Chapter 183: Crazy Curve Saves the Country

Driven by 50,000 copies of the printed version of "Word Machine Gun", a small number of people in Shangjing learned about the Yaojia network, some people didn't take it seriously, and some people entered the website according to the title page advertisement.

This has brought the first ray of light to the difficult home network these days.

Combined with organic growth, unconsciously, the number of IP views in a single day finally exceeded 10,000.

Although there is still no fire, you can see that the data continues to increase, indicating that everything is improving, and the employees suddenly feel that the drought has been in the rain for a long time, which is similar to playing online games to fight monsters and upgrades.

What's even more gratifying is that the number of PV views in a single day has reached 30,000, indicating that user viscosity has increased, and the frequency of a single user repeatedly opening the website every day has increased.

The total number of registered users exceeded 1,000, which means that Yaojia.com has finally left the ranks of the grass platform.

In Liu Jue's memory, when the real user network was created for more than 1,000 years, it took three months, but it only took less than two weeks to get home.

In this way, the employees of Yaojia.com are not the decadence at the beginning, but full of enthusiasm.

It has to be said that this is the benefit of a mindset shift.

Yao Yi is very satisfied with this.

The growth of employees is part of the growth of the enterprise, and no one may believe it when it comes to it, but every successful entrepreneur loves his company from the bottom of his heart.

Seeing the company get better day by day is no different from watching a child grow up little by little.

But now is far from the time to sit back and relax, and the gap between the single-day results of the two families still exists objectively.

On the other hand, due to continuous advertising investment, the popularity of Zhaofang.com has also maintained a rising trend, with 60,000 IP views and 270,000 PV views in a single day.

The trend of the housing network is better, but Wang Hui is not satisfied.

His investment is much larger than that of Yaojia.com, but not only did he not get rid of the scale gap, but he was shortened the distance, of course he couldn't be happy.

What he wants is to completely defeat the important family network and monopolize the entire Shangjing.

Obviously, the current results are not enough to achieve his goal.

But Wang Hui's hard life has just begun, Shangjing Daily, Shangjing Evening News and Shangjing's magazines have successively taken a fancy to Yao Yi's articles published on his personal blog, and the long-term invitation for his personal column that he has been talking about before has finally been gradually implemented.

For these invitations, Yao Yi gladly accepted.

Publicity and promotion focus on wave after wave, and breaking the file means being forgotten, which means that the results obtained by previous efforts are consumed by time.

He was worrying about the past on the title page, and he didn't know what to use to succeed him, so the newspapers and magazines came, which was really an unexpected joy.

After he personally came forward for a brief negotiation, newspapers and magazines such as Shangjing Daily and Shangjing Evening News provided him with a column, and Yao Yi officially became a columnist.

Although Yao Yi's previous articles on his personal blog were a bit whimsical, they did not pay much attention to the choice of words and sentences, and they needed in-depth polishing and errata to publish on the print media.

He pondered for a moment, and it happened that he took this opportunity to exercise Mi Meng.

Writing books is what she is best at, and he instills some ideas while guiding, which can greatly improve her planning ability.

Writing is a little different from engaging in copywriting after all, Mi Meng has read a lot of books, but it is best to combine practice to explore the thinking mode of Kumon creation.

However, Yao Yi also put forward his own special requirements for various newspapers and magazines, and the signature of the column should not only write his real name or pen name, but also indicate that his identity is the CEO of "Yaojia.com", and he must also hang the IP address of Yaojia.com behind his position.

Naturally, all newspapers and magazines refuse, how can you make such an excessive request.

But after the witty brother took the lead in consulting Xiang Wannan, the big brother of the same company, the big guy said that there was no problem.

With this second wave of publicity campaigns, registered users have once again entered a period of rapid growth.

The web design of the home network is more humane, the user experience is better, and the overall feeling is stronger than that of the house network, which is an objective fact.

Therefore, although the promotion of Yaojia.com is not as good as that of Zhaofang.com, the user retention rate and viscosity are stronger than that of Zhaofang.com.

These days, according to statistics, the daily IP views of the Yaojia.com website have reached 25,000, the PV views are as high as 70,000, and the average user stay time is eight minutes.

It can be said that the data of Yaojia.com is steadily rising day by day, although it is not enough to threaten the housing network, but it has smoothly passed the most dangerous dark period of all startups.

At this time, these users are all individual users, and there are not many intermediary employees involved, and the services of Yaojia.com for individual users are all free.

Although it has not yet started to make a profit, this traffic has already reached the initial monetization ability.

The same is true for the housing search network in the same promotion stage, which is basically dominated by free users, but because of the scale advantage, it has slightly attracted some thoughtful intermediary employees to register and try it for free.

The statistical results of the housing search network have also been released.

Compared with the steady improvement of the home network, the increment of the house search network is much stronger, after all, the endless push of advertising, the popularity of the house search network is getting hotter and hotter, which is obvious to all, so their achievements are also reasonable.

The number of IP views on their website in a single day is as high as 80,000, and the number of PV views on their website in a single day is even more terrifying at 320,000, which is already four times that of Yaojia.com, which is worthy of being an industry giant.

In the first stage of the confrontation, Zhaofang.com temporarily took the lead, but this was considered his defeat for Wang Hui.

He is as big as a fight, and under his preemptive offensive, he has never seen an advertisement on the street, but this guy is not only immortal, but he can always save the country by taking the wrong side of the sword and relying on the wild road.

At the same time, Yao Yi put alternative promotion methods on the agenda.

After the manuscript prepared for the column was written, it was handed over to Mi Meng for polishing and was not published.

And he embarked on a trip to Fukagawa City.

"Then I'll leave these manuscripts to you, if you don't understand anything, you can ask me at any time. Before leaving, Yao Yi instructed Mi Meng.

Mi Meng nodded heavily, "Okay!"

Yao Yi smiled and looked up at everyone, "During my outing, Liu Jue will be in charge temporarily, and report to her if there are any problems." ”

He paused, pulled Liu Jue to his side and whispered, "Sister Liu, if there is anything that can't be solved, call me to inform me." Well...... If there is really any big trouble, you can find Yan Wenxiang, assistant to the president of Yao's. ”

Next, he looked at You Jialuo again and instructed: "You know Li Ming, if someone wants to make trouble, you can ask him for help!"

"Don't worry, boss, I understand. You Jia shook her pink fist with a look on her hand to me.

Finally, he came to Fan Li, and before he could speak, Fan Li waved his hand, meaning, leave it to me, you can rest assured.

Looking at his expression, Yao Yi smiled with relief, to be honest, he was most relieved that Fan Li was there, Yao Yi was inexplicably relieved.

"Yu Weiwen, let's go. ”

After giving the order, Yao Yi stepped on a flight to Shenchuan.

This time he went to Shenchuan, his purpose was to find Teng Xun to discuss cooperation.

In addition to local advertising, if there is anything that can cause a national craze, it is undoubtedly the Internet.

Although the Internet has not yet reached the point where it will be ten years later, it is still widespread in first-tier cities.

Shang Jing needless to say, if it weren't for relying on the Internet, the home network would be really cool.

In 2010, TV station ratings and home TV usage had not yet dropped significantly, but Yao Yi knew that the Internet had gradually entered the public eye and become a tool for the public to understand information.

And he went to negotiate with Teng Xun this time, his intention was to want Teng Xun to do fixed-point advertising, that is, to lock the login location for the IP address, and place the advertisement in front of the target group according to the region.

On the plane, Yao Yi wrote a business plan, and whether he could convince Tencent depends on whether the business plan can attract the attention of the other party from the beginning.

Now Tencent has not launched this business, everyone's QQ client is quite clean, even if it is not a VIP member, there is no outrageous data flow advertising in the chat bar.

But Yao Yi knew that Tencent would soon spend the business and become their next important profit growth point.

Tencent Baba has such a keen sense of smell, and now that Yao Yi threw the business plan in front of them a year or two in advance, he didn't believe that they didn't take the bait.