Of course, it is not easy to deal with the housing network, otherwise the industry boss has already changed hands, and it will be the turn of the home network to create this "miracle"?

Liu Jue, as a former employee of Zhaofang.com, has a deep understanding of everything there, and there should be no such mentality that only people who are new to the workplace will have.

She admits that the loss in her heart stems from underestimating the enemy.

If she had taken the right position from the beginning and figured out what level of opponent she was looking for, she should have understood that she deserved to lose the first battle.

It can only be said that she wants to make Yaojia.com the next house-hunting network, but she forgets that it takes time to precipitate, and now there are less than 50 people in Yaojia Science and Technology Information, and she wants to shake the industry giants, which is not a miracle, it is a fool's dream.

Liu Jue silently looked at Yao Yi's office, thinking to himself, what are you going to do?

In the president's office, Yao Yi lowered the back of his chair slightly, leaned on it and closed his eyes, thinking about what to do next.

This was a habit he had developed in his previous life, and when thinking about big issues, reclining lightly helped to restrain his mind.

So much so that in his previous life, he was nicknamed "Sleeping Rocking Chair (Yao Yi) Lang" by some active big-mouthed employees in the Yao Group.

Just then, the office phone rang.

"Hey, how are you?"

"Teacher Yao, I'm Liu Wende, do you have time?" Liu Wende's voice came from the phone.

Yao Yi nodded and said, "Of course, is there any problem?"

Liu Wende explained: "That's the case, now that the first printing of "Word Machine Gun" in our city has been sold out, we have come up with an additional printing version, can you see it?"

Yao Yi's eyes lit up slightly, he thought of something, and smiled, "Of course you can, but I want to add something...... Well, I'm going to come to the publishing house, how about we have an interview?"

"Of course. Liu Wende didn't know what Yao Yi wanted to add, but judging from Yao Yi's actions, it should be something very important to him.

Hanging up the phone, Liu Wende didn't think much about it, as long as it didn't affect the normal printing, anything was acceptable.

Yao Yi is not an ordinary author and cannot be treated as equal.

After a while, Yao Yi drove to Shangjing Culture Publishing House.

He no longer always let Fan Li follow, the company is on the right track, and Fan Li, the head of the security section of the bare-bones commander, should also take office.

Now that the housing network has been eyeing the home, although the probability of Wang Hui making the next three roads is not high, it is always right to prevent micro problems.

Seeing the door of Shangjing's literature and art, he suddenly thought that he had not been to the publishing house since the fire of "Word Machine Gun".

He was a little embarrassed, he was also a layman, and he had to ask someone to think of it.

Yao Yi laughed at himself, and then walked into the publishing house.

Liu Wende had been waiting in the hall for a long time, and when he saw Yao Yi coming in, he greeted him with a smile, "Teacher Yao, you are a real person, you haven't seen you for a few days, you should be called Boss Yao!"

Yao Yi smiled, "Small fights, no climate, see laughter and laugh." ”

"How dare you laugh, Mr. Yao, you are a real person, your generosity, we have seen it. ”

Liu Wende would not really believe in his evil.

There are always traces of people's style of doing things, just looking at his forced first printing of 200,000 copies, this kind of courage is not something ordinary people have.

As it turned out, it was he who won the bet.

Besides, he wants a home network, looking at the whole country, which company dares to have a hard bar with the industry giants when it opens a new business?

Even if it is just a branch, it represents the face of an industry giant.

Before Yao Yi founded Yaojia.com, he should have been able to guess that he was going to face resistance, but he wasn't afraid.

The two walked upstairs again, entered Liu Wende's office, and saw that there was no one inside, Yao Yi asked, "By the way, Brother Qian?"

Liu Wende said helplessly: "Lao Xiang and Xiao Qian are chic, they went on a business trip together two days ago, and they went to the book fair with your books, but I have to keep my house, so I can only serve on my behalf, Teacher Yao don't be surprised." ”

Yao Yi shook his head with a smile, "When I see the outside, they are all familiar people, who talks differently." ”

Although the relationship between Yao Yi and Liu Wende and Xiang Wannan is not good to a certain extent, they can be regarded as friends. The two of them were in awe of him at first, but they only looked at the name of Yao's son, and it was not until the publication of "Word Machine Gun" that they slowly changed this view and had real respect in their hearts.

Similarly, Yao Yi didn't have much of a good impression of the two at first, but for Qian Yi's sake, he had more dealings with the two.

But after slowly getting in touch, the two of them gave him a good feeling, they were reliable, vigorous and resolute, and they wouldn't do one thing in front of him and one thing behind their backs, so now Yao Yi is more casual.

He asked a lot just now, but he didn't want Qian Yi to be invisibly set aside, and it was okay to know that things were not like that.

Liu Wende smiled and nodded, he was afraid that Yao Yi would not be able to put it on the shelf, and he was unwilling or unwilling to make friends with them, so they always had a sense of awe, so that Yao Yi was comfortable, and they didn't have to be afraid of anything.

"I heard Mr. Yao say that I want to add something to the book, but I don't know what to add?"

Yao Yi Zhengse said: "You should know something about the situation of the home network, so I won't explain it in detail." In short, Yaojia.com needs to be promoted to gain higher attention, but at present, Zhaofang.com has a monopoly on Shangjing's local push advertising, so I want to include the advertisement of Yaojia.com in the title page of the overprinted version of "Word Machine Gun" to achieve the effect of promotion and publicity. ”

"I see. Liu Wende understood, the handwriting of the house search network is so big, no wonder there is no momentum on the home network, it does not conform to Yao Yi's style of opening and closing in the past, and there is not even a publicity advertisement, if it is not for Yao Yi's personal blog promotion, and the topic of the house search network in the past two days, I am afraid that the public really knows nothing about the home network.

After thinking for a moment, Liu Wende responded: "This is no problem, I see that it is not enough to advertise on the title page, and it is not enough to advertise without a cover?"

Listening to his suggestion, Yao Yi shook his head, "Using the title page to advertise is already a last resort. It is a bit too much to advertise on the cover, which is not beautiful when it causes dissatisfaction among readers, and it is not conducive to subsequent sales. ”

Advertising on the title page is a temporary method for Yao Yi, which can only last for a while.

And he just needs this time, because the promotion method he thought of took time to complete.

If it weren't for the fact that this idea was really profitable, he would not have had this idea.

Liu Wende, the old Jianghu, thought about it again, "Then let's add a color-printed bookmark? This will not cause readers to be disgusted, but can improve the circulation of advertising items and enhance the effect." ”

Yao Yi's eyes lit up, and sure enough, Jiang was still old and spicy.

"Okay, then this bookmark will be designed by my people, and the design draft will be sent over tomorrow at the latest. As for the increased cost, I ......."

"Hey, no, no, we are all customized in sets, and it doesn't add much cost, it's just a small problem. This reprint is still a hardcover version, and the price has risen to a certain extent. ”

"Well, Editor-in-Chief Liu has a heart. ”

After the talk, the two talked about the printed version of "Word Machine Gun", the number of additional prints, and the intensity of the delivery, all need to be carefully scrutinized, and they cannot be put into the market in one go, which will cause market saturation and cause a flood of new books and worthlessness.

You must know that scarcity is expensive, limited sales, in order to maintain the survival time of a product, and the profits brought by a long time, which I believe that young people in ten years will have a deep experience.

After Yao Yi came home in the evening, Mi Meng rarely watched TV in the living room.

He went and knocked on Mimoon's bedroom door.

Mi Meng, who was wearing pajamas, opened the door and held the book in her hand, "Top 100 Case Studies of Good Copywriting".

This stupid girl looks like a big grin, but it's actually quite hard.

"Uh, Yao...... What's the matter with the boss?"

Mi Meng greeted a little nervously.

Yao Yi shook his head first and said, "Don't call me boss at home, just call me Yao Yi." ”

"Oh, what's the matter with Yao Yi?"

Now she spoke much more smoothly.

Yao Yi took out a blank bookmark and raised it in the palm of his hand, "You have to return to your old job." ”

Mi Meng was suddenly shocked, her face was pale, she quickly lowered her head, and choked up slightly: "I...... I...... I'm sorry, I tried really hard, but I know I wasn't good enough. Right...... I'm sorry, I know I'm holding you back. ”

Yao Yi rolled his eyes, and the ghost knew if he had a problem with his expression or something.

I wanted to surprise her, but she wanted to go somewhere!

I reached an agreement with Shang Jing Wenyi today to include a bookmark for advertising on Yaojia.com in the reprint of "Word Machine Gun". I was thinking that you must have itchy hands after you haven't drawn a bookmark for a long time, and I want you to be happy, really. ”

Mi Meng instantly sobered up, "Huh?"

"Haha, this is the first clarion call for our counterattack, don't dare to be careless. The color of the bookmark should be warmer, it must fit the theme of Yaojia.com, and of course, it must have a certain sense of art, which makes people have the urge to collect and share. By the way, there's also a title page that you need to design. You have a long way to go, but as long as you do it well, not only will you get a bonus, but I will also treat you to a seafood feast!"

Mi Meng suddenly burst into tears and laughed, patting her chest while being shocked: "I will definitely work hard! Thank you for trusting me so much." ”

For different people, different ways of motivation should be used, Yao Yi knows that Mi Meng seems to be outgoing and cheerful, but she is relatively inferior at work.

He simply encouraged: "I don't trust who you trust." After all, in this world, people who can draw are not as good as you can write, and people who can write are not as good as you can draw. It's hard to find a talented girl like Mi Meng, who is both unique in calligraphy and painting. ”

Mi Meng gave him a sweet oil in his heart, and his eyes smiled like crescents.

After so many years of growing up, few people really see or are willing to admit that she has other advantages besides being good-looking.

Yao Yi is a person who really understands himself.

Maybe he didn't put a lot of thought into himself like the suitors of the past.

But people are different after all, Yao Yi understands me better than all superficial men, even if he just accidentally slides his gaze over himself.

She was so excited and moved that she exclaimed, "Wow! Thank you Yao Yi!"

She put her arms around Yao Yi.

Yao Yi stiffened and quickly broke free.

Well, it's actually quite weighty.

A few days later, the first reprint of Word Machine Gun was released, but it was not sold in the same way as the previous version.

The first printing of 200,000 copies of the book was the first to be sold out in Shangjing's local bookstores, so in fact, this first printing was basically only sold in Shangjing, which perfectly fits the target customer group that Yao Yi wants to advertise.

This time, the major bookstores adopted a limited edition sale, limited to one copy per person, a total of 50,000 copies, which means that only 50,000 people can buy additional copies, and the price is higher than before.

In this regard, many readers and parents of students scolded and protested, but as soon as the reprinted version of the book came out, these people rushed to buy it quickly.

But after buying the book, everyone didn't complain, and they got what they paid for.

The hardcover version is indeed much better than the first printed version, and there is even a printed version signed by Yao Yi.

It is said that there will be no more such signed limited editions in the future, and if you buy it, you will earn it.

It doesn't matter what it is, as long as it is stained with the limited edition of the word, the black chicken will suddenly become a phoenix and will appreciate in value.

This is also Yao Yi's marketing strategy, the purpose is to improve the advertising efficiency, and it worked.

The beautifully made Chinese-style bookmarks inside are also very popular, Mi Meng painted a cozy courtyard with a family of three, and men and women in ancient costumes are playing with children in front of the swing under the tree.

Bookmark the book "Everyone wants a home, and if you want a home, you can come to the home network." ”

Soon, in less than a week, all the reprints were sold out.

Shangjing Culture also stopped the publication of "Word Machine Gun", so the citizens had to slow down and digest it.

And the title page of the 50,000 reprinted version of "Word Machine Gun" that was bought back was sandwiched with the promotion advertisement of Yaojia.com, and many parents looked at it with interest.

Yao Yi's first wave of zero-cost advertisements flew like snowflakes to the whole city of Shangjing and reached the target user group.

No, he still has a bit of a cost, after all, he was dragged by Mi Meng to eat a seafood buffet with an average consumption of one hundred and sixty-eight per person.