Chapter 332: Profiteering
When the two billion follow-up funds entered the market, all the contracts were signed and implemented, and the transfer of property rights was completed, Deng Xinhua's hanging heart finally let go.
"Mr. Yao, thanks to your help this time, this is a good advertising contract. ”
Deng Xinhua has a good spirit, and four new projects worth tens of millions of dollars were sent as a whole.
Of course he was satisfied.
Anyway, with the help of Yao Yi, this major project that would have been stuck in the middle of the road successfully completed the second half.
As long as this step is completed, it is only a matter of earning more and earning less.
Although it failed to achieve the best result and failed to get out perfectly, the transfer of property rights at least represents a considerable degree of legal justice for this matter.
In addition, Deng Xinhua also received rumors from his own channels that the location of the smart port has been decided, as long as he does things according to the rules at that time, even if he can't double the profit crazily, the income is not less.
On the surface, he did have a chance to get out, but in the face of interests, he finally stepped in blatantly.
People will always change their minds under the guidance of the situation, and learning to adapt to changes is the core of capital operation.
Yao Yi took a look, and the partners were all near the capitals of the eleven provinces, but he gave the branch a mouthful of blood.
"Deng always has a heart. ”
Yao Yi understood that this was the result of Deng Xinhua's careful selection.
Deng Xinhua said with a smile: "I hope there will be opportunities for cooperation in the future." ”
Yao Yi couldn't help but smile and said lightly: "I hope so." ”
In a few days, you'll think I'm a bad person.
After the handover of the two sides is completed, the matter of the listing has finally come to an end.
Because of the successful transaction of 4,000 houses, the transaction volume of the houses in the Yaojia.com client in Shangjing has risen wildly again, and its influence has reached a higher level.
The market share of Yaojia.com has risen again, and it has reached a terrifying 85 percent.
At the same time, the operation of the 11 provincial capital branches of Yaojia.com has gradually stabilized, and the momentum has risen to the top.
On some capital evaluation platforms, the valuation of Yaojia.com has risen all the way, easily exceeding 2 billion.
At this critical juncture, Yao Yi started the first round of financing, exchanging 25% of the shares for the co-financing of many Shangjing real estate groups, totaling 450 million.
Among them, 300 million yuan was invested by Yao's Group, which strengthened the connection between Yao's Group and Yaojia.com in disguise.
At the same time, because Yao Qi only holds shares, the remaining 150 million financing also lost its voting rights at the same time.
Everyone is on the same condition, accept it, come if you accept it, and don't accept it or force it.
Yao Yi was very cautious about absorbing funds and selection, and Deng Xinhua wanted to re-enter many times, but was rejected by Yao Yi.
Coupled with the new round of overall advertising, as well as the 200 million business revenue funds provided by Deng Xinhua, there are a total of 650 million funds on the books of Yaojia.com.
When Wang Hui heard this, he immediately called Yao Yi and asked for additional funds in the branch to expand the scope of business.
Yao Yi didn't agree, but just told Wang Hui to hold on for a while.
It was not easy for him to wait for the '929' policy to be introduced, and how to be worthy of the identity of the reborn if he didn't use the policy to roll the snowball.
After the introduction of the '929' policy, the government took action to regulate housing prices, and the prices of all new real estate were restricted, and the spring of second-hand trading companies quietly arrived.
Yao Yi remembers that in the last life, many enterprises quickly transformed, set up real estate trading enterprises, hooked up with developers, bought a large number of new houses with cash in their hands, turned the new houses into second-hand, and then added value in the second-hand market, perfectly bypassing the policies and regulations, which was a sidekick.
Yao's Group has suffered a lot of losses in this regard because of its large business volume and its big momentum, and the transformation speed is not fast enough. It was from this time that Yao's Group turned from prosperity to decline and began to enter an irreversible decline period.
When everybody does this, and you don't do it, even if you are righteous, you will eventually lose.
But justice in the history books is always written only by the victors.
However, in this life, Yao Yi has already had a countermeasure.
He injected 50 million into Chen Ping, 30 million was used to buy servers, and the remaining 20 million was quietly split and returned, and a real estate trading company called 'Shangjing' was established.
This company only borrowed part of Chen Ping's qualifications, but in fact it was Yao Yi's sole proprietorship.
All the formalities have been prepared long ago, and as soon as the policy comes, you can change your left hand for your right hand, and re-incorporate this company into the Yaojia.com, and then you can appropriately dilute the proportion of other people's shares.
Yao Yi smiled slightly, he did this completely to fulfill his promise.
"We don't act as an agent, we do real estate transactions because we have completely bought the new property. ”
After the injection of 650 million yuan, Pan Xi led a team to raid the acquisition of new properties, started commercial loans with a 20% down payment, and soon won 3,000 new buildings worth about 3 billion yuan.
After Yao Yi bought the new building on the market, Secretary Yang's phone immediately called.
"Mr. Yao, did you mean to sweep the building this time, or did Mr. Yao mean?"
Secretary Yang was not polite this time, and asked questions directly.
Under the influence of the '929' policy, the government is very sensitive to the fluctuation of housing prices, and whoever dares to do it against the government at this time will be pushed to the end.
Secretary Yang was willing to make a phone call to verify the situation, and he had already sent a lot of favors.
Facing Secretary Yang's questioning, Yao Yi smiled heartily: "Secretary Yang, don't worry, since I, Yao Yi, am a member of Shangjing, of course, I will closely unite under the leadership of the municipal government and will not do anything that violates the ** policy." ”
"Although it is a bit out of bounds, I still want to say that the 929 policy has a natural flaw, it only stipulates the price of new properties, but does not regulate the second-hand market. ”
"In such a situation, the developer can communicate with the real estate trading company, use a large number of dumps to trade with the middleman, and then sell it through the second appreciation, and share the profit equally. ”
Secretary Yang was silent, and the government had already thought of this possibility, and now calling Yao Yi was to determine Yao Yi's thoughts and motives.
Yao Yi said with a smile: "I took down these houses, because I was afraid that others would think of this defect, and inject a large amount of funds into the building to sweep the building, raise the second-hand market housing prices, and make it worse for those who really need the house." ”
"After all, someone has injected 4 billion yuan to grab the housing in the Haikou community, and I am also doing my best to prevent it. ”
"As a native of Shangjing, I still have to support the government's policies. ”
Every time Yao Yi said a word, Secretary Yang's eyes lit up, and when Yao Yi finished speaking, he couldn't hide his appreciation for Yao Yi in his heart.
Yao Yi has his plans.
Thorough!
This son has such a mindful pattern at a young age, and he can lay out in advance every time, no wonder Mayor Yin values it so much, and also sent Zhao Youyu to cooperate with him in demolition matters.
Yao Yi acts with a clear distinction between public and private, for the benefit of the people but not greedy, can not be arrogant, in a common saying, is really the ability to govern the world.
Secretary Yang calmed down and said happily: "I'm having a lot of trouble." ”
Yao Yi said with a smile: "Yang Mi, you can still care about our enterprises in your busy schedule, so that everyone can feel the warmth of the government, how can you say a lot of things?"
Secretary Yang was comfortable, and look, this little mouth is smeared with honey.
He smiled and said, "Since you are dedicated to the public, the government can't treat you badly." You are a leading enterprise and meet the scope of loan interest reduction, so I will talk to the bank and let you pay less interest. ”
Yao Yi included Shangjing Company under Yaojia.com, in fact, it also has the purpose of taking advantage of the preferential policies of leading enterprises, at this time, Secretary Yang pointed out, of course he was full of thanks.
Secretary Yang said: "Mr. Xiaoyao, although you have bought so many houses in order to regulate the market, since the price increase of second-hand houses is not controlled, you still have to think more about the price of sale." ”
This is to remind Yao Yi not to go too far, so as not to make the government's face unbearable.
"Of course, Yang Mi, you must be able to understand that this is what I am doing this. Yang Mi, don't worry, I guarantee that Mayor Yin will be satisfied and will never cause trouble for you. ”
"Then these things have to be implemented in the documents when they go back?"
"Of course, there is no basis for what I say, I will definitely give Yang Mi a satisfactory interval for you. ”
After Yao Yi hung up the phone, he immediately called Pan Xi to his office.
"From now on, you are the CEO of Shangjing Real Estate. ”
Yao Yi patted Pan Xi on the shoulder, looked up and down, and said with a smile: "Go buy two good clothes, why are you still wearing stalls to do things? I sometimes wonder if you are really a rich second generation." ”
Pan Xi said disapprovingly: "I got used to it when I ran the building, and I don't feel distressed when I throw these cheap clothes when they are dirty." It's really going to be expensive, and I'm awkward to stand and sit. ”
Yao Yi shook his head: "No, the boss must look like the boss, and he must dress carefully." And you now represent the image of Shangjing's largest new second-hand trading company, you must pay attention to one point. ”
Pan Xi said with a bitter face: "Boss, it's not that I don't want to wear a dog-like person, but I know how many pounds and taels I have, I can still try it if you stab me when I charge into battle, let me sit down and talk with others, I will faint in minutes, and I will be dizzy in minutes, so leave this matter to others." ”
"By the way, hasn't Yu Weiwen always been looking forward to being a leader? ”
Yao Yi was amused and angry, and snorted coldly: "Who do I arrange and you still need to worry about?" This position is for you, you and Yu Weiwen's personalities are just the opposite, he is impulsive and reckless, but you have lost all your courage, and you are too cautious. ”
"Why, in my place, anyone dares to touch you?"
Pan Xi touched his head and said with a wry smile: "Isn't this afraid of doing something wrong, letting others gossip, and losing the face of the boss." My dad kept staring at me, saying that if something happened to me, he would beat me up first. ”
Yao Yi's fingers rhythmically tapped on the armrest of the chair, and said lightly: "I let you do it, naturally I have my reasons." And this time you don't need to worry about the cost, you just need to manage the stall well and be familiar with business management. ”
Pan Xi couldn't shirk it, so he had to nod and agree.
Yao Yi said: "This time, the second-hand houses in our hands are handled by the method of small profits and quick turnover. First, the government has instructed us to control housing prices, second, we can monopolize the market and make money, and third, we can continue to expand the influence of enterprises. I asked you to go out and chat with people more often and see the world, and I also hope that you will become familiar with this kind of work rhythm as soon as possible. ”
"There are even bigger tasks ahead of you. Remember our core, small profits, high sales, money, we want to earn, but we can never make enough. Only by controlling the rhythm of making money and making the right decisions on the right thing can you keep snowballing. ”
Pan Xi took over the task and repeatedly asked many details before taking office.
Yao Yi does not suppress the developer's own profits this time, and the money that should be made by the developer in the price difference is a lot.
He controls prices and sells the profits of his own business.
Assuming that due to the influence of the policy, the price of a new building in a community is 6,001 square meters, and the second-hand houses in the surrounding old communities are sold to **1,000, but the developer can only sell to middlemen at this price, that is, the real estate trading enterprise established by Yao Yi.
Other middlemen took it out and sold it for 12,000, rebate 3,000 to the developer, and earn 3,000 for themselves.
Yao Yi asked Pan Xi to take it out and buy 10,000 yuan, and also give 3,000 to the developer, and earn 1,000 for himself.
Between 2010 and 2015, it was clear to everyone that it was impossible to beat house price increases to death with a stick due to the country's national conditions and the economic situation.
But the increase can be controlled, and successfully controlling the increase within an acceptable range is a huge success.
Secretary Yang was willing to let Yao Yi do it, and it was precisely because of Yao Yi's commitment that he knew that he didn't make much money on this project.
He certainly didn't make much money from a single house, but he used this kind of small profits to satisfy the buyers, and also get the tacit approval and recognition of the government.
On the government side, Secretary Yang has reported Yao Yi's reliable and stable image again, and the relationship between the two has been further consolidated.
The second-hand trading market of Shangjing Real Estate's new houses has completely become Yao Yi's back garden.
For Yao Yi, it doesn't matter how much money the company has on its books, what matters is his ability to control the entire market.
As soon as the first wave of 3,000 houses is recovered, the snowball effect starts to roll, and it becomes very difficult for other real estate companies to enter the market.
First, if they do not have enough funds, the loan policy may not be smooth, the cycle will be extended, and the profits will be relatively small.
Second, they can't achieve the price of Yao Yi, and it will be much more difficult to sell the house after buying it, which is not conducive to the return of funds.
Thirdly, for developers, as long as they can sell the house quickly and ensure their own interests, Yao Yi is definitely their first choice.
No matter from which point of view, it is unwise to collide with Yao Yi at this point in time.
Yao Yi is in Shangjing, almost invincible.
More than half a month has passed, Pan Xi followed Yao Yi's steps, combined with the comprehensive housing data of Yaojia.com, and quickly sold all 3,000 houses, and made a profit of nearly one-fifth, that is, about 120 million.
In the face of such huge profits, Pan Xi felt that his heart was beating fast, and while he was excited, he admired Yao Yi's atmosphere even more.
His own boss has sold a whole 240 million profits for the welfare of the people of Shangjing, and this alone has embarrassed many CEOs who claim to be charitable.
According to Yao Yi's plan, Pan Xi soon put nearly 800 million yuan in his hands into the market again, and this time he and the bank used more funds because of the upgrade of the relationship, and won 5,000 new buildings at one time.
Interesting things happened, with the lessons of the past, many new real estate developers even stopped selling directly, waiting for Yao Yi to digest the 5,000 houses.
In their opening, hundreds of thousands of registered users of Yaojia.com digested these listings very quickly, and they were very satisfied with the speed of recovering funds.
The key is that the developer's profits have been guaranteed, not to mention, after the second-hand housing transaction price has been controlled, the developer's reputation has also become much better.
Coupled with the government's escort, the situation of Shangjing Company's dominance was so bizarrely maintained.
In order to appease the intermediary company, Yao Yi also sold some second-hand properties through other intermediary companies, so that they also shared some intermediary fees as profits.
But the bulk of the profits is still in Pan Xi's hands.
Time flies, two months have passed, and the funds in Pan Xi's hands have reached a terrifying 1.5 billion, and this number is still rising.
"Boss, do you still vote?"
"Vote. ”
Yao Yi's psychological expectation is to earn two billion, and then buy and sell a batch of houses to almost reach this number.
Moreover, the new real estate in this fashionable Beijing has also been sold, and the control of the Shangjing market has reached an unprecedented level.
In mid-October, the daily traffic IP of the Shangjing headquarters of Yaojia.com was 2.25 million, the PV traffic was 10.56 million, and the number of registered users reached a terrifying 210,000.
Even if you look at the Internet industry, this is a remarkable number, not to mention that Yaojia.com is still a company that does practical things, and the advertising benefits and traffic value brought by it are even more terrifying.
Under the urging of the explosive traffic of Yaojia.com, the advertising investor business on the search engine page has risen rapidly, which has made these second-rate suppliers eat a wave of benefits.
Sometimes I have to admit that when standing on the right outlet, pigs can fly into the sky.
With the blessing of the important home network, the sales volume of Nanjiang ceramics exceeded 15 times that of last year, which directly allowed the store owner to open five branches, turning from a second-rate supplier to a quasi-first-class brand in Shangjing.
The boss immediately began to frantically promote Yaojia.com, not only made a poster of Yaojia.com in his store, but even harassed Wang Hui by phone every day, so that the latter was tired of it.
Finally, with the approval of Yao Yi, Nanjiang Ceramics signed a year-long strategic contract with Yaojia.com.
Just a window pop-up advertising fee, Nanjiang ceramics paid a price of millions, and Meizizi signed the contract, for fear that Yao Yi would regret it.
This made those first-line suppliers unable to sit still, and they came to the door to find Yao Yi, but Yao Yi avoided them.
"If you want to talk about advertising, you can find Wang Hui to take care of this matter. ”
After sending everyone away with one sentence, Yao Yi's satisfaction with Wang Hui rose to another level.
A subordinate who can help the leader solve troubles is a good subordinate. 8)