"It's comfortable!"

At 8 o'clock in the morning, on the big bed in the bedroom, Tang An stretched his waist and got up slowly.

After the trial yesterday morning, I talked with the theater for more than two hours, determined the release schedule, and also got the promise of scheduling the film.

After that, I barely accompanied the socializer for a while, and immediately rushed back to sleep.

He was picked up by Xu Yanyun and fell asleep directly in the car.

No way, for a whole month, I didn't sleep more than 7 hours a day, which was too tiring.

Some people may say that 7 hours of sleep is not enough, I play until 2 o'clock in the morning every day, and the next day I am still full of energy.

Can work be the same as playing, and it is continuous and uninterrupted high-intensity work, and you must concentrate all your attention at all times, and it is laborious and laborious.

If you don't stop editing this thing for a month, it's actually more tiring than filming, and even this month is more tiring than the past four months combined.

It took a month to edit, three times after the rough cut, and finally another fine cut after the special effects were done, and it took 101 minutes to get the finished film.

Originally, "Shocking Demon Thieves" was 115 minutes, and the extended version was 125 minutes.

However, Tang An cut some scenes and accelerated some slower-paced plots, reducing them by 14 minutes.

The scenes between the two old men in "Batman" are a little verbose, and the scenes between Liao Fan and Wu Gang are also not in line with the character design, and some minor changes have been made.

In the end, some places were dubbed again, and it was only in a hurry that the finished film was made on the 15th.

However, Tang An didn't have time to rest, there was only a month left before filming, and he was about to officially start large-scale publicity.

Sitting on the bed in a daze, slow down for a while, and then get up.

I looked in the mirror before brushing my teeth and washing my face, and after a month, my short and lean hair had grown into medium-long hair.

Stubble too, it's time to shave.

After washing his face, he got some water on his hands and brushed his hair back in a chic manner.

Xu Yanyun saw Tang An coming over and beckoned, "Get up, let's eat." ”

Tang An sat down and directly picked up the bowl and drank the small half bowl of mung bean porridge in one gulp, "I'm starving!"

"From sleeping last afternoon to now, can you not be hungry, eat slowly, don't eat so anxiously when your stomach is empty!" Xu Yanyun said with a smile.

"By the way, I didn't ask you when I saw that you were too tired yesterday, have you finished talking about the film arrangement at the theater line?" asked Xu Yanyun in a small sip of half a spoonful of porridge.

"After negotiating, except for Xingmei, New Film Association, and China Film Digital, the three theaters with China Film as a shareholder, other theaters are willing to give about 50% of the film schedule, and in general, the film schedule on the first day will be about 48%. And in the big city and prime time, it is half of the side of "Red Cliff". ”

"Nearly 50% of the films, how many copies are prepared, is it full?"

"This will be the largest distribution scale in the history of China, with 1,500 copies, and I am afraid that there will not be enough films. ”

1,500 copies, creating the largest distribution scale in the domestic film industry, even "The City Full of Golden Armor" has one or two hundred less!

And I learned from the theater that there are only 1,200 copies of "Red Cliff", so it is estimated that there is no opponent in the summer file.

However, it is not excluded that additional copies will be added at a later stage.

"We were released a week late, and the film schedule was not much higher than "Red Cliff", it seems that the theater still gave Han Dong face. Xu Yanyun sighed.

There are basically these two films in the summer file, the Hollywood blockbuster "Superman Hancock" will be released on July 2, and half a month has passed by the time "Shocking Demon Thieves" is released, which doesn't account for many films.

For other movies, it's good to have 5% of the film schedule.

Tang An didn't care, "Half of the film schedule is enough, just enough to digest these 1,500 copies to the maximum, and after two days ago, the theater chain will naturally adjust according to the box office." ”

"Theaters are going to make money, and Han Dong can't stop people from making money. ”

Blocking people's money is like killing parents, if "Red Cliff" can still get a high box office in the second week under the squeeze of "Shocking Demon Thieves", then they will naturally sell Han Sanping a face.

But originally "Red Cliff" dominated the summer file, and the trend was ordinary, you must know that there were not many movies that could be watched throughout the summer vacation at that time.

Now with "Amazing Demon Thieves", a cliff-like drop in the second week is unlikely, but the trend will definitely be greatly affected.

"Everything depends on the data, no one will have trouble with money, but this publicity may be the most invested in history, not only to promote our film, but also to the negative marketing of "Red Cliff". ”

"The 100 million overseas copyright has arrived, which is enough to smash the other party!"

In this era, I'm afraid no one can think of spending 100 million yuan on propaganda in the mainland.

In the past, the publicity fee of 10 million for blockbusters was about the same, a tenfold difference, and this can be made into another movie.

Print advertising in small cities is cheap, and even reaching into every county is not a problem.

Xu Yanyun feels a pity, 100 million is enough to buy 120 ordinary two-bedroom apartments in the third ring road of Beijing.

Then he remembered something and said, "By the way, "People in Awkward Journey" is about to start, will you go then?"

"When?"

"It's going to be a few days, the crew has been formed, I asked Zhao Lei to be the production director, Wang Zhenguo is still the external producer, there are a lot of exterior scenes in that film, Xu Tao went to "Wolf Teeth" to be the production director. ”

"That's okay, remind me when the time comes, but don't run away at both ends, now you still have to be busy with the publicity of "Shocking Demon Thieves", just give Zhao Lei and Xu Tao the name of a producer, Wang Zhenguo mentioned the production director, just let them watch it. ”

The two small crews, with their ability to use a few old fritters, are fully competent.

After a break for dinner, I drove to Huayi at 9 o'clock.

In the conference room, Wang Zhongjun and the others were already waiting, and Tang An was left alone.

"Wang Dong, I'm sorry everyone, I overslept all at once, I slept directly from yesterday afternoon to morning, and the more I slept, the more I wanted to sleep. Tang An smiled apologetically at everyone and sat down in his seat.

"I can cut it out in a month, it's hard work!"

"We only watched the movie yesterday afternoon, it's really exciting, I'm afraid only Tang can come up with such a good idea!"

"Mr. Tang's films are always unexpected, and I was still thinking about how to make a movie with the theme of magic, which is really surprising. ”

Although they are all kind words, there is no real idea in them.

One genre at a time, and they are all genres that are rare, unpopular, and even unpopular and no one has even tried.

If someone else is going to make these types of films, their first reaction is that the film is set.

However, Tang An has proved his ability with four consecutive successes, no matter what the subject, he can make others believe that those who succeed will always succeed!

It's just that Chen Guochang still has some doubts in his eyes, and a few days ago, Wang Zhongjun hurriedly convened a meeting with them to discuss the release time of the movie.

First, Wang Zhonglei proposed to release it in the summer, and before it was discussed for 20 minutes, the matter was confirmed.

You must know that the film has not been cut out at that time!

No matter how you look at it, it seems that Wang Zhongjun has already decided, and he has long been sure to fight in the ring with "Red Cliff".

After blowing each other for a while, the meeting began.

It is mainly to discuss the follow-up publicity issues, as well as the negative marketing for "Red Cliff".

In fact, there is nothing to say, print advertising, network marketing, and TV publicity go hand in hand, and win by quantity.

In addition to promoting himself, he also has to hack "Red Cliff" on the side.

Now that the movie has not been screened, or even screened, there is no way to know the details of the movie, so you can only start from the actors.

However, the actors don't have any black spots, and after some discussion, they still have to start with Wu Yusen.

The point is that Wu Yusen did not have the ability to shoot large-scale war scenes, and he bankrupted MGM and came to harm the history of China.

emphasized that MGM, one of the Hollywood giants, almost went bankrupt because of a war drama filmed by Wu Yusen, and he is a director of Xiangjiang who does not understand history and spoofs history.

The cauldron helmet of "Three Kingdoms: Seeing the Dragon Unloading the Armor" has just passed, and the audience must hate the spoof of historical films very much, and the audience must have a subconscious in their hearts: Wu Yusen doesn't understand history and makes it up.

For specific things, we have to send someone to study the trailer and poster of "Red Cliff", find out a lot of things that do not conform to history, and scatter them all.

After the release of the movie, the water army, film critics, and various film and television columnists were arranged to write film reviews on this point.

For the rest, I'll improvise later.

In the end, Wang Zhongjun set the tone for the meeting!

"In the coming month, the Propaganda Department and the Public Relations Department will mobilize all the resources available to start the propaganda on the largest scale from now on. ”

"As for the cost, there is no upper limit!"

"We have only one goal, to win the summer box office championship and let Mr. Tang achieve four consecutive hegemony!"

Really a few can speak, obviously to build momentum for Huayi's listing, but it is said to maintain the status of Tang An's summer file overlord.

Wang Zhongjun said a word, and Huayi, a huge machine, began to exert all its energy at full power.

Hundreds of thousands, millions of dollars are spent every day, and in just three days, people are surprised to find that advertisements for "Shocking Demon Thieves" began to be everywhere.

Posters of appropriate size are pasted on the walls and freezers of shops at the entrance of the community.

On the road, the bus body changed into brand new clothes, and the four handsome men and beauties Deng Chao and Tang Yan smiled mysteriously at you.

Billboards on the roofs of taxis alternate showing the movie's showtimes.

Posters were posted at the bus stop, and trailers were shown on the TV on the bus.

When I arrived at the company, posters were plastered around the first floor of the building, and the elevator hall was also a poster, and some of the LCD monitors at the elevator doors were playing trailers.

In shopping malls, movie theaters, indoor bustling commercial streets, on the surface of the city's iconic buildings, and on hundreds of square meters of giant screens on the outer walls of movie theaters.......

Unless you live in the countryside, as long as you go out, you can see the publicity and trailer of "Amazing Demon Thieves".

It doesn't matter if you don't go out, and the TV station commercials are not idle.

Moreover, Huayi has spent a lot of money on each provincial satellite TV, and as long as the variety shows of various TV stations are compatible with entertainment, they will mention two sentences of "Shocking Demon Thief Group".

QQ hot push, as soon as you get on QQ, a small window will pop up in the lower right corner, click in to "Shocking Demon Thieves"

It's like a ghost, following the people all day long, and you can't get rid of it wherever you go.

"Shocking Demon Thieves": I am everywhere (??? _??)?

Audience: MMP/(ㄒoㄒ)/~~

Hua Yi's big move also shocked the entire entertainment industry, and the unprecedented publicity offensive almost drowned the upcoming "Red Cliff".

China Film Group, at the regular meeting in the morning, Han Sanping listened to the report of his subordinates and smiled bitterly.

On average, nearly 1 million yuan is smashed every day, and the market coverage rate has reached 70%.

What does this mean?

The audience sees "Shocking Demon Thieves" from various channels every day, and the news about "Red Cliff" is even less than half of the other party.

It is too much to say that there is half of the other party, no matter what industry, reaching 50% market coverage can be regarded as a monopoly.

Han Sanping sighed in his heart and glanced left and right, "What do you all think?"

What ideas can there be, people scatter real money, all tricks are fake, and if you want to win this propaganda war, you can only spend money.

No one said a word, and the atmosphere grew heavier and heavier.

The director of the Propaganda Department still had to bite the bullet and speak, "Han Dong, we have used all the resources that can be mobilized, and I have all the news pages of the major media that I get by selling favors from door to door, but Huayi bought it in cash, and there is really no way." ”

This is the most aggrieved time he has been the director of the Propaganda Department, and he even has to run the "business" himself!

No, it was the same last time "Transformers", but that time it wasn't much publicity at all.

Money, money, money, Han Sanping didn't know how to spend money.

But several of their companies have invested more than 600 million yuan in "Red Cliff", even if several companies share it, it is a huge amount!

What's more, this time Southeast Asia adopts the model of split distribution, and the contracts have been signed.

North America also plans to wait for the upper and lower parts to be screened together next year, otherwise the people won't be able to understand it at all.

Now you can sell the North American copyright and make a little money, but before the next part is released next year, it is estimated that piracy will be flying all over the sky.

There is no way, I can only make up again, at least I have to carry the first week of release, otherwise I will be hit too hard, and "Shocking Demon Thieves" will be released later, which will definitely deal a heavy blow to the box office.

Wu Bo is also anxious like an ant on a hot pot, holding meetings and meetings, but it is difficult for a good woman to cook without rice, and she has no money and no rut.

"Made, Wang Zhongjun is determined to mess with me this time, and if this situation continues, at least fifty or sixty million propaganda funds will be spent!"

This is to force Chengtian to death!

"Red Cliff" is the first blockbuster produced by Chengtian, if it fails, he can't stand the investment of more than 100 million yuan alone, not to mention the investment in Japanese benzene that he pulled in the line.

There are also domestic theaters, and the investment of 600 million yuan has failed, how can they still believe in Chengtian.

And if the upper part can't be a big seller, the lower part that will be released next year will only be even worse.

Now he can only hope that Wu Yusen, a big Hollywood director, has some appeal in the mainland, after all, Li Zhao is also from Hollywood, and a feature film can sell 126 million.

There is also the Southeast Asian box office, as long as the Southeast Asian box office is high enough, it can still pay off!

I can only comfort myself like this!

......

4000 words big chapter 2-in-1.