Chapter 1299: Price War
Qi Wuyao is not a brainless person, but he was angry with Zhang Yu recently, and he was not in a good mood when he saw Zhang Yu. Pen & Fun & Pavilion www.biquge.info
After listening to what the other party said, he also felt that it made sense, and he didn't know much about the mobile phone industry, so he simply didn't say anything and looked directly at Huang Jianji.
Huang Jianji smiled and said: "Two, Qi Shao is right, we are brand mobile phones, what is the comparison with those copycat mobile phones." Our retail price is high, but our operating costs are much higher than theirs, and a year's advertising investment alone will be worth their factory costs. ”
"Mr. Huang, since you mentioned this, you are actually right. However, the corn mobile phone ......" Shangpin deliberately glanced at the corn mobile phone booth, and then said: "Mr. Xiao has promised to rely on corn 1 to play the brand effect of corn mobile phone, so this time we will carry out publicity regardless of the cost and strive to fire the first shot." In terms of advertising spending, corn mobile phones should not be much less than yours. ”
"This ......" Huang Jianji couldn't help but groan, he knew in his heart that Shangpin They said this mainly to reduce prices and reduce procurement costs. The ex-factory price of rice note9 is 780, and the profit margin is much higher than that of corn mobile phones, and even the ex-factory price is higher than the retail price of corn mobile phones.
Of course, the quality comparison of the two mobile phones, it is really about the same, after all, it was developed by corn mobile phones before, and Rice Technology just added a little more on top of it.
He knew in his heart that if the corn mobile phone was also hyped and the hat of the copycat mobile phone was washed off, it would definitely have a great impact on the sales of rice mobile phones.
After a while, Huang Jianji smiled, "Hehe......"
He made a gesture to the sales manager and said, "Wu Peng, you accompany the two managers to chat first, and Qi Shao and I will go back and say a few words, and we will go back." ”
With a simple arrangement, Huang Jianji pulled Qi Wuyao to the back.
Qi Wuyao was full of confusion, and as soon as he arrived at a place where no one was, he asked curiously, "What's the matter?"
"Qi Shao, note9's technology is dug from corn, if the corn mobile phone has no backing, they are a miscellaneous brand mobile phone, and how much money they sell will not affect us. But now, with that Zhang Yu and Xiao Jiejie as their economic backing, if the mobile phones on both sides are similar, it will have a great impact on us. Huang Jianji said seriously.
"It's that Zhang Yu again!" Qi Wuyao gritted his teeth in anger when he heard Zhang Yu's name, and he said hatefully: "Do you have any way?
"Naturally, there is a way, we got the technology of note9, and it didn't cost much, and the production cost was not large. My idea is this, since the price of corn mobile phones is low, let's fight a price war with him. Their retail price is 700, let's sell 800, at least the size and reputation of the rice mobile phone are there, and the difference of 100 yuan is not bad. The ex-factory price is reduced to 500, and those dealers will definitely rush to it when they see this price, and they will never go to the corn mobile phone again. What do you think?" Huang advised.
The original ex-factory price was 780, but now it has been directly reduced to 500, which is equivalent to cutting the profit by more than half at once.
Qi Wuyao has already seen the cost introduction, according to the plan, note9 will produce 10 million units by the end of the year, if they are all sold, it will be billions of revenue. If the price is reduced, it will directly earn 2.8 billion less.
Let him be the master, Qi Wuyao inevitably hesitated, he looked at the booth over there, and there were more and more onlookers. In the end, he simply stomped his foot and said, "Okay! If the price is reduced, the price will be reduced, and I will call my father and change the business policy!
As soon as he made a decision, Huang Jianji immediately said with a package ticket: "Qi Shao, don't worry, as long as we do this, I guarantee that even 10,000 mobile phones will not be sold on the corn side!"
Immediately afterwards, Huang Jianji came to the front booth and asked people to change the retail price tag, the original 1170 note9, directly reduced the price to 800.
Similarly, when retail prices are lowered, ex-factory prices are also going to be lowered. Shang Pin and Lu Jia saw that the price of rice had dropped so much, and they immediately came to their senses.
As Huang Jianji expected, rice is a brand mobile phone after all, and the brand and reputation of selling it are 100 times higher than that of miscellaneous brands of corn. Shang Pin and Lu Jia also understood that this was a rice phone trying to crush the corn phone, otherwise, there would not be such a big concession.
Rice note9 has been promoted on TV and the Internet, and now the retail price has dropped by 370, which is not waiting for crazy grabbing. The two dealers did not say anything, but signed the contract on the spot.
The news of the price reduction here immediately spread. Originally, many dealers learned about the situation on the corn mobile phone side and planned to cooperate. After all, the price difference is there, and Jindu Real Estate is also willing to advertise in a big way.
As a result, as soon as they heard that the price of rice had dropped, they all said politely and rushed to the rice side. The corn booth can be described as empty in a blink of an eye.
Xiao Jiejie saw that the customers were gone, and they all ran to Rice Technology, how could she not hear when people lowered the price.
Right now, she was almost, jumped to her feet and said, "They...... They did it on purpose......"
Who didn't know that Li Zaiping and Zhou Chang didn't know what to do anymore? They used to be petty fights, but now they have found that it is not so easy to do a regular brand. In the absence of funds, the risk is too great, but fortunately, there is a big tree of Xiao Jiejie. Otherwise, even if the technology is not poached, it will not be as simple as imagined to create a piece of the world.
Even if Xiao Jiejie is willing to pay money to invest, but miscellaneous brands are miscellaneous brands, and as long as the rice mobile phone takes a little action, it can force them to death.
"What now?" Xiao Jiejie looked at Li Zaiping and Zhou Chang.
The two of them are also helpless, and if the price is reduced, they are really treating themselves as copycat mobile phones.
The two of them were anxious and pondering, but they couldn't come up with half an idea.
Xiao Jiejie looked at Zhang Yu again and asked Zhang Yu for help. Zhang Yu is also anxious for the company, and now the opponent is clearly fighting a price war. There is no suspense in the price war between brand mobile phones and miscellaneous brands, and it is directly crushed. No matter how good their phones are, they are useless, and besides, they are not necessarily high-end.
A few people are at a loss, and they can only look at other people's side of the market. Xiao Jiejie's models are not energetic now, after all, the boss is in a bad mood, the order has not been signed, and it is estimated that their bonuses will not be much.
Time passed little by little, and it was noon, and the corn mobile phone booth was lively for a while. Seeing that no one came to negotiate except for a few tourists who stopped to look at her, Xiao Jiejie was listless, so she planned to go to lunch first.
The people at the other booths also left one after another to go to eat. When Qi Wuyao and Huang Jianji left the rice booth, they deliberately glanced at them, and saw that Xiao Jiejie, Zhang Yu and others were also walking outside, and they actually walked over to greet them.