Wu Ke and Hou Fatzi quietly held the logistics center tightly in their hands, although it was only contracted for the time being, but Wu Ke's concocted plan made it very clear that the logistics center would be packaged and sold when the conditions were ripe to divest the company's non-core business.

Although this move is obviously paving the way for his future entrepreneurship, it has to be said that this move is also beneficial and necessary for Mingchang Group.

Wu Ke was not complacent, he knew that it was impossible to hide this matter from Chen Mingchang for too long, and there were not a few capable people in the group, and there were many people who were not friendly to him. It's better to keep a low profile, and the most important thing at present is to lead the Mingchang Group to meet Bang Shun's attack.

Song Zhihe is worthy of being a veteran of the business world for a long time, and he still did not mess up when the situation was extremely unfavorable to Bang Shun. He responded calmly and commanded Meng Zhang and others to besiege the Mingchang Group from other aspects.

In terms of equipment publicity, Song Zhihe spent money on the provincial satellite TV and local TV stations to promote frantically. Almost all the advertising time in prime time is occupied by Bang Shun equipment, and not only that, Bang Shun has also invited well-known domestic celebrities to endorse their equipment platforms. At the same time, along the provincial highway and national highway, huge posters of Bangshun equipment have appeared in railway stations around the province.

As a major agricultural province and the most famous food processing base in the country, a considerable number of people in the province are engaged in the food processing industry, and large and small food factories are dotted almost all over the territory of the province. Such large device advertisements may seem out of place if they are elsewhere, but in this province people are keen to talk about such device information because of familiarity.

"If you want to talk about the best quality equipment, you have to count Mingchang equipment, right? I heard that their sales volume is the first in the industry. Why didn't you see so many advertisements from Mingchang Group? It's too petty, right?"

Yavin

"The aroma of wine is not afraid of deep alleys, I heard that Mingchang Group does not bother to advertise at all, and the orders are also soaring. What do you spend so much money on advertising?"

"You're not entirely right, there are so many products on the market now, and there are so many options for consumers. If you don't advertise, who can remember you? You see, it won't be long before this Mingchang device can be compared. ”

"Not necessarily, Mingchang is an old brand and a time-honored brand, and I was a flour mill before I retired. Mingchang's equipment, even the shaft, has not had any problems for several years, and the repairmen can't find a job. ”

"What's wrong with the time-honored brands? How many time-honored brands have fallen? I'm optimistic about this Bangshun equipment, do you know why? Such a universal advertising, investing so much money, can at least show two points, one family has money, two families have confidence in their own products. I feel that when making products now, quality is one thing, strength is one aspect, and publicity is another. ”

"Not to mention, I have an old classmate who was originally a worker in the production park of Mingchang Group. But some time ago, I was forced to retreat, saying that it was to reduce production costs. If you want me to say, this Mingchang Group must be in difficulty. Although they are cattle in our place, they are far inferior to the big companies in the south. ”

Twitter, you say a word to me, in short, the market is already full of discussions about the comparison between Bangshun and Mingchang.

The second thing Song Zhihe did was to recruit sales elites, because it was too late to train them from scratch, Song Zhihe took the most ruthless move: digging sales elites from Mingchang Group and other peers with high salaries.

Bang Shun's high salary is

The high salary that ordinary people can't refuse, only the basic salary is twice that of Mingchang Group, and the commission is one percentage point more than that of Mingchang. This trick has an obvious effect, and many sales managers of Mingchang Group secretly came to Bangshun for interviews.

However, it is not easy for Song Zhihe to get this high salary, and most of the people who ran away secretly were closed. The door can't get in, and many people are confused. In fact, Song Zhihe already knows the sales staff of Mingchang Group through various channels, and he has listed all the people who can be admitted, and those who are not on his list, no matter how sincere your attitude is, you have no chance.

Although Song Zhihe was born in a big family, he also worked step by step from a grassroots salesman when he was young. When choosing a sales talent, he doesn't need to meet people, he doesn't need to look at performance, just look at their resumes, personalities and hobbies, and he can roughly judge whether this person is suitable for sales.

The people on Song Zhihe's list have all received interview invitations from headhunters, and everyone has the freedom to choose in the face of high salaries. More than fifty percent of the business backbones went to participate in Bang Shun's interview with Wu Ke on their backs, and in the end, Mingchang lost more than thirty percent of the sales talents.

Song Zhihe was overjoyed, don't you want to engage in direct sales in the headquarters? I will poach all your best sales talents, and see what you can do! The departure of these people is not as simple as the loss of an excellent employee. They all have customers under them, and when they leave, a large part of them will follow.

Wu Ke expected Song Zhihe to do this, but he didn't expect Song Zhihe to do it so big and shoot so quickly. The loss of three percent of the sales elite is almost fatal to the sales department of Mingchang Group, you know, now the agent has been cut, if the strength of the department is insufficient, Mingchang is likely to lose a considerable part of the customer.

After cutting off the agent, there is a part of the customer loss, but that is basically controllable, the customer recognizes the brand of Mingchang, and the self/operated store is opened in time, which is almost seamless. But the lack of sales backbone is a serious problem, you don't have enough manpower, you can't spare your hands to follow up with customers, and some customers who are in urgent need of equipment are likely to buy other brands of equipment in anger. Who did you buy? Oh! Xiao Wang, who served me last time, has now gone to Bang Shun, and since he has jumped to Bang Shun, it means that the brand of Bang Shun is still good.

Coming and going, Mingchang's loyal customers may become Bangshun's customers. Such losses are long-term and there is no way to count them.

Wu Ke looked at the vacant workstations in the hall of the sales department, and it can be said that his heart is like a knife. Although Mingchang Group is not his, but he has poured a lot of effort here, and it is the first time that Wu Ke has encountered such a situation since he entered the group for so long.

In the temporary residence of Song Zhihe in the Provincial State Guest House, Meng Zhang sat on Song Zhihe's right hand with a worried face.

"Mr. Song, I did everything you explained. But I don't understand, why are we here to fight with the Mingchang Group? No matter how big the food processing industry in this province is, it also has a ceiling. It is good for the equipment manufacturing industry to raise a Mingchang group, even if we defeat Mingchang, at most we can only earn Mingchang's current profits. But our investment is too big, is it worth it?"

Song Zhihe washed the tea intently, as if he didn't hear Meng Zhang's voice. After a long time, it wasn't until a pot of tea was brewed that he looked up and said, "Director Meng, do you think I'm going too far?"

Meng Zhang thought for a while and smiled: "It's indeed a bit excessive, according to the current situation, the most rational way is to stop the loss in time." ”

"Haha! That's what you can't do, the boss can only do

The reason for the shopkeeper. Do you think that I have put in such a big effort just to cripple Mingchang? Just to rob the market of this province?

"Hehe, Mr. Song, I still don't understand, you just say. ”

"People take food as their sky, and people can't do without food at any time. The food processing industry will never go into decline, it will only prosper more and more. This province is representative of the country, and there are some representative enterprises in the processing of flour, edible oil, meat products, various liquors, and fruit juices. Most of these enterprises currently use Mingchang equipment, and the better ones are imported equipment. If the equipment in this province is famous, then we can rely on the abundant capital to spread the equipment manufacturing to the whole country. How big is the market in the whole country?"

"Mingchang Group has been engaged in it for more than 20 years, and it is also famous in this province, why didn't they take that road?"

"Congenitally deficient, they have no capital and no vision. Chen Mingchang may not believe that he can get out of City A, let alone his comrades-in-arms, township enterprises have their fate, except for a few lucky geniuses, most of them will eventually collapse. ”

"That's the past, but the price is bigger, will the high salaries we promise to those sales managers be fulfilled in the end?"

"Of course, we must cash in, our salary will be the industry standard in the future, and whoever can't stand it will leave! Director Meng, you can rest assured, this price will not be paid in vain, and one day you will be proud of what you have done today. ”

Meng Zhang was not instigated by Song Zhihe's words, he reminded vigilantly: "Even so, I still feel that your decisions are too emotional, this is not like you. ”

Song Zhihe took a sip of tea and said, "There are indeed some emotions in it, and I want to use these actions to subdue a person." ”

"Wu Ke?"

"Yes!"

"Is it worth it?"

"Wu Ke's ability, we are only now seeing the tip of the iceberg. It's only been a long time since we dealt with us, and he caught us off guard? Isn't it a waste of such talents to be put in Chen Mingchang's place?"

The doubts in Meng Zhang's heart were finally solved, Song Zhihe's recent actions seemed crazy and emotional, but there was actually a big reason in it. On the one hand, he wanted to suppress the Mingchang Group, set up the brand of Bangshun equipment in the most important food-producing provinces in the country, and enter the national market in the future; on the other hand, he used his strong financial resources to knock down Wu Ke, so that he would admit defeat, surrender, and join the camp of Bangshun.

Song Zhihe did not doubt at all that Wu Ke would bring huge profits to Bangshun after entering Bangshun, which came from observation on the one hand, and more from intuition. A young man under the age of 30, in a few years, transformed a huge, old and chaotic Mingchang Group into a vigorous and competitive processing enterprise group. He has never seen such a person in the past, and it may be difficult to see him in the future, right?

In addition, when he met with Wu Ke that day, Wu Ke was dressed in casual clothes and talked and laughed freely, and there seemed to be endless confidence in his eyes. This kind of self-confidence is not something that can be acquired in a short period of training, but can only be possessed through years of success or natural talent.

Wu Ke, who is it, and when will I be able to help Bang Shun fight the world?