Chapter 0650: Rolls-Royce Phantom
|||->-> On the first day of the Yanjing Motor Show, Rolls-Royce "Silver Angel" and "Gust" have been successfully booked out of 32 units, which is more than the previous Rolls-Royce sales in the European and American markets in a week!
The purchasing power of China's terror can be seen.
However, the Yanjing Auto Show is still going on, which means that in the next few days, Rolls-Royce bookings will usher in a new wave of growth.
For such a result, Rooney and Van Persie are naturally very excited, because this allows them to see the hope of the revival of Rolls-Royce, and after so many years, they have regained the hope of reviving Rolls-Royce!
Not only that, at the same time as the Yanjing Auto Show began, the production base of Rolls-Royce in Spring City has also entered the planning and construction, and the construction of the production base this time is completely carried out in accordance with the standards of Rolls-Royce's production base in Creweshire, England, and on the basis of the original production line, it has been upgraded as necessary, so that the Rolls-Royce production base in Spring City has a higher technical level.
At the same time, in order to ensure that the Rolls-Royce produced still retains the atmosphere of the British aristocracy, this time the production base planning, Zhou Jingming followed Rooney's recommendation and invited a local planning team in the United Kingdom.
Because the scale of production is not large, coupled with the fact that in order to ensure the characteristics of Rolls-Royce's "scarcity is expensive", this time the production base of Spring City, the annual design capacity is only 10,000 vehicles, which is still Zhou Jingming's consideration of entering the entire Asian market in the future, so he designed such a large annual production capacity, otherwise, the production capacity of 10,000 Rolls-Royce, relying on the Chinese market alone, Zhou Jingming does not feel that it can be consumed.
Although the scale of the production base is not large, the production workshop of Rolls-Royce has very high requirements for the environment, and it is basically handmade, and the degree of automation is very low, so it is not easy to build, and it will take at least a year to be officially put into use.
"How about it, do you still think it's a wrong decision to let Tianming Group buy Rolls-Royce?" In the exhibition area of the Yanjing Auto Show, Van Persie stood next to Rooney, looking at so many tourists around the Rolls-Royce booth, and couldn't help but smile and ask.
In the beginning, Rooney has always regarded BMW as the true son of Rolls-Royce!
"Not to mention anything else, just opening the Chinese market, let Tianming Group acquire Rolls-Royce, it is definitely a very correct decision, but it is not that if BMW acquires Rolls-Royce, it will be worse than Tianming Group, but at this stage, Tianming Group really gave me a big surprise. Rooney also looked at the crowd of onlookers and said with a smile.
On the first day of pre-sale, there were already more than 30 orders, and the production base in China was already being planned, and the chairman also said that the first new Rolls-Royce car after Tianming Group became the owner will be launched soon, which is really exciting!"
"I have a hunch that in a few years, the Rolls-Royce brand will be even more brilliant than it used to be!" Rooney said with a smile as he suddenly looked at Van Persie.
"I also believe that there will be such a day. Van Persie also responded with great certainty.
After the two of them went around the scene of the entire auto show, they also had to sigh that China's auto market is really much hotter than they imagined, and the number of people who came to participate in the Yanjing Auto Show was no less than the traditional four major auto shows in Europe and the United States, and even surpassed in the exhibitors and models.
"By the way, did you arrange the Rolls-Royce Phantom Extended Edition that the chairman asked us to customize?" After the two of them came out of the convention and exhibition center, Van Persie suddenly asked.
When Rooney and Van Persie returned to the UK some time ago, Zhou Jingming specially told them to let the production workshop in Crewe County prepare an extended version of the Rolls-Royce Phantom and then transport it to China.
"I have been preparing for a long time, and in another week, it will be able to be shipped to China. It should be the chairman himself. Rooney said with a smile.
"Almost. Van Persie nodded approvingly.
***
The five-day Yanjing International Auto Show ended quickly, through this auto show, Rolls-Royce successfully entered the Chinese market, not only further enhanced its popularity in the domestic auto market, but also in five days, the number of reservations exceeded 100 at once, more than Rolls-Royce sales in August a month, it can be said that it is fame and fortune.
Before returning to the UK, Rooney and Van Persie came to Shencheng again and found Zhou Jingming.
"This time, after you go back, according to the current reservation order, these cars will be ready, and then transported to China, and the cars will be delivered to the owners as soon as possible. Zhou Jingming held the Rolls-Royce pre-sale list in his hand and said to the two of them with a smile.
Any car owner on this pre-sale list is a well-known entrepreneur in China, and it involves all walks of life, which is enough to see how popular Rolls-Royce is in China.
"Got it, chairman. And the last time you asked us to customize a Rolls-Royce Phantom Extended Edition, it has been done, I have already asked people to transport it to China, and it is estimated that it will be able to arrive in Shanghai in two days. Rooney replied with a smile.
Two days later, a Rolls-Royce Phantom Extended Edition specially transported from the United Kingdom was successfully delivered to the headquarters of Tianming Group, and it was parked in the parking lot of the headquarters at the moment.
Led by Zhou Jingming, Zhao Ke, Wang Yuanchao and other senior managers of the group are all listed, and they are all surrounding this Rolls-Royce Phantom Extended Edition that can be called a work of art, this is the first time they have seen this Rolls-Royce car.
With a diamond silver exterior paint, a warm red interior, and a special wood-trimmed steering wheel, every detail of this car is fascinating.
One of Rolls-Royce's most prestigious cars, the Phantom is arguably the embodiment of the highest level of craftsmanship and the finest materials, with 16 hides used in the interior of a Rolls-Royce, one in natural textured leather for the seats, and the other in textured "trimmed" leather for the door braces and central control panel. All 450 pieces of leather in the car are laser-guided cutting for precision.
No less than six types of wood are used in the woodwork: magnificent mahogany from West Africa, Burr walnut, maple and black tulipwood from North America, oak nodules and elm from Europe, which make up the luxurious interior decoration of the Phantom, and even the wheels are hand-polished.
The sound insulation material of the double compartment makes the Phantom worthy of the title of "the quietest car in the world".
The roofline blends in with the sturdy C-pillar at the rear, adding a calm touch to the car. At the bottom of the car, another curve that runs from back to front and subtly upwards is complemented by the gently descending roofline.
It is precisely because of such luxurious and calm characteristics that this phantom is loved by successful people all over the world.
And Zhou Jingming specially customized such a car this time, not for his own use, but for other purposes.