"Ranley Hall, yes, I've really heard the name for a long time, and now I'm able to watch his work in the cinema, so I'm here out of curiosity. ”

"Lan Li is the youngest Oscar winner in film history, yes, no, I haven't seen his work, this time, I heard that this work is very good, so I made a special trip to take a look. ”

"I was going to watch Edge of Tomorrow, but all the tickets for the right show have been sold, am I missing something? Why are summer movies still selling out? ”

"'Edge of Tomorrow', I heard that word of mouth has exploded, isn't it? And that actor, yes, I know him, Lan Li Hall, he has a strange name, I know 'Love Crazy', and I know 'I fight cancer', yes, and 'Speed & Excitement/Love', but this is the first time I've watched his work, and the reputation of 'Edge of Tomorrow' sounds good. ”

"No, no, I'm here to support Prometheus, I'm an avid fan of the Alien series. However, before the opening of "Prometheus", my friends and I were going to watch "Edge of Tomorrow" first, I heard that it is a very wonderful science fiction movie, I have always been interested in oriental culture, I know reincarnation, so I also have some expectations, I don't know what the movie will be filmed. ”

Yes, that's the only reason I watched this movie, do you need any other reason?"

……

Bustling, vigorous, and lively. This is the truest portrayal of the North American film market on Friday.

Since the "Avengers" created a box office miracle, the North American film market has experienced four consecutive defeats, "Black Shadow", "Super Battleship", "Men in Black 3", "Snow White and the Hunter", the box office data of four consecutive works are far from meeting expectations, and it seems that the entire market has been evacuated by a "Avengers" movie.

But now, the film market has fully ushered in a recovery, and the strong showdown of the super schedule has once again awakened the audience's desire/desire and impulse to enter the cinema, and the large cinema chains in the central areas of major cities have fully ushered in the second wave of movie-watching peaks in the summer season, and the number of moviegoers has even faintly exceeded the grand occasion on the premiere day of "The Avengers".

This is undoubtedly a huge piece of good news for all film companies, perhaps, in a sense, the three works in the super schedule can achieve a win-win situation - but this is only the most perfect and ideal wish, in real life, often a real winner will be born.

In fact, Fox TV conducted television interviews in large theaters in Los Angeles and New York, and suddenly found that Edge of Tomorrow was far ahead in terms of audience traffic, including the midday lunch break and the afternoon after work, all of which sold out early, which was really unbelievable.

The so-called summer file, the so-called commercial film, which means that the venue, number of screenings, and screen arrangements of the film will all be tilted.

Taking the super schedule as an example, "Madagascar 3" has arranged 4,300 theaters, and among all the works in this year's summer file, it is second only to "The Avengers", as a family comedy animation, their audience is undoubtedly the widest.

The number of theaters in "Prometheus" is 3,400, and considering the relatively special target audience of the "Alien" series, Twentieth Century Fox has chosen a modest distribution strategy.

The final screening venue of "Edge of Tomorrow" is 3,500, which is basically the same as "Prometheus", maintaining the average level of science fiction movies, but it is particular about the arrangement of screenings, "Prometheus" is obviously more dense after work, and "Edge of Tomorrow" is concentrated during the daytime.

The reason is simple: "Edge of Tomorrow" is mainly young people who are enjoying their summer vacation, while "Prometheus" is a middle-aged group who need to go to work.

But on the whole, the ratio of the three films is almost the same, and "Madagascar 3" is slightly ahead by virtue of the advantage of classification.

Now, Edge of Tomorrow has sold out tickets early, which is really too rare in the summer season - because there are enough shows and screens to meet the different needs of different audiences.

A closer look at the early sales of Edge of Tomorrow shows that the target audience is office workers, which means that they have stolen the target audience of "Prometheus", and at the same time, among the other screenings on Friday, the audience who came to watch "Edge of Tomorrow" also dominated the audience.

In a sample of interviews conducted by Fox, more than 70 percent of viewers chose "Edge of Tomorrow," 18 percent chose "Madagascar 3," less than 7 percent of "Prometheus," and about 5 percent chose other works.

Although the sample interview was conducted by less than 200 people, it still provides a glimpse into the excitement and buzz of the entire North American market, which makes people look forward to more of this week's box office figures.

Under the watchful eye, Friday's box office statistics were released, and as expected, the entire North American market ushered in a new high! The rich spark of the super schedule has radiated unprecedented vitality, detonating all the attention of North America in a vast and magnificent way, and sweeping the world with a hurricane!

On Friday, June 8, the single-day box office of the entire North American film market broke through $110 million, setting a new historical record, breaking the market record on July 15 last year, when "Harry Potter and the Deathly Hallows (Part II)" officially premiered, driving the glory of the entire market, and finally the market achieved 105 million figures, refreshing history, and now, this record has been rewritten again.

Among them, the top three players who have attracted much attention have joined forces to dedicate 87% of the box office, truly giving full play to the mystery of the super schedule.

The industry has praised Paramount, Twentieth Century Fox and Warner Bros. for sacrificing the small self and achieving the big self, which is admirable and lamentable.

Premiere day box office statistics, "Edge of Tomorrow", 55 million! "Prometheus", 21.5 million!"Madagascar 3", 206 million!

Under the data, it is clear at a glance.

"Edge of Tomorrow" won 55 million votes on Friday, and only one work accounted for 50% of the single-day market, and it was created in the squeeze and competition of the super schedule, with an indisputable absolute advantage, easily defeated the two competitors in the head-to-head competition, killed all the suspense early, and announced in advance that it would win this week's weekend box office champion.

Accident, this is definitely an accident that falls below everyone's glasses.

Before the release of the film, the media was generally not optimistic about the box office prediction for the premiere of "Edge of Tomorrow", even the highest "New York Times" was only 55 million, and the lowest "San Francisco Chronicle" even gave a value of 20 million to 25 million.

Now, just Friday's single-day box office results, "Edge of Tomorrow" swept 55 million dollars, and the powerful momentum is appalling, and the lotus-tongued news media is collectively speechless for an instant, and even the most staunch supporters are dumbfounded at the sight of such data, and the indescribable sense of absurdity even overshadows the shock.

Just "Edge of Tomorrow" is a work, and the single-day box office data is even better than the two competitors combined! Everyone expected the super schedule to be a bayonet battle, but the actual situation turned into a one-sided slaughter, "Prometheus" and "Madagascar 3" had no power to fight back at all, and even the ability to parry was gone.

Just on Friday's single-day box office, the data of "Edge of Tomorrow" has already exploded the box office of the opening weekend of works such as "Black Shadow", "Super Battleship", "Men in Black 3", one day to three days, and the momentum of destruction is really terrifying, especially the showdown between the two works of "Edge of Tomorrow" and "Snow White and the Hunter", which has not yet begun, has ended.

Therefore, more absurd and absurd than shocked, it truly deduces what it means to be jaw-dropping.

The first step is the premiere, the second step is word-of-mouth, and the third step is the box office.

Every step of "Edge of Tomorrow" is so solid, with an irrefutable attitude, it fiercely repels all doubts and provocations, shows the momentum of sweeping thousands of armies, destroying the withering and decaying, and brutally makes all opposing voices disappear completely.

On Friday's premiere day, "Edge of Tomorrow" is in the top 10 of all film history with 55 million figures, and will be ranked 10th, and among the works released in 2012, it is temporarily ranked third behind "The Avengers" (80 million) and "The Hunger Games" (67 million).

Considering the unpopularity and remoteness of the original work, considering the youth of the starring cast, considering the media before the release, and considering that this is not a sequel work, "Edge of Tomorrow" is truly familiar with its own miracle and glory, and has changed from a box office outcast to a box office bomb.

It is worth noting that this is Lan Li's second commercial film, and it is also the first commercial film in which he starred in the role. The Friday box office data of "Edge of Tomorrow" undoubtedly surpassed the data of 37 million on Friday of last year's "Fast and Exciting / Emotional 5", once again creating a new personal box office high, so many questions have been answered-

In addition to art films, Lan Li's commercial value and box office appeal have been further recognized, and at the same time, after becoming the youngest Oscar winner in film history, Lan Li's actor career has not fallen into a rut, but has gone to a higher level, and has opened up a world of its own in the commercial market.

There is almost no doubt that after "Edge of Tomorrow", Lanli's salary level will reach a higher level, and it will truly rank among the first-line and even the top.

Looking back now, last year, Warner Bros. chose Blue Gift for a salary of $10 million, which is definitely the wisest and most far-sighted choice;

The most curious question is, how high can the premiere box office of "Edge of Tomorrow" reach?