Chapter 0663 Joint Venture Negotiations
Hiroshima Airport in the island country.
After Zhou Jingming, Zhao Ke and others arrived at the airport, Jiro Matsushima personally brought a group of company executives to pick them up, which is enough to see how much Mazda attaches importance to this joint venture project.
"Zhou Jun, it's been a long journey, and I've worked hard for you. After seeing Zhou Jingming, Matsushima Jiro hurriedly stepped forward and said with a smile.
"It's really unbearable to bother Mr. Matsushima to come over in person!" Looking at the nearly ten company executives behind Matsushima Jiro, Zhou Jingming said with a little surprise, it can be seen that Matsushima Jiro wants to promote the success of this joint venture more than himself.
"It should be, it should be. Matsushima Jiro nodded with a smile, then pointed to a car in front of him and said, "I'll take Zhou Jun and the others to the hotel to rest first, there is a welcome ceremony in the evening, we won't talk about work today, and everything will be left until tomorrow." ”
The guest is as he pleases, and Zhou Jingming has no opinion on Matsushima Jiro's arrangement, so he followed Matsushima Jiro to the hotel where he stayed.
After a short break, the next day, Zhou Jingming, Zhao Ke, Ma Xudong and others came to the headquarters of Mazda and officially opened negotiations on this joint venture.
"Zhou Jun, we are also old acquaintances, so I won't say polite words, for the joint venture project you mentioned on the phone before, we Mazda are very interested, I don't know if Tianming Group has any special requirements for this?"
"Since Matsushima-kun is so honest, then I will get straight to the point, about this joint venture project, we Tianming Group have listed such materials here, and I also ask Matsushima-kun to take a look. With that, Zhou Jingming handed a document to Jiro Matsushima.
Before coming here, Zhou Jingming and the relevant personnel of the group will finalize the relevant details of the joint venture project, including the equity structure and specific joint venture models, and then set it in the form of a document as the general rules of this negotiation.
Of course, these detailed rules were only unilaterally proposed by Tianming Group, and if Mazda does not agree, it can also make certain adjustments according to the specific situation.
After about five minutes, Matsushima Jiro handed the document in his hand to the rest of the people on the side, then looked at Zhou Jingming, and said, "Zhou Jun, we have no opinion on the rest of the conditions, but I think it is necessary to discuss the shareholding structure and the introduction of models." ”
According to the detailed rules of the Tianming Group, in the equity structure of the joint venture company, the Tianming Group requires 70 percent of the shares, while Mazda can only account for 30 percent of the shares.
The small proportion of equity means that in the future business decisions of the joint venture, Mazda's voting rights will be relatively small, and the annual profit will also be reduced, and in this regard, Matsushima Jiro felt that it was necessary to fight for it, and the proportion of 30% equity is really a bit small.
"Matsushima-kun, please speak. Zhou Jingming replied with a smile. Since it was a negotiation, the two sides naturally wanted you to come and go, and he didn't expect Mazda to carry out it in full accordance with the requirements of Tianming Group.
"According to Zhou Jun's document, in the joint venture, our Mazda's equity is only 30 percent, which is really a little less, my idea is, since it is a joint venture, why can't the equity share be divided in half?" Matsushima Jiro looked at Zhou Jingming and said.
"Matsushima-kun, 50% of the equity share is too small for us, so I can't agree to such a request. Zhou Jingming shook his head with a smile and said.
When Matsushima Jiro heard this, he couldn't help frowning, "If Zhou Jun insists on such equity distribution, then it will be difficult for us to continue to talk about it in the future." ”
Although Mazda attaches great importance to this joint venture opportunity, it will not rely on Tianming Group for all conditions, otherwise, such a joint venture will lose its original significance.
"Matsushima-kun, since it's a negotiation, there has to be a bargaining process, isn't it?" Faced with Matsushima Jiro's toughness, Zhou Jingming said with a smile. Matsushima Jiro's words Zhou Jingming also smiled, he would not believe that the other party would give up this opportunity so easily.
Matsushima Jiro also knew that his attitude just now was a little reckless, and it was indeed inappropriate for him to say such things as he had just begun the negotiations.
In the following time, the two sides conducted further negotiations on the equity distribution of the joint venture company, and finally Zhou Jingming and Matsushima Jiro both made certain concessions, and the shareholding ratio of Tianming Group changed from the original 70 percent to 60 percent, while Mazda held 40 percent of the shares, which is actually exactly the same as FAW-Volkswagen.
After talking about the shareholding ratio, Matsushima Jiro's mood also became relaxed, and next, it was the turn of the introduction of models, Matsushima Jiro is striving to bring the Yixuan SUV to the island country.
"Zhou Jun, we don't have any special opinions on the models produced by the joint venture car companies, but it would be better if the Yixuan SUV could be introduced at the same time. Matsushima Jiro said sincerely.
"If you introduce three models at the same time, is it not conducive to management, I mean, first use the Kirin sedan and the Phoenix sedan to test the water, if you can open the market here, Yixuan SUV can be introduced to the island country at any time, what does Matsushima-kun think?" This time Zhou Jingming did not put forward any excessive requirements.
Tianming Group was originally in the European and American markets, only the Phoenix car, and then slowly put the newly developed models into the European and American markets, after all, the island market is the first time to dabble, Zhou Jingming is worried that if the model is too much, it is not only not conducive to management, once the response here is not good, but also to reduce losses.
"If that's the case, I suggest replacing the Phoenix sedan with Yixuan SUV, Yixuan SUV can be said to be the best-selling car in the world, our domestic consumers have been fascinated by this car for a long time, since Zhou Jun wants to open up our domestic market, I don't think there is any car more suitable than Yixuan SUV." Matsushima Jiro thought for a moment, and then looked at Zhou Jingming and said.
When Zhou Jingming heard this, he couldn't help frowning, and then replied, "That's fine, then use the Yixuan SUV to replace the original Phoenix car." ”
The reason why the Yixuan SUV was not put on the list of imported models at the beginning was because Zhou Jingming was worried that the price of this car would not be conducive to opening up the situation in the island market, after all, the island country had just experienced an economic bubble, and its purchasing power would inevitably be affected, but since Matsushima Jiro was so swearing, Zhou Jingming also felt that there was nothing wrong with it.
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