2010 was a year of upheaval for China's real estate market.

As the 4 trillion plan gradually came to an end, a double-edged sword fell into the world, and good and bad things happened together.

Enjoying the benefits of boosting domestic demand, it is natural that it will also have to bear the price of inflation.

Although scholars and officials have long seen that the situation is not good, the state is such a huge machine, and it can be released and accepted whenever it is said.

Economic exploration is always a matter of crossing the river by feeling the stones, and it hurts the head and feet.

At present, the more obvious and urgent disease in China is in the real estate market.

Whether it is caused by 4 trillion yuan, or the inevitability of years of economic development, the rise in housing prices this year is objectively quite bluffing.

Therefore, this year's real estate market regulation and control policies are frequent, unprecedented, from the beginning of January "national eleven", to April 17 "national ten", proposed to resolutely curb the chaos of excessive rise in housing prices in some cities, regulation and control layer by layer, the state to control housing prices urgently.

As an entrepreneur who has experienced it once, Yao Yi knows that on September 29 in the near future, there will be another large-scale regulation.

On September 29, 2010, the relevant ministries and commissions issued the "Five Measures", which introduced unprecedented measures such as loan restrictions and purchase restrictions, especially requiring "cities with excessively high housing prices, rapid rises, and tight supply to limit the number of housing units purchased by households within a certain period of time."

It is precisely because of the purchase restriction that Yao Yi remembers that many large real estate groups have produced varying degrees of unsalable sales, new projects have been frustrated, and the return of funds is unfavorable.

But no one knows, it's all just the beginning.

In Yao Yi's own words, that's where this is.

It is worth mentioning that the scheduled date of the listing plan of the housing search network is October, and Mo Yuanquan has been operating in Tianjing for many years, and it is estimated that he has received a lot of news before he dares to be so sure.

After the introduction of the "929 New Deal" in the last generation, Mo Yuanquan's online listing was successful, and he immediately took over the sales tasks of many buildings.

In October, the real estate network can be said to control most of the channels of real estate network sales in the country, and it is majestic for a while.

Once the housing search network is developed and listed along the trajectory of the previous life, and the national channels are deepened and solidified, it will be much more difficult for Yao Yi to deal with it.

The top priority is to continue to expand the influence of the home network, and it is necessary to uproot the Shangjing branch of the housing search network and give a warning to the financiers behind the housing search network.

Now although Wang Hui has been divided by Yao Yi for more than half of the market, he is still actively responding.

In the office, Mi Meng was reporting Wang Hui's dynamics to Yao Yi.

"Boss, after the opening of the real estate network, we have made an appointment with more than a dozen real estate companies to discuss business cooperation, and the main direction of cooperation is the integration of advertising and promotion of new projects, and now only two small enterprises have been negotiated. ”

"The only big market is the Victorian style under the name of Shengfa Group, I heard that it is the result of Chen Ping's insistence. ”

Yao Yi's left index finger jumped on the table, and he said calmly: "Chen Lin fell out with Wang Hui in the store last time, but I didn't expect to be able to calm down and talk about cooperation with Wang Hui again." ”

Yao Yi sighed secretly in his heart, Chen Lin and his old man just want to work against each other, and if they want a free client of the home network, they have to use the client that is charged by the house search network, purely with the attitude of not wanting to cheap the Yao family.

Yao Yi thought of Yan Wen's evaluation of Chen Lin again, seeing the small profits and forgetting the righteousness, the qi was narrow and could not tolerate people, and it was really to the point.

Mi Meng continued: "According to the information collected, three of the top ten intermediaries have used the client of the house search network, namely Maple Leaf, Lehe, and Century Real Estate. However, although they use the client, they are also dissatisfied with the charging standard, thinking that the client price of the house search network is too expensive. ”

Wang Hui had no choice but to give them another rebate on the basis of a 20% discount, but the final figure is unknown. ”

Yao Yi's brows stretched, Wang Hui couldn't resist the pressure to engage in promotions.

This means that Wang Hui has run out of options, after all, he has invested more than 40 million in Shangjing, and if he does not make a profit as soon as possible, it is likely to cause bad debts and have an impact on Mo Yuanquan's management.

Yao Yi said with a smile: "Chen Lin doesn't have to worry about him, there are more than fifty large and small real estate projects under construction and for sale in Shangjing City, and the Victorian style project was not ranked high when it was valuated." ”

"Its plot ratio and greening rate were high at that time, and the land was close to the mountain terrain in the west, and the surrounding environment was relatively pristine, with average supporting facilities and modernization. It was originally a good place to make a single-family villa, but Chen Lin was probably short of money and had to build a community, so he wasted his advantages. ”

"A community without supporting facilities is very unattractive to those who just need it, and I can't see it yet, but wait a while......"

Yao Yi expressed calmness about Chen's rebellion, and in his opinion, Chen Lin was simply killing himself.

It is only a matter of time before Yao Yi kills the house search network in Shangjing, and after Yao Yi fully controls the online market, Chen's team will make their real estate sales expectations lower, and the pre-sale sales will be absolutely bleak.

When the "929 New Deal" was released and the country shrank its monetary base, only enterprises that sold their houses quickly could survive. According to such rules, the Chen family is likely to be choked by this Victorian style, and once the capital chain is broken and the development progress is damaged, it is likely to face the crisis of bankruptcy and liquidation.

At that time, the Yao clan will continue to expand, because the only one who can take over the Chen mess in Shangjing is the Yao clan.

Mi Meng saw her boss lying on the chair and swaying slightly, a smile appeared on the corner of her mouth, and she understood that Yao Yi was calculating others again.

Why does the boss always like to lie in the chair and think about problems?

Mi Meng decided to find time to give it a sneak try.

Of course, Yao Yi didn't know what Mi Meng was thinking, and at this time he had already thought about the next arrangements.

It's mid-July now, and time is running out, and Yao Yi's long-prepared plan can also be activated.

"Mi Meng, you will call Liang Tiantian in a while, and ask her to come to the company in the afternoon to discuss advertising shooting, if you are not free in the afternoon, you will make an appointment in the evening, and so on, you must make an appointment until someone arrives. ”

"This advertisement will be handed over to Majestic Culture Communication, the largest advertising company in Shangjing, so you can prepare and have a meeting together in the afternoon. ”

Prior to this, Yao Yi had been giving up the resources of the two large advertising companies controlled by Yao's Group to Wang Hui, firstly, in order to let Wang Hui make a lot of money by the way, and secondly, the time had not yet come, and it was not cost-effective for the weak Yaojia.com and Wang Hui to compete for resources, but would arouse the vigilance of the other party.

At this time, the home network is full-fledged, on the contrary, Wang Hui is a bit of a phoenix, which is the best time to counteract.

Chen Meiqi, the boss of Majestic Culture Communication Company, once served as Yao Qi's secretary and has always been taken care of by the Yao family.

Yao Qi once encouraged her to pursue her dreams bravely, jumped out of Yao's Group to start her own business, and even lent her an interest-free loan to start a business, which is how Majestic cultural communication came about.

After Chen Meiqi successfully started a business, in order to repay Yao Qi's kindness, she took the initiative to convert Yao Qi's start-up capital into 25% of Meiqi's shares. However, she didn't tell anyone about it, only Yao Yi, Yan Wenxiang and a few other close people knew.

At the beginning of the year, Wang Hui invited Chen Meiqi to go out of the mountain to do advertising planning for the housing network. Chen Meiqi immediately called and asked Yao Yi again and again, until Yao Yi begged the aunt to collect the money, and then she was relieved to make a TV commercial for Wang Hui.

Now Yao Yi wants Chen Meiqi to make a TV commercial, of course the other party agreed, and even the aunt who watched Yao Yi grow up smiled: "I have already prepared the advertisement for you, there are two heroines, Liang Tiantian and Mi Meng, and I think the male protagonist must be Xiaoyi." ”

Yao Yi couldn't cry or laugh: "Aunt Chen, think about it, if my father knew that I was going to shoot an advertisement, he would have to beat me to death." ”

Chen Meiqi said happily: "You can deceive others with this set of nonsense, but you can't deceive me." The first time I saw an advertisement on your home network, I knew it was you just by looking at your figure. also said that he didn't shoot commercials, but he obviously filmed them. ”

Yao Yi: "......"

"That's it, I'll come to your company for a meeting in the afternoon to discuss the specific advertising plan. ”

Chen Meiqi simply hung up the phone, leaving Yao Yi alone with the phone and her brows jumping.

I forgot that Chen Meiqi was my father's fan sister back then, and it was an open secret that she had a crush on Yao Qi.

She knew that she had nothing to do with Yao Qi, and after she went out to start a company, she set her sights on Yao Yi and Yao Ling.

She wanted to introduce her nephews and nieces to Yao Yi and Yao Ling several times, but if she couldn't be a husband and wife, it was good to be an in-law.

Now that she has seized the opportunity, if she really wants to intervene in the advertising shooting to make herself the leading actor, Yao Yi only feels a headache.

Mi Meng looked at the boss's uncertain face, and said tentatively: "Boss, isn't Mr. Chen bad at talking over there?"

In her opinion, her boss may have been rejected, so her face was a little unbearable.

The corners of Yao Yi's mouth twitched, it's not easy to speak? It's just too easy to speak, and what he says is better than what he sings.

No, I want to be a quiet beautiful man, a sleeping rocking chair man, and my attributes of showing up do not match my own personality.

We must put an end to Chen Meiqi's delusions and let her retreat.

He thought about it for a while and called another advertising company he controlled and informed him to come to the meeting in the afternoon.

Hanging up the phone, Yao Yi Zhengse said: "Meiqi Culture has advertised for Zhaofang.com, and the advertising plan for us is not only the same but also very insincere, so we want to change companies, do you understand?"

Mi Meng was stunned for a moment, and said in her heart, what does this matter to me? But she still nodded and said, "The boss is wise." ”

Yao Yi breathed a sigh of relief and waved his hand: "Hurry up, the key task this week is to shoot advertisements, if you have a good idea, you can refine it first, and you can put it forward during the meeting." ”

Mi Meng sighed, obviously without any energy.

Yao Yi immediately said: "Once adopted, the reward is the desert solitary smoke straight package of Dunhuang Treasure Pavilion." ”

"Good boss, I will definitely try to come up with ideas and never disappoint the boss's expectations. ”

Mi Meng's eyes were shining, as if the roasted whole sheep with a red rope had been brought to him.

Yao Yi saw that she regained her strength, and said with a smile: "Liang Tiantian doesn't need you to contact you, I will go to the TV station to talk about the contract for advertising broadcasting, and go to Liang Tiantian by the way." ”

"Good work boss!"

Mi Meng knew that Yao Yi was to reduce her workload so that she would have time to conceive an advertising plan, and a unique smile appeared on her face.

……

Two hours later, Liang Tiantian pushed a cup of tea in front of Yao Yi.

"This year's new tea, try it. ”

"Before the rain, I have to say that your TV station is really corrupt, and there are still such superb teas, and my dad doesn't have many of them. ”

Yao Yi took a sip of tea unceremoniously, tasted the taste carefully, and frowned: "The taste is not right, is this Longjing?"

Liang Tiantian glared at him angrily and said, "Of course not, do you think our TV station is your home?

Yao Yi was stunned, why did this good guy turn around and start scolding?

His heart moved, and he remembered something, so he smiled and said, "How is it?

Seeing Liang Tiantian's somewhat surprised look, Yao Yi knew that he had guessed correctly, and he continued to laugh and said: "How is the environment? ”

In this period of time, the house worth three million naturally has its expensive reason, whether it is the material, brand, design is very particular, this set of Yao Qi left the duplex building was originally intended to receive VIPs, and now it has become Liang Tiantian's private residence, the specifications are indeed very high.

Liang Tiantian rolled his eyes and said, "I don't have the fortune to live in your house, so let's rent it out and give me rent." It's too corrupt for me to live with. ”

Yao Yi said with a smile: "What kind of corruption is not corrupt, this is what you deserve as the spokesperson of important science and technology, there is a contract in black and white to testify, no one can say anything about you." If you want to live, you can live in a down-to-earth manner, and if you feel that the house is too big and lonely, you can take your uncle and aunt over to live together. ”

Liang Tiantian also put on a smiling face, and looked at Qiu Bo and said, "Since we have already signed the contract, when will we transfer the house?"

Transfer?

Although he knew that Liang Tiantian was joking, Yao Yi was still slightly stunned.

In terms of Liang Tiantian's character, things that have already been decided are generally not mentioned again, and they will be mentioned unconsciously at this time, indicating that she has really had something to do recently.

Is it a lack of money, a gift, or a family member is sick?

Yao Yi said slowly: "If you are short of money, you can tell me that we are friends." ”

For Liang Tiantian, Yao Yi still retains considerable respect and gratitude, it stands to reason that Liang Tiantian's income is not low, and there should be no shortage of money, but since she didn't say it, he didn't want to ask much, just expressed his position directly.

Seeing Liang Tiantian's appearance of wanting to speak and stopping, Yao Yi knew that something really happened, otherwise Liang Tiantian, who had always been cold and decisive, would not be so hesitant.

"If you need to arrange a hospital, I can also help here, and the director of Shangjing First People's Hospital knows my dad well. ”

Yao Yi said while observing the other party's expression, seeing that Liang Tiantian's brows were still tightly locked, his heart moved, and he said slowly: "Is it a matter of politics?"

Liang Tiantian's delicate body was shocked, Yao Yi understood in his heart, and guessed correctly.

Yao Yi put down the teacup and said with a smile: "I'll just say that it's a little strange today, you made me wait for so long, and Director Li never appeared." Let me make a bold guess, is there something wrong with Director Li recently?"

Liang Tiantian lowered his head, and his voice became gentle: "Yao Yi, my godmother was wronged, if you can help me this time, I will definitely repay you in the future." ”

Liang Tiantian looked at Yao Yi's eyes and suddenly showed shyness, and the whole person was stunned, as if he had made some strange decision.

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The event starts tomorrow