Marketing rate?

Mr. Chen was stunned, "Why are you asking this?" Mr. Chen knew the words marketing rate, but he never paid attention to it. The so-called marketing rate refers to the share of a single product sold in the entire domestic market during the current day period.

Think about it, how many kinds of products are circulating in the market?

How many brands are there in each product?

Generally, the marketing rate can reach 0.1 per 10,000, which is one of the top brands in daily necessities.

Something like skin care is not a necessity of life, even if it is the largest brand in women's skin care category, the marketing rate cannot reach 0.1 per 10,000, a product that is destined to be impossible to reach 0.1 per 10,000, why should we pay attention to its marketing rate? Is there any difference between 0.00001 and 0.0002/10,000?

Fang Yi has a different opinion, "In fact, the market for men's skin care products is not smaller than the market for women's skin care products, on the whole, the market for women's skin care products is still quite large, the reason why there has been no marketing rate of 0.1 per 10,000 women's skin care products, it is because there are too many categories of women's skin care products, too many brands, and the marketing rate has been shared, but our men's skin care products market is currently much less competitive, so I want to see this marketing rate." ”

Mr. Chen frowned, "Are you serious?" After thinking about it, Mr. Chen said again: "The marketing rate generally comes out in the morning, and you can see it directly by logging in to the industrial and commercial platform with your enterprise account, if you want to see it, I will show you later, but, Fang Yi, our skin care products are not necessities of life after all, and it is already very successful to attract agents from all over the country to become a hit, after all, the most fundamental purpose of our business is to make money, as long as we can make money, we don't need to pay attention to the marketing rate." ”

Fang Yi nodded, "I understand." He knew that this was because Mr. Chen was afraid that he would be too ambitious!

Mr. Chen nodded, "It's good if you understand, although the marketing rate of our skin care products is not good, but we have high profits, think about it, those who sell mineral water, sell a bottle to earn a few cents, we sell skin care products, sell a box is worth selling several pieces." ”

Fang Yi raised his eyebrows, "Mr. Chen, do you know how many products we sold yesterday?"

Mr. Chen said: "Of course you know, isn't there a statistic? It is the total number of women's skin care products manufactured by our company in the past month. ”

As soon as Fang Yi heard this, he immediately understood, co-author Mr. Chen thought that the goods that the company went out yesterday were all to the dealers, and the marketers had not sold them! The official marketing rate is based on the number of taxes paid by consumers, of course, it is impossible to count the hands of dealers and marketers, in fact, if a product is really profitable, it must be counted in the hands of consumers.

After thinking about this, Fang Yi smiled and said, "Mr. Chen, let's take a look at the marketing rate first!"

Mr. Chen: "Okay, just take a look." ”

Fang Yi: "Let's go." ”

Meanwhile.

On the side of the innate gods, there is also a jubilant atmosphere.

Mr. Lei was full of spirits, "The new product is on the market, compared with the past, and the factory volume has increased by three percent. ”

Someone at the bottom chimed in, "Yes! From yesterday to now, agents and dealers all over the country have been blowing up the company's phones." ”

Deng Xinhua smiled at the corner of his mouth, "Everyone has worked hard during this time, and when they are busy for a while, everyone will have a bonus." ”

Instantly, there was a cheer in the office area.

After the excitement passed, the person in charge who came from the Evergreen Ivy side said loudly: "Mr. Deng, Mr. Lei, I think we should look at our marketing rate yesterday." ”

"Marketing rate?" Mr. Deng frowned slightly, "It's not necessary, right?" "Health care products and skin care products are not small profits and quick sales products, they belong to semi-daily necessities and semi-luxury goods, and the most important thing to look at is to look at the market share and actual sales volume, because this is related to the actual income of the company, and eradicate the marketing rate?

The person in charge of the Evergreen Ivy said, "Let's take a look!" After discussion in our company, we agreed that in fact, the market of men's skin care products is not smaller than the market of women's skin care products, on the whole, the market of skin care products is still quite large, the reason why women's skin care products have not reached 0.1 per 10,000 skin care products, that is because there are too many categories of women's skin care products, too many brands, and the marketing rate has been shared. ”

Mr. Deng thought about it for a while, then nodded, "Okay, then let's take a look!" In fact, he also wanted to know how many products his company sold to consumers yesterday.

In the skin care industry, they also pay attention to the every move of natural gods.

If the innate gods are really successful, it will undoubtedly be that the cake of their skin market is bigger, and they will all have to invest in this part one after another.

Within a large company with an established skincare category.

"Found it, found it. ”

"Is it more than 1 ten-thousandth?"

"It's over!"

The boss clapped his hands excitedly, "Sure enough, there is also a market for men's skin care products, and it seems that our company's business can be added to one more." ”

"By the way, how much?"

"Ten-ten-thousandths of a thousand. ”

The boss put his head in front of the computer screen, and a row of data immediately appeared in front of him.

Born fetish, men's skincare products.

The marketing rate of the day is 0.11 per 10,000.

All products in the country ranked 191st year-on-year in the same period.

Skincare products ranked ...... year-on-year in the same period Second.

Wait a minute.

Second?

The boss's eyes widened in vain, "Quickly find out who ranks first in the skin care category." ”

The man in front of the computer smiled bitterly, "I have found out, it's Yan Ruyu, their marketing rate, well, boss, you better see it yourself!" As he spoke, the man switched the computer screen and put Yan Ruyu's value on the screen.

Yan Ruyu men's skin care products.

Same-day market sales......

"How could it be. The boss exclaimed, his face full of disbelief, "Is this a data error?"

The man in front of the computer smiled bitterly, "This is the data given by the industrial and commercial online platform." ”

......

Born with a fetish, Mr. Deng looked at the clerk in front of the computer with a look of surprise, "What do you say?

The clerk repeated, "Mr. Deng, yesterday's marketing rate was 0.11 per 10,000. ”

"Quick, I'll see. Mr. Deng stared at the number, looked at it over and over again, his mouth cracked to the root of his mouth, it was on fire, it was on fire, this time our natural fetish was really on fire, this marketing rate, the company drove that Fang Yi away, it was really right, if he stayed, how much would this score take?

Mr. Deng was in high spirits, "By the way, you check for me, what is the marketing rate of Yan Ruyu." ”