Chapter 0409 Not Bad Money

The Chinese Football Association was readmitted as a member of FIFA as early as 1979, but because of its own strength, it has not entered the World Cup finals until now, but China's huge population base, hide any sports organization will not ignore China's potentially huge market.

Some time ago, the FIA invited Zhou Jingming's Tianming team to participate in the WRC event, which is the best proof of this. FIFA, on the other hand, has been looking for opportunities to expand its influence in China, so after seeing the sponsorship application submitted by Tianming Automobile, Nash immediately sent the application to the World Cup Organizing Committee, and those people will make further decisions.

Although Tianming Automobile Company is not a large multinational enterprise, but during this period of time Kirin sedan in Europe and the United States occupy almost half of the country, as long as you understand a little, you can know how popular this car is, so in Nash's personal opinion, let this company become a sponsor of next year's Italian World Cup, it is also a good choice.

Zhou Jingming's application materials were quickly sent to Robert, the chairman of the World Cup organizing committee.

"Tianming Automobile Company?" Robert just glanced at the name briefly, and then looked up at Nash, "This automobile company, is it from Europe or any other continent, how come you have never heard of it?"

"Mr. President, this company is from China, and although you have not heard of this company, you must know that the models under this company are produced by this company. Nash replied with a smile.

"You mean the Phoenix car, is it produced by this company?" Robert was shocked, when the Phoenix car was listed in Munich, he happened to be in Germany, and he thought that this car was very good-looking and the price was not expensive, so he bought one by the way, but he didn't know which company produced it.

"It's not just this car, but the hyped Kirin sedan is also produced by this company. Nash continued.

As soon as Nash said this, Robert immediately fell into deep thought, he had also heard of the popularity of the Kirin car, especially in Germany, which was even more of a hot mess, although Switzerland and other Eastern European countries were not so exaggerated, but there were still many people who went to Germany in order to buy a Kirin car.

Of course, the most exciting thing for Robert is that this is a Chinese company!

If there are Chinese companies sponsoring this World Cup, then the influence of football in China will naturally expand, and for FIFA, China's population of more than one billion people, the temptation is too great.

And with the deepening of China's reform and opening up, China's political and economic position in the international community will inevitably rise, and who will reject such a potential market?

"You wait for my news first, and I'll go and discuss it with the rest of the people. Robert didn't make an immediate decision, he needs to consider not only the potential benefits, but also the current benefits, and the current World Cup sponsorship fee for Italy has not yet reached the target, and Robert does not dare to make a rash decision.

Immediately after Nash left, Robert approached the rest of the key members of the committee, including representatives from UEFA and the Italian Football Federation, to study the feasibility of making Tianming a sponsor of the World Cup.

"I don't agree with letting this company get involved in this World Cup, because I don't think this company can come up with much sponsorship money, our country has paid a lot of price for hosting this World Cup, as long as the sponsorship fee does not meet the requirements, I firmly disagree. Maldini, the representative of the Italian Football Federation, was the first to say that since he is the representative of the Italian Football Federation, he has to consider the interests of his country, so he doesn't care about what FIFA thinks.

"In principle, I agree with Maldini that the most important thing about the World Cup is the current gains, as for the future gains, it is not for us to consider, I can understand the consideration of Mr. President, but I also want to ensure the interests of UEFA members. UEFA representative Alex Ferguson shook his head in the same way.

Robert didn't expect that UEFA and the Italian Football Association would be so resolute, but he didn't want to give up just like that, and he didn't even meet the representatives of other companies, so how did he know that the company couldn't get a sponsorship fee that satisfied them?

"Otherwise, let's meet the representative of this company first, now that China's economy is getting better and better, you can't reject this company just because it is not famous enough, what do you think?" said Robert, looking at the two of them.

"If it doesn't work, I'll have to go to President Mourinho and I'm sure he'll make the right choice. Seeing that the two of them were still hesitant, Robert could only say this.

Jose Mourinho is the current president of FIFA.

"Okay, then we'll meet with the representatives of this company, but there is one thing we won't compromise, that is, if the amount of sponsorship money does not meet our requirements, even if it makes trouble with the chairman, we will not agree. ”

Eventually, Maldini and Ferguson came to this conclusion after discussion.

That night, Zhou Jingming received a notice from FIFA, and Zhou Jingming, who had been playing with He Yingqing all day, was also completely tired, as long as FIFA gave him this opportunity, Zhou Jingming was not worried about not being able to get the sponsorship this time!

The next day, Zhou Jingming went to FIFA's headquarters, where he met with Robert, Maldini and Ferguson, who were negotiating, and after some introductions, the two sides entered into formal negotiations.

"Mr. Zhou, we feel very honored for your company to become the sponsor of this World Cup, but one thing we want to confirm is that Tianming Automobile Company can provide us with FIFA sponsorship fee approximately, to tell you the truth, this year's Italy World Cup, there is still a big gap in the sponsorship fee, and the amount of sponsorship fee is very important to us. Robert said straight to the point.

"According to the materials you submitted, your Tianming Automobile Company has only been established for less than two years, and you only have two models, and I doubt that you have the ability to become a sponsor of this World Cup. Ferguson also said on the side.

"The form of sponsorship doesn't have to be money, we can also provide vehicles during the World Cup. Zhou Jingming smiled and did not answer directly.

"The Fiat Cars Group in our country will take care of the cars used during the World Cup, so you don't have to worry about that. Maldini said directly.

Sure enough, this item was still preempted by Fiat cars, originally Zhou Jingming also wanted to take this opportunity to do more publicity, but now it seems that there must be no hope, if nothing else, next year's Italian World Cup, all the team buses and these cars will be provided by Fiat.

"I don't know what your request for this sponsorship fee is?" Zhou Jingming smiled, not taking this to heart.

"At least ten million dollars. Maldini glanced at Zhou Jingming and said, in his opinion, 10 million US dollars, Tianming Automobile Company will definitely not be able to come up.

"Ten million dollars, right? Zhou Jingming suddenly smiled, "I'll pay fifteen million dollars, do you think it's okay?"

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