In the afternoon of the same day, Tianming Automobile Company, BMW Automobile Company and Rolls-Royce Aero Engine Company, three companies from China, Germany and the United Kingdom issued a joint statement, which stated that from now on, Tianming Automobile Company will resume the supply of BMW's ESP system and in-cylinder direct injection technology, and BMW will also resume the supply of engines and other related parts to Rolls-Royce Motor Cars.

In addition, Tianming Motor Company will spend 50 million US dollars to buy the permanent right to use the trademark "Rolls-Royce" from Rolls-Royce Aero Engines.

Once this joint statement was issued, it once again attracted the attention of the entire international automobile industry, because the issuance of this joint statement can be regarded as a successful end to this protracted cross-border merger and acquisition, and the acquisition of Rolls-Royce Motor Cars finally ended in the victory of Tianming Motor Company.

"The Beginning of a New Era: Tianming Automobile Company Officially Becomes the Owner of Rolls-Royce Motor Cars"!

Not long after the issuance of this joint statement, the Washington Post of the United States used such an eye-catching headline to make a complete summary of the Rolls-Royce acquisition.

"Since the beginning of July this year, the acquisition of Rolls-Royce has become the most eye-catching event in the international automotive industry...... From Tianming's first offer, to BMW's competition, to Tianming's increase in offers, and then BMW's withdrawal from the competition...... This cross-border merger and acquisition, which is enough to be recorded in the history of the development of the world's automobile industry and written into every business analysis textbook, finally ended with the victory of Tianming Automobile Company......"

"Through this matter, we can see that a new king of the automobile industry is slowly being born, if we carefully analyze the current international automobile industry pattern, we will find that the technology monopoly formed by Tianming Automobile Company, has shrouded the entire European and American automobile market, European and American automobile manufacturers, has gradually relied on Tianming Company's various technologies, it is conceivable that the future of Tianming Automobile Company, must be the well-deserved king of the entire automobile industry!"

In fact, this report of the "Washington Post" is analyzing and summarizing this matter with a very subjective attitude, which is actually the same as the current popular "*****" in European and American countries, aiming to cause public panic about the rise of Tianming Company, which is the consistent practice of many media in Europe and the United States.

However, regardless of whether this kind of rhetoric will prevail in Europe and the United States, Tianming Company has been born in a proud posture, like China, which is now becoming more and more powerful.

On the other hand, Germany's Der Spiegel summarized the matter from BMW's point of view with the headline "Why did BMW fail?"

"The world-renowned acquisition of Rolls-Royce ended in the dismal defeat of BMW Motor Company, before that, no one thought that a world's top ten car manufacturers with a history of nearly 100 years would lose to a Tianming Automobile Company that had just been established for less than ten years, so we can't help but ask, why did BMW fail?"

“…… To sum up, BMW's failure is not accidental, but the inevitable result of the accumulation of a series of factors, and BMW's biggest mistake is to underestimate the strength of Tianming Automobile Company, to be precise, underestimate the soft power of Tianming Automobile Company! In terms of hard power, Tianming Company is not enough to pose any threat to BMW in terms of scale and capital, but BMW Company has ignored Tianming Company's strong soft power .......

"It is foreseeable that Tianming Automobile Company will further improve its voice in the international automobile industry through the enhancement of soft power, which is also a wake-up call for BMW......

And Piëch, the president of Volkswagen, who has been paying attention to this matter, couldn't help but sigh after seeing this statement.

"In order to be able to acquire Rolls-Royce, Tolisso put his career in, but in the end he still failed to fight this Zhou Jingming, I have to admit that maybe our era is really coming to an end, and the future international automobile industry must be the era of Zhou Jingming!" Piëch, who was sitting at his desk, holding a newspaper that had just been printed, said to himself with emotion.

And this incident also made Piëch realize that it was time to strengthen cooperation with Tianming Automobile Company, otherwise, once Tianming Company used the same method to sanction Volkswagen, Piëch's life would definitely not be better than Toliso's.

United Kingdom, the hotel where Zhou Jingming stayed.

For the outside world, the acquisition of Rolls-Royce is over, but for him, this matter can only be regarded as two-thirds completed, and if he does not take the initiative of the V12 engine in his own hands, this acquisition is incomplete.

"Mr. Zhou, using a Bentley brand to exchange BMW's V12 engine technology, are we a bit of a loss?" Ma Xudong thought about it, and always felt that this matter was not worth it.

"There is nothing to lose, for our Tianming company, the importance of this V12 engine is much higher than that of Bentley, a car brand, besides, this time it is not a flat change, BMW must add money. Zhou Jingming explained with a smile.

"Then do you think BMW will agree to our proposal this time?" Ma Xudong nodded and continued to ask.

"It's hard to say. Zhou Jingming shook his head, what kind of plan BMW has and whether it is willing to retreat to second, Zhou Jingming can't say, it depends on Rodriguez's reply.

The day after the joint statement was issued, Zhou Jingming met again with BMW CFO Rodriguez at the hotel where he was staying, and prepared to further negotiate the transaction that Zhou Jingming had proposed last time.

"Mr. Rodriguez, what does your company think of the suggestion I made last time?" Zhou Jingming asked with a smile.

"After a meeting, the board of directors of our company decided that Mr. Zhou's proposal could be accepted. Rodriguez nodded, "But our company has other requirements, and if Mr. Zhou is willing to agree, we can negotiate further." ”

"Speak. ”

"We, at BMW, want to get the right to use the direct injection technology in perpetuity. Of course, as compensation, we will make more financial compensation. Rodriguez paused and replied.

Tianming's sanctions, has made BMW realize that it is heavily dependent on in-cylinder direct injection technology, BMW put forward such a request, in fact, the starting point is the same as Zhou Jingming, after all, the engine, as the most important core component of the vehicle, is always bad to be controlled by others in this regard.

"This one, I can promise you. Zhou Jingming smiled and nodded, direct injection in the cylinder is not a core technology for Tianming Company, and Zhou Jingming can also understand BMW's requirements.

"If that's the case, then we can negotiate the specifics. Hearing this, Rodriguez hurriedly said excitedly.

If you can get the brand of Bentley Motors and the permanent right to use the direct injection technology, then for BMW, this deal is definitely worth trying!

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