After submitting the sponsorship application, the next thing is to wait for the notice of FIFA, so that morning, Zhou Jingming took He Yingqing to visit various attractions in Zurich, with Zhou Jingming's current net worth, I dare not say that I can meet any of He Yingqing's purchase needs, but at least I don't have to hesitate for half a day to buy a small gift like the first time I went abroad.

As long as He Yingqing likes it, Zhou Jingming didn't hesitate and immediately bought it, and the money paid by Bosch to Zhou Jingming for the commission of the direct injection technology in the cylinder was deposited in a Swiss bank, so it is very convenient to shop in Switzerland.

When Zhou Jingming and He Yingqing were playing in the mountains and rivers, FIFA at this time was busy with the sponsorship of next year's Italian World Cup in a nervous and orderly manner.

As a grand event of international football, the World Cup has always been a must for major companies from all walks of life, especially the enterprises in the host country, which regard the World Cup as the best platform to promote themselves, so almost every World Cup, FIFA does not worry about sponsors.

Of course, not every World Cup will have so many companies scrambling to sponsor, the just-concluded 2018 World Cup in Russia, it encountered the embarrassing situation of insufficient sponsorship of domestic enterprises, if it were not for several large enterprises in China to lend a hand and provide sponsorship fees in a timely manner, then this session of the Russian World Cup is really in an embarrassing situation.

In order to facilitate the management of sponsors, FIFA has divided the sponsor structure into three tiers, the first layer is FIFA's global partners, such as the familiar Coca-Cola and Adidas belong to this layer of sponsors, and South Korea's Hyundai Motor also belongs to this ranks.

As a global partner of FIFA, sponsors have the right to use the FIFA and all of their event logos for global promotion at any time and from anywhere, as well as to participate in many of FIFA's football development projects.

The second layer is the FIFA World Cup sponsor, which is also the qualification that Zhou Jingming wants to obtain this time, although the sponsor at this level can also be promoted globally, but the promotion authority is limited to the World Cup and later the Confederations Cup.

The last layer of sponsors is the sponsor country's supporters, which must be the host country's company, and the promotion authority is further restricted, and can only be marketed in the country.

According to the different sponsorship structure, the sponsorship fee required is also different, and once the sponsorship contract is signed, it will be at least four years, and a certain amount of sponsorship fee needs to be paid every year, so the sponsorship fee of nearly 100 million US dollars prepared by Zhou Jingming is actually paid in four years, not just next year's World Cup, so much sponsorship is needed.

Of course, in addition to the corresponding sponsorship fee, each sponsor can also provide FIFA with corresponding products and services according to their own capabilities, which is actually another marketing tool.

At this moment, in an office at FIFA headquarters, three staff members are reviewing sponsorship applications from all over the world, because next year is the time for the World Cup in Italy, so the more it comes, the more corresponding sponsorship applications will be.

Of course, there are a lot of applications, and FIFA basically just glances at the name of the company to know that such an application is not reliable, after all, there are so many companies that can afford to pay such a high sponsorship fee, and there are so many in each country, especially sponsors like Global Partners, after basically deciding, there will be no change.

Companies like Coca-Cola and Adidas have always been global partners of FIFA and have never changed.

"Every time we have to go before the World Cup year, it's the busiest time for us, but if you look at the companies that are here, you've never heard of them, and you're embarrassed to apply to be a World Cup sponsor. One of the staff couldn't help but complain.

"Don't complain, next year's World Cup sponsors haven't been filled up yet, otherwise there wouldn't be these things. Another staff member, Nash, smiled and relieved, he is the person in charge of the three, and after these applications have been reviewed by them, those who meet the requirements can be sent to the World Cup Organizing Committee, and those who can be sent there are eligible for in-depth negotiations with FIFA.

"I'm just going to say it, but I don't think you need to look at these companies anymore, they are all from developing countries, and it is estimated that they won't be able to make much money. With that, the staff member directly pushed the dozen or so sponsorship applications on the table to the side, ready to review other applications.

"You can't do this, maybe there is a financier here, and the sooner we decide on the sponsors of next year's World Cup, we can also make it easier. The third staff member took the dozen or so applications and looked at them one by one.

"Tianming Automobile Company? Which country's automobile company is this...... I guess it's the kind of fun that joins in the fun. As he spoke, the person directly threw the application submitted by Zhou Jingming to the side, but then picked it up again, because he clearly saw the word "China" on the application.

It is rare for Chinese companies to participate in the competition for World Cup sponsors!

"Have you heard of this Tianming Automobile Company from China? I don't know much about Chinese companies?" the staff member asked, handing the application to Nash.

"Chinese companies?" Nash took a look curiously, this is a very rare thing, before this, FIFA has never received any sponsorship application from a Chinese company.

"Isn't China always poor? And I've heard that most of them are state-owned enterprises, so where do they get the money to sponsor them? When another staff member heard this, he couldn't help but lean over and say.

"Tianming Automobile Company?" Nash didn't care what the two men were saying, but thought the company sounded familiar, as if he had heard it somewhere.

Kirin sedan!

This popular Kirin sedan in Europe is produced by this Tianming car!

Nash slapped his thigh and finally remembered why the name of the company was so familiar!

"It turned out to be the manufacturer of the Kirin car!" Nash couldn't help but say to himself, for the Kirin car with a rotary engine, Nash had long wanted to buy it, but because it was only sold in Munich in the whole of Europe, and as soon as it was supplied, it was immediately snapped up, Nash had tried it several times, and he never grabbed this car!

"Why, do you know this manufacturer?" one of them asked curiously.

"You guys get on with your work, I'm going to go to the World Cup Organising Committee. Nash didn't answer this question, but directly took the application submitted by Zhou Jingming, looking extremely important.

Leaving aside the rest, the words Chinese enterprises alone are enough for them to pay attention to.

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