Chapter 690: [The Magic of Sound and Picture Collision] (2-in-1)
Good dubbing can add a lot of color to a film, but a film can turn decay into magic because of dubbing, which has never been seen in Yanshan.
Although the fragmented editing method, the combination and grafting between different regions are very highlighted, but the film itself is used to watch, if it can't resonate with the audience in terms of visual sense, no matter how good the dubbing is, I'm afraid it will be difficult to make a qualitative leap in the effect of this film. ”
Nightlight smiled lightly, didn't argue with Shang Shan, and said, "Let's see when it's done." ”
Yeguang was so confident, Shang Shan didn't say anything more, smiled, and said, "Okay, then I'll wait for you to turn decay into magic." ”
Dream World, the success of the tip of the tongue, a large part of it is due to dubbing.
There are even many people who say that China on the tip of the tongue is popular, but the dubbing of China on the tip of the tongue is even more popular.
Dubbing seems to be very simple to understand,For the picture configuration is said to be the picture with music,For the picture with sound,From this point of view,Dubbing is from the beginning of the picture,According to the picture,The purpose is still the picture,The relationship between the two,The core and essence of it,It can be summed up in a word,The so-called dubbing,It is to reproduce the inner meaning of the picture,It also lies in the expression of the unfinished meaning of the picture,TV as an audio-visual hybrid product,Its charm is not only limited to the picture but also lies in the explanatory power and appeal of its sound symbols。
On the tip of the tongue, his picture seems to be mediocre, but it actually contains a lot of internal things, and it is impossible to directly pull the audience to understand these things through simple and simple pictures, so dubbing and narration have become an important way for it to output its own inside.
The combination of sound and image will make the film like a chemical reaction, fermentation and expansion, sound will make the picture more internal, and the picture will make the sound sound seem magical, complementary and indispensable, and it is the interweaving of these two forces that finally makes a classic work.
Shang Shan still had some things to do in the afternoon, so he couldn't watch the glow-in-the-dark dubbing directly on the scene.
When he came back from his work, as soon as he entered the gate with immortal energy, he was hurriedly pulled over by Xia Hai, who saw him.
"Lao Shang, it's a god, it's really a god!" Xia Hai said excitedly.
Shang Shan didn't know why he asked, "What god?"
"That film, that film is divine, and it comes to life. Xia Hai was a little excited in his words, "With the addition of dubbing, it's amazing, come on, go and take a look." ”
Shang Shan didn't bother to talk to Xia Hai when he heard this, so he hurriedly ran to the elevator and went upstairs.
However, Shang Shan forgot to ask Xia Hai where the night light was at this time, the office, the editing room, and looked around, and then found the night light in a screening room.
There are still many people in the screening hall, and there are fairy employees, and the night light and willow pond smoke are all inside.
Shang Shan hurriedly broke in, and the movement was relatively loud, attracting many people to look at him.
Nightlight also looked back and saw Shang Shan coming in, Nightlight pressed the remote control in his hand and paused the picture playing on the screen.
"Yo, here, come and have a look. Saying Luminous, Luminous pressed the remote control in his hand. "I'll show you again from the beginning, and you can give me some advice. ”
Shang Shan nodded.
The film was put on from the beginning, first try a piece of opening footage of various food productions, and then start to get into the main story.
"China has a large population, and it also has the richest and most diverse natural landscapes in the world, plateaus, mountains, forests, lakes, coastlines, and this geographical and climatic span also helps the formation and preservation of species, and no other country has such many potential food raw materials. ”
The sound of luminous light came out slowly.
When Shang Shan first heard it, he didn't think there was anything very special, and he was very familiar with Yeguang, and he felt a little interesting when he heard Yeguang so good at the tone and the narration of some broadcast cavities.
"People gather, pick, dig and fish for the gift of nature: through the four seasons, we are about to see the stories of people and nature behind the delicious food......
The sound of the luminous is very strong, and the eyes of this fashion mountain are already a little bright, not because of how good the luminous sound is, it sounds like something special.
It was Shang Shan who suddenly discovered that the original mixed picture, coupled with the dubbing of the luminous light, complemented each other so well.
This is just the beginning, Shang Shan can already feel the obvious effect, and he can't help but be very interested, what will happen in the future?
Time flies.
It seems that in a trance, one episode will be broadcast.
"Gone?" Shang Shan still looked a little unsatisfied.
"It's gone. Luminous said, "For the time being, only the first episode has come out, let's see the effect first, and then do it later, what do you think?"
"Okay!" Shang Shan replied without hesitation, "It's amazing, this ordinary picture, plus dubbing, can actually have such an effect, absolutely amazing! This dubbing seems to have magical power, I couldn't help drooling when I watched it just now, it's amazing." ”
Luminous smiled, "It's not that the sound is magical, but that this film needs sound to complement each other, otherwise, this kind of fragmented editing technique, interspersed with messy character stories, just looking at the picture, it will definitely not have any good effect, in the same way, if there is only sound and no picture, it is just mediocre." ”
Shang Shan nodded in agreement.
Luminous smiled and asked, "Tell me, is there anything that needs to be improved, is it okay to broadcast it like this?"
"Yes, it's just too good! I dare to say now that this film will definitely be popular if it is broadcast!" Yan Shan paused, and then said, "I can't say how good the ratings will be, after all, we belong to the category of documentaries, which are relatively niche, but the reputation and ratings will definitely be very high! This film will have a high status in domestic documentaries." ”
While speaking, Jiang Xin interjected on the side, "Xiaoye, the film is very good, but there is still a problem." ”
Luminous, "What's the problem?"
Jiang Xin, "Do we belong to variety shows? Don't forget, when you accepted Guorunguo's advertising fee, you said that you were doing variety shows, and you made a documentary, can the other party buy it?"
Luminous was stunned, obviously, he hadn't thought much about this problem before, and many employees were also aware of it.
"Is this a variety show?"
"Count... Right?"
"No, right? It's also a documentary. ”
"Documentaries can also be included in the category of variety shows, right? The concept of variety shows, variety shows, comprehensive arts, and variety shows is relatively general, and there is no exact scope and positioning. ”
“......”
The employees were also talking in a whisper.
Yeguang thought for a while, and then said, "I'll contact Boss Guo of Guorunguo for a while to ask if it's okay, if he thinks it's okay, then the advertisement of their family won't be done, and I'll do a variety show again after a while." ”
Jiang Xin nodded, "That's the only way, whether this film is a variety show or not, the concept is rather vague, for the sake of safety, it's better to communicate with the other party, otherwise it will be easy to have disputes in the future." ”
After Yeguang returned to the office, he called Guorun's boss Guo and explained the situation.
Guorun's Boss Guo was a little puzzled, what the hell is it? said that a good variety show, why did you come up with a documentary?
Can variety shows and documentaries be compared? Can the advertisements in documentaries be worth 100 million?
Although it was said that Yeguang made it clear on the phone that if Boss Guo didn't put the advertisement in this documentary for no reason, it didn't matter, he would make another serious variety show in the future, and then put Guorun's advertisement into it.
It is definitely not a loss to lose Boss Guo, but when you wait for the next variety show, it will take a while, I have to say that Boss Guo is a little depressed.
100 million advertising fees, cast a documentary, Boss Guo must not be happy, what is the current documentary market in China, Boss Guo is very clear, but if Boss Guo wants to wait for a while, Boss Guo is also a little unhappy.
Luminous, "Boss Guo, let's do it, you think about it, now this show in hand, the finished film has already made an episode, I'll send you a look at it first, if you think it's okay, then let's go on, if you don't think it's okay, then I will also make a new variety show as soon as possible, and put advertisements on you, and I will increase the amount of advertising for you appropriately, if it really doesn't work, you will also consider withdrawing the advertisement." ”
Boss Guo thought for a while and said, "If you don't withdraw it, you can't withdraw it, I finally bought your advertising space, so let's do it, Boss Night, you send me the film first, if not, then I'll wait for your next variety show." ”
Luminous, "Okay, I'll send you an email in a while, I'm really sorry Boss Guo, it's me who didn't think about it and made a fuss, forgive me, I'll invite you to dinner another day." ”
Boss Guo smiled and said, "It's okay, Boss Ye, we are also old acquaintances, you're welcome, let's do this first, go to Nanchang another day, I must find a chance to have a meal, I've known you for so long, speaking of which, we haven't officially met yet." ”
After a few polite words, Yeguang hung up the phone, and then, Yeguang asked Ye Zi to help him send the first episode of China on the tip of his tongue to Boss Guo.
In the afternoon, Yeguang was still busy with the follow-up dubbing work of China on the tip of his tongue.
At about three o'clock, Ye Zi came to the dubbing room to find the luminous light, interrupting the luminous work.
"Brother, Boss Guorun Guo has called earlier, let you call him back when you are busy. ”
Luminous snorted and put down what she was doing, "I'll give him back now." ”
dialed the phone number of Boss Guo, and Yeguang asked straight to the point, "Boss Guo, how is it, has it been decided?"
Boss Guo, "Yes, Boss Night, I've seen your film, so we think that we should discuss the advertisement of this food show now." ”
Isn't it possible?
Luminous heard this, but there is no too disappointed mood, no matter how Boss Guo chooses, Luminous can accept it, however, if you can, Luminous still hopes that Boss Guo's advertising will not be withdrawn, even if it is put on the next program, compared to now Boss Guo wants to withdraw the advertisement, the 100 million prepaid advertising fee will be returned to others, and Luminous is now at this time, it is the time of lack of money.
Luminous, "Okay, since Boss Guo doesn't want to vote for this show, do you think he should switch to the next variety show, or withdraw the advertising? If I do, I will prepare for the next variety show as soon as possible." ”
Boss Guo smiled on the other end of the phone and said, "Boss Night, you misunderstood, I didn't say that I wouldn't vote for the Chinese film you are on the tip of your tongue now, I will vote for this film, I will definitely vote!"
Yeguang was stunned and asked, "Then what do you mean, Boss Guo? What are you still discussing? Boss Guo, if you want to reduce the advertising fee a little, then I don't think there is any need to discuss, although this show is a documentary, but I am very optimistic about this program, so I will not reduce the advertising fee, I will put your special advertising in the first place at most." ”
Boss Guo, "No, Boss Night, you misunderstood, I'm not going to reduce the advertising fee, you listen to me after I finish speaking, do you have the title advertisement for this show? I don't seem to have heard that you are looking for an advertisement recently, so if the title advertisement has not been found, then we might as well change the way of cooperation, and our special advertisement will not be cast, and it will be replaced by a title advertisement." ”
Changed to a title advertisement? Luminous was a little surprised by Boss Guo's rhetoric.
Without waiting for the night light to ask, Boss Guo continued, "Night boss rest assured, the title and special advertising fees are not the same, I know this, we will talk about the title advertising fees, how much is still the difference after the negotiation, I will make up for you, the title should not be sold yet, right? ”
Luminous, "The title hasn't been sold yet, I was going to wait until the show is all produced and then find the title sponsor and other advertisers, since Boss Guo wants to vote for the title, then it's easy to say, I'll let someone contact you in a while to talk about it." ”
Boss Guo, "Don't, Boss Night, I have a lot of dreams at night, I'm afraid that as soon as I turn my head, your naming rights will be bought again, let's talk directly." ”
"However, it's not me who is the family member of our company now, and the business is here... Okay, okay, then Boss Guo, let's just order, you can give a quote, I look at it, this matter is decided directly. ”
Boss Guo has really grown big in the past two years, and he is very arrogant, and he opened his mouth and said, "I'll go straight to the bottom, 300 million yuan, if you think the price is okay, then it's set, if not, then let's find another opportunity to cooperate." ”
Yeguang smiled, and it was more straightforward, "Boss Guo is still as refreshing as ever, okay, then it's decided, in addition, during the broadcast of the show, I will send Boss Guo more than ten seconds of opening ads on the fairy video website." ”
Boss Guo laughed, "That's a good feeling, thank you Boss Ye, then it's decided, I'll let people come to Nanchang to re-sign the contract with you when I go back." ”
Hanging up the phone, Yeguang couldn't help but chuckle and muttered, "This Boss Guo is an understanding person." ”