996 Weekend First Victory

On Friday, June 8, "Edge of Tomorrow" handed over an outstanding score of 55 million, killing all the suspense early, and the original expectation of a strong showdown has now evolved into a one-man show, and the wonderful part of this one-man show is far from coming.

On Saturday, June 9, the box office data of "Edge of Tomorrow" fell by only 16 percent, and it received another $46 million, which has far surpassed "The Hunger Games" and slightly inferior to "The Avengers", and Saturday's box office data ranked sixth in film history, surpassing the historical data of "Iron Man 2" for the same period.

On Sunday, June 10, "Edge of Tomorrow" hit a new high, the box office data fell by 18 percentage points on the third day, and the revenue was $37 million, and the decline trend on the third day has equaled the "Avengers" and was a big cut higher than the "Hunger Games", and the box office data on Sunday successfully surpassed the "Hunger Games" and ranked fifth on the film history list.

On Friday, the tenth in film history, on Saturday, the sixth in film history, and on Sunday, in film history, fifth.

Little by little, it began to climb upwards, which proved that the box office trend of the opening weekend of "Edge of Tomorrow" was getting better and better, and under the dual effect of hot topics and strong word-of-mouth, the entire North American market exploded with incredible energy and is developing a curve of god trend.

In the end, "Edge of Tomorrow" made $138 million in its opening weekend, becoming the 22nd film in film history to achieve such an achievement - grossing 100 million in its opening weekend, and it also topped the all-time opening weekend box office charts for eighth place, behind "Twilight: Breaking Dawn (Part 1)" released in November last year, and then ahead of "Pirates of the Caribbean 3".

"Super Battleship" was not achieved, "Men in Black 3" was not achieved, and after a twist and turn, "Edge of Tomorrow" became the third film in 2012 to achieve such a feat, a situation that absolutely no one expected, and any language has become pale and weak.

Under the scorching attention of the super schedule, "Edge of Tomorrow" has truly evolved attention into a real box office with its excellent reputation and actor appeal, creating a record high, which is a miracle!

Just a few weeks ago, there was widespread focus on the Gen Y showdown of "Blue Lane Hall vs Chris Hemsworth vs. Andrew Garfield", expecting a strong rise of a new generation of actors, but now it seems that there is no comparison at all, and it can even be said to be a joke, a roughly embarrassing joke.

Put Andrew aside for the time being, the duel between Lan Li and Chris, which had already been staged once in the summer last year, "Thor" vs. "Speed and Excitement/Love 5", which was called the opening battle of the summer file in 2011 at the time, but as a result, the "Thor" starring Chris ushered in a fiasco, losing face and low prestige.

After a year, the two new-generation actors went head-to-head again, but people suddenly found that they were not on the same level at all.

"Snow White and the Huntsman" grossed 56 million on its opening weekend, while "Edge of Tomorrow" grossed 55 million on Friday, and the final box office reached a gratifying 138 million, the eighth in film history. It's the equivalent of a matchup between lightweight and heavyweight, with seven divisions in between, including welterweight, light heavyweight, and super middleweight.

At this moment, people finally realized that Lan Li and Chris are not actors of the same level, there is no comparison, and there is no pertinence, and all the negative news and gossip explosions have become a thing of the past, and they have completely lost their reporting value.

Through the unruly "borrowing", Chris took the most important step of his career in Hollywood, becoming the actor of Thor, and his acting career is promising, even if it is riddled with negative news, but this summer's "Avengers" explosion still made his career and occupied a place.

But even so, Chris still can't compare to Lan Li.

Since "Fast and Furious / Love 5", until the premiere of "Edge of Tomorrow" broke 100 million this week, four consecutive works have exceeded 100 million at the North American box office, invincible and invincible, as if they have once again copied the rise of Tom Cruise and Will Smith, and even more stable than Johnny Depp and Robert Downey Jr.

At the same time, Berlin and Oscar winners are both in their pockets, becoming the second young actor of Generation Y to reach the top of the film hall after Natalie Portman, and even commercial films such as "Edge of Tomorrow" have been recognized, not to mention the down-to-earth and steady progress in London's West End.

Don't talk about Chris, in the entire Generation Y, Lan Li has gradually left Natalie Portman and Jennifer Lawrence, and the absolute dominance of the family is slowly revealed, surpassing Shia LaBeouf back then, becoming the best candidate for the leader of Generation Y.

The development trajectory and career of the two actors have lost the need to compete and compare, after this battle, even if the two actors meet again in the summer in the future, I am afraid that the news media will no longer forget the fried cold rice.

Raised high and gently put down, the "Lan Li VS Chris" duel disappeared without a head and a brush, and as for the "Lan Li VS Andrew" duel, the two best friends were full of friendship and kindness, and the media hype did not seem to have any effect at all.

As a result, after the box office of the opening weekend of "Edge of Tomorrow" was released, almost no one mentioned Chris Hemsworth, and almost no one mentioned the box office trend of "Snow White and the Huntsman", and all eyes were focused on the super showdown of the super schedule, or more accurately, on the rise of Lanley Hall.

In the second week of June 2012, "Edge of Tomorrow" unsurprisingly topped the North American weekend box office charts with 138 million gross, the third highest debut box office figure of the year.

Dragged down by word-of-mouth, "Madagascar 3" failed to take advantage of an all-age audience, earning only $60 million in the three days of its opening weekend, and although Saturday's single-day box office showed a gratifying increase, which was the only work in the super schedule to achieve such an achievement, Sunday's decline was far greater than expected, and the final box office was not satisfactory.

As an R-rated movie, "Prometheus" has a relatively small market share, and after Friday's strong outbreak, the box office trend in the next two days was far lower than expected, and the opening weekend achieved $51 million in data, but failed to create a miracle;

The two films were close at the box office at the premiere, with real-time box office figures always the same, and it wasn't until Sunday's final sprint that the winner was decided, and Madagascar 3, which had no rating restrictions, still had more of an advantage.

Objectively speaking, compared with the newly released works in the previous four weeks, the box office performance of "Madagascar 3" and "Prometheus" is already worthy of affirmation, this is the highest box office weekend after the premiere of "The Avengers", and you can still feel the chain effect brought by the super schedule, which has brought a gratifying increase to some extent.

However, these two works are facing the same opponent, "Edge of Tomorrow", and under the box office performance of the other party, their box office data is suddenly overshadowed and not worth mentioning.

"Edge of Tomorrow", winner, "Madagascar 3", runner-up, "Prometheus", third place.

In addition, "Snow White and the Huntsman" occupied the fourth place, but the box office suffered a heavy blow, plummeting by 60%, only harvesting 23 million, and the cumulative box office in two weeks was 98 million, and it was about to break 100 million. But in the face of the performance of "Edge of Tomorrow" exceeding 100 million yuan in the opening weekend, this achievement is also lackluster, not to mention that the investment of this work is 170 million, and the road to recovering costs is still extremely long.

"Men in Black 3" ranked fifth, in the third week of its release, the box office fell by more than 50% again, and the box office came to 13 million in three days over the weekend, with a cumulative total box office of 135 million.

"The Avengers" in the sixth week of release still ranked sixth, and "The Hunger Games", which was released for twelve weeks, fell out of the top 10 for the first time.

On the list, the weekend box office of "Black Shadow" is only 1.4 million, and the weekend box office data of "Super Battleship" is only 2.2 million.

It's the end of another week of summer box office competition, "Edge of Tomorrow" stood out and successfully won the championship, and it was a bit unexpected to sweep thousands of troops, which really laid a turning point in Lan Li's career;

The North American weekend box office successfully exceeded $300 million, which is the first time in film history!

Prior to this, the historical record appeared last year, the opening weekend of "Harry Potter and the Deathly Hallows (Part II)", the North American box office reached 262 million, writing a new history, and this year, the "Avengers" released weekend, the entire market data achieved a good result of 258 million, but still failed to break history.

Now, history has finally been refreshed.

Led by "Edge of Tomorrow" and supplemented by "Prometheus" and "Madagascar 3", the super schedule of the three works has ushered in a full explosion of the market box office, and for the first time in history, the North American market has earned $300 million in a single weekend, which alone has gone down in history.

In the super schedule, the real winner is not the "Edge of Tomorrow", not media reporters, not ordinary audiences, but the six major film companies -

For Twentieth Century Fox and Paramount: damn it.