The essence of publicity is bragging, and the purpose of service is non-refundable. Among the giants of the film industry, the brilliance of entertainment information is particularly good at this.

As early as before the start of "Painted Wall", the bright news was that the film starred Jin Chengwu, Zhao Yanzi, Huang Jiaozhu, Xie Tingfeng, Deng Chao, Sun Li, and Yao Chen.

After the camera was turned on, after it was determined that Deng Chao and his wife were leading, it was announced that Zhen Zidan, Zhao Yanzi, Cheng Kun, and Zhou Xun came to make cameos, and the lineup was quite luxurious.

After the gimmick of the lineup can't be fried, he will fry the "hidden marriage" of Brother Chao and his wife, and occasionally brush up on his sense of existence.

And after June 11, it was basically issued every few days. In August, he suddenly released Liu Yan's sexy stills, starting the temptation of Chiguoguo.

However, the stills are still pediatric. By the trailer press conference on August 15, Liu Yan appeared in a vacuum see-through costume, sexy and sultry.

On August 31, when director Cheng Jiashang was interviewed by the media, he criticized some films for being shoddy and promoting more than filmmaking.

At the beginning of September, the erotic relationship map was exposed, saying that the love between men and women is complicated. More use: "Scholar love in a dream drags three, love and hate entanglement polyamorous love", "swordsman sits and enjoys the blessings of Qi people, wives and concubines are in a group of battles and five" and other very tempting words to listen to as paragraph titles.

"One battle five?" "If you dare to shoot me, you dare to watch it!"

The publicity and distribution of "The Painted Wall" is strong, and "The Legend of the White Snake" is not bad, and the number of drafts is only a lot more than that of "The Painted Wall".

During the filming of 10 years, the actor in the role of Xu Xian was fried for a long time, and then he kept breaking the draft around Liyangzhong. When the Shanghai International Film Festival in June 11 promoted "The Legend of the White Snake", Yang Zi talked a lot about delaying Huang Shengyi.

Later, he suddenly broke the news, accusing the industry of shady, saying that many bosses in China use hundreds of millions of dollars to engage in the film and television industry, which is the most stupid way to disrupt the development of Chinese films. These investors are unprofessional, and they are in charge of things that should not be managed, which makes professionals more speechless.

also broke the news: There are now a group of bosses in China who are sexual, famous, and wealthy, who deceived actors into playing and deceived little girls, making everyone want to cry without tears.

It is said that when Lu Lin saw the interview between Director Cheng and Yang Zi, he was really speechless. Director Cheng criticized some films for being shoddy, and the publicity was more than the production. Yang Zi said that some unprofessional bosses used hundreds of millions of dollars to make movies and disrupt the market.

Speaking of the piece "Painted Wall", it is really a little worse. And Yang Zi's Juli Pictures is also engaged in a cinema blockbuster with an investment of 200 million yuan.

In July, the crew of "White Snake" announced that they would go to Venice for screening. But to tell the truth, "White Snake" has really won some overseas awards. is not like "Painted Wall", which only won a few gold statue nominations.

After that, a press release was issued around Liyangzhong, and the stills of a group of demons surrounding Fahai and seducing were still quite fragrant.

By the evening of August 31, the 68th Venice International Film Festival kicked off, and Yang Zi and Huang Shengyi appeared on the red carpet hand in hand. After all, in the hearts of some domestic filmmakers, the red carpet in Venice is so high.

But what is embarrassing is that Huang Shengyi, who is wearing a "dzi suit" that is claimed to be worth 100 million yuan, is mistaken for Li Li by a foreign website, which is also quite bad.

When the Italian media asked about the local distribution of "The Legend of the White Snake", Yang Zi said that the results were very good, and it was the best overseas distribution of Chinese films in recent decades.

When it premiered in the world on the 4th, it was claimed that the overseas sales alone had already made the film recover seventy or eighty percent of the entire investment cost, claiming that the box office exceeded 100 million and a half and began to make a profit. But I don't know if this news is true or not.

After that, various press releases and trailers were released, claiming that Xu Xian and the White Lady were "ancient versions of naked marriage", and it was really all traffic, and then "The Legend of the White Snake" was damaged by a critical hit.

On September 17th, the double snake and half red fruit jade photos were released, which were first commented on by netizens, and then some netizens said: The white snake played by Zhao Yazhi came to the world from the sky, and the white snake played by Huang Shengyi came from the sky and the earth.

This sentence is so lethal that it spreads everywhere in an instant. Some netizens said that the white lady played by Huang Shengyi was too sassy, and Yang Zi was crazy with the so-called "little three" identity.

In contrast, the "Heavenly God Alliance" jointly produced by Long Lin and Bo Na is relatively lagging behind in terms of early publicity.

However, the problem is not too big, the key to the box office harvest is the first two weeks after the release, and the focus of publicity is the month before the release.

Bona is relatively weak in terms of publicity, but it has a great advantage in terms of distribution, not to mention that there is a co-produced China Film.

On the one hand, Yu Dong personally talked with the CEOs of various theaters about rebates, film scheduling, and marketing activities in theaters. On the one hand, the publicity and distribution department of Bona was arranged to start an overwhelming publicity campaign.

When the trailer didn't come out, it was mainly to send various press releases, writing news around Brother Chao, Lu Lin, Reba, and Yingbao.

In the area of print advertising, in Yanjing, Jinling, Shanghai, Yangcheng, Gusu, Lin'an and other ten major ticket warehouse cities, in bus stops, subway passages and other places to do a month of hard advertising.

After Lu Lin cut out the first version of the trailer, it was immediately put on the subway media and the city's main outdoor LEDs.

Lu Lin believes that "one force will drop ten meetings", even if the publicity and distribution of "Painted Wall" is clever, and the Venice red carpet of "White Snake" is wonderful, but the publicity and distribution cost of the two families is 350 million.

Even if Yang Zi shouted out 800 million box office, he didn't dare to smash 80 million for publicity. But Lu Lin and Yu Dong dare.

Under the bombardment of advertisements and press releases, some viewers will be surprised to find that director Lu Lin has a new film coming on?

With the release of the trailer version after version, when realistic special effects such as "particle emitter blasting stars" and "spaceship interstellar" were presented on the screen, countless audiences were full of anticipation.

There are also science fiction films in Chinese, the vast universe, interstellar such shocking pictures, not only in Hollywood blockbusters.

For a time, countless Chinese sci-fi fans became "tap water", frantically reposting news about "The Alliance of Gods" on the Internet. I only hope that the box office can be higher, so that Lu Lin can shoot a Chinese version of "Star Wars" in the future.

The producer of "Painted Wall" is Guangxian, the producer of "White Snake" is Juli Pictures, and the distributor Huayi are all repeatedly studying several trailers of "The Alliance of Gods".

I can't see what the plot is yet, but this special effect is really good. The level of special effects related to space and interstellar in Hollywood blockbusters in the past 11 years is not comparable to "The Alliance of the Gods".

And Lu Lin has the title of a 2 billion director, so he has to attract a large number of audiences, and he is crazy about spending money on publicity. I don't know what the box office trend will be in the later period, but the crazy gold absorption in the first few days should be stable.

What should we do, is it a war, is it a flight, or is it a crime? Several high-level leaders on several sides fell into a deep depression and entanglement. Some people even complained, you are so awesome to go to the New Year file to scold Zhang Weiping, what are you going to grab the National Day file!