Chapter 0649 - Popular
|||->->Since the first launch in 1987, the Yanjing International Auto Show has become one of the two most important auto shows in China, and the annual time is also fixed in September.
Although Rolls-Royce has also exhibited in the previous sessions of the Shencheng International Auto Show and the Yanjing International Auto Show, Rolls-Royce was still surnamed "Great Britain" at that time, and at this moment, Rolls-Royce has long changed its surname to "socialism", and this exhibition is also a warm-up for Rolls-Royce to officially enter the Chinese market, Zhou Jingming believes that it will definitely attract everyone's attention.
"It's a good idea to use the show to create an atmosphere, but Chairman, I have a question of which Rolls-Royce should be allowed to enter the Chinese market, or should the whole range enter at the same time?" Rooney continued.
Rolls-Royce is currently selling models, mainly including Phantom, Gust, Silver Angel, Silver Charm and other nearly ten car series, and each car series, contains a variety of configuration options, the most high-end, is the Phantom car, and Gust is equivalent to the "entry-level" Rolls-Royce.
Zhou Jingming pondered for a moment, and then said, "This time the introduction of Rolls-Royce into the Chinese market is just an attempt by us, the whole series is introduced at the same time, the risk is too great, first see how the market reacts this time, and then consider slowly introducing the full range of Rolls-Royce cars into China...... This time, the two cars will be the Silver Angel and the Gust. ”
"Silver Angel and Gust ......" Rooney pondered for a moment before nodding, "Okay, then follow the chairman's proposal and introduce these two cars to China first." ”
After discussing the specific introduction models with Rooney and Van Persie, several people discussed the specific marketing of Rolls-Royce after it was introduced into China, and finally determined that Rolls-Royce's sales in China would not be carried out through any dealers, but by the sales company of Tianming Group.
"Mr. Rooney, Mr. Van Persie, the day after tomorrow, I will take you to Spring City to see the future production base of Rolls-Royce in China, please get ready. After talking about everything, Zhou Jingming finally said.
"Everything is arranged by the chairman. ”
Since it has been determined that Rolls-Royce will be officially introduced into China in October this year, Tianming Group announced such news to the whole society on the morning of the next day, and announced that it will officially accept reservations at this Yanjing International Auto Show, and it can only be obtained by booking.
Not only that, the announcement also stated that in the next year, Tianming Group will build a special Rolls-Royce production base in China, completely realize the "localization" of Rolls-Royce production, and bring benefits to all domestic consumers.
As soon as the news came out, it immediately caused a sensation.
Rolls-Royce, as a world-class ultra-luxury car brand, has always been a symbol of identity and status, for the rich in China, if you can buy a Rolls-Royce, it is definitely the supreme glory, money is not a problem, but in the past, if you want to buy a Rolls-Royce, it is basically impossible, because there is no formal channel to buy.
But now, Rolls-Royce has been acquired by Tianming Group, in a sense, Rolls-Royce is already China's own car brand, and now it is finally going to be introduced into China, which makes those car enthusiasts who like Rolls-Royce how can they not be excited!
The domestic media has also made a lot of reports on the announcement of Tianming Group, since the Tianming Group competed with BMW in the European and American markets to acquire Rolls-Royce, the domestic media have been paying attention to this matter, and now Tianming Group has finally introduced this car brand into China, which can be regarded as a successful end to this matter.
"Rolls-Royce, an ultra-luxury car brand, has officially entered China!"
"A symbol of honor, Tianming Group announces the introduction of Rolls-Royce!"
"Rolls-Royce will build a factory in China, and prices will drop significantly in the future. ”
…………
One report after another has pushed Rolls-Royce's entry into the Chinese market to the top level, and it has also made many domestic billionaires ready to move.
"Reservations are accepted at the Yanjing Auto Show, right?1 How many models do you exhibit this time, I will buy one for each model!" After seeing such news, a wealthy man in Yanjing couldn't help but say excitedly.
"Contact the person in charge of Tianming Group to see if you can customize a Rolls-Royce for me through special channels, the money is a trivial matter...... By the way, the statue of the goddess at the front of the car, let them build it for me in pure gold, the more luxurious the better. Another tyrant who made his fortune on real estate, with a cigar in his hand, instructed his secretary.
For a time, Rolls-Royce has become a new trend for domestic rich people to compete with each other, and everyone hopes that they can buy a Rolls-Royce as they wish.
On the second day of the announcement, Zhou Jingming took Rooney and Van Persie to Spring City, Rolls-Royce production base, Zhou Jingming last came here, he had already talked to the leaders of the automobile development zone, counting the luxury car Co., Ltd. that had moved here before, Spring City, has been centered on the original Xiaofuwa car production base, and a special area has been set aside for Tianming Group to develop luxury cars.
With such treatment, Chuncheng already treats Tianming Group as the same as FAW Group. After all, from the current point of view, whether it is car sales or international popularity, FAW Group still has no way to compare with Tianming Group, a small Fuwa car has solved the employment problem of Spring City, not to mention that if Rolls-Royce can settle in Spring City, it will be of great benefit to enhance the reputation of Spring City "Motor City".
After the domestic tour, Rooney and Van Persie returned to the UK to prepare for Rolls-Royce's entry into the Chinese market.
As time goes by, the 9th Yanjing International Auto Show has officially kicked off, as the main exhibitor of this auto show, Tianming Group has brought all five of the company's current car series to the auto show, which naturally includes Rolls-Royce, which has just been merged into the group.
And Rolls-Royce is not worthy of its super popularity in the world, the silver angel and the two models on display, have become the two most concerned cars at the Yanjing Motor Show, the audience, reporters and those who want to buy Rolls-Royce consumers, will be Rolls-Royce booth surrounded by water.
"Rolls-Royce is different, it looks very luxurious!"
"I heard that the goddess statue alone is worth hundreds of thousands!"
"It is worthy of being the king of cars, so at this point, China's Hongqi car does have a certain gap with Rolls-Royce. ”
"It's not that the latest Hongqi car is made using Rolls-Royce's manufacturing process, if this is raised, I believe that sooner or later, Hongqi car will shine like Rolls-Royce. ”
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On the first day of the Yanjing Motor Show, there were already more than 30 Rolls-Royce Silver Angels and Gusts, which were placed by consumers from all over the country, and the popularity of Rolls-Royce in China can be seen.