Of course, Rome wasn't built in a day, and building a media empire won't be easy. There is an old Chinese saying that the extreme of things must be opposed. When anything reaches its peak, it will inevitably encounter twists and turns.

Two events in 2017 made Fat Dong, who thought he was standing on the cusp, suffer a career winter, and it was almost ruined.

The first thing is the public account turmoil. Shaoyang Media's WeChat official account has nearly 10 million fans, and its influence in the circle cannot be underestimated. It can be said that one of its articles, although it cannot be reprinted and adopted in various ways like the mainstream media, can reach friends directly in the flattest way. Just imagine, if 10 million followers retweet through friends and moments, its impact can increase exponentially.

Such a power makes peers greedy, but it also harms Fat Dong.

The official account of Shaoyang Media is in charge of the second business department. During the war years, everything that ranked second in the department was very mysterious, and it was often linked to intelligence, and its role was to collect intelligence, analyze and study.

Fat Dong is a military fan, in addition to learning the most popular business model in China, the company structure also refers to some methods of the previous US military and the British army - one operation, two intelligence, three operations...... The second division also has a similar function, gathering information on the adversary for our use.

Such a critical department must have a reliable brother to watch. Fat Dong handed over this important task to Otomo - people don't talk much, which is in line with the personality of an intelligence worker.

In addition, the second department also has an important responsibility, which is responsible for the operation and maintenance of the company's official account. And this matter lies with the official account in charge of the second department.

It turned out that when the second department was reading an article at night, he wrote a tweet about the hotly discussed murder of a flight attendant, and the article quoted a large number of improper descriptions of the incident, which caused strong disgust among users.

On the night of the incident, Fat Dong saw a large number of post messages, all of which were bad reviews, and he realized that the problem had arisen. With years of experience in the media industry, he quickly called the head of the second department and asked to take down the tweet as soon as possible, but it was too late.

This article has been targeted by many friends and self-media. The next day, all kinds of criticism and protests were overwhelming. Immediately afterwards, the traditional media intervened, and then the mainstream media spoke out.

Everything in China has a characteristic, once the mainstream media speaks out about an event, it means that the event has been set in the tone.

It's really a success, and he is also a failure.

In the face of the tornado-like criticism, Fat Dong was under unprecedented pressure. More importantly, several major shareholders can no longer sit still, and if it affects the company's market, it will bring real money losses.

It is necessary to give an explanation to the shareholders, which is the most realistic problem faced by Fat Dong.

In desperation, Fat Dong made a painful decision to permanently shut down the official account of Shaoyang Media, the head of the second department was dismissed, and Dayou was also implicated and transferred from the business department, and the position is to be determined.

The matter has finally come to an end, but it has also come at a huge cost. The closure of a platform with tens of millions of fans is equivalent to throwing out an evening newspaper with many readers, or a channel with excellent ratings, which is all money, and anyone will feel distressed if they change it.

Of course, including blackheads and Otomo, many company executives have approached Fat Dong and asked him to make a prudent decision, and Otomo even proposed to use his resignation to protect his public account. But they were all rejected by Fat Dong.

This is a shrewd man who never takes advantage of small things and never suffers losses. Since this port is closed, he naturally has his long-term considerations, and it is inconvenient for others to say anything.

Time passed slowly, and just when everyone thought that this matter had passed, and Shaoyang Media was about to rush to become a new generation of Internet giants, it encountered a fatal blow.

On this day, Fat Dong received a document from the secretary, and Dahe Media, the largest media advertising company in Bac Giang Province, extended an olive branch, hoping to cooperate with Shaoyang Media to expand the territory and win more national market share.

Fat Dong was worried, this is a piece of fat meat, and he wants to eat it. But just out of the pot, hot mouth, he didn't know if he could eat it.

So, he called Blackhead, Otomo, Asako, and Fruit to the office.

A few months ago, Shaoyang Media had just moved as a whole and changed to the "roots of Hedong" that they had been fascinated for a long time. This is the tallest commercial office building in Hedong City and the best commercial office building in the city.

The company is equipped with all Dell curved screen computers, sunny panoramic floor-to-ceiling bay windows and brand new desks and chairs, billiard rooms, leisure rooms, coffee bars, and the company has the prototype of an Internet giant at this time.

"Dahe Media wants to cooperate strategically with us, what do you think?" Fat Dong threw out a question.

"What kind of strategic cooperation law?" the black head read too little and couldn't understand what he meant.

"According to my understanding, the so-called strategic cooperation means that we cooperate with Dahe to win the project, and then both parties benefit from it. I don't know if I understand it right. "Mazi analysis.

"You're right, I asked their Mr. Zhang privately. The other party's explanation is more vivid. For example, there is a project, let's go to the bidding with Dahe, the two companies cooperate with each other, one asks for a high price and the other asks for a low price, as long as one of them wins the bid, this work is shared by the two companies. ”

"This trick is quite interesting," the black head came to be interested, "Dahe is the largest media advertising company in the province, and it is a real sugar daddy, a subordinate enterprise of the province and Taiwan." It is also among the best in the country's traditional media advertising companies. It stands to reason that people don't need to cooperate with us at all. You think, they want resources and resources, they want money and money, and they want people to ......"

"Beware of deception!" Otomo suddenly said. At this time, Dayou has become the boss of the company's newly established Industry Intelligence Research Institute, which is also a new department tailored for him by Fat Dong.

"Dayou, you ask your subordinates to collect the recent situation of Dahe, such as what projects they are staring at, their funding situation, personnel situation, etc.," After listening to everyone's analysis, Fat Dong also became nervous, but he believed that it was because of Shaoyang Media's increasing influence that scared the other party, "Several of our branches have participated in the bidding with them, and there have been several times when they have won, several times when we have won, and there have been several times when neither company has been shortlisted." So, my understanding, do they think that this kind of competition is a kind of lose-lose situation, and it is better to cooperate for a win-win situation?"

Fat Dong told what he had for everyone's reference.

"I hope so," said the fruit, "but I have heard some rumors from the old man of the river, who is very treacherous and cunning, and is a notoriously villainous man. Let's be careful. ”

"I know what everybody means. There is no better way at the moment, the other party is a male lion, we are just a dirt dog, and it is not good for everyone to fight. They can't eat us, and we can't eat them, so we have to cooperate. ”

In this case, no one else said anything, this is a crucial decision, and no one wants to make an assertion and ruin the company's big things.

Soon, the strategic cooperation between Shaoyang and Dahe began. Fat Dong was very careful, personally took command, and brought the black head to fight together.

Just like every newlywed, at the beginning of the cooperation, the two companies had a very tacit understanding, and in several large biddings, they repaired the plank road and won the big project. However, Fat Dong slowly found that the project was obtained, but the money was not in place. As soon as he inquired, the money went to the river.

Why is this happening? Because every time the two sides cooperate, it is Shaoyang who assists and Dahe shoots. Therefore, the project ran into the hands of Dahe, but Dahe did not share the due income to Shaoyang.

Fat Dong made a rough calculation, and the five projects involved nearly 100 million yuan.

Damn, I don't even know if I've been sold, and I'm still helping people count the money? It is said that standing on the tuyere, pigs can also fly, he thinks he is a pig on the tuyere, who thinks that he is actually a pig teammate who is stupid to the extreme.

"Brothers, what should I do, I seem to have been deceived by the surname Zhang!"

In the company conference room, Fat Dong summoned the blackheads to them.

Seeing Fat Dong's depressed expression and holding his head in his hands, everyone didn't know what to say. At this point, there is no point in saying something with hindsight, the most important thing is to think of a solution to the problem.

"Fat brother, it's really not good, let's go to the court to sue him, anyway, we signed a cooperation agreement. Mazi said.

"I've thought about it, but it doesn't work. You think, this kind of cooperation is, to put it bluntly, to join hands with customers. If the industry knows that we are doing this, who will dare to cooperate with us in the future? If we really resort to law, it is estimated that the death period of Shaoyang Media will come. ”

Fat Dong's analysis is not unreasonable. The company is not as good as before, and the impulsive approach of picking pickers has long been out of date.

"Dongzi, you are well-informed and have rich network resources, or you should find someone. Through the leaders of the provincial Taiwan, reconcile it. "The blackhead made a suggestion.

"You can try that too. However, I will soon be leaving. With the current scale and operation of the company, it is no longer possible for me to work in the province. The leaders of the station also talked to me several times. So, I don't know if the leader will give me this face. Besides, Dahe was originally an enterprise under the province and Taiwan, and later a private enterprise became a shareholder, which became today's Dahe. Can they elbow out?"

It doesn't work, it doesn't work either. Everyone was suddenly like frosted eggplants, wilting and drooping one by one.

There is no other way but to try everything you can think of.

In the next few days, Fat Dong ran around, using both soft and hard, looking for friends and relationships, including suing

to bankrupt the family and find the underworld to settle such coercion and temptation, all of which have been used. But to no avail. At this time, Fat Dong felt that he was not enough. He always thinks that he is smart enough to have no unfair things, but when his career gets bigger and bigger, many things become more and more unbearable for himself.

Xiangbei originally planned to acquiesce to this dumb loss, which was regarded as a lesson in his entrepreneurial career, but he didn't expect that there would be no endless road. Here's your chance!

In October 2017, Shaoyang ushered in the B round of financing, with a financing amount of 150 million. In November 2017, Shaoyang completed the B+ round of financing of 100 million yuan.

Blackhead, Otomo, Asako, and Fruit were stunned by this posture. Everyone formed a unified opinion: Fat Dong is going crazy rhythm, and a meeting of the Entrepreneurship Gang must be held urgently. Except for Luo Fangyi, all five people attended.

"Dongzi, are you crazy? You got more than 200 million yuan in financing in two months, can we eat such a large amount of money?" The black head and Fat Dong are classmates, brothers who have carried guns together, and they dare to say anything, and they dare to say anything.

Fat Dong smiled slightly, and behaved calmly: "Isn't it a good thing for people to give money? ”

"Excited? We are on the cusp, wave after wave, the most important thing at present is to keep a low profile and do the things at hand well. ”

Sure enough, everyone has a chance to become a god, and the key is whether there is a platform. gave the blackhead a platform for a vice president, and he considered the problem more and more with the grandeur of a boss.

"Hehe, it's on the tuyere. I'm going to be a pig standing in the wind!"

"What do you mean, Brother Dong?" Mazi was puzzled.

"Is the river awesome?" asked Fat Dong.

Everyone said in unison: "Awesome." "Like an elementary school student answering a teacher's question.

"Do you want to be a company like Dahe?" Fat Dong continued.

"Yes. "It's still a very tacit rhythm.

"It's a pity that we're not a big river. "Fat Winter has a twist.

Everyone was instantly depressed.

"However, we can eat the river!" everyone stared, unable to believe Fat Dong's words.

Fat Dong, Fat Dong, how much have you drunk, and you started talking nonsense early in the morning? But if you order an extra plate of peanuts, you won't drink like this, right? The black head muttered in his heart.

Only Otomo sat there calmly, as always, a silent beautiful man.

"Otomo, tell you about it," Fat Winter gave Otomo a look.

Everyone was puzzled, and turned their eyes to Dayou, what the hell is Fat Dong doing?

"Ladies and gentlemen, Dahe has suffered a financial crisis, and even the salaries of its employees cannot be paid. Several major shareholders have already asked for divestment. That's why they were so eager to cooperate with Shaoyang and release our pigeons. They desperately needed the money, so they took the risk and resorted to such a treacherous trick. ”

It's such a powerful big friend, I said so much in one breath, I didn't stutter, I wasn't nervous, and I really grew up. Everyone didn't care about Otomo's obvious progress, but fell into deep thought because of these words.

"Dongzi? You say you eat the river? After all, the emaciated camel is bigger than the horse. Blackhead asked.

Fat Dong was not in a hurry, and took a sip of water: "Now that it's the end of the year, the new year is about to be ushered in." Let me first tell you about Shaoyang Media's goal in 2018: the company should develop from a single content production line to a more complete production matrix and content ecological layout, from a local company in Hedong City to nearly ten branches across the country and then to Shaoyang Industrial Park, from a single new media to a global ecology covering advertising, media, education, film industry, cultural and creative, and cloud platforms. So the question is, what kind of layout do we rely on, and what kind of development do we rely on?"

Fat Dong threw out a complex and serious question.

"By money?" Asako asked.

"Well, it's definitely money!" the fruit chimed in.

"Money is only one aspect, and to achieve this, we have to accelerate and outpace our competitors. The shortcut to overtaking them is to make them disappear!"

Everyone seemed to understand the meaning of Fat Dong's words at this time, and instantly became as if they had been touched to the excitement, and pricked up their ears to sound.

"Next month, Shaoyang will complete the B3 round of financing of 120 million yuan. Frankly speaking, eating a big river is more than enough for 100 million, but why do we still need to finance this money? The purpose is to make the big ship of Shaoyang steady and far-reaching, so that it will not be planted in the unknown wind and waves. ”

"Fuyuko, is this decided?" the blackhead interjected.

"What are you talking about?" asked Fat Dong.

"Eating the river, of course. ”

"I'm already in contact, and I'm sure they'll weigh the pros and cons. Embracing mergers and acquisitions is their best course forward. Fat Dong's eyes were firm.

(End of chapter)

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