Chapter 90: Two-Party Response

In a glamorous conference room, Wang Changtian held a meeting with Executive Vice President Li Xiaoping, Executive Vice President Li Delai, Director of the Publicity and Distribution Department Gao Jian, and middle-level cadres of the Publicity and Distribution Department to discuss the schedule of "Painted Wall".

Lu Lin's "Alliance of the Gods" is menacing, smashing banknotes for publicity, and such means are a little disdainful. In their opinion, if the money is operated in a glamorous manner, it can completely make a better publicity effect.

But as the so-called "one force will drop ten meetings", "The Alliance of the Gods" is a special effects blockbuster, and the box office of more than one billion is expected to be there, and the publicity and distribution costs can be smashed. But the production cost of "Painted Wall" is only 30 million, the box office is expected to be less than 200 million, and the publicity and distribution costs are also limited.

originally fought in the same file as "The Legend of the White Snake", and Wang Changtian still had some confidence. The box office and word-of-mouth of "Warring States" are miserable, and he doesn't believe that "White Snake" can be any better.

But Lu Lin's new film joining the National Day file is different, first of all, in the current domestic film market, it is difficult to accommodate two super blockbusters in one schedule.

Secondly, the prestige of "The Return of the Great Sage" is not far away, and the big boss Wang really has no confidence to be tough with Lu Lin's new film.

"Now that "The Legend of the White Snake" is scheduled for September 29, and "The Alliance of Gods" is scheduled for October 1, what do you think of the schedule of "Painted Wall", let's talk about it!" Wang Changtian took the lead in throwing out the topic.

Everyone, you look at me, I look at you, and they didn't take the lead in speaking. Wang Changtian glanced around and said to Li Xiaoping: "Mr. Li, you can talk about it!"

Li Xiaoping cleared her throat and said: "Our "Painted Wall" is also scheduled for September 29, and three blockbusters will be released in a row within three days, which is definitely not good. ”

In fact, in the three days from September 29th to October 1st, there should have been 11 films released, but after the trailer of "The Alliance of Gods" came out and it was announced that it would be set for October 1, except for "Painted Wall" and "The Legend of the White Snake", the rest of the small-budget films have been withdrawn or raised, for fear of becoming cannon fodder.

Other employees of the glamorous also think so, if "Painted Wall" is a blockbuster with an investment of more than 100 million, they dare to use strong publicity to face the "Alliance of Gods". But with an investment of 30 million and a box office expectation of less than 200 million, this is not a heavyweight at all.

Wang Changtian actually had this idea, and nodded slightly: "Raise the file, postpone, which will be better?"

At this time, the glamorous employees began to speak enthusiastically, and some suggestions were raised, on the grounds that after the release of "The Return of the Great Sage", the box office of the Chinese film market has been sluggish for three months, and the ability to attract money is too strong.

The investment in "The Alliance of the Gods" is said to be bigger than "The Return of the Great Sage", and Lu Lin is now famous, and he can "carry the box office" than many first-line stars.

The so-called concept of "carrying the box office" has to be a passerby to buy tickets in your name. For example, when Hong Kong films were brilliant, when you went to the cinema to watch kung fu movies, you bought Cheng Long's, comedies bought stars, hero films bought Fa Ge, and you didn't need to read any posters and plot synopsis, because you know that the "Double Monday" at its peak will definitely not be pitted.

Although Lu Lin has not yet reached that point, some viewers already feel that Lu Lin's blockbuster must have good special effects. If another wave of movie-watching frenzy is triggered, it will be affected if you don't get the New Year's file!

"It's mid-September, and it's less than eleven or two weeks away. If it is released in advance, as soon as "The Alliance of the Heavenly Gods" is released, the box office of "Painted Wall" will definitely stop, and the box office harvest period is too short!" Vice President Li Delai said.

Those who support the postponement have expressed their positions, saying that it will definitely not work to raise the file, and it is recommended to change the schedule to November.

But although there are no heavyweight blockbusters in November, there are too many small and medium-budget films that have been postponed here. There are also Hollywood blockbusters that come to disrupt the situation, such as "Rise of the Planet of the Apes" at the end of October, and "Iron Fist" on the eleventh one, which is really worrying about advancing and retreating!

Thinking of this, Wang Changtian had more and more headaches, and said secretly in his heart: "Why did you choose to be on the National Day, how good it would be if it was on the New Year!"

But the matter has to be solved after all, and he asked Li Xiaoping: "Mr. Li, tell me your opinion, raise or postpone, everyone vote and explain your views!"

Li Xiaoping took a deep breath and said, "Then I'll just say it, Mr. Wang, my idea is to postpone." Because the file is too passive, it is urgent to mention the front, and the theater distribution is a problem. Moreover, with the publicity of "The Alliance of Gods" at the moment, it is inevitable that the box office will explode in the first few days. It may be difficult to say what kind of results will be followed up, but the results of the first few days are enough to stop the box office of "Painted Wall"!"

Gao Yan, director of the publicity and distribution department, asked: "But if it is postponed, there will be a lot of competition in the future, at least "The Rise of the Ape Star" is not weak." Besides, if the results of the "Celestial Alliance" are too good, what if the key is postponed to November?"

Li Xiaoping smiled slightly: "Even if the key is extended, it will not be able to steal the box office all the time." Besides, whether it is "The Alliance of Gods" or "Painted Wall", the starring roles are all Deng Chao!"

As soon as these words came out, the people in the glamorous publicity and distribution department were all shocked, and Gao gradually showed joy on his face, and said: "What Mr. Li means is that we are behind "The Alliance of Heaven", if its box office performance is high, we can also bundle hype and use the other party's fame to promote our film!"

Li Xiaoping said: "That's right, I believe everyone, you know how to send a press release!"

The people in the room were all smiling, and Wang Changtian also showed a hint of a smile. Although I feel that there is no way to do it, it seems that it is the best choice at present. Who made themselves not produce blockbusters!

In the first half of the year, Guang Xian pulled a group of investors to make blockbusters, but they didn't get it done in terms of directors and projects, and they ran aground. Although he has the money to do it himself, he really doesn't dare to take risks. Hey, let's save some experience and make a blockbuster, it can't be like "Warring States"!

The glamorous final decision was that "Painted Wall" was withdrawn until November. After many discussions between Juli and Huayi, the final decision was to stick to the original set.

You are a special effects blockbuster, and Lao Tzu is also a special effects blockbuster, if you raise the file or postpone it, won't you be afraid of Lu Lin's new film.

Besides, in the cast of "The Alliance of Gods", Deng Chao is a slightly famous one. And on his side, there is the "Kung Fu Emperor" Li Yangzhong, and Hong Kong and Taiwan superstars to join, surpassing each other too much, there is no reason to be afraid!

Although I don't know who was hacked by someone's navy, Yang Zi believes that "The Legend of the White Snake" can create a box office miracle.

And Huayi is happy to see this kind of thing, anyway, they are acting as an issuer, and they will make a fortune on the publicity and distribution costs and agency issuance costs.

And the Chinese special effects blockbuster "The Legend of the White Snake" and Lu Lin's new film can also try Lu Lin's real catty. Anyway, Huayi people think that "The Return of the Great Sage" won too well in the schedule, not how awesome the film is.