The next day, Zhou Jingming took the written bidding plan to Xu Guanglu and Zhao Ke.

"Factory director, senior brother, this plan was drawn up by me last night, you take a look, if there is no problem, we will bid according to this plan. ”

Xu Guanglu and Zhao Ke took the plan, and then looked at it seriously, at the beginning of the plan, Zhou Jingming gave the incentive plan for 4S store dealers, just read it, Xu Guanglu's eyes immediately lit up, and he felt that the incentive plan designed by Zhou Jingming was too exquisite.

"Xiao Zhou, these incentive plans you gave are really full of tricks, I want to go to this 4S store!" Xu Guanglu said with a smile while watching.

"The more incentives there are, the more incentive the 4S store will be able to sell cars, so that our profits will be higher, and for us, if we can come up with the rest of the incentives on the basis of the existing incentives, it would be the best. Zhou Jingming replied with a smile.

Regarding the profit source of the 4S shop, the vast majority of people think that it is obtained by the difference between the price of the car from the whole machine factory to their own sales, but in fact it is by no means the case, the profit source of the 4S shop, in fact, is mainly composed of commissions, commissions and promotional fees, and after the car sold reaches a certain number, the whole machine factory will give them additional rewards, the more they sell, the more rewards.

In addition, for every car sold, the 4S store can also get a certain rebate from the whole machine factory, and at the same time, when the 4S store is established, the whole machine factory will also give a certain subsidy. However, this subsidy and rebate are not directly issued to dealers in the form of cash, but in the form of car withdrawals.

For example, if when investing in a 4S store, the car factory promises to give the dealer a subsidy of 10,000 yuan, and 100 yuan will be returned for each car mentioned, then the 4S store must fill up 100 cars before it can take this subsidy away.

Selling cars to get rebates is also taken in this way, infinite circulation, which can motivate 4S stores to sell more cars, and the whole machine factory can also get more profits.

"I didn't expect that a sales model could play so many tricks, I thought it was as simple as authorizing someone else to open a store!" Zhao Ke also admired while watching.

"These incentives in the plan seem to be giving rebates to dealers, but in fact they are a mutually beneficial measure, clever, really clever!" Xu Guanglu looked down, the more shocked he became.

Zhou Jingming smiled, "What do the factory director and senior brother mean that they agreed to implement the above plan?"

The operation mode of the 4S store provided in this plan is to be explored by later generations after more than 20 years, and the mechanism is definitely very mature, and after Zhou Jingming's modification, it has also been integrated into the specific historical environment of the eighties, as long as it can be operated according to the above, Zhou Jingming believes that there will be no problems.

"Of course I agreed! Then I don't need to say it!" Xu Guanglu immediately nodded with a smile.

"In that case, then I'd like to ask the factory manager for a favor. Zhou Jingming paused, and then continued, "The factory director should know friends who work in newspapers or TV stations, and I would like to ask the factory director to help find someone to publish this bidding plan in newspapers or television." ”

Xu Guanglu thought for a while, "There are a few friends in the newspaper, "Shencheng Daily" and "People's Daily" are all there, as for the TV station, I don't seem to have any friends. ”

"It's enough for the newspaper to have people who know it, and it would be even better if it could publish this tender information at the same time in multiple newspapers. Zhou Jingming said happily.

In the 80s, the main carrier of the news media was newspapers, after all, in that era when television sets were not yet popular, publishing information on television may not be effective.

"Also, it's better to be eye-catching in the position of the post, so that everyone can see it better. Zhou Jingming thought for a moment and continued.

"That's all right, I'll go and visit those friends when I go back, and if it's soon, I'll be able to see our bidding information in the newspaper next Monday." Xu Guanglu replied.

"Then is there anything I can do to help?" asked Zhao Ke on the side.

"For the time being, there are no special things that need my brother's help, but if the bidding goes smoothly in the future, there should be a lot of things that need my brother's help. ”

"That's okay, tell me something in time, seeing how busy you are, I really envy it. ”

Soldiers are fast.

In the afternoon of the same day, Xu Guanglu found the two friends who worked in the newspaper, and after explaining his intentions to them, he paid a certain amount of advertising fees, and only one day later, on the third day, that is, on Sunday, the newspaper published the information of the SAIC Car Factory about bidding for the franchise dealers of Shencheng brand cars.

"Shencheng Daily", "People's Daily", "Oriental Morning Post" and other major mainstream newspapers and periodicals, without exception, all published such a bidding information, and the position of the publication is very conspicuous.

In the face of such bidding information, many people in the industry feel that the car factory is taking a risky move, especially for the price reduction, many people feel that this is drinking to quench their thirst, because they feel that in the context of such an era, the state-owned factories mainly have to rely on the government's financial subsidies to maintain, and the factories that want to pay for their own profits and losses have only one ending, that is, they are eliminated by history!

A large part of the reason for the wave of layoffs of employees in state-owned enterprises in the 90s was also because of the existence of such ideas.

Compared with the hot discussion of this news in the industry, the target group of this bidding information, that is, those small and medium-sized entrepreneurs with spare money, are very indifferent to such bidding information.

At the end of the bidding information, Zhou Jingming deliberately left the phone number and address of the car factory there, if anyone has such an idea, they can call the car factory for consultation at any time, or go directly to the car factory for an interview.

According to Zhou Jingming's estimate, in the face of such an opportunity, if nothing else, someone should call to consult the day after the bidding information is released, or even on the same day.

However, the fact is that until the third day, not a single consultation call was received from the car factory! No one came to the car factory to discuss this matter with them!

Although Zhou Jingming considered that such a situation might occur, what he didn't expect was that the situation seemed to be even worse than he expected. No one came to consult, and this situation was definitely beyond Zhou Jingming's estimate.

"What is the problem?" Zhou Jingming held a newspaper in his hand, staring at the bidding information, puzzled.

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