Chapter 333: Casting the Net and Closing the Net
For business, the development of things is always linear and orderly, and there is an inevitable connection between cause and effect.
For example, Yao Yi sold profits, mastered the market, and controlled market housing prices.
On the other hand, the Shangjing government has come forward many times to commend Yaojia.com, and called Yao Yi as a policy pacesetter, which can be regarded as acknowledging the legitimacy of Yao Yi's series of operations.
At the same time, it also makes all the capital that is ready to move understand that Yao Yi is a person from the government, at least in this matter, they are inseparable.
Whoever moves Yao Yi at this stage is to make it clear that he is not happy to make trouble for the government, and he doesn't want to mix in Shangjing.
Life is like a strong one, if you can't resist, you can only enjoy it.
There is also a more straightforward sentence, if you can't beat it, join in.
Deng Xinhua invited Yao Yi to attend the dinner countless times during this time, in order to expand the share quota in Yaojia.com.
He already had a vague sense that something was wrong.
Within two months, the second-hand prices of new projects in Shangjing City continued to be stable, and the direct consequence was that the prices of houses in the free second-hand market began to develop slowly.
The fact that housing prices have not risen for two months is a clear message in itself, and with the relationship between policy control and housing prices, an atmosphere of 'housing prices may fall' is constantly brewing.
"Mr. Deng, the housing prices in Haikou community have not changed this week, and the transaction rate is also very low. ”
The secretary sent the information to Deng Xinhua, and Deng Xinhua looked at it carefully and was silent.
Why is this going on differently than I expected?
According to the normal situation, after the news of demolition is released, the housing prices in the Haikou community should rise sharply, and they will be flat for two consecutive months.
Deng Xinhua thought for a long time, and dialed Yao Yi's phone again, this kind of thing is still answered by a professional.
"Mr. Yao, the housing prices in Haikou community have not been able to rise, which is really abnormal. ”
Yao Yi smiled and said, "Actually, this is also normal. The '929' policy issued above suppresses housing prices and controls the price of new projects, and developers will inevitably collude with middlemen to raise prices and disrupt the second-hand market in order to make money. Therefore, the government asked Yaojiawang to come forward to buy new projects and sell them to the objects they need at a suitable price, which not only ensured the profits of developers to a certain extent, but also consumed a large number of stock houses in a short period of time at a suitable price, and the total demand declined. Under the trend of one and the other, the housing prices in Shangjing naturally cannot rise. ”
Deng Xinhua was puzzled: "Mr. Yao, what you do is the second-hand market of the new market, and it has nothing to do with our Haikou community, is there a connection between the two?"
"Actually, Mr. Deng, if you don't look for me, I will talk to you about this matter, I am indeed a little sorry for you. ”
Yao Yiyu was ashamed, "You look at things simply." House prices can never float alone, and are inevitably affected by changes in the market as a whole. Due to the relatively low price of new second-hand houses, they are more popular in the second-hand market, and you know, people will always buy new ones at the same price. ”
Deng Xinhua gasped and hurriedly asked, "Mr. Yao, what do you mean is that the new property policy will continue to be implemented?"
Yao Yi is right, at the same price, everyone will definitely buy a community with complete supporting facilities in the urban area, suitable for living, and room for appreciation.
Who will buy the remote Haikou community?
Deng Xinhua understood that as long as Yao Yi continued to operate, the price of the second-hand market in Shangjing City would not rise.
Yao Yi said with a smile: "The new policy is a government task, and it cannot be shirked. In fact, this is also one of the conditions for discussing with Zhao Youyu last time, to help the government implement policies, and the government will turn a blind eye to Mr. Deng's Haikou community. ”
"It's just that I can't tell you again, for fear that you will say that I am not authentic. ”
"This little thing, let me ask the home network to bear it. ”
Yao Yi puffed up his chest proudly, and a glorious image of doing good deeds without leaving a name was shining.
In fact, he is hiding one thing.
Quietly, he used the big data prototype of Yaojia.com to recommend a large number of high-quality and low-cost stock houses in other areas to buyers who intend to see houses close to Haikou Community, and even in Haikou Community.
With fewer buyers, housing prices in this area will always be more or less negatively affected.
"That'...... It's really hard Mr. Yao. ”
Deng Xinhua had mixed tastes, and it took a long time to pop up such a sentence.
He had already exploded in his heart, Yao Yi, you charge service fees to help us speak on the surface, but secretly actively cooperate with the government to control housing prices, benefit from both ends, and then check and balance each other?
Thinking that he had successively introduced several real estate overall advertising contracts to Yao Yi, Deng Xinhua felt a tingling pain in his chest, as if someone was stabbing him in the heart with a knife.
Blood flows, no, straight sprays.
"No hard work, no hard work, doing a good job of service for everyone is the purpose of our home network. ”
Yao Yi smiled and nodded, and continued: "So, Mr. Deng must be prepared for long-term investment, but during this time, the housing prices in Haikou community are estimated to be unable to rise." ”
"No, it should be that the price of the second-hand housing transaction market in Shangjing will not be too high. ”
Deng Xinhuaqiang held back his scolding emotions and said with a smile: "This kind of thing of sticking money shouldn't be done for long, right? After all, many peers still have to eat, isn't this forcing Mr. Yao to offend people?"
"No, no, no, what Mr. Deng said was slightly biased. ”
Yao Yi dismissed Deng Xinhua's point of view and said with a smile: "Whether the central government's policies can be implemented or not must be seen in combination with the actual local situation." Of course, there are various reasons why good policies cannot be implemented. Conversely, once policies can be implemented accurately, the local government's capabilities will shine. ”
Deng Xinhua was silent again, he understood what Yao Yi meant, he was able to perfectly execute the orders of his superiors and achieve good results, for the rulers, it was a living and fragrant political achievement.
Since a good policy can benefit the country and the people, and it is also beneficial to the rulers themselves, long-term orderly development will be put on the agenda.
The price limit is of course a good policy for the people, but the previous loopholes are also inevitable, after all, there are policies and countermeasures.
But Yao Yi's intervention has made this loophole a lot smaller, so of course this is a good political achievement.
Yao Yi continued: "More importantly, this successful experience can be replicated, and for those local governments that need to complete tasks, Yaojia.com has considerable value. ”
Deng Xinhua suddenly realized and said in surprise: "You are saying that the governments of other prefectures and cities will follow suit and introduce the important home network." ”
Yao Yi said with a smile: "Otherwise, Mr. Deng thinks that I am working so hard for something?
"This policy is always concerned by the central high-level level, once the achievements are made to leave a good impression on the high-level, it will be of great help to the next step of the home network to promote the country. ”
"Didn't Mo Yuanquan do this back then? I have proven my business reputation, and I have a good reputation. When someone else gives me a house, I will sell it at a price that cannot be implemented on paper, and others don't have to worry about selling it to someone who is not reliable enough, and then transferring it for a sky-high price to make jokes. Under the same conditions, who are they not looking for me?"
Yao Yi's words were like a pick, picking apart the black cloth that was covering Deng Xinhua's eyes, making the latter's eyes brighten.
He shouted in his heart, Yao Yi is really a genius in business, and he can actually think of such a means to accumulate prestige and influence through the situation of policy influence.
Yao Yi said it so bluntly, Deng Xinhua also understood what the other party meant.
This is a godsend opportunity for the expansion of the home network, which can be described as difficult to buy, and it is impossible to want Yao Yi to stop.
What's more, Yao Yi is still pushing the Shangjing government behind him, and he may not be able to take the initiative to stop.
When Deng Xinhua was silent, Yao Yi's voice sounded again: "I know that Mr. Deng is in an embarrassing situation now, after all, four billion yuan of funds are invested, and if there is any situation, it is not easy to deal with it." ”
Deng Xinhua smiled bitterly: "It's 4.6 billion, don't forget the 400 million liquidated damages taken by Zhao Youyu, as well as the 200 million service fee from Yaojia.com." ”
As for the overall advertising contracts, as well as the expensive gifts given to Zhao Youyu, they are really nothing compared to the investment of more than four billion.
Yao Yi nodded and said, "The bigger the investment, the more you have to be calm." Although the housing prices in Haikou community have not risen, they have not collapsed, which shows that everyone is still confident in the demolition. ”
Deng Xinhua feels that his brain is not enough, this is also called normal?
Look at the demolition houses in Shencheng, which have risen several times in a row, and how many billionaires have been demolished by a subway demolition route.
I'm investing 4.6 billion now, and I can only earn 60 percent, isn't it too much?
No, it's not 60 percent of 4.6 billion, it's 60 percent of 4 billion, that's 2.4 billion.
Is it too much to invest 4.6 billion and earn 4.4 billion?
Deng Xinhua wondered: "Is there any other way to make the house price go up?"
Yao Yishen said mysteriously: "I will control the house price, you can do some operations to let the house price regain momentum." ”
Deng Xinhua was overjoyed, Yao Yi was obviously making a joke when he said this, and hurriedly said: "If Mr. Yao has anything to say, you might as well say it directly." ”
Yao Yi said: "When the house price remains stable, the first house to reduce the price will drag down the whole momentum, so what we need to do is first to stabilize the mood of the owners, form a united front, and not let the price reduction of the house appear." ”
Deng Xinhua nodded and said: "This is indeed the truth, many people blindly follow the crowd. But what do you say, will someone sell the house? This is a house waiting to be demolished, even if it is replaced by the government on a one-to-one basis, what is the benefit of selling it at a reduced price?"
Yao Yi said embarrassedly: "This ......"
Deng Xinhua immediately reacted, now the price of second-hand new properties is not high, if you can catch up with Yao Yi's fast train, it will not be a loss.
The culprit is still Yao Yi!
He suddenly lost his temper, so he had to spread his hands and smile bitterly: "Mr. Yao continues." ”
Yao Yi continued: "Since price reductions can drag down listings, as long as the price of the house is raised, it is possible to change the momentum. Deng is always a capital investment person, and he should know the truth of selling high and buying low better than me, as long as he creates a very valuable scene and makes all the owners believe in the value of the community, then the house price will not collapse. ”
Deng Xinhua nodded thoughtfully, and muttered: "Then I'll try it first......?"
Yao Yi smiled, shook his head and said, "It's just some industry experience, as long as I can help." After all, it's not easy for you to invest once, if something really goes wrong, aren't I missing two good comrades-in-arms?"
"Then thank you Mr. Yao. ”
Deng Xinhua didn't say much, hung up the phone and immediately instructed the secretary to prepare to implement what Yao Yi said one by one.
Soon, Deng Xinhua notified all the remaining owners in place, and formed a temporary committee to mobilize everyone to persevere until the end, until the demolition.
Two days later, the secretary called Mr. Deng and said that there was a disagreement among the owners.
When Deng Xinhua raised the selling price of the Haikou community by 5 percent, several owners reduced the price by 5 percent.
These owners were immediately besieged by the whole community, and now the interests of the community are tied together, and the private price reduction is to harm the interests of everyone, and it must be collectively crusaded.
One of the owners who had cut the price was pushed several times before finally getting angry.
He was about the age of his early forties, with a pair of gold-rimmed glasses on his shaved face, his eyes attentive, and a hint of gentleness between the corners of his eyebrows.
Dressed in a white shirt and black trousers, he looked like an intellectual, and he looked like a teacher.
After being attacked by everyone, the man was furious and said: "I am selling my house because I am in a hurry, do you think I don't want to sell my house at a high price?
The owner sent by Deng Xinhua tried to reduce the anger of the other party by demolishing the house and enduring the endurance.
"Demolition? Who said demolition? Is it the government or an intermediary company? Is the announcement out? When is the date of the demolition?"
The man with glasses continued to go berserk, and one sentence poked everyone to get off the stage: "Which of you is willing to wait for the demolition to wait for yourself, anyway, I won't wait." You won't allow me to lower the price, so you will buy my house at that price. ”
Another owner sneered: "I can buy a new house of the same size in a new development in the city center for the same price, why should I buy yours?"
As soon as these words came out, the scene was in an uproar, and everyone was shocked.
Yes, you can buy a new property in the city center at the same price, the surrounding environment is good, the supporting facilities are complete, and there is no comparison in medical education.
Who will buy a house in Haikou Community? Just because they are waiting for demolition, they will come and invest?
Everyone broke up unhappily, and the issue of price reduction was like a sharp sword, hanging over everyone's heads.
Soon, small news began to circulate.
"I heard that because our housing prices here are higher than those in the surrounding communities, the government has chosen other communities and does not want our community. ”
"I heard that there is more than one site selection for smart ports, and there are also opportunities for other estuaries. ”
"Also, there is a top-secret news, I heard that foreign capital has settled in our community, which is all capitalist dirty black money, trying to buy up our housing prices, and then take the government's demolition money. ”
"Ah, it's really capitalism's heart that doesn't die!"
"Are you going to sell it? Anyway, I'm ready to sell, and now the price of the new property has been reduced so much, it's all a benefit issued by the government, and if you can't catch up with this trip, you will regret it for decades." ”
"I heard that if you want to buy a new property, you must use the client of Yaojia.com, right? And we will review our identity in detail to prevent people who speculate on real estate from buying multiple times. ”
"Well, I heard that Yaojia.com posted a lot of money to help us change to a new home. By the way, who knows the boss of Yaojia.com, Yao Yi!"
"Oh oh oh, I remember, isn't Yao Yi the son of that one. ”
"Yao Qi, Yao Group!"
"Yes, yes, I remember that he turned out to be the prince of the Yao Group, no wonder he was willing to lose money to do good deeds. Back then, Mr. Yao Qi also did a lot of things for Shang Jing, and he always listened to it when he was a child. ”
"I can't envy my family history. ”
"Why are you talking so much useless, let's sell the house quickly. ”
"It's not easy to sell. ”
"Price reduction......"
"Okay. ”
The news reached Deng Xinhua's ears, and he almost vomited blood from the spokesperson of this venture capital group.
What kind of god is this all about, and why did things get to this point?
What about the agreement that everyone will protect the housing prices of Haikou community together?
Seeing that the housing prices began to jump, Deng Xinhua's heart also began to collapse.
At the critical moment, he thought of Yao Yi again, this kind of scene can only be solved by Mr. Yao.
"Sorry, the user you dialed is not reachable right now, please call again later. ”
But at the most critical time, Yao Yi's phone couldn't get through.
How good is this, Deng Xinhua feels like an ant on a hot pot, dancing with his hands and being very anxious at the same time.
He couldn't help but fall into deep thought, what was wrong?
At the same time, Yao Yi was on the plane, and next to him was Mi Meng, who was traveling with him.
Mi Meng gestured with the camera with both hands, and made a simulated framing action against the blue sky and white clouds outside the window.
"This time, you have a difficult task, not only to complete several new overall advertising plans, but more importantly, to bring the concept of Shangjing's implementation policy to the branch. ”
As Yao Yi said, the Shangjing Municipal Government's policies have been implemented solidly and have obvious effects, which immediately attracted the attention of the central high-level officials.
Yao Yi, as one of the main persons in charge of this matter, has also received a lot of praise, and even some central bigwigs have made terrible comments after seeing Yao Yi's resume.
With the affirmation of the central government, many municipal governments have also started to think that the capital of the eleven provinces in Jiangbei is naturally the first to get the moon near the water.
After Shangjing's achievements, Yao Yi released his authority and let eleven provincial capital branches also start to use this model to operate, set up real estate trading companies, and was ready to connect with the government.
"Once the capital of the 11 provinces in Jiangbei is successfully operated, the funds of Yaojiawang will reach an unprecedented wealth, and its influence in the country will reach a higher level. ”
Yao Yi's tone was flat, but his eyes were firm.
Yao Yi holds the Internet in his hand, and has taken the advantages of large quantity, small profits and quick turnover, and not afraid of rebound to the extreme.
This organic combination with the policy, the people like it, the government welcomes it, and the only thing that hurts is the local intermediary institutions and the second-hand trading market.
Except for Shangjing's intermediary who is protected by Yao Yi, Yao Yi, an institution in other regions, doesn't care.
Of course, intermediaries elsewhere will definitely join forces against Yaojia.com.
Smashing people's jobs will always lead to fierce struggles.
However, Yao Yi was not worried at all, and was even looking forward to the arrival of this conflict.
He now has enough funds to back him up, and the government has come forward to mediate, even if there are some twists and turns, it is just a joke after dinner.
In the end, the pattern and vision are particularly important.
Yao Yi has been laid out for a long time, it is a good season for fishing, how can he be afraid of cold water and big fish?
It is said that the fish is dead and the net is broken, and the fisherman can repair another one if the net is broken.
If the fish is dead, then it is really dead.
A sharp look flashed in Yao Yi's eyes, and in the past two days, he arranged for several owners to sell their houses at a reduced price, which led to the contradiction in the Haikou community.
Then he sent people to spread rumors, plunged the remaining more than 2,000 owners into suspicion and doubt, and used the new second-hand houses as bait to completely disrupt Deng Xinhua's united front.
Counting up, the Haikou community should have fallen into a dead end of price reduction under his step-by-step arrangement.
Deng Xinhua is a big fish, and when he comes back, he will almost be able to close the net. 8)