“…… Okay. Yun Weiguo, who was so anxious, reluctantly agreed, he really felt that Lu Tenglong's boss was so difficult to deal with. Rubbing his swollen and aching temples, Yun Weiguo asked, "What's more, let's finish talking together." What is the size of the commercial land that your boss needs to use for the construction of a Tenglong supermarket and a supermarket goods storage warehouse?"

"A thousand square meters. It doesn't matter where it is, but the road conditions in the township need to be maintained. It is best to build it together with the site of the incubation center and the dormitory for scientific research and technical personnel, so that it will be more convenient to build together. Lu Tenglong quickly replied, "As for the land price, our boss gave one hundred and one square meters. In addition, the boss hopes that the township government will give preferential treatment to the site of the cultivation center and the dormitory land for scientific researchers, and the price will be controlled within 51 square meters. ”

"That's fine. Yun Weiguo didn't hesitate for long about this, after all, the price given by people was too high. To tell the truth, the villagers can't spend tens of thousands of yuan to build their own houses this year, after all, Hongwei Township is not a rich place, and the land price is very cheap.

"Okay, if Township Chief Yun has no objections in these aspects, we can start drafting the contract. Our boss plans to invest a total of 8 million to 10 million yuan this time, and the first phase of the investment is 3 million yuan, which will arrive on New Year's Day next year, that is, before January 1, 1996.

"No, let's start drawing up the contract. Yun Weiguo shook his head, he didn't have so many problems, after all, he could also see that Lu Tenglong's boss wanted to make money, but he didn't really care about the interests of the boss in the township. Now he just wants to get the investment intention contract as soon as possible, and then apply to the county for a grant to build the road.

"Okay, let's start drawing up the contract now. Xu Fei, I'm sorry for you. Lu Tenglong looked at Xu Fei.

"Mr. Lu is polite, I came here to do this. Xu Fei smiled and got to work.

It took a whole morning, and the two sides finally finalized the "Contract of Intent on the Investment Plan of Hongwei Township, Houmin County, Rongcheng City", and Yun Weiguo, who breathed a sigh of relief, planned to leave the two of them for lunch in the township, but Lu Tenglong refused - he had to rush back to Rongcheng City to report to He Shao, how could he have time to eat. Yun Weiguo thought about it, and probably understood that he was in a hurry to go back to report to his boss, so he didn't force it much, and he himself had to go to the county before it was dark to submit the grant application.

"By the way, Township Chief Yun, we are already partners, and it doesn't hurt to tell you some good news in advance. Lu Tenglong, who walked to the door, suddenly turned his head, looked at Yun Weiguo and said with a smile, "Our boss knew before that you would agree to the requirements I started to say, so I have already introduced a big entrepreneur from Province G to come over in advance to discuss the construction of the bridge, which is the Houmin Ganzhu Bridge." If nothing else, the bridge will be built as soon as next year. ”

After saying that, he took Xu Fei and left, leaving Yun Weiguo alone to enjoy this surprise that was enough to make him dance.

……

……

Just when Lu Tenglong and Yun Weiguo were discussing the investment intention contract, He Huanyu in the West Lake Hotel in Rongcheng was looking at the reply letter from Professor Pan Zhenhua of Shencheng University of Finance and Economics with great interest.

The old professor's reply was still so organized.

He first pointed out that supermarket chains have stronger competitiveness than other supermarkets, and also analyzed the five advantages of supermarket chains one by one: unified image, unified procurement, unified management, unified sales and unified service.

The unification of the image expands the popularity in disguise. It's like if you see a person on the street, you may not notice, but if you see many people who look exactly the same, you will definitely be curious and pay attention.

The unification of procurement is to increase the number of procurement, which naturally reduces the procurement cost in disguise.

The unification of management greatly facilitates the management's review of the store.

The unification of sales greatly facilitates the selection of goods by customers.

The unification of services not only standardizes the supermarket system, but also establishes the reputation of the supermarket, which can also expand the popularity of the supermarket.

What does visibility mean? It means more customers.

As a supermarket chain, Tenglong Supermarket should implement low-price, low-profit, and high-turnover operation in the price system; in terms of sales methods, it should adopt the method of open-shelf sales and customer choice, so as to adapt to the new retail circulation means of mass consumption, mass sales, and mass circulation.

The old professor also pointed out that in the early stage, Tenglong Supermarket should be steady and steady in the region, and should not blindly expand. Because as a supermarket chain, it still needs a lot of conditions.

First, there must be funds, without which projects cannot be started;

second, there must be people, and only with people can we do things;

Third, you must have assets. Without assets, such as: business origin, shelves, refrigeration and refrigeration equipment, etc., your goods will not be able to be stored, or cannot be stored for a long time;

Fourth, there must be commodities. There is no commodity, which is in line with the old Chinese saying, it is difficult for a good woman to cook without rice;

Fifth, there must be customers. Without customers, there is no transaction, and without transaction, there is no turnover, let alone profit, thus losing the meaning of opening a supermarket.

Finally, Professor Pan also gave some suggestions on commodity pricing in the letter.

The first is price. The price of the branch is not the same as the head office, because the head office and each branch face different consumer groups, maybe the head office has a high consumption level, and the price of some goods is slightly higher, and if the branch is in a place with a lower consumption level, it can not be the same as the head office. He Huanyu agrees with this point, after all, just like the branches that Tenglong Supermarket is about to open in Hongwei Township and Houmin County, it is not suitable for the same supermarket price as Rongcheng Railway Station. Obviously, the pricing at the train station will be slightly higher.

The second is the commodity structure. Don't think that what products sell fast in the head office, and then think that this product or that branch will also sell fast, what products are sold in each branch should be decided according to the actual situation of each branch and the needs of customers, and you can't blindly follow the head office. He Huanyu naturally raised his hands in favor of this. One of the simplest examples, next year in Hongwei Township, we will start planting taro, cabbage, beans, eggplant and other special vegetables and out-of-season vegetables on a large scale - as for olives, he does not expect it, even if he is ignorant, he knows that olives cannot be harvested in the year of planting - and these vegetables may sell well in Rongcheng City or Houmin County, but in Hongwei Township, it will definitely not be sold. This is a simple and easy to understand principle.

Seeing that the old professor gave these precious guidance, He Huanyu became even more determined to send Lu Tenglong to study. Otherwise, next year, there shouldn't be any very important plans for next year. It's okay to have Xu Jianguo accompany him over to the port city, after all, his identity has been exposed, and it doesn't make much difference whether he is Lu Tenglong or not. Carefully folded the letter, He Huanyu felt that it was necessary to give this letter to Lu Tenglong and the Zhang family brothers to take a good look, after all, one person counts the short and the other counts the long, not to mention that Professor Pan is an expert in economics, not to mention that the advice given is not a golden rule, and the value during it is also extremely high.

After estimating that Lu Tenglong probably didn't come back so early, He Huanyu sent Xu Jianguo, who was watching TV on the sofa, to McDonald's next to Hualian Commercial Building to buy some Coke fried chicken and come back. The first McDonald's store in Rongcheng, which has been open for almost two years, was discovered when Xu Jianguo accompanied him around two days ago.

It's a pity that there will be no Tex yet, He Huanyu sighed, it was his favorite Western-style fast food restaurant with Lin Hanyu in his previous life, think about it, he still had a membership card at that time, and he would add one yuan to double every member day.

Wait, membership cards, can supermarkets also use it?