Xiangbei was stunned by the boldness of the old Chinese medicine doctor, the original price was 5,000 yuan, but now it is only 500 yuan, 500 yuan!

The old man looked at Xiang Bei, hoping to get a positive answer from the young man's eyes.

Xiang Bei hesitated, he didn't support the scene, he didn't smash the field, he really didn't have money. A person who has been in prison, if he can still have a lot of money, then he is really sorry for the prison.

"Doctor Li, I know you're very powerful, but I'm ...... I don't really have that much money. ”

"Young man, it doesn't mean anything to say that. Nowadays, everyone's life is better, and no one can afford to have hundreds of thousands of dollars at home, and they are not willing to pay this money, which is too insincere. You know, it's life-saving money. The old Chinese medicine doctor clearly showed a displeased expression. Obviously, it was the first time he had encountered such a door-picking person.

"No, no, no, I'm an exception, I don't have any money, you can see how I dress. "Xiangbei is very sincere, and I don't know how to prove that I am poor.

The old Chinese medicine doctor has a lot of knowledge and a wide range of knowledge, and when he scans his bladder, the shirt and pants to the north are still the old style of five or six years ago, and until now, even he, an old man in his sixties, will dislike it, and it seems that he really has no money. Forget it, give people roses, leave a lingering fragrance in your hands, this is a famous saying left by the ancestors, and it is natural to follow.

"Okay, I'll give you another half, okay?"

"250 bucks, that's cheap, but it doesn't sound good. Otherwise, old doctor, you can go for a fraction, 200. "Tentatively bargaining to the north.

"Oh, young man, I've been practicing medicine for 40 years, and it's the first time I've met you like this," the old man's northern accent sounded like that of Henan and Hebei, "I'm convinced." Okay, I'll give you 200, okay? Don't just press 200, I'll give you another dose of medicine, what do you think?"

Xiangbei couldn't believe that there was such a good thing, he felt that the old man was really angry, and began to fool himself, so he hurriedly shook his hand: "No, doctor, you just need to give enough medicine, nothing else." ”

"Young man, you don't understand this, this medicine is very awesome. If you say that the medicine just now is a minister, this medicine is a king. I can see that you are usually exercising, but do you feel that the effect of fitness is not very good?" asked the old Chinese medicine doctor.

"That's right!"

"That's it, you can't be brute force when you are healthy. With my medicine, you will definitely be alive and vigorous, and you will be exhausted. I don't take any money from you, I just want you to understand that I'm not treating you for money!"

Looking at the old Chinese medicine doctor's sincere face, Xiangbei was completely moved. I have never met such a real, heart-to-heart stranger, and he really deserves both medical skills and medical ethics!

"Okay, I'll buy three courses of treatment first! If the medicine works well, I'll buy it next time!" "When he met such a refreshing person, Xiangbei was naturally very happy, "That, doctor, you don't have any side effects of this medicine, right?"

"Don't worry, you buy medicine from me, and I will be responsible for you to the end!"

"Well, is cash okay?" "Xiangbei is still not used to using online payment.

"Young man, you're too outdated, it's 8102 years, and you still use cash?"

8102 The old man was so tide that he couldn't understand what he was saying.

"It's 3,000 dollars. ”

"Okay!" Xiang Bei took out all the cash in his wallet, but it was still not enough, so he continued to take out the money from his jacket pocket and pants pocket.

The old Chinese medicine doctor just looked at him like this, and the expression on his face changed in layers.

"Give, 3,000 dollars. ”

"Oh, young man, I advise you to learn mobile Internet well," the old Chinese medicine doctor said while counting the money, "Look at me, I'm so old, I know all new technology, and I want to keep pace with the times! You wait here, I'll get you medicine." ”

After a cigarette, the old Chinese medicine doctor prepared the medicine, put it into a black plastic bag, and handed it to Xiang Bei: "Remember, this pill doesn't need to be boiled anymore, just take it orally, once every two days." At first, you may feel uncomfortable, hot or dizzy, but this is not a problem. In addition, this is boiled once a day by yourself. Do you have a medicine jar at home?"

"No, is the pot used to cook rice okay?" Xiang Bei didn't understand.

"Definitely not, Chinese medicine is most afraid of encountering an iron pot, and all the medicinal properties are sucked away. with a special porcelain pot. I'll give you a discount, 20 dollars to take. ”

"Uh......"

"What are you hesitating about? This price is equivalent to giving it away for nothing! Young man, don't hesitate to look ahead and backward!" The old man didn't finish speaking, he had already wrapped the pot and handed it to Xiangbei.

Xiangbei was speechless, it was originally a simple medical visit, but I didn't expect the harvest to be so rich.

……

"Every day in the sun, an information breakfast!"

On the way home to the north, I saw such advertisements everywhere on the billboards at the bus stop, on the screens on the buses and on the elevator advertising screens in the community.

He felt very familiar, and when he looked closely, could it be Fat Dong's company? Is it really fake? This unattractive kid is actually in full swing in his business?

Xiangbei is not mistaken, in the past three years, Fat Dong's media empire has been initially formed.

To say that the first pot of gold in the entrepreneurial gang is naturally inseparable from Luo Fangyi's contributions, and she has also become the original shareholder of Shaoyang Media. And then the hard work

, relying more on Fat Dong's three-inch incorruptible tongue and his clever and eccentric head.

In the first year of entrepreneurship, Fat Dong took four people, Blackhead, Dayou, Mazi, and Guozi, everywhere. With his thicker face than the city wall and the golden signboard of Bac Giang Provincial TV Station, he has done well in the province, and he will almost participate in the bidding for festivals and city promotional films in various cities in Bac Giang Province.

Fat Dong calculated an account, the entire 150 counties and districts in Bac Giang Province, on average, each county and city can have five large-scale activities a year, each activity funds 1 million yuan, and the province has a market share of 780 million yuan.

Shaoyang Media is not demanding, and a county wins a key project a year, that is, an income of 100 million.

The media industry is not like other industries, as long as you find a way to control costs, profits can always be seen. In this way, it is not a problem to make a profit of 20 or 30 million a year.

That's what he thinks, and that's what he does.

The first step in doing this is to get the first pot of gold. At present, this pot of gold has been pocketed, and there is a small deposit of five million in the company's account. Fat Dong was in no hurry to divide it. The company is not Liangshan, everyone robs the house to drink wine and eat meat, it is as simple as that, it must develop and grow.

When the cake is big, everyone naturally has wine to drink and meat to eat!

With the first pot of gold, the next step is to recruit troops. In the first stage of entrepreneurship, it is important to have a few competent assistants and partners, and their ability is secondary, as long as they can accompany you from birth to death, it is better than everything.

However, everything has survived the initial stage, and it is necessary to dig up outstanding talents in the industry.

What is the most important thing in the 21 st century? In fact, not only in the 21 st century, but also in the 22 and 23 rd centuries, the most important thing is talent. Unless the Earth is destroyed or replaced by another advanced being. Otherwise, this law will never change.

So, Fat Dong began a long-planned recruitment plan.

"For the first recruitment, I plan to set a quota of ten people, what do you think, brothers?" In the office of the business incubation base, Fat Dong convened the entrepreneurship gang to discuss this important matter.

"No, Dongzi, isn't ten people a little more? A person's salary is 5,000, and he gets 50,000 yuan a month, and 500,000 yuan a year. That's a big deal. Let's take a long-term view. "The black head doesn't understand, why did he give this money to others, how good it was for everyone to share.

"It's 600,000 a year, blackheads. That's not a lot of money. Asako corrected him.

"600,000!" the fruit chimed in.

"Listen, everyone, this money is spent, naturally to make more money. I wrote the recruitment position, 5 people in the marketing department, 2 cameramen, and 3 people in the later stage. ”

"Will it work?" asked Otomo.

"Try it, it's really not good, I quit the next year. Anyway, we still have a few million in our account, so there is no problem with Ho Ho for a year. Fat Dong didn't know the bottom of his heart, but he was a strong person, and he felt that this matter was worth gambling. On the contrary, if you follow the steps like this, the company will die sooner or later.

But everyone was against it, and the matter ran aground.

Fat Dong thought of a person, Luo Fangyi. She is also a major shareholder of the company, why not ask her?

Luo Fangyi heard Fat Dong's thoughts on the phone, and he also beat a drum in his heart and asked for my opinion? Funny, right? I'm just a newcomer who has just worked for less than two years, and I am even inferior to Fat Dong compared to my social experience.

"Well, fatty, I think you can think of hiring, at least to show that the company's expectations are better than the original, but there are risks. But like you said, sometimes you have to gamble. I think the most important thing in partnership is trust. I support you in recruiting people, and if next year's business is not satisfactory, it will be deducted from my dividends. ”

With Luo Fangyi's words. Fat Dong's heart burned with endless power. He didn't wait for other people's complaints and complaints, and immediately placed advertisements on Liepin, Yingcai, and various clients. Don't forget, Shaoyang Media is a fan of Toutiao and Wan. With these platforms, it can be regarded as an advertisement for the company to promote it well.

Fat Dong is not wrong, in this year, the company has experienced two major events. The first is recruitment, and the second is venture capital.

In March 2016, after Fat Dong talked about his ideas with his former interviewee, he was very interested in his project. A few months later, the big boss joined forces with a few friends and decided to invest in Fat Dong's project.

The two sides quickly negotiated, and Nian Shaoyang Media completed a round of financing, with a financing amount of more than 50 million.

On the night of the signing of the venture capital project, after all the shareholders and employees left, there were only five people left in the entrepreneurial gang. Everyone cheers!

"Dongzi, 50 million, how to spend it? I feel exciting when I think about it. The blackhead was already laughing until he almost convulsed.

"Blackhead, if only this matter were so simple," Fat Dong looked sad, "Do you think this money was taken for nothing?" Now that they invest 50 million, we will have to create an income of 60 million in the coming year, otherwise, we will die." So, brethren, our hard days have come. ”

The black head thinks that Fat Dong is alarmist, it's time like this, and he pretends to be deep, so it's really not interesting.

"Dongzi, don't worry about it. When we were in college, we slept on a kang and carried guns together, so what could we not over?

I'm the first to support you. ”

Xiangbei didn't expect the black head to be so righteous, so he simply took advantage of today's moment that made everyone extremely excited and exciting, and announced the new plan he had been thinking about for a long time:

First, branches and business divisions have been set up in all provinces, autonomous regions and municipalities directly under the central government to establish an urbanized and vertical production matrix.

Second, companies must ensure that they produce at least 10 short videos per day on average, and no less than 4,000 short videos a year. These films can involve characters, culture, emotions and other aspects, and are updated and pushed every hour on major platforms such as Douyin, Toutiao, Weibo, WeChat, etc., with no less than 5 million fans per day. Of course, this may not make money, but it can create well-known brands and popular properties, and form intangible value.

Third, Bac Giang province is the first position of advertising and marketing, ensuring that it has a market share of at least 100 million yuan every year. Especially in the third and fourth-tier cities, festivals, city image films, commercial activities, corporate annual meetings, etc., Shaoyang Media, as a provincial-level media, has a competitive advantage due to the big tree, and must make every effort to break through and seize the market. The annual turnover of other provinces ensures that the total annual turnover is more than 100 million.

Fourth, expand the enrollment by another 100 people. These 100 people are based on the formed business department. Each group includes a complete chain of marketing, operations, networking, directing, photography, post-production, etc. The business unit can participate in the bidding alone and operate independently, but the finance must be coordinated by Shaoyang Media.

"Fat brother, you are so powerful, how can you think of so many things? If this money is in our hands, I'm afraid we will all be confused. Mazi was very honest, he listened to what Fat Dong said, but he still couldn't understand or eat it.

"It's really confusing. Fruit added.

"Alas, it's not bewilderment, it's being forced. Fat Winter sighed.

"Hehe, don't make money, worry. Let's make money, it's even more worried. ”

……

If 2016 is the first year of short videos. Then, 2017 is the year of the great development of short videos.

In this year, in addition to Sina Weibo, Internet giants like BAT began to invest in various short video plans. At the top of the list are the headlines. It has incubated a number of short video apps such as Douyin and Watermelon Video.

In addition, short video platforms, short video KOLs, MCN agencies, short video marketing companies, short video distribution companies, and PGC network programs have all received financing one after another.

Some people predict that the short video field will attract 13.8 billion yuan in the whole year. Who will be the next giant?

Fat Dong saw such an analysis in an article, excerpted this information, and published it in the company's internal system.

In 2017, Shaoyang Media is still thriving, and in the first half of the year alone, it has completed an operating income of 100 million yuan. Fat Dong calculated it, and he could basically deal with those big directors.

Not only that, in the 2017 national short video platform rankings, Shaoyang Media was ranked in the TOP10. It can be said that Fat Dong's strategic layout on Toutiao, Weibo, and WeChat has contributed a lot.

Of course, Shaoyang can't compare to the short video giants such as Watermelon Video, Douyin, and Miaopai, which naturally belong to the strong, after all, they are from gorgeous backgrounds and have the support of local tyrant fathers.

In such a harsh living environment, Shaoyang Media, which was born at the grassroots, was successful and became a phenomenal product for a while, and Fat Dong also began to travel all over the country, giving speeches, telling entrepreneurial stories, and writing chicken soup for the soul. He calls this practice IP marketing.

"What is the most important thing about connected entrepreneurship? Think about it, how many business tycoons can you see on your mobile phone today? Don't think about it! Say it, say it intuitively, say it!" At a self-media conference held by the National Center for the Performing Arts, Fat Dong, dressed in a denim suit and with a delicate hairstyle, appeared on the stage and asked the audience such a question.

Behind him is a huge LED screen, which can not only display his PPT, but also project his image in real time.

"Jack Ma!"

"Ma Huateng!"

"Liu Qiangdong!"

"Lei Jun!"

The voices from the audience answered one after another.

"Very good, thank you all for your cooperation. However, there is no prize for the correct answer," Fat Dong made a joke, "These people, without exception, are all connected enterprises." Have you ever thought about it, Ma Yun is so famous, why do you have to show up all day long and brush up on your presence? Why is there a video of him on Douyin every day? Why? Can any of you answer me?"

There was a lot of discussion in the audience, but no one dared to stand up and answer positively.

Through the celebrity effect, attract more people to pay attention to Tmall Taobao. That's right, the market is very cruel, consumers are not your own parents and will not always be used to you, even if it is Jack Ma, you must respect this law. Therefore, every Internet entrepreneur, especially every self-media, remember that IP is the soul of the Internet!

The scene suddenly boiled, and everyone stood up and cheered.

Everyone who attended the meeting knew that Shaoyang Media has become an upstart in the industry, and it has more and more say in the Internet circle, even Ali Tencent is considering buying or copying it. However, people didn't expect that the young fat man on the stage was eloquent, and he was simply Ma Yun's second. What's even more surprising is that Fat Dong's bowl of chicken soup for the soul is not poisonous chicken soup, but a real dry product.

(End of chapter)

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