Chapter 465: False Schedule
In the North American film market on the other side of the ocean, there is no such thing as a so-called Valentine's Day schedule.
In the North American film market, from the weekend of New Year's Day to the first weekend of March, it is counted as a winter file.
The movies released in this period basically follow the just-ended Christmas holiday file, and most of the movies released are literary and artistic masterpieces with Oscar ambitions.
After these films have accumulated enough media attention and critics' reputation in the blockbuster market through the release of the Christmas holiday file, they usually really enter the stage of strength in this time period known as the winter file.
In other words, even in North America, where the film market is most developed, there is no such strange thing as a 'Valentine's Day schedule'.
However, the initiators and participants of the North American film market schedule would never have imagined that in the Celestial Empire on the other side of the ocean, a group of so-called "marketing experts" who don't know how to use all kinds of "foreign festivals" actually "grafted" a pseudo schedule called "Valentine's Day" in addition to the traditional Chinese New Year and Spring Festival files.
Moreover, there is more than one such pseudo-schedule......
Singles' Day, New Year's Day, Double 12, Qingming Festival, Mid-Autumn Festival......
It is also thanks to the fact that there are enough traditional festivals and various anniversaries of the Celestial Empire, otherwise there may not be so many pseudo-schedules to fill the film market......
The reason why this is a pseudo schedule is mainly because these so-called schedules can exist, and more because of the so-called sense of ritual advertised by merchants.
Once the audience sees through the routines created by the merchants, these messy schedules become a complete joke.
Anyway, in the time and space before Li Mo crossed over, these so-called schedules had already appeared in their original form one by one.
However, in this time and space, the so-called 'Valentine's Day' schedule has just begun to prevail, so the publicity team of Molong Media finally set the release time of "Beijing Meets Seattle" on February 14, 2014.
When Li Mo learned the news, it was the end of January 2014.
Since Li Mo's mind was on dealing with the chaos of the wild horses throughout January, Zong Shuai only decided on a general direction for some things that were not so 'important' - such as 'Mr. Li said, "Beijing Meets Seattle" must be released before March', and then delegated the decision to the heads of relevant departments and director Xue Xiaolu.
When Zhong Lifang was finally pulled into the command of Molong Media, and Li Mo remembered to ask about it, the ticket person in the company's publicity team had not only released the finalized trailer, but even the publicity schedule of the starring Jin Dong and Liu Yifei had been arranged.
As a result, Li Mo can only hope that "Beijing Meets Seattle", which has been released almost a year later than the original time and space, can still be so powerful......
On February 9, Molong Media held the premiere of "Beijing Meets Seattle" and a media preview in the imperial capital five days in advance.
As the first film directed by a director other than Li Mo, "Beijing Meets Seattle" can almost be said to condense all Xue Xiaolu's hopes for his own commercial film career, as the boss of Molong, Li Mo naturally must also appear at this premiere.
But he didn't expect that at this test screening, there were more people who came to him than the heroes and heroines and directors of the movie.
Because of the Mustang Galloping change of ownership, after Ning Hao's contract with them expired, no one contacted Ning Hao to talk about renewing the contract.
Not only that, after selling the investment share of "Taiping Wheel" and a large number of TV series rights, Li Li, the current chairman of Mustang Galloping, seems to have decided to spend all his energy on cleaning up the company's internal personnel and integrating the company's existing resources.
According to internal news from Mustang Galloping, although it is only February, Li Li has already announced in the company: throughout 2014, Mustang Galloping will not start filming works on any platform.
As soon as this news came out, in addition to lamenting Li Li's decisiveness and perseverance, the industry basically no longer regarded Mustang Galloping as an opponent.
Because this decision is simply a seven-wound fist that kills a thousand people with one move and damages eight hundred by itself.
A company executive like Li Li may have a real experience of stopping the production of film and television products within a year because of the reduction in the company's profits, but for some of the company's non-administrative professional jobs, such as the employees of the film and television production team, the dead salary paid by the company every month cannot even sustain their lives in the imperial capital......
…… And even within the Mustang Galloping Company, not all the senior personnel agreed with Li Li's decision.
Cui Liwei, who is in charge of the cinema business, Kong Ergou, a famous screenwriter, and Zeng Pengyu, the general manager of a new media company under Mustang Galloping, all objected to this matter, but these people either have no shares or too few shares, and they can't shake Li Li's determination in the end anyway......
Based on this situation, the above people had to start thinking about their next family like Zhong Lifang, who was dismissed before.
After chatting with Ning Hao for a few words and sending him to Zong Shuai, an unexpected guest appeared in front of Li Mo.
This person would actually be Ye Ning.
Speaking of which, Li Mo had recited Ye Ning's name a few days ago.
At that time, Li Mo was ready, in case he failed to recruit Zhong Lifang, he planned to let Zong Shuai hold on for a while, and then wait for the 'one-year contract' with Ye Ning to expire, and then come to the door in a grand manner, so that President Ye Da could honor the gambling contract......
Huh, that sounds like a no-brainer?
It can't be so easy to execute.
Even if Ye Ning wants to leave Wanda, Li Mo must prove to the other party that the future development of Molong Media is worth Ye Ning's stay, otherwise even if Ye Ning is really sincere enough to join Molong according to the gambling contract, he can stay in the company for a few months first, and then resign in a grand manner......
Who is more stupid than anyone in the business field?
"Mr. Ye, I haven't seen you for a long time," Before Ye Ning approached, Li Mo stepped forward and took the initiative to say hello, "Recently, we have a movie in Molong that is about to be launched, and I want to ask Mr. Ye to support him in scheduling films." ”
"Hehe, I haven't seen you for many days, but Mr. Li still speaks so straightforwardly. ”
Before he could speak, he was pulled by Li Mo to beg for a film, and Ye Ning was also a little crying and laughing.
After a few words of greeting, Ye Ning pulled out a man in his thirties from behind him and introduced to Li Mo: "Mr. Li, this is a young director who has just cooperated with our Wanda recently. ”
Cheng Sicheng...... Director: I'm glad to be there. I really hope to see your "Beijing Love Story" as soon as possible, the closed-loop narrative structure composed of the five pairs of characters with their respective plots is very exciting. ”
How did Li Mo know how big a wave his words had set off in the hearts of Ye Ning and Cheng Sicheng......