Now that it has been determined to let Tianming Automobile Company enter the Southeast Asian market, if Toyota continues to maintain the sales policy of 20% of the down payment ratio, not only does it have no meaning, but also brings great financial pressure to Toyota, so Toyota Hideyoshi feels that such a policy can be maintained until March this year, it can be ended, so that Toyota also has more funds for the stabilization of the existing market.

Kubo Jianying, who was sitting on the side, couldn't help but sigh after hearing such a decision from Toyota Hideyoshi, he had worked hard in the Southeast Asian market for so many years to have Toyota's huge influence in the Southeast Asian market, and now the Southeast Asian market was sent to Tianming Company, how could Kubo Jianying be happy in his heart?

Although even if Tianming Company enters the Southeast Asian market, it cannot be compared with the current Toyota Company, but who present does not know that with Tianming Company's expansion ability, it will not take many years for Toyota to give up its position as the big brother in Southeast Asia.

The reason why no one mentions this aspect is nothing more than self-deception.

"This Chinese named Zhou Jingming is really difficult! It seems that he has to study this person carefully." Kubo Kenei sighed again and muttered quietly.

In the afternoon of the same day, Toyota Motor Corporation also officially issued a statement, saying that "out of consideration for the overall development of the company, the company will still implement the policy of loan purchase in the Southeast Asian market, but from March, the down payment ratio will be raised to 50%."

Not long after this statement was issued, Tianming Automobile Company also issued a similar statement, also announcing that starting from April, the down payment ratio of Xiaofuwa sedan will also rise from the current 30% to 50%. According to the 50% down payment ratio, even if Tianming Company does not obtain a loan from the bank, it can still ensure the normal operation of the company.

In the following days, the rest of the Japanese car companies in the Southeast Asian market also announced that they would raise the down payment ratio one after another, so that the price war that lasted for another month finally came to an end.

The month-long battle for the Southeast Asian market finally ended with the victory of Tianming Automobile Company.

The "Bangkok Post", which has been very concerned about this matter, also made a summary report on this matter, and used "The Great Victory of Socialism" as the title to analyze and summarize the before and after of this incident, and declared, "Xiaofuwa sedan entered the Southeast Asian market, which is the gospel of consumers in the entire region, and it is expected that this Chinese god car can continue to write new glories in the Southeast Asian market."

After the New Year, the domestic news media also reported on a series of actions of Tianming Automobile Company in the Southeast Asian market, and the domestic people finally had a complete understanding of the whole thing.

"It's really giving us a long face in China, and we can still see domestic car manufacturers defeat Japanese car companies in our lifetime!"

"Tianming Company deserves to be the face of the domestic automobile industry, if you don't make a move, it's a big move!"

"To be able to force Toyota Motor Company like this, Tianming Company is definitely the first!"

"Looking forward to the day when Tianming Company will come to Southeast Asia. ”

…………

For Tianming company to defeat Toyota's obstruction and successfully enter the Southeast Asian market, the domestic people gave a high evaluation, because from the day the domestic automobile industry started, Japanese car companies have been pressing the domestic car manufacturers, is a mountain that domestic car companies can never overcome, but this time, Tianming company faced so many Japanese car companies to chase and intercept, but also able to fight their way out of the encirclement, so that many people see the hope of China's automobile industry!

And Tianming company, under the leadership of Xu Weidong, also began to quickly integrate the sales resources of Thailand, with Bangkok as the center, began to expand to the rest of Thailand's cities, thanks to the holding of the "zero yuan experience" activity some time ago, the performance of the small Fuwa car, has been unanimously recognized by the majority of consumers, which is undoubtedly a big help for the development of Tianming company's sales activities in Southeast Asia.

Although the "zero yuan experience" activity made Tianming Company lose more than 200 small Fuwa cars and could not recover them, but the resulting improvement in brand recognition is more than 200 small Fuwa cars can not be replaced, and the loss of 200 units, Tianming Company will be able to sell more than 20,000 units in the Southeast Asian market!

Therefore, this "zero yuan experience" activity is definitely a very successful marketing method.

Not only that, the business battle between Tianming and Toyota in the Southeast Asian market can definitely be written into the business analysis as a classic example.

Many commentators feel that this time Tianming successfully entered the Southeast Asian market, which is likely to be the beginning of a change in the pattern of the Asian automobile industry, and the status of Japan and South Korea's automobile power will be slowly replaced by China.

Time soon came to February 21, 1993, using this time, Xu Weidong quickly expanded the sales business of Xiaofuwa car to several cities around Bangkok, and is directly from the island car companies to grab the market share, and the next step, Xu Weidong intends to use another two months to stabilize the position in the Thai market, and then from May, you can plan to sell in the Southeast Asian market outside Thailand, for example, the Singapore market.

At present, the sales business of Xiaofuwa car is mainly concentrated in China, Thailand, barely able to take care of, once the sales business is expanded to Southeast Asian countries outside Thailand, the existing annual output of 150,000 vehicles, will definitely not be able to meet the demand.

Therefore, Zhou Jingming successively ran to Yanjing, Yangcheng and Chuncheng to check the construction progress of the three production bases, according to the current progress, before the end of this year, the three production bases can be put into use one after another.

On this day, Zhou Jingming, as usual, came to work in the company as usual, although He Yingqing has reached the labor period, but there are too many things in the company, and Zhou Jingming can't care about anything, so he tries to spend a morning every day to deal with the day's affairs as much as possible, and then rushes home to accompany He Yingqing.

When it was almost ten o'clock, after Zhou Jingming finished processing a document, he was about to take a break, and then finish the rest of the things in one go, when the phone in the office suddenly rang.

Zhou Jingming picked up the phone casually and listened to it, and then after a few seconds, he saw Zhou Jingming rushing out of the office as if he was dying.

The call was from Zhou's mother, He Yingqing is about to give birth!

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