The price ended up falling on the 10-second 80,000 pair.

Calculated as a monthly advertising fee of 3 million, a 20% discount of 2.4 million is also 2.4 million.

A total of 7.2 million in three months.

Yao Yi struck while the iron was hot and directly made another request, asking for installment payment.

It's not that Yao Yi has no money, not to mention 7.2 million, even if it doubles, he can afford it.

But he wasn't happy, and there was no need for it.

A one-time payment is not in line with economic costs, but also contrary to marketing theory.

When the contract is signed, the value of the goods is raised to the maximum, while the value of the money paid decreases.

Take buying a house as an example.

When the house price is controllable, the concept of using a commercial loan of 300,000 yuan to buy a house and repaying 2,000 yuan a month, and using 300,000 yuan in cash to buy a house and pay it off at one time is completely different.

The former is an overdraft of 300,000 in purchasing power, but retains 300,000 in cash.

Not to mention the stress-free life, you can even get other benefits through the appreciation of cash.

Coupled with inflation, the value of the $2,000 monthly payment will gradually decrease, and even after a few years, $2,000 is nothing to the homeowner.

The latter directly paid for the existing purchasing power of 300,000 yuan, and the first thing that was lost was the ability to respond to emergencies, and the second was the ability to increase the value of the currency.

There is nothing but the house, which is a commodity.

As a business veteran, Yao Yi naturally will not choose to pay in a lump sum like young people who are stunned.

When the overall economy is up, as the economy grows, people's purchasing power increases, and the value of money decreases relatively.

Twenty years ago, the richest people in the county were called 10,000 households.

Twenty years later, 10,000 yuan can't even afford a square meter of some real estate.

At the end of the year, the value of one million may become seven hundred thousand.

To put it simply, for an advertising contract of 7.2 million, if you choose a one-time payment, you will pay 7.2 million.

If the payment is made in installments, the longer the time is delayed, the actual value of the payment will be less than 7.2 million, except that the amount of payment remains the same.

Although Yao Yi has more than 40 million cash in his hands, behind his opponent, the Shangjing branch of Zhaofang.com, stands an industry giant with a market value of more than one billion.

The marketing war is a process of mutual consumption, and if he wants to win this battle and win the beauty, he must take every big money to the extreme and make the details perfect.

"Installments?"

Ou Taichang squinted his eyes, looked at Yao Yi carefully, and instinctively wanted to refuse.

As the head of a company, he has seen too many advertising contracts and knows the minds of advertisers very well.

In order to save costs and achieve the purpose of installment payment, some advertisers have many private banquets.

However, who is he Ou Changqing, Shang Jingtai promoted the youngest director unusually.

single-handedly built Shangjing TV into the biggest promoter of domestic second-tier TV stations.

Will he look down on those so-called feasts?

He smiled and bowed, in fact, he was typing a draft in his belly, how to make this young man retreat without hurting Yao Yi's face.

After all, local enterprises also have to be taken care of, and the words are needless to say so ugly.

He saw Yao Yi sitting quietly opposite, looking calm and relaxed, and he couldn't help but move in his heart.

This person's appearance, temperament, and this calm that is at ease with what he encounters, as if he has seen it somewhere.

As a leader who was born at the grassroots level and has experienced battles, Director Ou Tai's memory is very outstanding, but he will never forget anyone he has seen.

He was pretty sure that Yao Yi and he hadn't met before.

The book of memory was opened, and the faces surnamed Yao jumped out one by one.

Suddenly, the name that shocked Shang Jing suddenly appeared in his heart.

Yao Qi!

Ou Taichang's pupils contracted, and he suddenly found that Yao Yi's appearance was seven points similar to Yao Qi in his memory.

Cold sweat broke out on the top of his head, it turned out that the other party's calm appearance was not just at ease, it was clear that he was confident and wise.

blamed himself for sitting in the position of the director for a long time, and the high-ranking and powerful center of gravity was sluggish, and after chatting for a long time, he didn't even look at Yao Yi's appearance carefully.

I was just surprised by the other party's youth and promising, and didn't associate it with other aspects.

Yao Yi, Yao, when you hear this surname, you should have paid attention to it a long time ago.

If it had been 18 years ago, he would have recognized Yao Yi's identity at first sight.

Fortunately, his cautious personality and habit of playing the manuscript made up for it, and he didn't push things to a more embarrassing point.

Director Ou smiled and said: "If you want to be a local enterprise, if I don't support it, it will seem that I, the director, am stingy." ”

When Liang Tiantian heard this, a trace of surprise flashed on her face, she had been at the TV station for several years, and it was the first time she had heard Director Ou make concessions on the advertising contract.

Even the sponsor of Liang Tiantian's program "Super Saturday", the advertising fee is as high as 10 million before and after, and it is all paid in full, and no one has any privilege to talk about.

She glanced at Yao Yi quietly, becoming more and more curious about Yao Yi's identity.

The person who can make Director Ou Tai change his principles has definitely an unusual background.

Ignoring Liang Tiantian's slander, Ou Changqing continued: "I will set a precedent today, with a one-year period and four payments. Mr. Yao, what do you think?"

Ou Changqing was afraid that Yao Yi would not be satisfied, so he simply dragged the time to the longest within the scope of his authority.

In case Yao Qi had dinner with the big leaders of the province and Taiwan one day, and asked, he could be regarded as having an explanation and forming a good fate.

"Director Ou has a heart. ”

Yao Yi smiled faintly and reached out to shake Ou Changqing.

The other party's bottom line dived so fast, how smart as Yao Yi didn't understand.

He sighed slightly in his heart, seeing the change in Director Ou's slight expression, he was afraid that he would be recognized again, and he didn't know whether to be happy or depressed.

Yao Qi's ubiquitous influence helped Yao Yi win the ancillary conditions of the contract.

Ou Changqing said: "For specific things, let Liang Tiantian take you to do it, I will have a meeting to hold in a while, so I won't send it." ”

Yao Yi nodded: "Chief Ou is polite, you are busy first, then I won't bother." ”

After Yao Yi and Liang Tiantian left the office, Ou Changqing wiped the sweat on his forehead with a tissue, then crumpled it into a ball and threw it into the trash can.

The eighty-year-old lady was so nervous that she almost capsized in the gutter, can she be happy?

However, this time I received a good fate with Yao, and I will have a good reward in the future, right?

Calm, calm, there will be a meeting in the afternoon, and the affairs of young people will be left to Liang Tiantian.

Ou Changqing picked up the briefcase and walked out of the office with a friendly face.

……

Inside the aisle of the TV station building.

"Miss Liang, thank you very much today, when you have time, you will definitely have a meal. ”

Yao Yi stretched out his hand as he spoke, ready to shake hands with Liang Tiantian, and then left.

Liang Tiantian is a mature professional woman, so she should be able to hear that "having time to eat" is an excuse.

Yao Yi can help Liang Tiantian in other ways, but the two of them are alone in this kind of thing, the less the better.

Others are celebrities, living in the spotlight, and too many private meetings with her are easy to get involved in scandals, and the paparazzi don't care if you are talking about business or not.

As long as men and women coexist, even in public.

As far as Yao Yi knows, the gossip lace in the future will be even more terrifying, and men and men can make up stories when they eat together.

Liang Tiantian didn't stretch out his hand, just looked Yao Yi up and down, shook his head slightly, and said, "Although I don't know what method you used to make Director Ou make a concession that has never been made, but you have to leave now, it's still early." ”

Yao Yi was a little surprised, thinking that she would simply say goodbye to it, "I don't know what advice Miss Liang has?"

Liang Tiantian saw Yao Yi's expression change, and said indifferently: "There is more than one leader in the TV station who has the authority to discount advertising fees, do you really not want to go with me?"

Yao Yi immediately nodded, put on a rather kind smile, and hurriedly asked, "Who is this leader?" ”

Liang Tiantian glanced at Yao Yi, probably a little unable to stand Yao Yi's sudden enthusiasm, and finally said, "Follow me." ”

The two walked together, and Yao Yi knocked on the side and said: "By the way, this leader is the deputy director in charge of advertising bidding?

Yao Yi believes that in addition to the director, only the leader in charge of the advertising bidding business has the relevant rights.

As for why there is still a discount to play after Ou Taichang makes a decision, it is really beyond his understanding.

"Director Li is not in charge of advertising bidding, but she is in charge of finance. ”

Liang Tiantian's voice came slowly, and with her tall and graceful figure, it gave people the illusion of happiness in the garden.

She continued: "There is a preferential system for advertising and investment, and there is naturally a financial one, but the mouth is different. ”

"Of course, most people don't know the difference, and they haven't studied the policy. So as I said earlier, this is a special discount. ”

Yao Yi suddenly, slightly arched his hand, and said earnestly: "Thank you Miss Liang." ”

He knew it was a great favor.

Liang Tiantian glanced at Yao Yi again, thinking that Yao Yi was indeed a wonderful person, and his brain was spinning so fast.

Ordinary people will follow the conversation and ask questions and take the trouble to ask questions.

But this Teacher Yao seems to be different from other people, just listening to it, he understands it, but his attitude is just right.

He understands what I mean and remembers my favors.

Of course, this person is also very resolute, if he hadn't prompted him, he would have directly shook hands and said that he wanted to leave, plus the fake sentence 'I have time to eat', his personality is almost the same as himself.

The two were silent all the way, but it was a tacit understanding.

Director Li is a woman, who looks a few years older than Ou Changqing.

When I heard that it was Liang Tiantian who brought the people, Director Li immediately gave the green light and used one of the special places that she only got three times a year, and directly reduced the advertising fee from 2.4 million yuan per month to 2 million per month!

Shangjing Satellite TV's prime-time ten-second advertisement, once a day, only two million a month!

This time, it's really bottomed out.

The only strange thing is that Director Li didn't ask about the specific situation of Yao Yi's company at all, but just pulled Yao Yi to ask some parents.

If it weren't for the fact that Director Li still had a party at night, I am afraid that she would have to invite her to dinner at night to get out.

Finally walked out of Director Li's office, Yao Yi looked dazed, things were going too smoothly.

This Director Li, obviously doesn't know himself, why would he wave his pen and pass directly?

Rao is Yao Yi's two lives, and he didn't have a clue.

Liang Tiantian said: "Tomorrow you send someone to hand over your advertising plan to the advertising investment department, and quickly sign the contract, by the way, the down payment is best paid within a week, so as not to get the time when the investment promotion department people talk verbose, affecting the future advertising." ”

Yao Yi nodded again and again, and finally couldn't help asking, "Are you Li Taichang so good?

Liang Tiantian said: "Director Li is known as Tieguanyin in the stage, if you think about this title, you will understand." ”

Yao Yi nodded slightly, but he knew it in his heart, "Please thank your godmother on my behalf, and if you have the opportunity, you will definitely thank you in person." ”

Only this answer can explain the posture of Director Lee.

"You know again?"

"Of course, you mentioned it before. ”

Liang Tiantian smiled, "It's really worry-free to deal with you." ”

Yao Yi also nodded, "The hero sees the same thing." ”

Liang Tiantian stretched out her hand, and this time it was her turn to give the eviction order.

"Then, Teacher Yao, don't send it slowly, when you have time, I'll let you invite you to dinner. On my godmother's side, I will convey my gratitude on my behalf, and as for the rest, I don't need it, I really don't need it, it's all within my authority. That's not beautiful. ”

Her three words "other" are very connotative.

Yao Yi stretched out his hand to shake it, watching Liang Tiantian disappear into the TV station building without looking back, and sighed slightly in his heart.

Director Li saved himself 1.2 million yuan in one stroke, which can be big or small.

Originally, he was still thinking about whether to thank him in private, but now it seems that he is vulgar.

It seems that most of this meal can't be escaped.