After some politeness, the conversation between Su Wang and Li Feng also got to the point.

Su Wang's purpose this time is to dig people.

As a senior technical talent in Microsoft's MSN project team, Li Feng's technical strength in instant messaging naturally does not need to be said, and Su Wang wants to determine Li Feng's future cognition of instant messaging software.

In the Internet era, sometimes technology is important and important, and it is not important to say that it is not important.

Because in addition to some advanced technologies, most of the technologies can be broken as long as there is a certain amount of time, and in the Internet era, it is more important to grasp the positioning and future direction of the product.

Two big bulls with the same technical level, let them make products with the same function, the final result may be that the two products are very different, the problem is that the two big bulls have a difference in product cognition and development direction.

Su Wang wants to make WeChat, although it is only an instant messaging software, but the difference from MSN is still quite big, so he wants to understand Li Feng's views on instant messaging.

"Brother Li, you have been working at MSN for six years, what do you think about the future of MSN?" Su Wang threw out the first question.

"There is no room for optimism. ”

Li Feng replied without thinking about it, in fact, it was precisely because of this understanding of MSN that he appeared in this café to meet Su Wang.

"Oh, why does Brother Li think so, is it because MSN failed in the confrontation with Tencent in China?"

Hearing Su Wang's mention of Tencent, Li Feng showed disdain on his face and said: "I don't deny that Tencent is very strong in China, but MSN is not that it can't compete with Tencent, MSN's failure is more because of Microsoft's internal system problems." ”

"I want to hear about it. ”

Li Feng was silent for a moment, as if he was sorting out the vocabulary, and said after half a sound: "Before 2005, in the domestic market, MSN had more than 10 million users without any publicity, although Tencent had occupied 80% of the instant messaging market at that time, but MSN's unique attraction to business people can be seen. ”

"In the middle of 2005, Microsoft set up the MSN Chinese version team, which is considered to have completely entered the domestic market, and in those months, it can be clearly seen that MSN's user data is rising sharply, especially at the white-collar level, which has completely exploded Tencent QQ. ”

Su Wang nodded, he had investigated what Li Feng said, and he knew that Li Feng did not brag, in fact, in 2005, in the eyes of many business people, QQ was very low, that is, it was used by those young people who were in Internet cafes.

So by mid-2005, after the Chinese version of msn was released, many companies let employees use msn, and even banned employees from logging in to QQ during office hours, because in the eyes of management, QQ was just a chat software.

"The biggest reason why MSN will lose to Tencent is actually because MSN is not very important among Microsoft's many systems, especially with the announcement of the LIVE strategy at the end of the year. ”

When it comes to the LIVE strategy, Li Feng's expression is complicated, maybe for Microsoft, the LIVE strategy is quite successful, but for the employees of the MSN department, the LIVE strategy is a disaster.

For the original MSN,Originally, this was an independent instant messaging software,And now it has become a plug-in under live,This change in the form of dimensionality,First of all, MSN employees are extremely dissatisfied,Secondly, this change also means that Microsoft has given up the competition of Tencent QQ。

"In 2005, it was a year when the MSN Chinese department had just made efforts, and the user effect was good, even Tencent had to update the new version to deal with it, according to this model, it won't take long, not to mention interrupting QQ, but at least it can share half of the country with QQ." ”

When it comes to the version update of Tencent QQ, Li Feng is still quite in line with Brother Ma in his heart.

"When MSN landed in China, it was actually a bit similar to a dimensionality reduction strike, taking martial arts as an example, Microsoft is equivalent to the first major school in martial arts, and Tencent is just a third-rate small school in a small place. ”

"This No. 1 sect decided to recruit apprentices, so it sent its disciples to that small place, with the aura of the No. 1 sect, as soon as it landed, it attracted the welcome of other sects in this small place, and they all chose to cooperate, but Tencent, a small sect, chose to fight. ”

Most of the programmers of the post-80s generation were born in martial arts, so their martial arts complex is very strong, and Li Feng's analogy is also very appropriate.

In everyone's opinion, MSN China, which has a halo, can definitely dominate the rivers and lakes, and at that time, MSN China also released a word, willing to cooperate with all domestic communication software, in this case, many people think that Tencent should choose to cooperate, but I didn't expect that Tencent actually refused.

If you refuse, it means war.

So Tencent withdrew from the Tencent QQ2005 version that year, and in response to the menacing MSN, it deliberately developed a more friendly function for business people, offline messaging, file transfer, and breakpoint resumable upload function.

Even Xiao Ma, who rarely appears in the media, held a press conference for this version and published a sprinkling of thousands of words.

Tencent is so tough, MSN naturally has to respond, but at this time, the loopholes of the big gate faction are revealed.

"As the first major sect, the disciples they sent out to recruit disciples are not one or two, but dozens, all of them are scattered in various places, and the disciples in your place have reported the situation to the master, but the master may not pay attention to it, because there are too many such disciples, and the master can't handle it at all, or it's not the same thing. ”

"What's more, as the first major sect, the main energy is naturally used to suppress the second major sect, who cares about the suggestion of a little disciple of yours, and the little disciple does not have much autonomy, and the final result is that the reaction can never keep up with the opponent and is suppressed step by step. ”

The more Li Feng said that the more emotional he became, this is the resentment buried in the heart of the old man who has worked in MSN for six years, and it is also the anger in the hearts of all employees in the MSN project department.

"For Microsoft, MSN is just a business in its huge system, and MSN China is just a sub-market under the business, in the eyes of Microsoft's top management, the competition between MSN Chinese and Tencent QQ is just an insignificant local war, and they are more concerned about competition with Google." ”

"Take the function of offline messaging,Tencent QQ was developed in 2005,And in fact, we also submitted this demand in 2005,But I didn't even have the qualifications to discuss it at the resolution,It wasn't until 2008 that the headquarters approved it.,What's the use of approving it at this time.,The war has long been over.。 ”

In Li Feng's view, the competition between MSN Chinese and Tencent QQ began in 2005 but also ended in 2005, when Microsoft released its live strategy, it meant the outcome of the war.

Tencent is the strength of the whole family, fighting with you in a battle against the water, and your side is constantly being reduced by the above, no matter how weak the third-rate sect of Tencent is, the head of the family is also the head of the family to give orders in person, and here is a little disciple who ranks 100 outside the rank to sit in charge, and there is not much power, so it's strange if you don't lose.

"I also agree with Brother Li's analysis, then I'll tell you the truth, Brother Li, if I want to challenge Tencent's communication status in China, I don't know if Brother Li thinks it's possible?"

Regarding Su Wang's questioning, Li Feng didn't feel exceptional at all, the other party found himself through headhunting, and what he was good at happened to be instant messaging, so it was self-evident.

"If anyone can challenge the hegemony of Tencent's instant messaging, I originally thought that Fetion had this opportunity, but Fetion, like MSN, has a major problem, that is, compared to the huge system of mobile, Fetion's position is not particularly important, and Fetion itself will affect other interest groups within mobile. ”

Feixin, in fact, is equivalent to the free version of SMS pushed out by mobile, with Feixin you can send text messages to your friend's mobile phone number for free, but within the mobile, there are many people who have great opinions about the project of Feixin.

The reason is very simple, mobile relies on the annual SMS fee income is hundreds of billions, this is not a small number, now the users of Feixin are not particularly many, and it is not convenient for everyone to use mobile phones to send Feixin when they go out, but with the popularity of home computers and smart phones, if Feixin continues to develop, there will definitely be more and more users, and the people in the mobile SMS department are estimated to make trouble.

Large enterprises and large groups sometimes have fierce internal competition for departmental rights.

After saying this, Li Feng looked directly at Su Wang, and did not sell it, and said directly: "So I conclude that Feixin will fail in the end, but Feixin has provided us with a dawn to challenge Tencent Instant Messaging." ”

"Chat、Send pictures、Group chat these functions Tencent QQ has,If you want to challenge the status of QQ,Then there is only another way,Starting from the functions that QQ does not have,Fetion gave us a good example,We can start from this aspect。 ”

Li Feng's words made Su Wang's eyes light up, and he could be sure that Li Feng was the person he was looking for.

Maybe Li Feng's ideas and ideas for challenging Tencent's instant messaging are not particularly perfect, but it is enough for Su Wang, because Li Feng doesn't understand that he understands.

He still has memories of the next nine years, but he clearly knows the pace of WeChat's development, and he can copy it completely.

What he is looking for is a talent who is technically powerful and at the same time needs to identify with his strategy, and Li Feng happens to be such a talent.

After determining that Li Feng is the talent he wants, the next step is to poach people.

The headhunter will recommend Li Feng to himself, which means that Li Feng should not have a non-compete contract, and poaching people is nothing more than a matter of salary, which is not a matter for Su Wang at all, and he can really be said to be not bad for money now.

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