Chapter 0594 - First Contact

$500 million, this is Zhou Jingming's first offer for the acquisition of Rolls-Royce Motor Cars. Zhou Jingming's idea is that if only Tianming Automobile Company is interested in buying Rolls-Royce Motor Cars at this stage, $500 million is enough to impress Wix Industrial Group.

And once the worst-case scenario occurs, that is, BMW and Volkswagen also join the race to buy Rolls-Royce, Zhou Jingming's first offer of $500 million, which can also leave room for maneuver in his subsequent bids.

Otherwise, if Zhou Jingming had quoted the price at $600 million or more from the beginning, if Volkswagen and BMW had been determined to compete with Tianming for Rolls-Royce Motor Cars and fight for financial resources, Tianming would be far from being able to compare with these two companies.

Therefore, Zhou Jingming chose such a $500 million offer as the first test of Tianming Automobile Company, and the best result, and what Zhou Jingming wanted to see the most, was that the first offer of $500 million could impress Fox Industrial Group and successfully bring Rolls-Royce Motor Company into its subsidiary.

As the chairman of the Weeks Industrial Group and the largest shareholder of the Wicks Group, Williams actually wanted to sell Rolls-Royce as early as the early nineties to reduce the burden on the Weeks Group.

Especially in recent years, the sales of Rolls-Royce's two products, Bentley and Rolls-Royce cars, have declined one after another, and the amount of losses has increased year by year.

The reason why it has not been officially put on the agenda for the sale of Rolls-Royce is that the Wix Group has not yet discussed a specific sale plan, whether to separate the two car brands of Rolls-Royce and Bentley for sale, or to sell the entire Rolls-Royce company as a whole.

The second reason is that the Wix Group is not confident that any company will be willing to take over the "mess" of Rolls-Royce Motor Cars, and if they take the initiative to announce that they want to sell Rolls-Royce, then the potential acquirer will definitely take the opportunity to lower the price, which is not conducive to maximizing the interests of the Wix-Royce Group.

Therefore, the Wix-Royce Group has been waiting, waiting for the next company that intends to acquire Rolls-Royce to make an active offer, because they have already heard the rumors, that is, BMW wants to take the opportunity to acquire Rolls-Royce and enter the ultra-luxury car market in one fell swoop, and BMW is already using the Rolls-Royce Aero Engine Company, which he holds, to inquire about the news from the Wix-Royce Group.

However, although the BMW Group intends to acquire Rolls-Royce, but until now, there has been no official offer, Williams guesses, BMW is also playing the same idea as the Weeks Group, so both sides are waiting, depending on which side can't sit still first.

Seeing that the losses of Rolls-Royce are getting bigger and bigger, the shareholders of the Weeks Group have also begun to collectively make difficulties, and at the shareholders' meeting held in the first half of the year, several shareholders proposed to dispose of the Rolls-Royce Company from the Weeks Group as soon as possible.

Williams, as the largest shareholder of the group, is naturally more anxious than anyone else to get rid of the burden of Rolls-Royce, and he has been thinking about whether to take the initiative to contact BMW and officially negotiate the acquisition of Rolls-Royce.

However, just when he was about to contact BMW Motor Company, a letter of intent from China to acquire Williams almost woke up with laughter, because a company took the initiative to buy Rolls-Royce!

And the purchase price has reached 500 million US dollars!

The purchase price of 500 million US dollars has already reached Williams's standard for the sale of Rolls-Royce, because once the Weeks Group takes the initiative to contact BMW Motor Company, Williams estimates that BMW Motor Company's bid will definitely not reach the standard of 500 million US dollars!

Therefore, now that he has a purchase price of up to $500 million in front of him, Williams is naturally very happy in his heart.

"It turned out to be China's Tianming Automobile Company, but I didn't expect it to be the first company to quote Rolls-Royce. Williams looked at the signature on the letter of intent and couldn't help but muttered to himself.

For Tianming Automobile Company, Williams is naturally not unfamiliar, not to mention that now in the European and American markets, Yixuan SUV has become the best-selling model in Europe and the United States, as early as a few years ago in the Italian World Cup unveiled Kirin sedan, in Europe and the United States is almost a household name here, the rapid rise of Tianming Automobile Company, naturally has attracted the attention of many companies in Europe and the United States.

It can be said that in the past three years, Tianming Automobile Company can be said to be the most well-known automobile manufacturer in the entire European and American automobile market.

"However, although Tianming Company has developed rapidly, after all, it has only been established for a few years, and taking out five hundred million dollars at once, won't it affect their normal business activities?" Williams couldn't help frowning when he thought of this.

"Forget it, anyway, the representative of their company will come in two days, and it will be clear when the time comes. ”

The day after the letter of intent was sent to Williams, Tianming Automobile Company, led by Zhou Jingming, Ma Xudong and other financial and legal professionals came to the headquarters of the Wix-Royce Group, preparing to conduct formal negotiations on the acquisition of Rolls-Royce.

"The climate in the UK is really unpredictable, just fine, and after only a few hours, it started to rain. Ma Xudong wiped the rain from his face and couldn't help complaining.

When I first came out of the airport, the weather was fine, but it rained heavily on the way, and the group was not prepared, and after getting off the bus to the hotel, it was rained.

"It's good to get used to it. Zhou Jingming also wiped the rain, "Everyone go back to their rooms and take a good rest, reverse the jet lag, tomorrow afternoon, we will formally negotiate with the people of the Weeks Group, and strive for this time, we can give this matter a given." ”

Zhou Jingming felt that the sooner the acquisition of Rolls-Royce was settled, the better.

After a tiring journey along the way, after Zhou Jingming took a bath, he lay down and fell asleep, and it was not until more than two o'clock in the night that Zhou Jingming woke up, and when he went out to breathe, he found that Ma Xudong was also smoking outside.

"Mr. Zhou, you're awake too. When Ma Xudong saw Zhou Jingming, he hurriedly put the cigarette behind him and said with some embarrassment.

"Well, I can't sleep. Zhou Jingming nodded, "It's okay, you suck yours, don't worry about me." ”

"I'm used to smoking to ease my worries before I negotiate something important. Ma Xudong smiled and said.

"I can't sleep anyway, or let's go through the details of tomorrow's negotiations." Zhou Jingming proposed.

"Okay, wait until I'm done with this cigarette. With that, Ma Xudong took two sips of the remaining cigarettes, and then checked the details of the negotiation with Zhou Jingming in the corridor.

The next morning, Zhou Jingming took Ma Xudong and others to the headquarters of Wix Group and started the first contact with Wix Group.

:。 :