On the morning of the next day, that is, on the third day of July, Tianming Automobile Company officially announced the company's vehicle sales performance in the first half of this year, and according to Zhou Jingming's instructions, the car sales in June were listed.

Not long after Tianming Automobile Company announced its sales results for the first half of the year, SAIC Volkswagen and FAW Hongqi also handed over their report cards for the first half of the year.

The three domestic car manufacturers have a significant increase in sales, and among them, especially the data of Tianming Automobile Company is the most conspicuous, especially after entering March, thanks to the production of the Detroit branch plant in the United States, the overall sales of Kirin sedan directly showed a huge leap, and the sales volume of the month increased by more than 2,000 units compared with January and February!

Of course, the largest increase in sales is naturally in the month of June, not only compared with the previous month soared by nearly 10,000 units, an increase of 100%, but also in the sales area is also broader, the sales network has successfully expanded to the United States and Germany outside of the United States.

In addition to Tianming Automobile Company, FAW Hongqi's sales are also gratifying, especially the Hongqi Dongfeng car, which is particularly popular in the European and American markets, with low prices and good performance, making this car just on sale in the European and American markets. It has won the favor of consumers, in the compact car, even the Phoenix brand car, in terms of sales can not compare with the Hongqi Dongfeng car.

At the suggestion of Zhou Jingming, FAW Hongqi has also successfully developed Hongqi's second sub-brand sedan, which is positioned as a B-class car, which is currently in the process of performance testing and is expected to be officially released and put on the market soon.

In addition, SAIC Volkswagen, after more than five years of development, the annual production capacity of the two major production bases in Shencheng and Jinling has also exceeded 100,000, and in the first half of this year, it has also handed over more than 50,000 sales results, but most of these 50,000 are business orders, and there are not many flows to the private car consumer market, only about one-fifth.

In general, since the nineties, the performance of domestic car companies has been very good, reflecting the current thriving domestic automobile market.

After the three car manufacturers announced their sales in the first half of the year, many newspapers also reported such news one after another, and Shencheng's "Oriental Morning Post" made a comprehensive comparison of the sales of the three car manufacturers, and then sorted them out and published them in the newspaper for consumers to consult.

In addition, at the end of the article, "Oriental Daily" analyzed the reasons for the sharp increase in sales of Tianming Automobile Company in June, and attributed this matter to the World Cup with a high probability.

After the "Oriental Daily" published this report, it immediately aroused heated discussions among consumers, especially after seeing the sales of Tianming Automobile Company, they were even more shocked.

"In the first half of the year, more than 80,000 cars were sold, and the sales volume of Tianming Automobile Company was more than that of SAIC Volkswagen and FAW Hongqi combined!"

"What's more, the sales volume in June has reached more than 30,000 units, and the Kirin sedan alone has sold more than 20,000 units, an increase of more than 100%!"

"It's really terrible, the sales volume has increased by more than 10,000 in a month, how did Tianming Company do it?"

"Didn't you read the end of the article? June is the World Cup, Tianming Company has spent a lot of money to sponsor this World Cup, and there is no shortage of Kirin cars on the World Cup field. ”

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Not long after the publication of the "Oriental Daily" report, the debate in the society about the sky-high price of sponsorship of the World Cup gradually calmed down, because the sales in June have been placed in front of all doubters, and in the face of such a surge in sales, no amount of debate will seem weak.

Of course, not everyone will stop criticizing Zhou Jingming because of such a sales achievement, and some people still insist that "this is only a month's sales in June, and it doesn't mean anything, the extra 10,000 sales can't completely recover the sponsorship fee of 100 million."

However, compared with before the release of the sales report, the debate on whether marketing should be carried out through high-priced sponsorship of sports events has been reduced a lot, and domestic automakers such as SAIC and FAW are also shocked by the huge advertising effect of sports marketing, and are considering learning from Tianming Automobile Company and using sports marketing to improve the company's brand influence.

It can be said that Tianming Automobile Company's sponsorship of the World Cup to domestic automakers has opened a door to a new world.

In this context, the month-long all-staff discussion finally came to an end, and Zhou Jingming also used practical results to show everyone the importance of "marketing" in modern business activities.

After announcing the sales results of the first half of the year, Zhou Jingming put his energy back on his work, and then the focus of the entire company's work is to develop a "family car" belonging to China, but before the official project is established to develop a family car, Zhou Jingming also needs to end the previous project, that is, the development project of the ESP system.

In fact, after the joint efforts of the project team members some time ago, the development process of the ESP system has been completely completed, and the final performance test is currently underway.

In the laboratory of the automotive electronics factory, Zhou Jingming is standing aside, the technical staff of the project team are busy in a nervous and orderly manner, the experimental instruments in the whole laboratory are lit up or red or green, and the technicians are debugging the testing instruments while making records.

This is the fifth performance test of the ESP system, and it is likely to be the last, the first few times, in view of the problems existing in the test, the project team has made corresponding improvements, as long as this time can pass the test, then next, you can officially carry out the loading test.

The previous tests are all prepared to improve the probability of success of the loading test, because in any case, the ESP system is ultimately assembled on the car, and the results of the external test are good, but if the handling stability and safety cannot be improved in the extreme situation, then this research and development is a failure.

One after another working condition information is input into the testing instrument, and the information is transformed into a corresponding excitation signal after the transformation of the testing instrument, and finally transmitted to the ESP system, which makes the final feedback.

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As the minutes ticked by, and the performance test was drawing to a close, the testers turned off all the instruments after about five minutes.

"Mr. Zhou, the indicators are normal, and after the corresponding incentives are entered, the feedback time of the system is also very timely, which can fully improve the stability of operation under extreme working conditions. The technician in charge of this performance test walked up to Zhou Jingming and said excitedly.

"Very good, then the next step, let's start the loading test, only through the loading test, this project can be regarded as the final end. Zhou Jingming nodded with satisfaction, "In addition, you can start the drafting and application of patents, and before September, all patent applications must be submitted." ”

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