Chapter 0630 - Selling Bentley (2)

Now that Zhou Jingming has agreed to add in-cylinder direct injection technology to this deal, the next step is mainly to negotiate the price and specific details.

"Mr. Zhou, the price of 500 million marks is too high, and it is impossible for us at BMW to agree to this. Rodriguez shook his head, looked at Zhou Jingming and said.

"Mr. Zhou for the acquisition of Rolls-Royce, the total price paid is only 1.1 billion marks, although Tianming company also paid for the technology of direct injection in the cylinder, but in my opinion, the direct injection technology in the cylinder is not completely equivalent to our company's V12 engine technology, from this point of view, the V12 engine technology can offset part of the price. ”

"Moreover, the price difference between Rolls-Royce and Bentley must be more than 100 million marks, otherwise Mr. Zhou would not have left Rolls-Royce to Tianming Company, but would have sold the Bentley car brand to our BMW, so in any respect, the price of 500 million marks is too high. ”

Rodriguez paused and continued.

With a total purchase price of 1.1 billion marks, Zhou Jingming's desire to use Bentley, a car brand, to recover 500 million marks of funds is indeed beyond the scope of Rodriguez's bearing.

Zhou Jingming smiled, "So what price does Mr. Rodriguez think is the most appropriate?"

In all fairness, Zhou Jingming also felt that the price of 500 million marks was too high...... But businessmen, how can they maximize their profits if they don't work hard?

"At most, 400 million marks, otherwise it will be difficult for us at BMW to accept higher prices. Rodriguez immediately replied,

The transaction price of 400 million marks was not imagined by Rodriguez out of thin air, but was negotiated by the board of directors of BMW.

"400 million marks, I can only sell the Bentley brand to you, Bentley's production workshop in the UK still belongs to our Tianming Automobile Company, and cannot be packaged to your BMW Company at the same time. In response to Rodriguez's offer of 400 million marks, Zhou Jingming quickly made such an answer.

At present, Rolls-Royce and Bentley two car brands, many models are shared production lines, Bentley's production workshop in Creweshire, England, can produce Bentley's elegant and Rolls-Royce Silver Angel at the same time.

Zhou Jingming promised that the original production workshop of Rolls-Royce will still be retained in the United Kingdom and will not be relocated to China, so the production workshop will definitely be retained by Tianming Company.

As for whether a new Rolls-Royce production workshop will be built in China in the future, Zhou Jingming will make further adjustments according to Tianming's development strategy.

As soon as Zhou Jingming said this, Rodriguez didn't know how to answer for a while, but if he couldn't even get the production workshop, wouldn't BMW be unable to produce Bentley cars for a while?

"If Mr. Rodriguez finds it difficult, he can go back and talk to the board of directors of BMW AG again, and we can talk about it next time. Zhou Jingming said with a smile.

"Okay, then we'll talk about it next time. Rodriguez also nodded, he really couldn't do this thing.

After sending Rodriguez away, Zhou Jingming found Ma Xudong again, ready to inquire about the delivery of Rolls-Royce's assets.

"Lao Ma, how is the asset delivery with the Wix Group completed?"

"The formal procedures have been completed, and I am ready to go to Rolls-Royce in the afternoon for acceptance. Ma Xudong replied, "However, regarding the appointment and dismissal of Rolls-Royce, this matter has to be decided by Mr. Zhou." ”

"Okay, I'll go with you to Rolls-Royce in the afternoon. Zhou Jingming nodded, the matter of personnel appointment and dismissal should indeed be handled before Zhou Jingming returned to China, otherwise the company would not be able to operate normally.

"By the way, Mr. Zhou, how are you talking with BMW, are they willing to buy Bentley?" Ma Xudong asked curiously.

"BMW is willing to buy it, but we haven't reached an agreement on the funding yet, and we will probably have to negotiate one or two more times. Zhou Jingming replied with a smile.

In the afternoon, Zhou Jingming, Ma Xudong and others drove to the headquarters of Rolls-Royce Motor Cars, preparing to take over Rolls-Royce as a whole.

Tianming Automobile Company's asset inventory team has conducted a comprehensive inventory of Rolls-Royce as early as last week, and now Zhou Jingming only needs to sign the relevant documents to formally take over Rolls-Royce.

Zhou Jingming also took this opportunity to find Rooney, the current chairman of Rolls-Royce, and Van Persie, the chief brand operation officer, and prepared to discuss the company's follow-up management issues with them.

At this time, Rooney, after experiencing the "ruthless" sanctions of BMW some time ago, his good impression of BMW has also dropped, and he has long recognized the takeover of Rolls-Royce by Tianming Automobile Company in his heart, and the other Rooney does not care, he just hopes that Rolls-Royce can rebuild its glory under the leadership of Tianming Company.

"Mr. Rooney, Mr. Van Persie, this time I called you here mainly to consult with you about the appointment and dismissal of Rolls-Royce. After seeing the two people, Zhou Jingming said directly.

When Rooney and Van Persie heard this, they couldn't help but glance at each other, is it really the fate of the new king ascending the throne and the old ministers about to be purged?

"Don't get me wrong, the position of chairman of Rolls-Royce and brand operation officer is still you, but I am not very familiar with Rolls-Royce after all. Zhou Jingming saw the doubts of the two people, and quickly explained with a smile.

Rooney and Van Persie are far more familiar with Rolls-Royce than the rest, and Zhou Jingming will definitely not replace them.

"Since Mr. Zhou trusts us so much, then we will definitely live up to your expectations. Rooney didn't expect Zhou Jingming to make such a decision, and hurriedly said gratefully.

Next, Rooney and Van Persie put forward a lot of suggestions to Zhou Jingming on the company's personnel appointment and dismissal according to their own understanding.

"Okay, go back and draw up a list for me, and I'll make formal adjustments according to your list. Zhou Jingming nodded.

"Okay. Rooney also nodded, "Mr. Zhou, I heard that you are preparing to sell Bentley to BMW, is this news true?"

"Hmm. I am still talking with BMW, and in the future, I plan to specialize in the Rolls-Royce brand, and Bentley will be handed over to other companies to operate. Zhou Jingming didn't have anything to hide, and replied with a smile.

After Zhou Jingming left, Rooney looked at Zhou Jingming's back and suddenly said, "I have a hunch that Rolls-Royce cars will really be in the hands of Tianming Company and go back to glory." ”

Van Persie nodded approvingly, "I have the same hunch. ”

In the following time, Zhou Jingming and Rodriguez conducted two more negotiations on the acquisition of the Bentley car brand, and finally in the third negotiation, the two sides finally reached a consensus on all the details, and on the third day after reaching a consensus, a formal cooperation agreement was signed.

In this way, Zhou Jingming got the V12 engine he had long-cherished, and BMW got Bentley, and the two sides took what they needed, which can be said to complement each other.

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