The time has entered June 25, 1997, after more than half a month of madness, the international automobile market has finally returned to calm.

Tianming Group, which has dominated the screen for more than a month, has experienced the crisis in Southeast Asia and the launch of the new Yanhuang car, Tianming Group is as usual, and its subsidiaries are running smoothly, and its sales are as good as ever.

"As you expected, from the 20th, the sales of our Yanhuang sedan in Europe and the United States began to decline significantly, not only Lexus sales surpassed us, BMW 5 series and Audi 200 are also in hot pursuit, it is estimated that at the end of this month, the sales of Yanhuang sedan will be in the third or fourth position. ”

In the chairman's office, Xu Weidong reported to Zhou Jingming.

Since the launch of the Yanhuang sedan for nearly a month, its international sales have maintained a leading position, and it has won the sales championship of luxury cars in North America and Europe for two consecutive weeks, that is, since the last few days, the sales of the Yanhuang sedan have been overtaken by competing models.

Compared with the gains in sales, what makes Zhou Jingming most happy is that consumers have a particularly high evaluation of Yanhuang car, which is more worthy of attention than being the sales champion in a short period of time, as long as the reputation is good, Yanhuang car will not be a flash in the pan, it can be maintained for a long time, which is the most important thing.

"Now the sales of Yanhuang sedan is the normal level, the previous is completely the novice blessing, as a new luxury car, it is already very good, there is such a foundation, in two to three years, I am confident that the sales of Yanhuang sedan will be two to one. Zhou Jingming replied with a smile.

The Lexus brand was founded in 1983, and it took more than ten years for consumers in Europe and the United States to gradually accept this car, so that there is today's Lexus achievements.

"At present, Yanhuang sedan is not sold in Europe and the United States, and after a period of time, the market will be rolled out, and the sales will definitely go up to a higher level. Xu Weidong nodded, "In addition, the production base in the South American market is expected to be put into production in the second half of next year, and the gap in the Southeast Asian market can be filled by the South American market." ”

Since the signing of the investment agreement in May, the construction of the production base has been in progress, and the first batch of models to be produced in South America include the Xiaofuwa and Yixuan SUVs, and the Kirin sedan is temporarily inconvenient to introduce because of the rotary engine.

The situation in the South American market, in fact, is very similar to Southeast Asia, Xiaofuwa can succeed in Southeast Asia, and will naturally succeed in the South American market, as a family car, Xiaofuwa is definitely very successful, since its listing, the cumulative sales have exceeded three million, if it is not for capacity limitations, this number will be higher.

What's more, the little Fuwa car has not even landed in Europe and the United States, the sales of these three million, just the statistics of the Chinese market and the Southeast Asian market, if it is sold around the world like the Beetle, the sales of the small Fuwa car is likely to be an astronomical figure.

"In the future, we will have to pay more attention to SAIC-GM, and there are more and more domestic competitors. Zhou Jingming remembered this incident and mentioned it by the way.

1997 was definitely a lively year for the domestic automobile industry, with the establishment of SAIC-GM and the release of Audi 200 and Yanhuang sedans, all of which injected new vitality into the domestic automobile industry.

Next year, Guangqi Honda will also be announced in Yangcheng, the intensification of competition in the automotive industry, so that many car manufacturers have embarked on the road of joint ventures, and China is the first choice for all car manufacturers to join forces.

"The more competitors are more lively, otherwise we will play with FAW-Volkswagen and SAIC-Volkswagen, it is not interesting, now there is more SAIC-GM, competition will give us greater motivation, but I don't know how this SAIC-GM will develop. Xu Weidong smiled, and did not take SAIC-GM to heart between his words.

"Look at what you can do, but our competitor has more than one more SAIC-GM. ”

"Now the only one who has come out with the news is SAIC-GM, could it be that you heard any inside information from Minister Li?" Xu Weidong asked puzzled.

There is a new joint venture car company negotiated this year?

"You'll know when the time comes. Zhou Jingming smiled mysteriously and did not continue.

In 1997, Li Shufu, a "car maniac", also officially founded Geely Automobile Co., Ltd., a man who once said that "a car is four wheels and two sofas", but he is a ruthless man.

***

It's July.

Major automobile manufacturers have also announced the sales data for the first half of this year, Tianming Group, because of the withdrawal from the Southeast Asian market, sales have inevitably been affected, down more than 15% year-on-year, which is also the first time since the establishment of Tianming Group, the phenomenon of sales decline.

In terms of a single model, Yixuan SUV still leads the global sales championship and is currently the most popular car in the world, and the Yanhuang sedan just launched, the results are also gratifying, only counting in June, its total sales reached 8,000 units, in terms of luxury car sales, second only to Audi A6, BMW 5 Series and Lexus, ranking fourth.

Domestically, with sales of more than 3,000 units, Yanhuang sedan stabilized FAW-Volkswagen's Audi 200 and became the domestic luxury car sales champion.

In terms of sales, thanks to the increase in sales of parts and other models, the deficit caused by the Southeast Asian market was basically offset, and the decline was almost negligible.

Under such circumstances, Zhou Jingming also convened the senior management of the group again to arrange the work tasks for the second half of the year.

"Through the joint efforts of all the people in the group, we have successfully completed the production task in the first half of the year, and the launch of the Yanhuang car has also been successfully completed, so here, I would like to say two things. ”

Zhou Jingming paused, and then continued, "First, all employees of the group, this month, according to three salaries, all the technical personnel involved in the research and development of Yanhuang car, on the basis of the project bonus issued by the company, will be doubled!"

"Second, the first batch of welfare housing of the group has been officially delivered to us, the first batch of a total of 800 houses, the company, the institutions are proportionally distributed, according to the length of service, the degree of contribution to the group for the standard distribution, by the trade union and the human resources department is jointly responsible, the rest of the departments with its work, I only put forward one requirement, when dividing the room, must be fair and just, if anyone dares to show favoritism in this matter, accept gifts, everything will be dealt with strictly!"

In the next five years, Zhou Jingming plans to continue to promote the policy of welfare housing, and strive to let the number of housing allocated to employees reach 50,000 units, forming a distinctive Tianming residential area, so the rules must be established from now on.

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