Wu Ke is at a loss, at this rate of loss, it won't be long before the operation of the sales department will run out. At that point, all the work done in the early stage will be in vain.

No matter how low your cost is and how good the market price is, without enough sales talent, your equipment will not be able to be realized. More importantly, the quality of Bang Shun equipment is on par with Mingchang, and Bang Shun's current shortcomings are only cost and fame.

But it is obvious that Song Zhihe is making up for the above two shortcomings, and I believe that they will be able to catch up soon.

What should I do? Such a good product, 20 years of fame, just because of the departure of some sales staff?

It's impossible, there's nothing so cheap in the world? There are some things that you can't afford no matter how much money you spend.

Advertising bombardment can make you a household name, but can it make you famous? High salaries can attract talents, but in the final analysis, salesmen live on commissions, and if sales can't go up, where does the commission come from?

After careful accounting, Wu Ke made a big move: Mingchang equipment will be reduced by 10%!

According to Lao Zhu's calculations, the cost was reduced by 10%, and with the outsourcing logistics center of 5%, there was no pressure on Mingchang equipment to reduce the price by 10%.

At the same time, the sales department of Mingchang Group openly recruits a large number of young college students. These students are highly motivated and malleable, and can get started with little to no training. The popularity of Mingchang equipment itself is the biggest marketing, and the sales staff is more responsible for follow-up maintenance and service. Wu Ke thought for a long time that with the reputation of Mingchang equipment, the difference between sales elites and hard-working new salesmen is not very big, and I can recruit three young people if I lose an elite, and the role is not necessarily much worse.

Sure enough, after the newcomers came in, with the wave of price reduction of Mingchang equipment, the orders broke through a new high again, and the market share was even higher than before Bang Shun came in.

This has almost become a carnival of the food processing industry in this province, and the business owners are running to tell each other: the price of famous factory equipment has been reduced!

Food processing factories of all sizes in the province have taken action, and I don't know how long this conscience price can be maintained.

The newcomers in the sales department even broke out with greater combat effectiveness than the old people, and they forgot to sleep and eat to take orders.

Follow-up, contract signing, transfer, follow-up, the sales department is in full swing, and the phone calls come and go.

Wu Ke struck while the iron was hot and strengthened the group's after-sales service department. Selling products is not only selling quality, but also selling service. In the past, Mingchang Group almost did not pay attention to after-sales, and some business owners reported repairs to their equipment problems, and even a month could not solve the problem after sales.

But where did the business owners at that time have a reason? Who will buy if they don't buy you? There are other services that are good, but the quality is too poor.

Now it's different, the addition of Bangshun Group has forced Wu Ke to work after-sales. In the future, if Bangshun's reputation goes up and the price drops again, what trump card does Mingchang have to get his hands on? What else can he do besides service?

The after-sales service department was expanded and renovated, and the personnel carried out a three-month service and skills training. As a result, as long as there is a quality problem with all the equipment of Mingchang Group in the province, the repairman can provide door-to-door service within three hours, and the return and exchange of goods can also be cleared within a week.

As a well-known brand in itself, customers don't expect much good service in the first place. As a result, it was found that Mingchang Group had changed, become humble, and customers of all sizes had a sense of respect. This feeling is terrible, you know, in the eyes of most local small businesses, Mingchang Group is a giant-like existence.

Now that the Big Mac is so low-profile service, what reason is there not to continue to cooperate? Not only do they continue to cooperate, but they also have to run to tell each other and help Mingchang equipment to live up the advertisement.

These are not enough, Wu Ke felt that it was time to engage in propaganda.

A few weeks later, a well-known food company in the provincial capital, with a broken capital chain, auctioned off its fixed assets. It was originally a very ordinary auction, but because the company has a good foundation, there are many bidders.

The auction of factories, vehicles, and office buildings was not much higher than the auction price. It was the turn of the production equipment to be auctioned, and the host introduced aloud:

The company has five sets of sausage processing lines under its name, and the total purchase price of Mingchang Group products is 1.1 million, and the starting price is 1 million for half a year.

As a result, a magical scene appeared, the new product was only 1.1 million, and as a result, ninety percent of the new equipment was finally fried to 1.8 million transactions.

vertex

This matter was spread by the media on the spot, and for a while, the provincial capital, including various cities in the province, broke out "Mingchang Jiucheng New Equipment Sold at a High Price", "Quality is King - An Auction in the Provincial City", "Who would have thought that there were

People pay a high price to buy Mingchang's second-hand products?" and other news.

The reporter of the provincial financial channel conducted an exclusive interview with Wu Ke to find the reason for the premium of the product.

Reporter: Vice President Wu, we all know that at present, almost all industrial products are discounted when they leave the factory, why can your products be at a premium?

Wu Ke: What you said is not entirely true, there are also premiums for industrial products, but most people don't know about it. However, the premise is that the industrial product must have excellent quality and strong demand, and these two points are indispensable.

Reporter: Do you mean that Mingchang equipment is of high quality and in high demand?

Wu Ke: It can be understood in this way, I believe that most of the viewers in front of the TV have used or heard of Mingchang's equipment. It is no exaggeration to say that the equipment we produce has been out of the category of industrial products. In my eyes, they're almost works of art. Excellence is not only our slogan, but also our belief in the bone marrow. Because of this, our products have been recognized by the market. At present, it is very difficult to think of buying our cash/goods, you place an order now, it may be three months before you receive the goods.

Reporter: A presumptuous question, are you doing hunger marketing?

Wu Ke: Haha, you're really joking, I'll take you and the audience to our production park later. Our production capacity is currently the first in the industry, and our lathes are 24 hours a day, and workers work in three shifts, day and night. The produced equipment will be shipped to the customer's factory as soon as possible.

Reporter: Wow! This is very much beyond my expectations! Originally, I only knew that your products were selling well, but they weren't so crazy, could they? I can't help but go to your production park now.

Wu Ke: We're here to help

Then the camera followed the reporter and Wu Ke to the Mingchang Group Production Park, the northern suburbs of City A, a neat factory building that could not be seen at a glance, the reporter said excitedly: "I didn't expect that there is such a large equipment production park in our province, I am really proud of you City A." ”

Maybe you'll have a bigger surprise when you go inside. ”

Wu Ke looked at the reporter in front of him with a sincere face, oh no, propaganda commissioner, said excitedly.