Rolls-Royce Motor Cars is at its headquarters in Goodwood.

As the current chairman of Rolls-Royce Motor Cars, Rooney has not slept well for several days, since 1992 Weeks Group let him take office quickly, Rooney has been reviving the glory of Rolls-Royce cars as his most important thing to complete, but now three years have passed, Rolls-Royce has not swept away the previous decline, the financial situation is getting worse and worse, is already on the verge of bankruptcy.

In this context, Rooney has also held many high-level meetings of the company to discuss ways to solve the current predicament of Rolls-Royce, but the leadership team has changed one term after another, and Rolls-Royce has not changed at all, for this reason, Rooney can be said to have gray hair overnight, and he just passed his 55th birthday a few days ago, and he looks like he is 65 years old.

The burden on Rooney is too heavy, Rolls-Royce, as a British national treasure brand, if he goes bankrupt in his hands, then Rooney will really become the sinner referred to by Qianfu.

"Up to now, our company in the first half of this year received all the orders, including Bentley and Rolls-Royce two brands combined, only less than 500 vehicles, compared with last year, sales fell by nearly 20 percent year-on-year, according to the current form of forecasting, sales in the second half of this year, will also remain at about 500 vehicles, that is to say, throughout 1995, our Rolls-Royce company's total sales, has not reached 1,000 vehicles. ”

In Rooney's office, Van Persie, the chief brand operating officer of Rolls-Royce, sat opposite Rooney and said with the same sad face.

Rooney and Van Persie have been partners for many years, but this time they encountered Waterloo at Rolls-Royce, which can be said to be sympathetic.

"Less than 1,000 units sold a year...... This kind of data really makes me ashamed!" After listening to Van Persie's report, Rooney couldn't help but sigh and said.

The decline of Rolls-Royce actually began as early as the 80s, and later the company launched "Silverspirit" and "Silverspur" in order to alleviate the current crisis These two models, hoping to use these two cars to reverse the trend of declining sales of the company, but in fact, these two cars have become the most failed products of Rolls-Royce, not only failed to stop the decline in sales, but made the company's business situation worse, and these two cars have become the most unknown cars in the history of Rolls-Royce.

"Who's to say it isn't. Van Persie also sighed, "The problem now is that the decline in sales is secondary, the biggest crisis facing our company is the influence and value of the Rolls-Royce car brand, there has also been a serious decline, some time ago I organized a questionnaire, even the British people are disappointed in the Rolls-Royce brand, not to mention consumers in other places, if it continues like this, the company's brand value will further decline." ”

For any company, the temporary decline in sales is actually nothing, as long as the company's brand influence is still there, there is always a way to reverse the current predicament, but once even the brand value is declining, then for a company, it is really precarious.

The decline in brand value will further lead to a decrease in sales, which in turn will damage brand value...... This cycle repeats itself and forms a vicious circle.

"The board of directors of the Weeks Group is already very dissatisfied with our performance, and I guess I am about to leave the Rolls-Royce company. Rooney smiled bitterly, if this is really the case, the years of working at Rolls-Royce are definitely the biggest stain on his career.

"The current situation of the company, if you change anyone, in fact, the result is the same, the board of directors should know about this situation, but we, as professional managers, have to take the main responsibility for the company's performance decline, and there is no way to do this. ”

Van Persie sighed, and suddenly lowered his voice and said, "I heard from a friend in the Weeks Group that the group headquarters is planning to sell Rolls-Royce Motor Cars, and I don't know if this news is true or not." ”

"It shouldn't be true. Rooney nodded thoughtfully, "Not only Rolls-Royce, I heard that Bentley, a car brand, will also be put on the sell-off list, which means that our entire Rolls-Royce Motor Car Company will face the fate of being sold." ”

Bentley Motors was acquired by Rolls-Royce more than 50 years ago, and now these two British luxury car brands are also experiencing a serious decline in sales, and they are both rumored to be sold by the parent company.

"So which automaker will be next?" Van Persie asked, since Rolls-Royce and Bentley are going to be sold by the Wicks Group, they are naturally interested in which company will be the next home of these two luxury car brands.

"If nothing else, it should be BMW. Rooney thought about it seriously, and then continued, "BMW controlled Rolls-Royce Aero Engines many years ago, this company has the ownership of the Rolls-Royce trademark, and the engines used by Rolls-Royce are also supplied by companies under the BMW Group, so it should be a matter of course to sell the Rolls-Royce car brand to BMW cars." ”

"I don't know much about the situation on BMW's side, but Volkswagen, and even Daimler, are very interested in Rolls-Royce, and if these companies join the competition for Rolls-Royce cars at the same time, it will definitely be a rare grand occasion in the history of automobiles, and it is not an exaggeration to describe it as a fairy fight. Van Persie followed suit.

The conversation between the two people suddenly shifted from the decline in Rolls-Royce's sales to the ownership of the brand's next parent company. But no matter which company will be the next parent company of Rolls-Royce, one thing is certain, once this company can successfully become the owner of Rolls-Royce, then he will get both Rolls-Royce and Bentley ultra-luxury car brands!

"Regardless of which company we end up buying, I just hope that the new company will reinvigorate our former glory and put the Rolls-Royce and Bentley brands at the top of the world's automotive industry again. After some discussion, Rooney said.

"Hmm. This is indeed the case, and it is not up to us to decide who Wix Group will eventually sell our company to, and we still need to convene a general meeting of shareholders to study and decide, we just need to insist on standing on the last shift. Van Persie nodded in the same way.

At the same time, Weeks Industrial Group, the parent company of Rolls-Royce Motor Cars, finally received a letter of intent from Tianming Motor Company, officially proposing to buy the entire Rolls-Royce Motor Company from Weeks Group.

This letter of intent for the acquisition was quickly sent to Williams, chairman of the Weeks Group, and after getting this letter of intent, I have to say that Williams was moved, because Tianming's offer for the acquisition of Rolls-Royce Motor Cars reached 500 million US dollars!

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