the first-day box office record in the mainland and sweeping the mainland film market!"

On June 24, "Transformers 2" was released simultaneously in various countries around the world, and through the information learned by relevant people, the box office of the film on the first day was about 34 million, which was more than 10 million more than the record of 24 million held before the first part of "Red Cliff". According to the current trend, "Transformers 2" is very likely to break the domestic box office record of 360 million yuan held by "Titanic" for a single film!"

Everyone expected that "Transformers 2" would be very popular at the box office, but no one expected it to be so popular: the box office of the film reached 34 million yuan on the first day of its release in the mainland, a record high. The box office exceeded 100 million in 4 days, and 160 million in 5 days on the first weekend...... Not only in the mainland, but the global box office of the film has also soared, and in North America, the box office exceeded 200 million US dollars in 5 days, second only to "Batman: The Dark Knight", and is the second "gold absorber" in history. ”

......

"Transformers 2" broke out, and the explosion was far beyond everyone's imagination.

Released on Wednesday, the first weekend was 5 days, and the average daily box office was more than 30 million, creating a series of opening results.

160 million in 5 days, this result is almost 90% sure of surpassing the 360 million of "Titanic", breaking the domestic box office record that has been in the dust for 12 years!

In the vast majority of movie theaters across the country, the number of shows after 5 p.m. is basically sold out in the morning, many movie theaters have long queues, and even scalpers who sell movie tickets rarely appear again.

Especially for IMAX games, if you want to see the evening session, you can't buy tickets at all without a day in advance.

Even in the major cities of Beijing, Shanghai, Guangzhou and Shenzhen, it is scalpers who contribute more to the box office, and organized and disciplined scalpers form groups in cinemas in various prosperous commercial areas, and dozens or hundreds of movie tickets are sold at a high price.

is not only a big hit in the mainland, "Transformers 2" won 20 million Hong Kong dollars in five days after its release in Xiangjiang.

In Japan, it won nearly $5 million at the box office on the first day of release.

In South Korea, the number of moviegoers on the first day was as high as 500,000, and the box office was nearly 3 million US dollars, breaking the first-day box office record set by "Monster of the Han River".

In the regions around the world that have been released, all of them are at the top of the box office list of the day and the week, and even the champion, crushing other movies in the same period without any suspense.

In terms of momentum, it is even bigger than the first part, as if it is about to sweep the world.

In China, some media that were originally very optimistic about Tang An also had some different voices, and slowly this kind of skeptical voice occupied a considerable proportion.

After all, the data of 34 million on the first day and 160 million in 5 days is really terrifying, and last year's "Shocking Demon Thieves" only took more than 110 million points in 5 days, a difference of one-third.

The media also have to rely on the news to eat, Tang An lost the summer championship is of course more topical than him winning the championship again, and it is not strange to take more championships, it is not new at all.

As a result, most of the media, including the four major portals, appeared on the homepage of the news that "China Partner" was discouraged.

And these big websites are not blind with their eyes closed, comparing the advantages and disadvantages of the two movies and analyzing them reasonably.

First, "Transformers 2" is a big IP in China, and when the first part appeared the year before, it also got a box office of 20 million on the first day, and easily broke 200 million.

In contrast, this can cancel out Tang An's appeal.

Second, "Transformers 2" is a special effects blockbuster, which is undoubtedly more suitable for viewing on the big screen than a drama movie like "Chinese Partner".

Third, "Transformers 2" did not have any opponents in the first half of the month, and "Chinese Partner" not only had to face "Transformers 2", which still had residual power, but also "Madagascar 3", "Eavesdropping" and other movies were released in the same period, which will also divide part of the film schedule and market.

Fourth, the IMAX ticket price of "Transformers 2" is as high as 100 yuan, which is twice the ordinary ticket price.

......

Of course, this kind of voice only accounts for part of it, not to mention Huayi's public relations, the media also need two different voices, two slaps to make a sound.

So the media tacitly divided into two factions and hyped up themselves.

You just praised that "Transformers 2" will break the record and win the domestic box office championship, and the opposite Tengxun gave an example of Tang An's five consecutive championships in the summer.

With such a lively scene, fans on both sides naturally participated.

"The popcorn movie "Transformers 2" is just a fresh, no acting skills and no plot, it is completely a promotional film for major brand car manufacturers!"

"Have you forgotten how the first part lost to Tang An, what's the use of having a high box office in the early stage, this kind of fan-oriented popcorn movie definitely lacks stamina!"

"Tang An's movie must be supported, I'm afraid that this entrepreneurial movie will patronize the truth and pour chicken soup, so it is better to watch Ma Yun's speech. ”

"Probably not, it's going to be very fun to watch the trailer, Wang Xiaoming is so fishy, I want to laugh when I look at it. ”

"This kind of drama movie can be watched on the computer, so I won't go to the cinema to waste money, it's better to rewatch "Transformers", then it's cool to watch it in the giant screen hall!"

......

In the conference room of Huayi Brothers Media Group, Wang Zhongjun, who was originally full of confidence and waiting to collect the money, hurriedly held a group meeting to deal with "Transformers 2", which won the box office, and even the real estate plan that was being prepared was temporarily stopped, after all, film and television production is their foundation, and all derivative industries must rely on this.

The large curtain of the conference room shows the public opinion on the Internet and print media, as well as the grand scene of long queues in cinemas in various regions of the country.

Wang Zhongjun motioned to turn off the projection, glanced around, and said in a deep voice.

"Everyone has seen the current form, and the box office trend of "Transformers 2" has far exceeded expectations......"

There is no need for Wang Zhongjun to say, there is no one in the circle who doesn't know, it is obvious that "Transformers" is going to run for a box office of 400 million.

It was only last year that the box office record of Chinese films was raised to 300 million, and in less than a year, the special mother will break 400 million again.

When did the record be so easy to break!

But there's nothing to say, all the publicity methods that should be used have been used, and they can only rely on the quality of the movie, or throw a lot of money into it.

Although Huayi is not as good as Guangxian and has cooperated with hundreds of TV stations, it has nearly 100 stars of film and television songs and variety shows, which is also a propaganda force that can be used.

The original propaganda cost of 20 million yuan was definitely not enough, and Wang Zhongjun once again added 10 million propaganda expenses to increase the offensive.