Chapter 0538 - Toyota's Defeat (2)
Zhou Jingming chose to announce this cooperation agreement this time, naturally to show Toyota Motor Company, the front of the Southeast Asian market has been dragging on for a long time, Zhou Jingming feels that it is time to end the chaos here and redefine the pattern of the Southeast Asian market.
And this cooperation statement is the key to ending the tug-of-war between the two sides.
For the past month, the company in the Southeast Asian market a series of actions, Tianming company from top to bottom showed unprecedented unity, because they all know that the competition in the Southeast Asian market is the island country's car manufacturers, for the people in Jiangsu and Shanghai, it is a matter of course to unite to fight devils.
Therefore, whether it is the company's various cost reductions or rushing output, from the company's senior management to the workshop workers, all of them are working hard without complaints, and at this time, getting the cooperation agreement with ICBC is a thing worth celebrating for everyone.
"Have you heard, the little devil is in Southeast Asia, and he has been overwhelmed by our company!"
"It's really fake, although I don't like little devils very much, but Toyota, the scale is bigger than our company!
"Then there can be a fake! Our company has the support of the Industrial and Commercial Bank of China, and Toyota is a fart! It dares to fight a price war with us!"
"In this case, the Southeast Asian market, are we stable?"
Mr. Zhou said that as long as he succeeds in winning the Southeast Asian market, the next step is to hit the hometown of the little devils, rob their business, and earn their money!"
"Let them bully us China before!"
…………
In a certain team in the assembly workshop, several workers whispered while working. In fact, not only these workers, but the entire Tianming company is immersed in the joy of the rest of the life after the catastrophe, although there is no news from the Southeast Asian market, but from the moment the cooperation agreement with the Industrial and Commercial Bank of China was signed, the war situation in Southeast Asia was already very clear.
No matter how Toyota reacts, Tianming Automobile Company is already in an invincible position.
"Jingming, how did you convince ICBC to cooperate with us this time?"
"That's it, brother-in-law, why do you go to Thailand and get everything done?"
In Zhou Jingming's office, Zhao Ke and He Yingxun asked curiously.
"There must be someone who helps me. Wang Yuanchao said with a smile, "But Jingming's trick is indeed enough for Toyota to eat a pot, and the momentum is so big, in the end, we have to enter the Southeast Asian market, I estimate that after this incident, Toyota will become a joke in the entire international automotive industry." ”
Such a big thing happened in the Southeast Asian market, which has long attracted international attention, and many car manufacturers are also secretly paying attention to the trend of this matter.
"It's not a joke. Zhou Jingming shook his head with a smile, "If it weren't for the timely support of the Industrial and Commercial Bank of China, I estimate that our company will most likely withdraw from the Southeast Asian market, and there is still a big gap between us and Toyota to catch up, and even if we successfully gain a firm foothold in the Southeast Asian market, it will take several years to slowly surpass Toyota's influence in Southeast Asia." ”
After all, Toyota has been operating in Southeast Asia for more than 20 years, and it is impossible for Tianming Company to surpass Toyota and become the most influential car company in the Southeast Asian market in one or two years.
"So what should we do next?" Zhao Ke asked.
"Although the tug-of-war on the Southeast Asian market is coming to an end, our current base is still limited to Bangkok, Thailand, and then we will take Bangkok as the center, gradually expand to the rest of Thailand, and then enter the rest of Southeast Asia, and strive to stabilize our position in the Southeast Asian market within three years. Zhou Jingming replied with a smile.
As long as he successfully enters the Southeast Asian market, then the next thing only needs to be executed according to the plan he originally formulated.
At this moment, compared with the peaceful scene of Tianming Automobile Company, Toyota's side is making a pot of porridge. Toyota, which is following Tianming's movements in real time, also received the news that Tianming had reached a cooperation agreement with the Industrial and Commercial Bank of China within a few hours after Tianming issued a statement.
For Toyota, this is tantamount to the last straw that crushes the camel, and Toyota Hideyoshi also urgently convened a company meeting to discuss how to deal with Tianming's move.
"President, I don't think it's better to continue the fierce battle with Tianming Company, if we continue to engage in price wars, we must suffer in the end. ”
"I also agree with this statement, if it continues, it will not do us any good, Tianming Company's statement is very clear, ICBC will provide them with unlimited loans, this is already a warning to us!"
When Toyota Hideyoshi announced such news, the vast majority of people were in favor of stopping the price war and resuming the previous sales policy in the Southeast Asian market.
"Even if they have the support of ICBC, then can't I seek the support of domestic consortiums?" As a "radical", Kubo Kenei is still unwilling to give up, and one day, he can announce that he will continue to reduce the down payment ratio in the Southeast Asian market!
But now that nothing has been done, Tianming Company threw such a bombshell, which caught Kubo Jianying off guard.
"You may not know how rich the Industrial and Commercial Bank of China is, when the bank was established in 1984, the registered capital reached 20.8 billion yuan, and the total assets exceeded 300 billion, and in 1991, Euromoney magazine ranked the world's 500 largest banks by assets, and the Industrial and Commercial Bank of China ranked eighth; if ranked by return on funds and net income, it ranked first. I don't think any consortium would be willing to help us with such a bank. Toyota's chief financial officer said seriously.
The title of the first major line in the universe is not for nothing!
"President, even if Tianming Company successfully enters the Southeast Asian market, our company's market share is still well-deserved first, why bother to fight for this little thing?"
…………
Listening to the persuasion of so many people in the conference room, Toyota Hideyoshi, who has been in business for decades, suddenly felt very tired, but he didn't expect that his reputation would be ruined in the hands of a young Chinese entrepreneur, which is really embarrassing.
But what these people said is not wrong at all, if they don't stop, will it be possible to really compete with the Industrial and Commercial Bank of China for financial resources?
"Forget it, let Tianming company enter the Southeast Asian market, our company stopped lowering the down payment ratio, in addition, the Southeast Asian market loan car purchase temporarily maintain the existing down payment ratio unchanged, and wait until March this year, the unified rise to fifty. ”
In the end, Toyota Hideyoshi still made such a decision, and this also means that this time the battle for the Southeast Asian market ended with Toyota's failure!
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