Boss Guo stopped advertising special ads, but instead switched to title advertising, not only did not withdraw the advertisement, but increased his efforts, this move made Yeguang a little surprised at first, but after thinking about it carefully, Yeguang figured out what was going on.

The bite of China is about the food of all parts of the country, and it is about eating. And Guorun is really in the beverage business, talking about drinking.

Since ancient times, eating and drinking have not been separated, so Guorun really advertises and invests in a food show, in fact, there is a big increase in the advertising effect.

Of course, the reason why Boss Guo is willing to cast this advertisement is mainly because he also watches the show Luminous very well.

Documentary or something, Boss Guo didn't look at it in his eyes, after all, it was too niche, but out of trust in the ability of the luminous light, so Boss Guo still watched it carefully after the first episode of China on the tip of the tongue was sent over by the luminous light.

After reading it, Boss Guo has decided.

In just a few years, Guorunguo really has such a big handicap, there is no doubt that Boss Guo is a very far-sighted and strategic person, he can see at a glance that the documentary of Luminous Moonlight, this program called China on the tip of the tongue is extraordinary, he believes that this program will be popular after it is broadcast, or in other words, it will definitely form a high industry status.

The bite of China is about food, but it is not only food, but also a kind of Chinese people's feelings for food, it is not to talk about those dishes that are tedious and extremely rare, it is more about the emotional entanglement between characters and food.

This is a kind of feeling, which is the heritage and intrinsic of Chinese cuisine.

Guorun Guozhen has a very large handicap and good sales, but as a new beverage industry, Guorun Guozhen is basically lacking nothing now, the only thing lacking is a cultural feeling, this kind of thing can't be achieved overnight, most of the time, it can only rely on time to accumulate.

After watching the Bite of China, Boss Guo is keenly aware that this is an excellent opportunity, if such a show with feelings as China on the Tip of the Tongue becomes popular after it is broadcast, and can have a certain status in the history of domestic documentaries, then Guorun can really participate in it and can also be greatly positively influenced.

It is even possible that Guorun will really become a kind of emotional drink of the Chinese people, and at that time, as long as Guorun really does not make irreparable mistakes, then its position in the domestic juice drink will not be so easily shaken.

Spend 300 million yuan to invest in the title advertisement of a documentary, if this matter is said, I am afraid that many people will think that Boss Guo is crazy, this is a documentary, not a variety show with celebrities, 300 million, not worth it.

Even Yeguang, who is very confident in the show, feels that the naming fee is indeed very high, otherwise he would not take the initiative to give Boss Guo another ten seconds of opening advertisement.

Therefore, either Boss Guo has the courage, Boss Guo did not calculate the question of whether it is worth spending 300 million yuan on a documentary.

What he considered was that with 300 million yuan, is it worth it to really stabilize the country?

I believe that if you think about it like this, the answer is undoubted, if the company is really to this extent, if it is only 300 million, it can ensure the stability of the company, then, I believe that there will be countless companies will squeeze their heads to do this.

However, not all enterprises, the tip of the tongue of the glow-in-the-dark China may have this effect, for example, if the advertising is in the automotive industry, the home appliance industry, then, even if the tip of the tongue of China is successful, the advertising business is just a successful advertising with outstanding results.

Only those brands that can complement and match food are likely to collide with this show, such as drinks, milk, seasonings, wine, which are inseparable from food.

Therefore, although Luminous made a fuss and said that it would be a variety show, it somehow made a documentary, but it also made a great advertising program by mistake.

In the next few days, Luminous will successively complete the dubbing of all the China on the tip of the tongue in the first season, and make a complete film for the first season.

On the other hand, Guorun really sent someone over to sign the contract for the title advertisement, and Jiang Fengxian also arranged the advertising investment department to negotiate the remaining advertising space in China on the tip of the tongue, as well as things like the pre-roll advertisements in the fairy video website when the program was broadcast.

There is a fairy video, after such a long period of development, it has accumulated a fairly good number of users.

Live broadcast has now begun to gradually become popular in China, and many live video websites of the same type have begun to emerge in China.

But as the originator of the mountain, there is a fairy video, and there may still be some deficiencies in the video, but in the live broadcast, it has always been in a leading position in China, and no one can shake it at present, after all, the most popular anchors in China are all signed under the banner of Youxian Video.

Because of the tens of millions of summoning orders of immortals, they got the opportunity and became popular all over the country, and now, there are immortal videos, and because of the existence of these main forces in the live broadcast industry, their status is firm and unshakable.

This night light, I chose to use China on the tip of my tongue as the first self-made variety show with fairy video, and broadcast it on Youxian video, because I want to make up for the vacancy in the video section of the video website.

Luminous has not contacted any place to sell the broadcast rights at all, after the fairy video has been broadcast in China, even if the copyright can be sold again, it will be greatly discounted in terms of price, but, the fairy video will be stronger and bigger, and develop into an industry brand, which is more important than selling a single program copyright, broadcast rights or something.

The bite of China, five days later, was officially broadcast on the video website in a very low-key manner.

didn't do too much publicity, but a few days before the broadcast, a pop-up window and poster trailer were put on the fairy video website, and then the glow-in-the-dark Weibo post was artificially promoted.

However, after posting on Luminous Weibo to promote China on the tip of the tongue, many domestic artists, familiar with Luminous, unfamiliar, known, and unrecognized, all forwarded his Weibo to the tip of the tongue to promote China, helping him carry out a free publicity work.

It's not that the popularity of the night light is good, compared to the popularity in the circle, the night light is worse than Liu Tianwang is not a level, the night light is not very good at dealing with people, and he will not deliberately manage any interpersonal relationships, after debuting for so many years, the star artists in the circle have met a lot, but there are not many who can be called friends, in fact, there are not many, most of them are because they have cooperated with the night light, so they met and became friends.

Therefore, so many celebrities and artists spontaneously helped Yeguang to promote the program for free, definitely not because of how good Yeguang's popularity is, and it is definitely not because of the aura of the protagonist on Yeguang's body, which makes him have the spirit of a king, the tiger's body is shocked, and everyone surrenders or something.

This is because of the ability to glow in the dark.

Yeguang's popularity and his ability in the circle are now seen by everyone, and they agree that this tends to be the case, and many celebrities have released their goodwill to Yeguang in order to form a good relationship.

Maybe they didn't want to get something out of it, they just had a sense of presence in front of the glow.

However, perhaps because of this sense of existence, the next work of Luminous will think of them?

Being able to cooperate with Luminous is something that most artists in the circle are looking forward to now, after all, as a star artist, who doesn't want to bring the audience classic or even miracle works?

Luminous is a recognized boutique manufacturer in the circle, no, it can even be said to be a miracle maker.

There is a saying, if you bloom, butterflies will come. This can probably be described as a situation.

The strength of oneself is sometimes more important than any slippery communication.

......

On the night of the broadcast of the fairy video, after eating, the Luminous family was also watching the show on the sofa with a tablet.

Well... Mainly Yiyi wanted to see it, so the luminous and willow pond smoke also accompanied him to watch.

Yiyi looked at the China on the tip of her tongue, but she watched it with relish, and kept stuffing snacks into her mouth to avoid her saliva overflowing, after watching it for a while, Yiyi looked at the night light and asked, "Night light, I have eaten this dish, but how do I feel that the video is more delicious?"

Luminous laughed, "Say, this is the dish you ate, look closely, this uncle, have you seen it?" We went to his house together, and then he made this dish for you." ”

Yiyi thought for a while, and then said in surprise, "Oh, is it this dish that I ate in the video now?"

Luminous nodded.

Yiyi turned her head to look at the video screen again, and then muttered again, "But I still think the one in the video is more delicious." ”

This is the magic of China on the tip of the tongue.

There are many famous dishes in China, but there are also many home-cooked dishes that can be seen every day, but without exception, whether it is a famous dish or a home-cooked side dish, it can make the mouth water and appetite.

Outside.

Many netizens who pay attention to Luminous, as well as fans of Luminous, have gone to watch the show China on the tip of their tongues.

Many people go to the name of Luminous and want to take a look and see if there is anything different, because if it is not Luminous, a documentary basically cannot make netizens much interested, and it can only be a niche work.

But even with the blessing of the luminous aura, the results on the first day of China's broadcast on the tip of the tongue were not ideal. There are only more than 6 million views on the fairy video website.

Compared with the tens of millions of on-demand views of other works of Luminous before, this is probably the most failed work of Luminous.

But did it really fail?

Some netizens who have watched it left a message below the video.

"Mom, look at this thing, I'm so hungry, I decided to eat the dishes that were broadcast on the show tomorrow. ”

"Night Fairy's voice sounds so magnetic, I like it. ”

"I don't know why, I, who have always disliked documentaries, actually watched this episode hard, and I didn't feel bored at all. ”

"Huh? I thought I was the only one who felt this way, did the great god explain it? I thought it was good, but I couldn't tell what was good about him. ”

"Where is it good, of course it's the voice of the night fairy, this voice with this picture, it's amazing, simple food, I can see my mouth watering. ”

"If nothing else, this is definitely another masterpiece in the history of Chinese documentaries. ”

"Ye Daxian is really good, he lives up to the name of a great talent, he is so good at everything, and he is so popular when he makes a documentary. ”

"It's good-looking, but I still like to watch variety shows, I just want to ask, what about the variety shows that I said I would shoot at the beginning, was it eaten by Yiyi?"

“......”

Most of the above are praises for China on the tip of the tongue, but there are many people who don't buy it when they make a documentary about Luminous.

In their minds, documentaries are boring, and unless they like documentaries, not many people really like a work like this.

Luminous is indeed very popular now, red through half the sky, but not everyone likes him to be popular, that is, some pink eye and inexplicably because you are red, and do not like you, as soon as you find an opportunity, you will sneer and say a few cool words.

Sure enough.

Because of the first day of broadcasting in China, the response was mediocre, and the number of on-demand views on the video website was just 8 million the next morning.

8 million on-demand, it is not a poor quality program, many domestic variety shows, the amount of on-demand on the Internet, has not reached this level, but, it should also be relatively speaking, if it is placed on the luminous, then this is a program that hits the street, plus now more and more people are watching programs on the Internet, so the variety shows on the Internet have also been growing steadily in terms of on-demand, and the on-demand volume of 8 million is not bad, but it definitely can't be said how good it is.

Sometimes, society will tell you what the world is hot and cold, when you succeed in the infinite scenery, those small people dare not approach, can only cower in the corner, looking at you with red eyes, silent.

However, when you show your decline, when something happens, when you are about to fail, they will jump out, no matter how brilliant you have been, how many times you have succeeded, but as long as you make a mistake or failure this time, they will seize your little mistake and failure, make a big fuss, and want to take this opportunity to pull you directly down from the clouds and step into the dirt.

So.

No surprises.

The response on the first day of China on the tip was mediocre, and someone on the Internet took the rhythm.