Year-end promotion is one thing that many businesses will do, especially during the Spring Festival, when the whole family is reunited, and major merchants will use all marketing methods to promote the increase in product sales in a few days during the Spring Festival.

In fact, during the Spring Festival, Tianming Company had already used the means of car promotion, when in order to open up the situation in the Southeast Asian market, Zhou Jingming's implementation of the "zero yuan experience" activity, in fact, is a similar promotional activities.

Only this time, FAW-Volkswagen suddenly announced a discount promotion activities, which is somewhat surprising, a 150,000 urban golf car, after a nine-percent discount, each car can be discounted by 15,000 yuan than usual, for the country in 1995, 15,000 yuan is even more than the annual income of the average working family, it is conceivable how big such a concession is, which will naturally stimulate consumers' desire to buy.

"It's a nine-percent discount, FAW-Volkswagen is hard enough this time!" Zhou Jingming couldn't help but chuckle when he heard this, but he still couldn't see the slightest worry on his face.

At present, all the urban golf cars of FAW-Volkswagen are assembled in the spring city in the way of CKD, the assembly cost is already high, the price of 150,000 yuan, the profit of a car itself is not much, this time it gives consumers a profit of 15,000 yuan, and then counts the dealer's commission, FAW-Volkswagen itself can get the profit, there is very little.

FAW-Volkswagen is obviously not making money, only making money!

"Then on our side, will we also make corresponding price adjustments and take advantage of the Spring Festival to carry out a wave of promotional activities?" Xu Weidong suggested.

"Not for the time being, our new car has just been released, and it is not yet necessary to use price reductions to increase sales. Zhou Jingming shook his head with a smile and rejected Xu Weidong's proposal.

After all, the domestic market is not the same as the Southeast Asian market, although it is not as mature as the European and American markets in terms of consumer psychology, but the domestic automobile market at this time is no longer like the eighties, only the price is respected.

In particular, the release of the small Fuwa sedan, completely brought China into the era of the family car, the type of car that can be selected in China is also more and more abundant, although the price is a factor affecting sales, but it will definitely not become a decisive factor like the Southeast Asian market.

In fact, no matter which market it is, the final decision is whether it can capture the hearts of consumers, or the quality and performance of the product, whether it is the domestic or Southeast Asian market, and will eventually move closer to the European and American markets.

"Okay, then I'll listen to you. On the side of the European and American markets, I will walk around again in the past two days to see if I can raise the sales volume further. Since Zhou Jingming said so, Xu Weidong didn't say anything more.

Time has passed day by day, and a full week has passed since the official launch of Yixuan SUV, and during this time, Tianming Automobile's sales in the European and American markets have also been counted.

Among them, the sales of Kirin sedan and Phoenix sedan have maintained the same posture as always, especially the Kirin sedan, in the same level of B-class cars, it is still sitting firmly on the throne of sales champion, but compared with the Yixuan SUV that has just been released, the combined sales of L series and N series are not even as good as three-fifths of the sales of Kirin sedans, and the total sales in the European and American markets in the first week of sale are less than 5,000 units, which has also set a record low for the sale of new cars by Tianming Automobile Company!

Prior to this, whether it was a Kirin sedan or a small Fuwa sedan, the total sales in the first week of sale were better than that of Yixuan SUV!

Not only in the European and American markets, but also in China, the performance of Yixuan SUV is also worrying, although before this, the performance in the touring car championship and the advertising that Lin Zhiying participated in the shooting, made enough gimmicks for this car, but consumers don't seem to buy it, except for those who are very persistent in the Quattro system, few people are willing to spend more than 200,000 yuan for a car.

Typical applause is not popular!

However, on the Southeast Asian market, because the multi-functional use of the SUV is very suitable for the social status quo in Southeast Asia, and the price of the N series Yixuan SUV is still within the affordable range of some consumers, so the sales of the N series Yixuan SUV in the Southeast Asian market are even better than those in China, which has become the only bright spot of Tianming's new car sales.

In this context, analysts around the country have also begun to sing about the newly developed SUV of Tianming Company, saying that Tianming Company's new car development is "a completely failed attempt"!

Especially in the European and American markets, there was a heated discussion on this matter, before the official sale of this car, the European and American markets at that time were not optimistic about the "SUV" selling point of Tianming Company, and many car manufacturers also bluntly said that "SUVs will not succeed in the European and American markets", and now, the sales results in the first week seem to illustrate this.

"Tianming Automobile Company fell off the altar: new car sales were dismal. ”

"A failed investment, local automakers ushered in a rebound opportunity!"

…………

Similar to such reports, the European and American markets can be seen everywhere, under the influence of this situation, even the domestic side, has begun to have doubts about the Yixuan SUV car, after all, from the establishment of Tianming company to the present, people have been accustomed to Tianming Automobile Company to create one sales myth after another, Yixuan SUV this new car, whether it is the development cycle, or the investment in scientific research, is the most since the establishment of the company, now in the market is not salty, no wonder domestic media people to make such a conjecture。

There is such a problem, Tianming company, because Zhou Jingming is not in the country, the company has begun to waver, many managers believe that the global production of Yixuan SUV should be reduced, and more energy should be put on the production of Xiaofuwa car and Kirin car.

For this reason, Zhao Ke also specially called Zhou Jingming and asked Zhou Jingming to decide the current company's controversy.

And Zhou Jingming's attitude is also very clear, that is, everything is carried out according to the current plan, no changes must be made, each department performs its own duties, and is not disturbed by external factors.

Because Zhou Jingming has absolute authority in the company, he has spoken like this, and the company has naturally stabilized slowly, and Zhou Jingming has also set off to return to China after staying in Detroit for nearly half a month.

"Xiao Zhou, if this continues, I really think we should reduce the production of Yixuan SUV, the company currently has more than 20,000 inventory cars that cannot be sold, if it is still carried out according to the current production scale, the market can not digest it, for us, it means that the funds invested in it cannot be returned, which will bring great difficulties to our company's operation." In Zhou Jingming's office, Zhao Ke said worriedly.

It's already March, and a full month has passed since the launch of Yixuan SUV, and the global sales of Yixuan SUV have only reached about 30,000 units, which is not even half of Xiaofuwa's sedan, resulting in the detention of a large number of SUVs.

"Wait a few more days, I have a hunch that there will be good news soon. Zhou Jingming still shook his head and replied with a smile.

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